MASS MEDIA IN CZECH REPUBLIC

Martina Petrová

Mass Media

TV, RADIO, PRESS, INTERNET

Commercial Noncommercial

Dual system = coexistence of public and private providers on basis of broadcasting licences dedicated by state

Political power is represented by:

Council of Czech Television Council of Czech Radio Parliamentary commission for mass media Council of CR for radio and television broadcasting

(monitoring the obtaining legal rules, dedicating, changing and taking away licences)

PRIVAT MEDIA

Privat commercial televisions Privat commercial radio stations Press

Private commercial televisons

With revenues only from commercial activities (mainly from advertisement and teleshoping)

Time dedicated to advertisiment must not overdraw 10% of day’s broadcasting time

National TV

Cable TV Top TV

TV Rating % (group: adults)

Week ČT1 ČT2 TV Nova Prima TV The others

16. week 2006 19.65 7.77 43.54 22.07 6.97

15. week 2006 19.72 8.19 43.06 22.06 6.97

14. week 2006 20.29 8.39 44.56 19.97 6.79

13. week 2006 21.16 8.51 42.83 20.94 6.56

12. week 2006 20.80 7.79 44.24 20.19 6.98

11. week 2006 22.64 8.64 43.15 18.52 7.05

10. week 2006 21.98 8.29 44.19 18.60 6.94

Commercial radio stations

Stations established to generate the gains (financed by selling “the attention of listeners” to advertisers)

Time dedicated to advertisiment must not be longer than 20% of day’s broadcasting time

Commercial radio stations

National radio stations

(Frekvence 1, Radio Impuls, Evropa 2…)

Local radio stations

(Praha - Country Radio, Radio Proglas, Radio Beat, Brno – Kiss Hády, Radio Krododýl, Radio Student…)

Internet radio stations

Radio Rating %

Radio RatingČRo 1 - Radiožurnál 11,2%

Frekvence 1 12,5%

Radio Impuls 10,7%

Evropa 2 8,6%

Rádio Blaník 5,7%

ČRo 2 - Praha 4,8%

ČRo Brno 3,7%

Rádio Čas 2,6%

Rádio OK 1,6%

Hitrádio Vysočina 1,4%

Rádio Helax 1,8%

ČRo České Budějovice 1,5%

Country Rádio 1,4%

Rádio Černá Hora 1,0%

Kiss Hády 1,2%

Rádio Krokodýl 1,0%

Rádio Beat 1,1%

Kiss Morava 0,8%

Press

Here does not exist dual system – only private newspapers

All this subjects are financing by earnings from commercial activities and revenues from advertisement

Press

In 90’s many new magazines: Reflex, Koktejl, Ekonom…

Foreign magazines accepted: Elle, Cosmopolitan,

Quo…

Today 200 – 250 magazines, 10 national newspapers, local magazines a newspapers, also many others focusing on different human activities (hobby, garden….)....

Readers rating of national newspapers (thousands)

Title Readers of one edition

MF DNES 1169BLESK 1109PRAVO 642LIDOVE NOVINY 298ZN ZEMSKE NOVINY 283SPORT 207HOSPODARSKE NOVINY 177HALO NOVINY 38Source: Media Projekt www.mam.cz

PUBLIC MASS MEDIA

Česká Televize ČT1, ČT2, ČT24, ČT4 Sport

Český Rozhlas National: ČRo 1 Radiožurnál, ČRo 2 Praha, ČRo 3 Vltava, ČRo

6 Rádio Svobodná Evropa Local: ČRo Brno, ČRo Ostrava, ČRo Praha-Regina, ...11

stations

Public mass media

ČT and ČRo are independent on state buget, they manage with their own property and are not subsidized by state, they are tax-payers!

The code enact this institutions to provide public service broadcasting

Public control in ČT and ČRo is ralized by:

Council of Czech Television

Council of Czech Radio

Financing of public mass media

Concessionary fee(ČT 100Kč = 3.4€, ČRo 45Kč = 1.5€ /month)

Advetisement (in ČT no more than 1% of day’s broadcasting time,

in ČRo 3min) Broadcasting of sponsored programmes Selling of copyrights Selling of services: renting of technical assets,

premises,… Sale of corporeal propriety and material inventory

Česká tisková kancelář ČTK

Equivalent to public ČT and ČRo in press field could be ČTK (Czech press office)

The mission is to provide objective information, spreading of news service from Czech Republic, from foreign countries and abroad

ČTK provides news for fees to other mass media, companies and persons

Public control by Council of ČTK Financed by revenues from providing services (news)

Money, money money

ČT Council of Czech TV approves the annual budget, in

2006 = 5,686 mld Kč, (196,069mil €), balanced budget

2 511 employees

ČRo Balanced budget, expenditures 2006 = 1,874 mld Kč

(54,346 mil €) 1417 employees,

Thank you for your attention