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by a commited team of professionals

• Quality is not just a coincidence

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Disclaimer: MASAR Printing & Publishing provides this information and guidelines as an assistance to its valued customers without any

guarantee or liability whatsoever in any form. MASAR may not be held liable for any malfunction of the device or software provided, nor

for improper use of the device, software or the guidelines provided.

Terms and Conditions: The contents of the files are under the full responsibility of the customer. Though MASAR’s staff will extend their

fullest cooperation and sincere efforts in identifying lapses and mistakes in file content as much as possible and inform you and make

corrections (wherever possible) with your approval, it will not be a binding responsibility on MASAR’s part. MASAR cannot guarantee a

proper reproduction of the job if any of the guidelines are not followed correctly.

Regarding color quality and content reproduction quality, MASAR will always try to make them better, but will guarantee to reproduce

only what is provided in the file. Proper settings like overprint, using recommended color profiles and recommended methods to produce

or supply the artwork must be followed to ensure a quality reproduction of your valued product. Any changes MASAR makes on your

files will have to be approved by you.

©Copyright: This material is a sole property of MASAR Printing and Publishing and may not be distributed to anyone not intended for its

use by MASAR Printing and Publishing, nor be reproduced in any form, without its permission. Copyright rules of the supporting material

and software provided must be respected wherever applicable.

MASAR Printing & Publishing

Prepress Department

Advisor : Samer Sabri Abdul Qader

Content : Bhaskaran Krishnan

Rami Al Halabi

Concept : Meyyappan Sabarathinam

Graphics : Khaled Al Safadi

Resources & References : Kodak Documentation, IFRA,

ECI & FOGRA, ISO Standards

Contact Details

Prepress Department

Prepress - Newspaper Section : +971-4-4484084

Prepress - Commercial Section : +971-4-4484087

Email : [email protected]

Email : [email protected]

Prepress Manual

Contents

An Introduction to MASAR .................................. 2

File Preparation Guide .................................. 7

The Two Methods .................................. 8

Export Method .................................. 10

Postscript Method .................................. 15

Color Management .................................. 22

Photoshop - Recommended Settings .................................. 23

Indesign - Recommended Settings .................................. 24

How to Apply Profiles? .................................. 24

Submitting your files .................................. 26

Prepress Portal Guide .................................. 29

What is Insite? .................................. 31

Job Submission .................................. 32

Job Verification .................................. 36

Job Approval .................................. 39

Online Color Proofing .................................. 40

Recommended Monitors .................................. 40

FTP User Guide .................................. 43

FTP for Mac .................................. 44

FTP for Windows .................................. 46

Job Checklist .................................. 49

Checklist for Newspaper .................................. 50

Checklist for Commercial .................................. 51

MASAR Location Map .................................. 52

www.masarprint.com

2

Masar Printing and Publishing

to excel in service and exceed expectations

The beauty of communication is its ability to carry message far and wide to the minds of people when presented

in the most impressive print quality. Abiliy to reproduce vibrant colors is a printer’s strength and armed with this,

MASAR aids to the success of its customers by supplying quality printed products.

MASAR is a member of Dubai Media Incorporated (DMI), a pioneering media organization focused on innovation,

quality and working in line with the strategic objectives of the Government of Dubai. Under its umbrella, DMI com-

prises a number of print, radio and TV channels including: Dubai TV, Al Bayan newspaper, Sama Dubai, Dubai One,

Dubai Sports, Dubai Racing, Noor Dubai Radio & TV, Emarat Al Youm, Emirates Business 24|7 in addition to MASAR.

Launched in 2006, Masar has grown very quickly and is one of the largest printers of UAE serving customers in

the wider GCC and Europe.

MASAR is substantially ahead of its competitors by employing most qualified manpower, deploying the State-of-

the-Art equipments and complying with highest standards in materials and workmanship.

Leading the region with Technology, Masar’s market niche includes newspapers, magazines, specialized com-

mercial jobs, directories, manuals, catalogs, and books printed with coated covers as well as packaging for the

semi industrial printing market. Our digital printing and silk-screen printing facilities supplement our commercial

printing capabilities.

Prepress Manual

Masar’s Insite User Guide - © Copy Right Masar Printing & Publishing 2012

3

Mission Statement

MASAR undertakes to serve the print industry needs through commitment to service and quality. Committed to continuous improvement,

we regularly invest in technology and people to ensure that we provide innovative and consistently high quality solutions. We believe in

thriving by striving to meet, and where possible exceed client requirements - whilst operating with sensitivity and care to the environment.

Our Superior CTP Technology

MASAR employs innovative technology in printing. Its

state-of-the-art machinery and processes are managed

by the experts in the field with long and specialized

experience, who give more than 100 in terms of quality

service and quality products. Our consultants in the

field are the best in the world with proven ability to give

unmatchable quality.

We use high quality Thermal Plates with Staccato FM

screening for both Newspapers as well as commercial

jobs. Thermal Plates can give exceptional print quality

with an ability to render your imagination 100 on print.

The CTPs from the market leader Kodak has the ability

to give 100 linear plates and coupled with Square

Spot technology they can give a near exact image

reproduction of your design which any other technology

cannot give due to their inherent limitations.

Our Web Offset Press, CTP Imaging Equipments, RIPs and CTP Workflow are optimized by the industry experts for Staccato FM Screening,

the latest in screening technology that gives the look and feel of a continuous tone quality. We can print highly precise dots as tiner as

10 microns.

With our automated plate stacking and delivery to the press we can offer the shortest time to print, after the last page is received.

Fully Automated Workflow

Our PDF workflow recognizes your files automatically from their filename and runs an acceptance test on them for meeting minimum

required quality. Once successfully preflighted they will pass on to the rest of the stages of the workflow. If not it will show you an on-

screen report which will also be emailed to you automatically. Our RIPS and other workflow components are configured to reproduce and

in most cases drastically improve the quality supplied in the artwork.

MASAR employs market’s proven color management expertise from German based GMG Color Management Solutions.

www.masarprint.com

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Our Top Notch Printing Press

MASAR serves its Newspaper customers with the fastest webing up device in the industry (Cromoman 70) - 70,000 copies per hour which

is 672 kilometers of paper per hour. The high pagination and heatset

capabilities is supplemented by a fully automated and personalization-capable mailroom from FERAG.

On the Commercial side we have the latest, fastest and high configuration machines in sheet-fed and Commercial Web printing technology.

Lithoman is a feather in the cap of our commercial web capability with inline finishing. Quality is guaranteed in shortest setup time with the

Color Control System and Register Guidance Systems, from QuadTech, USA, a world leader in press control Technology.

We are the first press in the Gulf to acquire an XL 105 six-color machine with UV coating and with the latest one pass productivity machine

XL 105-10P both equipped with automatic image control capability delivering most precise color in the shortest setup time. In addition

we have Speedmaster SM 52 five-colour with coating, three state of the art folders, an FS 150, Polar System Cutters and Komori binding

machines.

MASAR is a commercial printer that has

the rare combination of Newspaper and

commercial printing capabilities at highly

competitive prices. We understand and care

about the importance of what your printing

materials say about you and your business.

We at Masar, know that your printed

products are a constant representative of

you and your company. That’s why the

quality of our finished products are created

with care and detail that will not just meet

but exceed your expectations. We work to

maintain lasting business relationships with

our clients. Masar is your “go-to” printer

when you demand speed, service, and

quality.

The company has four divisions: newspaper

web, commercial web, sheet-fed offset

printing and digital printing. Currently over

200 highly qualified professionals serve our

customer base spanning across the GCC

and Europe.

Masar offers and maintains a high level of

service and quality that demands skilled

staff, innovative management, and the ability

to move forward with changing technological

developments. The company’s motto of

excellence is the primary driving force, and

with that Masar forecasts continued growth

for the future, while always maintaining top

quality service for its customers.

Why MASAR?

Prepress Manual


5

More than 200 highly qualified professionals servingthe Europe and wider GCC in addition to UAE

www.masarprint.com

6

File Preparation

Guide


7

Printing is a process full of surprises. To turn the surprises to our favor and prediction, we suggest that the following guidelines be followed

while preparing a job for a Printhouse. Though we accept many file formats, the most preferred one is PDF.

Guidelines for PDF are given below.

2ways to prepare your PDF

For Delivery by

CDFor Delivery by

FTP/ Mail• Retain Layers

• Bigger Size• Flattened PDF

• Smaller size

AdobeIndesign

AdobeIllustrator

Quark Xpress

Save as or Export as PDFwith “High Quality Print” Settings

First - Create a PS File

Then - Distill for PDF

File Preparation Guide

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Common Guidelines for both Procedures

1. Recommended minimum Resolution

• Color images – 300 dpi (200 dpi for Newspaper jobs)

• Greyscale images – 300 dpi (200 dpi for Newspaper jobs)

• Monochrome – 1200 dpi

2. RGB images – convert them to ISO39 profile.

3. CMYK images – convert them to ISO39 profile before taking them into layout.

4. Spot colors – convert them to process. Keep only those spot colors intact that you want to print separately.

5. Text on artworks made in Illustrator need to be converted to outlines before exporting for layout

6. Overprint – choose overprint / knockout settings in the design application as MASAR’s overprint policy is to only reproduce what

is given. Recommended overprint setting is to enable for small black text and disable for solid black fills.

6. Maintain 3 to 5mm of bleed if the job requires.

7. For perfect binding with double spread images, move the artwork to the foreedge by 5 mm

8. You have to send single page PDFs for Newspapers. Multiple page PDFs are fine for commercial jobs

Note: For any technical clarifications, please feel free to call our prepress department at any time.


9

AdobeIndesign

AdobeIllustrator

Quark Xpress

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Adobe Indesign – Export as PDF

Select File Menu -> Export Command and choose the

“save as type” as Adobe PDF. Step 2 is needed only if you

need a bleed. Select the options mentioned in Step 3 so that

the profiles in your images are included. Save this Preset for

future use.

Save Preset as “MASAR Exportto PDF” for future use

Click whenyou are done

1

2

3


11

Save Preset as “MASAR Save As PDF Preset for AI” for

future use

Click whenyou are done


Adobe Illustrator – Export as PDF

Select File Menu -> Save As Command and choose the

“save as type” as Adobe PDF. Step 2 is needed only if you

need a bleed.

1

2

3

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Quark Xpress – Export as PDF

Select File Menu -> Export - > Layout As PDF Command.

Click on Options to choose

PDF export options.


1

2

Send only Composite CMYK

unless you need

special inks

Give 5mm of bleed if your

job needs it.

3


13

4

When do you need a bleed?

You don’t need a

bleed here.

You “need” a

bleed here.

bleed Area

Red lines - Trim

Edge of Page

1 1

You will not need to set a bleed if you are printing a Tabloid or broad sheet newspaper or similar material in our weboffset. However if

you are doing a magazine or flyer or brochures you may need a bleed. It is important if your artwork spreads till edge on the final printed

material. An equal bleed of 3mm to 5mm on all sides is sufficient. You don’t need ableed in example No. 1 below. But you need a bleed in

example 2.


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Creating Postscript in Adobe

Indesign

In the Print Window the following steps could be used to pre-

pare a postscript file. At the end, the settings can be saved

for reuse. Take the default print settings and change only

those marked in brown.


Select”Auto”

1

2

Select CropMark only

Give equal bleed 5 mm

3


15


Make sure only CMYK is listed.

Spot colors to be present only if

you need them.

Save Preset as “MASAR

Print Preset” for future useClick when

you are done

4

5

6

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Creating Postscript in Adobe

Illustrator

In the Print Window the following steps could be used to pre-

pare a postscript file. At the end, the settings can be saved

for reuse. Take the default print settings and change only

those marked in brown.


Select custom to

get correct media size.

Select CropMark only

Give equal bleed 5 mm

Come back to General and select custom again to get correct media size with trim marks

1

2

3


17

RememberAlways remember to convert twothings before exporting a file out ofIllustrator. One is convert all textto outlines and other is to convertall special colors to CMYK.

Save the Presetfor future use.

7

8

Make sure only CMYK is listed. Spot colors to be present only if printing needs them.

Click on Custom to selectTransparency Flattener Options

Click on Savewhen you are done

4 5

6


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Quark Xpress – Making a PS file

First you need to create a print style with steps 1 to 6 here.

Select File menu and Print Command to reach step 7. Steps

7, 8 & 9 will complete the PS file.

1

2 3

Save the Preset

for future use.

Give a name for

the Print Style

4 5

Convert all colors toCMYK unless you need spot colors.

2400/175 or 200 for commercial and 1200/100 or 133 for Newspaper.

MASAR applies color management on your files to achieve the best colors possible (ISO39) in offset printing process. We use Color Management solution from GMG. Our mission and undertaking is to achieve true reproduction of the customer files.

DIDYOUKNOW?


7 8

6

9

If you need ableed, give 5 mm

Save the Preset for future use.

Click this to complete.

This step selects the postscript file option for you.

Select the width of document + 1 cm for bleed area

Click this togoto step 8.


19

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Acrobat Distiller – Making a PDF from the PS file

How to manage your spot colors?

Many designers are fascinated by the spot colors and tend to use them in their designs.

But when you are sending a four color job make sure that you convert the spot colors

to process before you export the artwork. The best possible conversion is achieved only

using the color library in the native application on which it was used. Leave only those

spot colors untouched that would need special inks or UV.

Choose this setting to ensure inclusion of profiles in images & produce a reliable PDF

Drag and drop your PS files here to make a PDF



21

Color ManagementBasically Display devices can show more colors than a proofer can print which is more than what a Commercial Press can print which is

again more compared to Newspaper printing. Also different input devices like digital cameras and scanners have different color capabili-

ties. Hence there is a need for color management to have a predictable result on print.

Proper color reproduction is possible only when the artwork comes tagged with right profile and rendering intent as it would be impossible

for a press to guess them. A printer like MASAR would know what he can print (their color space) and would have complete control over

the same, but to achieve right color reproduction, the incoming pictures should carry the profile information in addition to being clean, of

good resolution and properly color corrected so that converting them to the Press Color Space and matching them for the intended quality

would become possible.

Though a detailed color management part would be beyond the scope of this document, we will touch on important settings recom-

mended for obtainig the most optimum results. Color Management goes by the stringent rule of natue that Garbage in produces Garbage

Out. Hence, in spite of the best color management tools and techniques in place, still an image may not print well if the image is not clean,

not properly color corrected, is in poor resolution or if the right profile is not specified.

Those colors that cannot be represented in the destination need to be altered to colors that can be represented which is called “Gamut

Maping”. Also we need to have different types of gamut mapping for different type of image objects. The most recommended gamut

mapping is described below.

Colorimetric

Company logo or any other object where it is important to preserve the colors colorimetrically, then one will want to colori-

metrically match source colors to matching colors in the destination. Colorimetric Gamut mapping is recommended for this.

Perceptual

Pictures (bitmap images) are rendered better by perceptual method of gamut mapping. Usually these mappings make

changes even to the colors that can be matched, as the human visual system is more sensitive to relative color differences

than it is to absolute differences. So changing the mapping to preserve those differences yields better looking results.

Saturated

Business graphic or other schematic material, it may be more important to have the best solid saturated colors that a

device can produce than to have an accurate color that the device produces in a poorly rendered way. Saturated gamut

mapping is recommended for this.

The following sections describe the recommended settings and procedures regarding color profiles.


Examples of good and badly

color managed documents.

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22

Adobe Photoshop - Recommended Settings

The following screenshots show the recommended color settings in Adobe Photoshop. You can reach this screen by chosing Edit Menu

and Color Settings command in Adobe Photoshop.

Newspaper - We recommend you to use ISO Coated Profile for all your images. With our Color Management in GMG we will achieve an

improved quality over ISO standards of ISO Web Coated icc profile for Glazed Newsprint (heatset offset) and ISO 26 for Standard Newsprint

(coldset offset).

Commercial - We recommend using ISO Coated for commercial jobs to achieve ISO39. The printing machines in MASAR can in fact

achieve a higher color space than ISO 39, due to high technology and the high quality of the inks and other materials emloyed. With the

help of proven color management from GMG, MASAR can achieve

closest matching of

colors between sheetfed and commercial web.

Recommended Settings forCOMMERCIAL JOBS

Recommended Settings for

NEWSPAPER JOBS



23

How to Apply Profiles?There are just three steps involved in applying a profile and verifying how it would look on print.

STEP I – Copy the profiles to your computer

You need to copy the icc profiles to make them available for photoshop images.

Mac OS:

System HD:Library:Application Support:Adobe:Color:Profiles:Recommended - available for all users

System HD:Users:<your_user_name>:Library:Application Support:Adobe:Color:Profiles:Recommended

In case you don’t find the “Profiles” or “Recommended” folders, you may have to create them

Windows:

System Drive:\Program Files\Common Files\Adobe\Color\Profiles\Recommended

Adobe Indesign

Recommended SettingsWhy should we manage color in Indesign?

All the right color profiles we set in Photoshop may simply be over-

ridden and spoiled with wrong settings if we don’t manage them

properly in Indesign or any layout program. Hence it is strongly rec-

ommended to use the provided screenshot for managing your color

settings in Adobe Indesign.

This will help ensure that your images are reproduced on print with a

predictable and guaranteed quality.

You can reach this screen by choosing Edit Menu and Color Settings

command in Indesign.


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24

STEP II – Apply the right profiles to your images

In Photoshop, select “Convert to Profile” from Edit Menu.

Apply ISO Coated v2 ECI for all your color images in Photoshop.

Apply Dotgain 15% to convert any color image to greyscale

Apply ISOnewspaper26v4_gr to convert any color image to

greyscale for Newspaper

Use the screenshot beside for help.

STEP III – Verify the results

In Photoshop, go to View Menu, Proof Submenu, Custom Command

for the screenshot beside and use one of the following profiles as

per the requirement.

(ISO 39) ISO Coated v2 ECI – for Sheetfed

(ISO 28) ISOwebcoated – for Glossy Newsprint

(ISO 26) ISOnewspaper26v4 – for Standard Newsprint

Now you can “Proof Colors” by just pressing <CMD-Y> (<Ctrl-Y> in

Windows) and preview the image to see how it will look on Print.

Pressing <CMD-Y> again brings you back to working space (ISO 39).

Remember, you are using this only for previewing to know how it

looks on print, but still you are working in a higher color space of ISO

39 (with ISO Coated v2 ECI profile).

Why do we ask you to use ISO 39’s profile of high quality commercial

printing whereas in reality you may print in even Newspaper? The

resons are,

• You will find it convenient to use only one color

space for all your images

• You will see better colors on screen giving you a

leverage in image correction

• Our Color Management does a superior conversion

between different color spaces, provided you use ISO

39’s profile (ISO Coated v2 ECI)

Best PracticeTo maintain the neutrality of the images and to preserve them in the highest color space possible,

it is a good practise to keep the images in

RGB mode, and convert to CMYK just before

sending for layout application. And you can use proof colors command to see how it would look on print.

Tip: You can program any of the function keys to carryout “Convert to Profile” Command using Actions Panel in Photoshop.



25

Submitting your files

Though there are many modes of file submission possible for you to send us your files, we have made available two well placed channels

for file submission which are very easy to use, reliable and tightly integrated with our fully automatedworkflow.

Newspaper Jobs - Our dedicated FTP Server is available to you 24x7 for you to submit files for For Newspaper jobs.

Please refer to the FTP User Guide Section for knowing the details of our FTP Server, obtaining login information and for the

steps on using it to submit your files online.

Commercial Jobs - For commercial jobs you can use MASAR prepress portal which is thoroughly integrated with Prinergy

- our workflow engine. It provides you the following

• Online File Submission with instant prefilghting and report notification

• Verifying and approving your files

• Collaborating with our staff

• Online Color Proofing (has specific system and hardware requirements)

Please refer to the Userguide on our Prepress portal for knowing the details of our Prepress Portal, obtaining login information

and for the steps on using it to submit your files online.


Standard Channels through which we receive files

Newspaper Jobs

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Commercial Jobs

ftp.masarprint.ae insite.masarprint.com

www.masarprint.com

26

File Formats

that we accept

We accept Only PDFs for our workflow.

In special cases where printing process has special reqirements (e.g. perfect binding) where the client may not be aware of the

technicalities, we can selectively accept native files from Indesign, Illustrator & Quark Xpress, provided client approves the PDFs

we generate.

Other Channels for submitting your filesThough above two are the only channels through which we can offer you speed, reliability, comfort and ease of use for sending us your

files, we can also receive files using the following modes.

CD/DVD Flash Drives iDisk

eMail OnlineFile Sharing e.g. You Sendit

Blue Ray Discs

ZIP/Jaz


27

www.masarprint.com

28

Prepress Portal

Guide


29

Masar Insite Portal

Insite Allows You Enter into Our WorkflowALL FROM WHERE YOU ARE

Prepress Portal Guide

Submit

Customer Of Masar

Prepress

Press

Verify Color proof

Internet

Aprove

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Insite...!? - What is itMASAR offers its customers convenience and peace of mind at no extra cost, through Insite, its Prepressportal. It is a gateway through which you can enter into MASAR’s work-flow for submitting files andinteracting with us. As a customer it is available to you for 24x7 at your disposal, for job submission,verification and approval.?

?

Insite offers you all that you need - at one place

Job Submission• Submit your files online 24 x 7

• Get instant report on screen as well as email notifications

Job Verification• Instant Preflighting to check Press Readiness

• Preview Job using Smart Review and interact with prepress staff

Job Approval• Check your pages online 24 x 7 and approve them

• More than one person can be entitled for approval of pages

Color Proofing• Advanced users with recommended monitors on Macs can do an online color

proofing to see an accurate color proof on screen

• Masar can provide you calibration device, software and support needed for

this.

How do I get there?You will get a username and password from MASAR’s representative when you become a customer of

MASAR. With that you can enter into us online @ our URL - http://insite.masarprint.com

System Requirements

All you need is just a Java enabled browser on a PC or Mac to start using Insite.

Online color proofing runs only on a Mac with a recommended monitor.MASAR will provide you with a display calibration device, software, setup & usage training. Detailed

requirements are given on p 13.


31

Type the web address http://insite.masarprint.com in your Java enabled web browser

Job Submission only Few clicks Away


Type http://insite.masarprint.com

in your browser and enter into Insite

Enter your username

and Password

Click & Select your

Company Name

Note: If your network

is protected by firewalls

or proxy servers,

you may be prompted

for additional authentication

In some cases, you may not

see this screen and may

be directly lead to the next

screen.

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32


If your job name is not there,

you can create one

If you created the job, pl.

enter these details

Click on your

Job Name


33

Click on Upload files to start uploading

Note: This window appears only if your browser is

Java Enabled. Also if your network has firewalls or

proxy servers you may be prompted for additional au-

thentication.

Note: Proper naming of the file will help tracking

the job easier


Darg and drop the group of PDF files

you wish to send

Type a descriptive name for the group of PDF files

being uploaded by you

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Naming Convention

The above window brings you to the conclusion of uploading your files. If you have more files you can upload them in batches or at once.

Doing them in batches may be helpful especially if the files are huge in size.

CautionWe request you to folow proper naming conventions for your files so as to avoid any mis communications. Proper naming convention

benefits everyone and helps avoid even major errors. We suggestthe following Naming conventions for your Job and PDF files. The names

also indicate new vesrions of your files.

The naming convention for the Job should be, for example

My_Mag_Jan

The naming convention for the files should be, for example

My_Mag_Jan_p01-16.pdf - a batch of 16 pages

My_Mag_Jan_p17-24.pdf - a batch of 8 pages

In case of changes to submitted files, you have to remove the old page from Insite and upload the new page with appropriate naming con-

vention and inform the prepress (or sales person) by phone or other means. An example of a new version of a page will have to be like this

My_Mag_Jan_p09-16_New.pdf - 8 pages of first batch updated with new version

My_Mag_Jan_p05_New.pdf - only p5 from first batch updated with new version

My_Mag_Jan_p05_New2.pdf - p5 is again updated for second time with a newer version

Uploaded files will be preflighted and

you may see warnings if any

For successful uploads you will

receive a mail notification.

Note: The preflight profile at MASAR is set to

run many checks on your file like checking for

resolution below 300 dpi. You will get warnings

if the file doesn’t meet the set standards. The file

may fail for certain issues like transparencies.


35


Click on Pages to start

checking the pages

on Pages, select “Smart Review”

from the drop down menu list

Select “Position” from the drop

down menu list

This is independent page view with details

For pagination, go to Preview and make

sure it is OK, then approve

You can verify things like

where the page will be cropped

And how the image is going to look like

You can open Chat from window menu

to interact with our Prepress Staff for

corrections

Job Verification - in few steps

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Click on Preview to view

in flip book format

This view is as per the pagination

Job can be approved page-by-page or

complete job in one click


37


Click on the product name and select

You can flip through the pages in a view

that resembles the final product

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You can approve or Reject the Page from

here. You can also leave comments

while doing the same.

Select the Page you wish to

approve and click on Approve

Job Approval - is just a cake walk

To satisfy the needs of advanced users of its customers, MASAR provides online color proofing to render accurate color quality resembling

the final product on the screen. In this system one will be able to see accurate colors on screen matching the final product, taking into

consideration the Press on which it will be printed and the paper type that will be used for the job.

Customers of MASAR that are abroad, outside the UAE, consider this is a most valuable tool, to check the color proof and give

online approval. As mentioned in the introduction, this feature has some system requirements as well.

Hardware and Software Requirements

Platform

• Apple Mac® Pro computer with an Intel Core™ Duo processor

• Apple Mac mini computer with an Intel Core Duo processor

Note: Mac mini does not support a 30” single monitor or multi-monitor configuration.

• Apple Power Mac G5 computer

Operating System

The Matchprint Virtual software requires either version 10.4.6 or later or version

10.5.4 or later of the Apple® Mac OS® X operating system software.

Colorimeter

Colorimeter for calibration will be provided by MASAR

License for Calibration

You obtain a 60 day license for calibrating your monitor everytime you open a color proof enabled job in Smart Review.

Viewing Booths are optional

Display Monitors

Not every monitor is sufficiently sophisticated to display accurate color or suitable for calibration to re-adjust itself to retain accuracy.

Only some monitors have this capability. Kodak Matchprint Virtual has a recommendation of certain highly precise LCD displays that can

consistently and fairly accurately display colors. The list is provided below.


Monitor

EIZO CG301WEIZO CG241WEIZO CG211EIZO CG242WApple Cinema Display 24-in.Apple Cinema Display 30-in.

Color gamut

WideWidesRGBWidesRGBsRGB

Viewing angle

Very GoodVery GoodVery GoodVery GoodVery Good

Good

Uniformity

Consistently GoodConsistently Very GoodConsistently Very GoodConsistently Very Good

Varies from poor to good

Recommended Monitors

Display Calibration

Though the display calibration procedure is included in this manual, MASAR’s representative would be willing to assist you in

calibrating your display for the first time and also train you on the simple steps of doing it yourselves on regular basis.

Online Color Proofing - The Ultimate


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Steps for On Screen Color Proofing

This section explains you the steps involved in preparing your system for on screen color proofing so that you can set color targets for

your pages, view them and approve them.

Install Matchprint Virtual software on your Mac

Set System Preferences

Calibrate your monitor

Review, annotate and approve color managed pages in Smart Review

First make sure that the ambient light in the room is constant throughout the day and the viewingconditions are not changing through day

light entering through the windows. As the desktop wall paper can influence the viewing perspective make sure to put a plain 50 grey as

desktop wall paper.

Step - I Installing Matchprint Virtual Software

Mathprint virtual is the software you need for running a patch of colors on your display, measure them using

the supplied colorimeter, compare it with the predetermined settings and prepare the display calibration profile.

To install the software open the Matchprint Virtual CD supplied and double click on the MVP dmg file. Follow the

on screen instructions to complete installation and restart. If prompted, download any updates and complete

the installation for the same and restart.

Step - II Setting your System Preferences

1. Energy Saver - In your Energy Saver Prepefernces, make sure that the sliders for “Put the computer to sleep when it is inactive for”

and “Put the Display to sleep when the cmputer is inactive for” to “Never”.

2. Screen Saver - In the Desktop and Screen Saver Preferences, under Screen Preferences Tab, make sure that the setting is

atleast 1 hour and 30 minutes.

Step - III Connect your Colorimeter device & calibrate your monitor

Connect your calibration device to any of the free USB Ports in your system. From the dock open

Matchprint Virtual and select

MVP Calibrate System. Then follow the on screen instructions. Before putting the calibration device

on your monitor, you will be asked to put the device on an opaque surface like a table. The display

turns black and a template appears on the screen. Make sure you put the device on the template as

mentioned in the illustration beside. The device should not leave a gap with the display. the monitor

needs to be calibrated every 24 hours to make it suitable for color accurate proofing.

Step - IV review your pages and approve

Now you are ready to use your monitor to view pages and approve them. The prepress operators will set the color target for the pages

which could be ISO 39 or MASAR’s own color space. You will be opening the pages in smart review to check the color that is guaranteed

on our press.

Renewal of Licence for Calibration

The calibration software gets its license for sixty days when a page is opened for verification in smart review. If it says your license is

expired, you are requested to open any page from any of your jobs, to get the license renewed for another sixty days.

Note: The calibration process is to be done on daily basis, to ensure accurate color reproduction on screen.

MVP_5.2.1.dmg


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FTP USER

Guide


43

How to use FTP for sending us your files?

FTP is the fastest way to send your files to us. The details of MASAR’s FTP server are given below.

URL - ftp://ftp.masarprint.com

Username - Your User_Name (will be provided MASAR’s representative from Sales)

Password - Your_Password (Will be provided by MASAR’s representative from Sales)

This guide has three sections explaining usage of FTP. They are,

FTP User Guide

FTP with Cyberduck (Mac OS) FTP with Windows Explorer FTP with CoffeeCup(Windows)

FTP with Cyberduck (Mac OS) - in five simple steps

You can download and install Cyberduck for Mac, an opensource FTP sotware which does not require you to buy a license for usage.

The download and system requirement details are given below

Cyberduck 3.5.1 - Mac OS 10.5.x or later

Download URLs - http://cyberduck.ch/ or

http://www.apple.com/downloads/macosx/internet_utilities/cyberduck.html

Cyberduck 3.2.1 - Mac OS 10.4.x

Download URLs - http://cyberduck.ch/changelog/

1

2

Click to add a

new FTP Server

Step 1

Add a bookmark for easy access to MASAR’s FTP.

Step 2

Enter MASAR’s FTP details as shown.

FTP User Guide

3

4

5

Step 3

Open the connection using the shortcut created just now.

Step 4

Login with your username and password.

Step 5

Drag and drop your files into

MASAR’s FTP folder.

Double Click

to connect

Your local folder Your FTP Folder on MASAR

Drag files from your folder

and drop on FTP folder

Wow! You have done it.

inform MASAR’s staff once you upload the files. You can get a confirmation whether the files are OK.

What happened to your files if you dont find them after some time?

Once’s Masar’s prepress staff download your files, they will be moved into “Copied_files” folder.Pleasewww.masarprint.com

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FTP with Windows Explorer - in four simple stepsThough an FTP software gives you more flexibility, features and resilience (ability to resume broken transfers), using Windows explorer

to send files over FTP is a very quick and simple method. You can use this if you dont have an FTP software.

FTP User Guide

1

2

Type the FTP URL in

the address bar

Login with the

credentials supplied

Step

Open My Computer or any folder from desktop and type in the FTP

URL of MASAR in the Address Bar.

Step 2

You will be prompted for user name and password. Type your sup-

plied credentials.

Step 3

If you did not get a prompt, choose “Login As” from File Menu.

Invoke Login window

if you didnt get it.

3

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FTP User Guide

4Your local folder Your FTP Folder on MASAR

Step 1

After opening the application, click on servers.

Step 4

After you are logged in, Start dragging your

files from your local folder to FTP folder.

Drag files from your folder

and drop on FTP folder


CoffeeCup for Windows - in four simple stepsYou can download and install CoffeeCup for Windows, an FTP sotware which does not require you to buy a license for usage. Though you

can upload files using Windows Explorer (folder based), an FTP software gives you many advantages including resuming broken transfers,

instead of starting all over again. The download and system requirement details are given below

CoffeeCup 4.3 - Windows 7, Vista, XP

Download URLs - http://www.coffeecup.com/free-ftp/

The four steps for uploading your files using CoffeeCup

1


47

FTP User Guide

Step 2

Click on “+” to add MASAR FTP as your

favourite server and enter the details as mentioned.

Step 3

Click on Servers drop down menu and select

MASAR FTP to connect to it.

Step 4

Once connected, start

dragging your files from

left and drop on FTP

window on right.

2

3

4

Your local folder

Select your files and click on upload

Your FTP Folder on MASAR

“Done” means your job is

uploaded successfullly

You can also drag your files

and drop onto FTP folder


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Job

Checklist

MASAR job checklist - Newspaper jobs

Please do the following check for each of your page

Check page numbers (number on page and in the file name should be same)

Check the finished page size in PDF

Send only single Page PDFs

Check the date of your publication

Check white margin area to ensure absence of unwanted objects

Naming Convention of your files (important)

Naming for new versions of the uploaded pages (very important)

Embed all fonts

Image Resolution 200 dpi or above

No RGB Images

All images have the right icc profile (as recommended in File Preparation Guide)

All Greyscale conversions are made with right profile (as recommended in File Preparation Guide)

No Spot Colors (Spot colors with transparencies can always cause a problem in printing)

Choose appropriate overprint in all your graphics and advertisements as we preserve your overprint settings

No black text is made in four colors (use Acrobat professional to verify with Output Preview)

Smaller text against a color background is not knocking out (must overprint)

Please call us and confirm for atleast two things

1. When you send us the last page.

2. Whenever you change a page.

Why do we need a checklist

Printing is a process in which your files go through many software and processes at your client’s end, or your end or our end. Even a

properly designed job, following all the best practices, may still cause an unwanted surprise in printing due to variation in different versions

of software through which the job passes through.

This checklist has been prepared based on past experience, and we are sure you would agree that we would not want to rediscover them.

Hence we strongly recomend you to follow this checklist to be used by you before you send us your jobs.

A lapse in checking any of the above mentioned points with your pages may cause a product with an

undesirable, unexpected and bad quality. Though MASAR’s staff will extend fullest cooperation and help in

checking your files, it will be the customer’s responsibilityto carryout these verifications thoroughly before

sending the job to MASAR.Note

Job Checklist


49

Note

Note

Job Checklist

MASAR job checklist - Commercial jobsPlease do the following check for each of your page

Check page numbers (number on page and in the file name should be same)

Check the finished page size

Check the date of your publication

Bleed should be 3mm for Perf. Binding and 5 mm for Saddle Stitch on all four sides

Check white margin area to ensure absence of unwanted objects

Naming Convention of your files (important)

Naming for new versions of the uploaded pages (very important)

Embed all fonts

No RGB Images

Image Resolution 300 dpi or above

If job has Spot UV, please provide in single color

Any jobs with die-cut, ensure die-line included in artwork

All images have the right icc profile (as recommended in File Preparation Guide)

All Greyscale conversions are made with right profile (as recommended in File Preparation Guide)

No Spot Colors (Spot colors with transparencies can always cause a problem in printing).

Send with Spot colors only if you want to print with special color ink (Pantone).

Choose appropriate overprint in all your graphics and advertisements as we preserve your overprint settings

Rich Black - Make sure to give 30% Cyan for solid black fills

No black text (especially small ones) is made in four colors (use Acrobat pro to verify with Output Preview)

Smaller text against a color background is not knocking out (must overprint)

All commercial jobs should have hard copy proof

For perfect binding jobs include these procedures

In Perfect Binding, Artwork/Text should not be closer to binding side. 7mm clearance is needed for IFC and IBC.

(to avoid text getting into binding space)

In Perfect Binding, pages with double spread images should have artwork moved 7mm towards outside

margin in both pages for IFC & IBC. (4 mm for inside pages)

In case of doubt, provide open files with links and fonts (from native application)

in addition to the PDFs. Open files will be used only if PDFs are unusable.

Please call us and confirm for atleast two things

1. When you send us the last page.

2. Whenever you change a page.

A lapse in checking any of the above mentioned points with your pages may cause a product with an

undesirable, unexpected and bad quality. Though MASAR’s staff will extend fullest cooperation and help in

checking your files, it will be the customer’s responsibilityto carryout these verifications thoroughly before

sending the job to MASAR.

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Map and Location

Wikimap URL http://wikimapia.org/#lat=25.0314444&lon=55.1900666&z=15&l=0&m=h

GPS Co-ordinates 25 01’54.40 N, 55 11’24.11 E on your GPS mobile or on http://maps.google.com/

From Dubai (Al Khail Road)

From Shaikh Zayed Road (towards

Abudhabi), take the interchange near

Emirates Mall. Heading towards Al

Quoz, you will see Emirates Mall &

LuLu on your right. After three signals

you will reach Al Khail Road Round

About. Take a free right turn and en-

ter into Al Khail Road. After 5 kms

approximately, Al Khail Road meets

Emirates Road. Enter into this R/A and

take second exit (that says private

entrance) which is a small road.

From Sharjah (Emirates Road)

On Emirates Road, enter into the

round about where Al Khail Road

meets Emirates Road. Take the third

exit (which says “private entrance”)

From Jebel Ali/Abudhabi

(Emirates Road)

On Emirates Road, after the huge

round about near DIP you will see Ju-

meirah Golf Estate to your right. The

second and third rights turns after

this R/A lead you into IMPZ.

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