mass media
DESCRIPTION
Mass Media. The History of Media in Politics. BREAKING NEWS: The crawl at the bottom of the 24-hour news channels was born on 9/11. What percentage of Americans…. Are black? Are white? Are American Indian? Are Asian? Are of Hispanic/Latino origin? Were born in a foreign country? - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/1.jpg)
Mass Media
The History of Media in Politics
BREAKING NEWS: The crawl at the bottom of the 24-hour news channels was born on 9/11
![Page 2: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/2.jpg)
What percentage of Americans…..
• Are black?• Are white?• Are American Indian?• Are Asian?• Are of Hispanic/Latino origin?• Were born in a foreign country?• Speak a language other than English at home?• Graduated from high school?• Graduated with a BA/BS or higher?• Live below the poverty line?
![Page 3: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/3.jpg)
Yellow Journalism- 1890s
• Newspaper battle between Pulitzer and Hearst
• “You provide the pictures, I’ll
Provide the war.”
![Page 4: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/4.jpg)
FDR’s Fireside Chats- 1930s
![Page 5: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/5.jpg)
Checkers Speech September 23, 1952
• How television and
A black and white spotted
Dog saved Nixon’s career
• “And I don’t care what
they say, we’re going
to keep him.”
![Page 6: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/6.jpg)
Nixon-Kennedy Debates1960
• First ever
Televised debates
• People who
listened on radio
thought Nixon
won but people
on TV thought
Kennedy won.
![Page 7: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/7.jpg)
LBJ
![Page 8: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/8.jpg)
![Page 9: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/9.jpg)
The Great Communicator(s)
![Page 10: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/10.jpg)
The Amazing Shrinking Soundbite
![Page 11: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/11.jpg)
“If you spin….. you will win”
• Spin Doctors• Spin Alley• Can you spin it?• “Why does a dog wag -Is the dog public opinion,
its tail? Because a dog is and the tail the media?
smarter than its tail. If the - Is the dog the media,and
tail was smarter, the tail the tail campaign managers?
would wag the dog.” - Is the dog the people and
the tail the government?
![Page 12: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/12.jpg)
White House Press Secretary
• Ari Fleischer, Scott McClellan, Tony Snow, Dana Perino, Robert Gibbs, Jay Carney
• “Outer Orbit”
![Page 13: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/13.jpg)
White House Press Conferences?
• “We’ve secretly
Replaced the
White House Press
Corps with actual
Reporters.”
To have a good career as a reporterDo you have to drink the Kool-Aid?
Heroic Secret Service AgentTakes question intended forBush.
![Page 14: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/14.jpg)
![Page 15: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/15.jpg)
Take Out the Trash Day
Dump your smelly news on theday that people pay the leastattention to the news
Which is?
![Page 16: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/16.jpg)
LEAKS
![Page 17: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/17.jpg)
Media Conglomerates
• Concentrated ownership of the media• Gannett owns USA Today and controls
the biggest daily circulation in the nation + owns 100 additional papers
• Rupert Murdoch owns 124 radio stations, New York Post, Weekly Standard, FOX News, and Wall Street Journal
![Page 18: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/18.jpg)
![Page 19: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/19.jpg)
![Page 20: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/20.jpg)
• Regulates the content, nature, and existence of radio and television broadcasting.
• Need a license to broadcast• Rules - Broadcast TV>Cable>Print• Fines for violations• Control the airways (digital cable
switchover)
![Page 21: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/21.jpg)
The Amazing Race
NCIS
The Big BangTheory
How I Met YourMother
Young and theRestless
60 Minute
Person of Interest
Conservatives
Children
Teens
Men
Liberals
Adults “old people”
women
![Page 22: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/22.jpg)
Children
Conservatives
Teens
Men
Liberals
Adults
Women
“Old people”
![Page 23: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/23.jpg)
Essential Question: To what extent does the media influence your political views?
![Page 24: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/24.jpg)
Propaganda Techniques and the Media
• Name-calling
- use of derogatory language or words carrying a negative connotation; attempt to arouse prejudice
• Card-stacking
- aka selective omission; only presenting information that is positive to an idea and omitting information contrary to it
• Plain Folks
- views reflect those of the common person; working for benefit of common person; “one of you”
![Page 25: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/25.jpg)
• Transfer
- transfer blame or bad feelings from one politician to another
• Glittering generalities
- words that have different positive meaning for individual subjects, but linked to highly valued concepts; i.e. honor, glory, love of country, freedom
• Bandwagon
- one side is the winning side; join in because others are doing so as well
![Page 26: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/26.jpg)
• testimonial
- endorsements, in or out of context, attempting to connect a famous or respectable person with a product or item.
![Page 27: Mass Media](https://reader036.vdocument.in/reader036/viewer/2022062314/5681442c550346895db0c5c0/html5/thumbnails/27.jpg)
Follow Up:
• Which advertising techniques do you think are the most effective, and why?
• The least effective, and why?