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ADVERTISING BOTH MAKES AND REFLECTS

NORMATIVE VISIONS OF MASCULINITY — WHAT

IT MEANS To BE A MAN.

ADVERTISING, WE HAVE SOMETHING TO TELL

YOU:

FUCK HEGEMONY.

Volume 1, Issue 1

April 2011

TO SHI BA

“The male stereotype makes mascul in ity not just a fact of b iology but something that

must be proved and re - proved , a cont inual

quest for an ever-receding Holy Grail ”

-Marc Fe igen Fasteau , “The male machine ”

John mcca in i s angry .

So are we .

MASCULINITIE

S

Introduction 1

Rachel 2-5

Milly 10-13

Analysis 14+

Tristian 6-9

Inside this issue:

(DE)CONSTRUCTED

BY:

RACHEL A.

TRISTIAN J.

MILLY W.

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Bare skin on bare skin,are skin on bare skin,are skin on bare skin,are skin on bare skin, Your hands caress my back,Your hands caress my back,Your hands caress my back,Your hands caress my back, Trailing electricity.Trailing electricity.Trailing electricity.Trailing electricity. In the darkness of the blindfold,In the darkness of the blindfold,In the darkness of the blindfold,In the darkness of the blindfold, i feel my i feel my i feel my i feel my eagerness eagerness eagerness eagerness thrusting thrusting thrusting thrusting outoutoutout Between Between Between Between the timbers the timbers the timbers the timbers of the of the of the of the crosscrosscrosscross On which i On which i On which i On which i am am am am stretched.stretched.stretched.stretched. Your lips Your lips Your lips Your lips touch the touch the touch the touch the angle of angle of angle of angle of my neckmy neckmy neckmy neck And You withdraw.And You withdraw.And You withdraw.And You withdraw. i wait, at peace.i wait, at peace.i wait, at peace.i wait, at peace.

It comes,It comes,It comes,It comes, The first brush of soft leather stripsThe first brush of soft leather stripsThe first brush of soft leather stripsThe first brush of soft leather strips Feathering the backs of my thighs,Feathering the backs of my thighs,Feathering the backs of my thighs,Feathering the backs of my thighs, Trailing upward over my ass cheeks,Trailing upward over my ass cheeks,Trailing upward over my ass cheeks,Trailing upward over my ass cheeks, The hollow of my back,The hollow of my back,The hollow of my back,The hollow of my back, Across my shoulders,Across my shoulders,Across my shoulders,Across my shoulders, Lingering, teasing.Lingering, teasing.Lingering, teasing.Lingering, teasing.

i shiver in anticipation,i shiver in anticipation,i shiver in anticipation,i shiver in anticipation, And gasp with the first playful,And gasp with the first playful,And gasp with the first playful,And gasp with the first playful, Stinging slap, wanting more.Stinging slap, wanting more.Stinging slap, wanting more.Stinging slap, wanting more. "Yes"Yes"Yes"Yes----ssss----s," i sigh,s," i sigh,s," i sigh,s," i sigh, Squirming in delight.Squirming in delight.Squirming in delight.Squirming in delight.

The blows come harder,The blows come harder,The blows come harder,The blows come harder, Faster and faster.Faster and faster.Faster and faster.Faster and faster. i feel the heat rising in i feel the heat rising in i feel the heat rising in i feel the heat rising in my skin,my skin,my skin,my skin, Blooming gently into Blooming gently into Blooming gently into Blooming gently into pain.pain.pain.pain.

A pause.A pause.A pause.A pause. Then a stroke of fire.Then a stroke of fire.Then a stroke of fire.Then a stroke of fire. A million tiny sunsA million tiny sunsA million tiny sunsA million tiny suns Flare across my Flare across my Flare across my Flare across my shoulder blades,shoulder blades,shoulder blades,shoulder blades, My ass, my thighs,My ass, my thighs,My ass, my thighs,My ass, my thighs,

"i can’t take any more!""i can’t take any more!""i can’t take any more!""i can’t take any more!"

Your voice, calm, replies,Your voice, calm, replies,Your voice, calm, replies,Your voice, calm, replies, "You must,""You must,""You must,""You must," And i feel Your will,And i feel Your will,And i feel Your will,And i feel Your will, Your power,Your power,Your power,Your power, Carrying me, supporting me.Carrying me, supporting me.Carrying me, supporting me.Carrying me, supporting me. Strength floods into meStrength floods into meStrength floods into meStrength floods into me And i exult,And i exult,And i exult,And i exult, Sharing Your joy in my pain.Sharing Your joy in my pain.Sharing Your joy in my pain.Sharing Your joy in my pain. Feeling Your need as mine.Feeling Your need as mine.Feeling Your need as mine.Feeling Your need as mine.

i sense You reaching backi sense You reaching backi sense You reaching backi sense You reaching back For a wider swing.For a wider swing.For a wider swing.For a wider swing. The whip roars and the world The whip roars and the world The whip roars and the world The whip roars and the world explodes,explodes,explodes,explodes, Carrying me out,Carrying me out,Carrying me out,Carrying me out, Rushing, soaring,Rushing, soaring,Rushing, soaring,Rushing, soaring, Losing myself in some vast high,Losing myself in some vast high,Losing myself in some vast high,Losing myself in some vast high,

Singing spaceSinging spaceSinging spaceSinging space Where i float serene forever.Where i float serene forever.Where i float serene forever.Where i float serene forever.

* Abruptly i am sitting on the Abruptly i am sitting on the Abruptly i am sitting on the Abruptly i am sitting on the floor,floor,floor,floor, With no idea how i got With no idea how i got With no idea how i got With no idea how i got there,there,there,there, Your body warm against Your body warm against Your body warm against Your body warm against mine,mine,mine,mine, Your arm tightYour arm tightYour arm tightYour arm tight

Around my burning shoulders.Around my burning shoulders.Around my burning shoulders.Around my burning shoulders.

"Are you okay?" You ask,"Are you okay?" You ask,"Are you okay?" You ask,"Are you okay?" You ask, Your eyes concerned.Your eyes concerned.Your eyes concerned.Your eyes concerned. "Yes, oh yes," i say,"Yes, oh yes," i say,"Yes, oh yes," i say,"Yes, oh yes," i say, And twist hungrily against You.And twist hungrily against You.And twist hungrily against You.And twist hungrily against You. Your mouth bruises against mine.Your mouth bruises against mine.Your mouth bruises against mine.Your mouth bruises against mine. i feel Your hardness thrusting.i feel Your hardness thrusting.i feel Your hardness thrusting.i feel Your hardness thrusting. And i know And i know And i know And i know the dark the dark the dark the dark heart of love.heart of love.heart of love.heart of love.

P A G E 2

Merging into a sheet of flameMerging into a sheet of flameMerging into a sheet of flameMerging into a sheet of flame As You lay into meAs You lay into meAs You lay into meAs You lay into me With the hard, knotted strands With the hard, knotted strands With the hard, knotted strands With the hard, knotted strands

Of the cat.Of the cat.Of the cat.Of the cat.

i pull back my head, i pull back my head, i pull back my head, i pull back my head, gasping.gasping.gasping.gasping. With all my strength,With all my strength,With all my strength,With all my strength, i twist and jerk against i twist and jerk against i twist and jerk against i twist and jerk against my chains.my chains.my chains.my chains. i moan and sob.i moan and sob.i moan and sob.i moan and sob.

It goes on and on.It goes on and on.It goes on and on.It goes on and on. i am about to beg for i am about to beg for i am about to beg for i am about to beg for mercy,mercy,mercy,mercy, When the torment When the torment When the torment When the torment stops.stops.stops.stops.

i gulp lungfuls of cool air.i gulp lungfuls of cool air.i gulp lungfuls of cool air.i gulp lungfuls of cool air. Blessed respite.Blessed respite.Blessed respite.Blessed respite. Ending too soon.Ending too soon.Ending too soon.Ending too soon.

A crack like a pistol shotA crack like a pistol shotA crack like a pistol shotA crack like a pistol shot Makes my whole body Makes my whole body Makes my whole body Makes my whole body spasmspasmspasmspasm And shrink into itselfAnd shrink into itselfAnd shrink into itselfAnd shrink into itself

Though nothing has Though nothing has Though nothing has Though nothing has touched me.touched me.touched me.touched me. i sense your arm swinging i sense your arm swinging i sense your arm swinging i sense your arm swinging backbackbackback And hear it hiss:And hear it hiss:And hear it hiss:And hear it hiss: Eight feet of tightEight feet of tightEight feet of tightEight feet of tight----twisted,twisted,twisted,twisted,

Supple leather,Supple leather,Supple leather,Supple leather, Singing through the air.Singing through the air.Singing through the air.Singing through the air. Lightning lances into Lightning lances into Lightning lances into Lightning lances into me.me.me.me. White hot.White hot.White hot.White hot.

Again.Again.Again.Again. i scream,i scream,i scream,i scream, And pound the timbersAnd pound the timbersAnd pound the timbersAnd pound the timbers With my helpless fists.With my helpless fists.With my helpless fists.With my helpless fists. And again.And again.And again.And again. Agony tears my throat.Agony tears my throat.Agony tears my throat.Agony tears my throat. And again.And again.And again.And again.

"Stop!" i cry. "Please Sir!"Stop!" i cry. "Please Sir!"Stop!" i cry. "Please Sir!"Stop!" i cry. "Please Sir!

MA S C U L I N I T I E S

LOVE

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P A G E 3 V O L U M E 1 , I S S U E 1

IS GENTLE IS GENTLE IS GENTLE IS GENTLE SOMETHING SOMETHING SOMETHING SOMETHING YOU TOUCH, YOU TOUCH, YOU TOUCH, YOU TOUCH,

OR SOMETHING OR SOMETHING OR SOMETHING OR SOMETHING THAT TOUCHES THAT TOUCHES THAT TOUCHES THAT TOUCHES

YOU?YOU?YOU?YOU?

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MA S C U L I N I T I E S P A G E 4

VIOLENCE AGAINST WOMEN

OBJECTIFICATION

MALE GAZE

HETEROSEXUALITY

PHALLUS

We were making the future, he said, and

hardly any of us troubled to think what

future we were making. And here it is !

OK CUPID!

You are part of a heated argument in which neither side will back down. Why won’t you?

Α) Because I am right.

B) Their argument is completely illogical!

C) You know you might be wrong, but you don’t want to be called on it.

D) I am? I never get into heated arguments, they make me uncomfortable.

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P A G E 5

Caption describing picture or graphic.

V O L U M E 1 , I S S U E 1

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P A G E 6

What women really want…..the

perfect body!

N E W S L E T T E R T I T L E

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P A G E 7 V O L U M E 1 , I S S U E 1

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P A G E 8

To achieve this “perfect body” that the media sells us, some will go to great lengths. The models in these pictures are figures of fantasy. The creators of these advertisements know that normal guys probably will never look like this.

How to achieve it!

N E W S L E T T E R T I T L E

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P A G E 1 0

What does it mean to you...

V O L U M E 1 , I S S U E 1

...When you don't know what advertisements are really trying to say?

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Oh so that’s what they are

selling!

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