mashhal handicrafts

8/6/2019 Mashhal Handicrafts

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BUSINESS PLAN

F- 09 -118 MR. ARIF MASHWANI

F- 09 -149 MR. AFTAB H MALIK

SP-09-126 MR. ADEEL ANJUM



Introduction Mashhal Handicrafts is a Startup Organization

The Purpose to Build an Organisation is to target ignoredmarket of Pakistan

Mashhal Handicrafts is Striving to Develop its Network of Supplies

Mashhal Handicrafts is Dealing in :-

o Textile Handicrafts

o Clay, Metal & Jewellery

o Hand Knitted Carpets

o Stone Crafts

o Glass, Ceramic

o Pottery

o Costume Dolls

o Shell & Bone Products



Slogan

Premier Craftsmanship will change yourview of beauty



Mission Statement

Our mission is to provide a sense of belongingness topersonal aesthetics by providing the premier products

of true craftsmanship .With a strict adherence to thismaxim, success will be ensured; Our products willexceed the expectation of the customers.



History & Current Status

Mashhal Handicrafts is Business Outlet of SSO

Idea to Run a very Specialised type Business is not new at all

to SSO

Target Market is Beyond Pakistan

Signature is Totally Customized to Serve the Whole Likings &

Standards.



Markets & Products Mashhal Handicrafts possess a research on handicrafts and

decorative market in Pakistan & abroad in :-

o House Hold Formation

o Occasional Professional Men

o Professional Women

o Baby Boomers



Goals & Objectives

The main objectives include:o Providing a measurable increase in financial status of the

IDPs at remote locations

o Enabling health and educational facilities at their placeswith quality and dignity

o Providing a platform from where such folk can generate

and raise their voice to the whole society and worldo Helping the societies and governments in bridging the

gap between IDPs and developing a problem resolving

mechanism



Marketing Plan

A Brief Overview



Salients of Marketing Plan

Target Market

Product/Service Strategy

Pricing Strategy

Distribution Strategy

Advertising and Promotion

Sales Strategy

Sales and Marketing Forecasts



Goals - Marketing Plan

Handicrafts being age old business but still offers lot

of space to grow

Creation of strong supplier buyer relationship

Products quality & variety offers market share

Logical development of business

Getting job done through people of great skill &

strong desire to excel through economy of scales



Creating New Market SpaceMashhal Handicrafts

NewNewMarketMarketSpaceSpace

Quality IssuesQuality IssuesDebtsDebtsMarketing IssuesMarketing Issues

EliminateEliminate

Quality Envmnt Quality Envmnt Sales & MarketingSales & MarketingTraining & Development Training & Development

CreateCreate

BrandBrand LoyalityLoyalityCustomer RelationshipCustomer Relationship

RaiseRaise

Wastes in ProductionWastes in ProductionLoss of ClientsLoss of Clients

ReduceReduce



Major Players

Firm Area of operations

Universal Creation National

Al Hassan Group International

KAAF Enterprises National

Mark House International



Economics



SWOT Analysis

STRENGTHS

Abundant and cheap labor hence can compete on

price

Low capital investment and high ratio of value

addition

Aesthetic and functional qualities

Hand made and hence has few competitors

Variety of products which are unique Exporters willing to handle small orders

Increasing emphasis on product development and

design up gradation



WEAKNESSES

Inconsistent quality and Inadequate market

study and marketing strategy

Lack of adequate infrastructure andcommunication facilities

Capacity to handle limited orders.

Untimely delivery schedule

Unawareness of international standards by

many players in the market

SWOT Analysis



OPPORTUNITIES

Rising appreciation for handicrafts by consumerismthe developed countries

Widespread novelty seeking

Large discretionary income at disposal of consumer

from developed countries

Growth in search made by retail chains in major

importing countries for suitable products and reliable

suppliers Opportune for agencies to promote marketing

activities

Use of e-commerce indirect marketing

SWOT Analysis



THREATS Tough Competition

New entrants can easily share the business

Handicraft export is very exacting and competitive and

demands high quality Decline in Pakistan share in international handicrafts markets

due to:

o Better quality products produced by competitors from

Europe, South Africa, South Asia, etco Better terms of trade by competing countries Consistent

quality and increasing focus on R&D by competing

countries

o Better packaging and Stricter international standards

SWOT Analysis



Operational Plan



Sales Forecast



Sales In $ 2009 2010 2011 2012

Textile Handicrafts 6000 7100 8500 11000

Clay, Metal & Jewelry 8500 9400 10200 13000

Wood work 12000 15000 16000 17500

Stone craft 4000 4200 4800 5600

Glass, Ceramics 3000 3600 4000 5100

Camel & Snake Skin 4000 5000 5300 6100

Pottery 2500 3000 3600 4200

Hand knitted carpets 7000 8200 8800 9200

Costume dolls 3600 4000 4200 4900

Shell & bone products 2000 2500 2600 3500

Sales Forecast



Sales Forecast

Gross Margin 2009 2010 2011 2012

Sales ($) 52600 62200 68000 80100

Direct cost of Goods($) 25774 29856 35360 38448

Other Costs($) 0 0 0 0

Total Costs of Goods Sold($) 25774 29856 35360 38448

Gross Margin($) 26826 23656 32640 41652

Gross Margin % 51 38 48 52



Management & Organisation



Key Assumptions

Capacity Utilization Assumptions

Starting Capacity Utilization 50 %

Annual Growth Rate in Capacity Utilization 10 %

Maximum Capacity Utilization for the Project 90 %

Debt 50 %

Equity 50 %

Interest on Long term Loan 14 %

Debt tenure (Years) 5

No. of installments per year 12

Amortization (years) 5

Income tax rate 20 %

Financial Projections



No. of working days in a month 25

Working days in a year 300

Sales per annum (60 pairs per day) @ 100% 18000

Key Assumptions

Product Mix

Imported 20 %

Branded 10 %

Non-Branded 70 %

Cash Flow Related Assumptions

Sales 100% cash based

Creditors 60

Inventory 45

Cash in Bank 45



THANK YOU !THANK YOU !

mashhal handicrafts

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