Mass Customization

Mass Customization

• Mass customization is the use of flexible computer-aided manufacturing systems to produce custom output.

• Mass customization allows maximizing customer satisfaction from the product purchased and thus it may help to achieve competitive advantage in a given market.

Mass production and mass customization

Advantages and disadvantages – Perspective of manufacturer

Advantages and disadvantages – Perspective of customer

PREREQUISITES FOR MASS CUSTOMIZATION

• independent from the manufacturer in the short run (outer factors)

• dependent from the company (inner factors)

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