1. Mass-Personalization Dr. Jorge A. Wise 2. What is your drink? 3. (Best 2013) 4. Mass-personalization Program Relies on personalized communications Strategy that recognizes individual customers by name, needs, and buying behavior Personalized marketing communications for target customers Track individual customers and their buying history, segment needs, and segment value proposition 5. One Size Fits All? 6. Millions of Designs http://www.adnews.com.au/news/coke-creates-2-million-unique-designs 7. Is Mass Personalization the Future of Marketing? 8. Mass-Personalization and Big Data Process of billions / trillions of data points Discover patterns in consumer behaviors Generate unique responses to specific triggers. Big Data enables the micro segmentation of consumer markets in real time Use of collected information which delivers back personal, meaningful product information and target marketing for the right individual in the right place at the right time 9. Uses Tailored offers that are based on: Past purchases, Personal interests, Demographic profile, and Customer location.