maslow's hierarchy of needs for making better advertising

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Maslow’s Hierarchy of needs.

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You can make better ads if you try to go high as possible in Maslow's hierarchy of needs.

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Page 1: Maslow's Hierarchy of Needs for making better advertising

Maslow’s Hierarchy of needs.

Page 2: Maslow's Hierarchy of Needs for making better advertising

Maslow’s Hierarchy of needs.1. Physiological needs: hunger, thirst, warmth, pain avoidance,

sexual release2. Safety needs: housing, clothing, financial and physical activity3. Love and belongingness needs: social acceptance and

personal intimacy4. Esteem needs: feelings of adequacy and achievement, approval,

prestige, social status5. Self-actualization needs: the need to understand, cognitively

and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential

Page 3: Maslow's Hierarchy of Needs for making better advertising

Maslow’s Hierarchy: basic need

1. Physiological needs: hunger, thirst, warmth, pain avoidance, sexual release

Page 4: Maslow's Hierarchy of Needs for making better advertising
Page 5: Maslow's Hierarchy of Needs for making better advertising

Take the highest ground

● Esteem needs: feelings of adequacy and achievement, approval, prestige, social status

● Self-actualization needs: the need to understand, cognitively and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential

Page 6: Maslow's Hierarchy of Needs for making better advertising
Page 7: Maslow's Hierarchy of Needs for making better advertising
Page 8: Maslow's Hierarchy of Needs for making better advertising
Page 9: Maslow's Hierarchy of Needs for making better advertising

Maslow’s Hierarchy: basic needs

1. Physiological needs: hunger, thirst, warmth, pain avoidance, sexual release

Page 10: Maslow's Hierarchy of Needs for making better advertising
Page 11: Maslow's Hierarchy of Needs for making better advertising

Take the highest ground

● Esteem needs: feelings of adequacy and achievement, approval, prestige, social status

● Self-actualization needs: the need to understand, cognitively and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential

Page 12: Maslow's Hierarchy of Needs for making better advertising
Page 13: Maslow's Hierarchy of Needs for making better advertising
Page 14: Maslow's Hierarchy of Needs for making better advertising