MASS MEDIA AND EVERYDAY LIFE

Prepared by Inge Salsabila Suryaman1161003143

Mass media are everywhere you

are

Media touches your life everyday - economically, socially and culturally.

Adults spend more than half of their waking lives with the media.

most of today’s mass media is wireless.

To be connected to media meant that you had to be near

an electrical outlet.

Electronic signals have replaced wires, freeing

people up to stay connected no matter where or when they

want to communicate.

Mass communication

become wireless

Three key concepts to remember

Mass media are profit centered business. Technological development change the way mass media are

delivered. Mass media both reflect and affect politics, society and

culture.

Storability, portability and accessibility of information are essential to today’s concept of

mass communication.

The invention of phonetic writing in 1000 B.C. was considered the first information

communications revolution.

The invention of movable type in 1445 marked the second information communications

revolution.

The invention of digital computers in 1951 ushered in the third information communications

revolution.

The new world of mass media uses wireless communication technology, an intricate webbed

network of may different types of communication systems.

The development of communications technology directly affects the speed with which a society

evolves.

Mass media both reflect and affect politics, society and culture

• The media are political, social, and cultural institutions that both reflect and affect the society in which they operate.

• Multiplying sources of information and entertainment mean that today, very few people share identical mass media environments.

Communication is the act of sending ideas and attitudes from one person to another.

Intrapersonal communication means communication within one person.

Interpersonal communication means communication between two people.

Mass communication from one’s person or group of persons through a transmitting device to a large

audiences or market.

By definition, mass communication is information that is made available to a large audience quickly.

There are eight mass media business: books, newspapers, magazines, recordings, radio,

movies, television and the internet.

How The Communication Process Work

Media take advantage of digital delivery

Today’s information network uses broadcast, telephone, cable, satellite and computer

technology.

The traditional delivery system for information and entertainment is primarily a one way system.

The ability to talk back to receive as well as transmit messages makes the telephone

interactive.

Today’s communication network is a two way, interactive system.