masculinity and authenticity analysis
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Masculinity and authenticity analysis. Sean Hall. Thesis. - PowerPoint PPT PresentationTRANSCRIPT
Sean Hall
MASCULINITY AND AUTHENTICITY ANALYSIS
THESIS
• Through a textual analysis of the September issues of Game Informer, Mens Health, and Esquire, the progression of the male role in society will be examined with two key themes in mind- masculinity and authenticity. The advertisements in the three magazines will be analyzed sequentially, in order to follow the progression of age and how the advertisements-and their portrayals of masculinity and authenticity- change as a result.
• Game Informer:
• Total Audience- 8,165,321
• 88% Male
• 64% are 18-34
• Median Age-22
• 73% single
• Esquire
• Total Audience- 2,790,000
• 72.1% Men
• 68.4% 35+
• Median Age- 44.6
• 43.2% Married
MEDIA KITS• Men’s Health
• Total Audience- 12,473,000
• 83.5% Men
• Median Age- 37.4
• 49% Married
MASCULINITY AND AUTHENTICITY • 55% of advertisements (and reviews)
in Game Informer are based on a violent male based video game
• 49% of advertisements in Men”s Health depict a young, athletic, and built man
• Over 77% of Esquire advertisements include signifiers of extravagant wealth and/or situations of grandeur