master data management - gartner presentation

Delivering Trusted Information Through

Master Data ManagementMarch 2017

22PRESENTATION NAME | MONTH . XX . YEAR

VP Information Delivery

Paul Balas

25 Years Experience in Business Intelligence and Information Management

Multiple MDM Implementations and Data Governance Initiatives

Who Am I?

3

Leading Data Center ProviderDigital Realty at a Glance (NYSE: DLR)

• As of March 31, 2016. Includes investments in fourteen properties held in unconsolidated joint ventures.

• As of March 31, 2016. Includes 1.8 million square feet of active development and 1.2 million square feet held for future development.

• Balance sheet figures reflective of quarter end March 31, 2016, adjusted for the €600 million Euro bond offering on April 15, 2016. Closing stock price was $94.40 as of May 13, 2016.

• U.S. REITs within the RMZ. Source: companies’ financials based on latest public filings. Based on equity market capitalization as of March 31, 2016.

• These credit ratings may not reflect the potential impact of risks relating to the structure or trading of the Company’s securities and are provided solely for informational purposes. Credit ratings are not recommendations to buy, sell or hold any security, and may be revised or withdrawn at any time by the issuing organization in its sole discretion. The Company does not undertake any obligation to maintain the ratings or to advise of any change in ratings. Each agency’s rating should be evaluated independently of any other agency’s rating. An explanation of the significance of the ratings may be obtained from each of the rating agencies.

SERVING COMPANIES

AROUND THE WORLD.

$14 Bn

$22 Bn

15thLARGEST

PUBLICLY

TRADED U.S. REIT (4)

2016MAY

ADDED TO THE

S&P 500 INDEX

EQUITY MARKET

CAPITALIZATION (3)

ENTERPRISE

VALUE (3)

ONE OF THE LARGEST

GLOBAL DATA CENTER

PORTFOLIOS IN THE

INDUSTRY

2,500+CUSTOMERS

FINANCIALLY STABLE

FOR THE LONG TERM (5)

BBB

Baa2

BBB

33+METROPOLITAN

AREAS (1)

150+PROPERTIES (1)

26MILLION RENTABLE

SQUARE FEET (2)

DIGITAL REALTY CORPORATE OVERVIEW | Q4, 2016

4

Enabling Our Customers to… Solve Data Center Requirements

Financial Services& Enterprise

4

Digital Economy IT Services

DIGITAL REALTY CORPORATE OVERVIEW | Q4, 2016


• You have some knowledge of what MDM is about

• You may have an implementation under your belt

• You are achieving stellar results with your MDM

Questions for You


• (Quick) overview of Master Data

• Why most projects fail

• How is technology changing?

• How we are succeeding at Digital Realty

• Benefits we get from Master Data

Roadmap For Our Discussion

7

A Quick Overview of

MDM

8PRESENATION NAME | MONTH . XX . YEAR

If you don’t have trust in your data, then

You can’t make informed decisions

To drive company performance


No Trust in Your Data = No Trust in Your Insights

Insight

Information

Trusted Data

A Simple Message our Stakeholders agree with


Master Data Starts With Definitions

“You keep using that word, I do not think it means what you think it means”

– Inigo Montoya, The Princess Bride

“Facility – is a complete or portion of a physical

building that contains infrastructure necessary to

provide products and services for Digital Realty Customers.”

https://www.youtube.com/watch?v=qhXjcZdk5QQ


• Without clear definitions we talk past one-another

• Analysis of seemingly similar data produces different results

• We spend too much time debating meaning instead of focusing on interpreting information

Why Definitions Matter


Data is Clearly Defined & Agreed To


An Attribute Must Be Complete

it has no ambiguity


Data is as precise as it needs to be

Why Most MDM

Projects Fail


A Year Long Delivery? Legacy MDM technology using special purpose frameworks and algorithms for single-domain implementations tend to have very long implementation cycles…. TOO LONG!


IT rolls-out the elaborately complex and enterprise-wide methodology

Your business stakeholders get confused, then disillusioned…


Overly complex architectures kill agility to adapt to change.


Gartner says on average the people costs of MDM projects are four times that of the software licenses.

Reducing the time to implement is a critical driving factor to reduce implementation cost and risk.

Too Expensive!

20

How is Technology

Changing?


Full stack integrated MDM solutions with their own proprietary integration tools compete where Organizations already have data integration as a competency.

At Digital Realty, we leverage Data Virtualization (Denodo) as the data provider and consumer for our Semarchy MDM.


Master Data – One Entity to Rule Them All!

Single domain MDM solutions based on legacy technologies will be replaced by flexible multi-domain agile solutions.

23

How Are We

Successful With MDM?


Master data includes

Master Data represents the business objects key to analyzing DLR’s performance which are defined and agreed to across all business functions.

• Customers, Prospects, Leads• Datacenter Locations• Products• Chart of Accounts• Revenue• SQFT…


Data Champion – so far we have named Data Champions who are subject matter experts that manage any changes to the definition, quality, or values of the data they are responsible for.

Customer Data Champion

Product Data Champion Facility Data Champion

Person Data Champion

We Identify Data Champions (formerly known as Steward)


We have built tools for Data Champions to manage Master Data on behalf of all DLR

Customer MasterAll billing Customers, Prospects, and Leads enriched for managing market segmentation and the one source for a “Golden Customer” record

Product MasterA hierarchy of how DLR reports revenue to the investment community mapped down to our SKU’s we sell

Facility MasterAll Data Center locations with key attributes used to report revenue and operational statistics

People MasterA central location that combines a FTE, Contractor, or Contingent Workers into a “Golden Person” record


Mergers and Acquisitions

It takes significantly less time to integrate information from our acquisitions with MDM and Data Virtualization then performing system migrations.

ERP

CRM

HR

ERP

CRM

HR

DATA VIRTUALIZATION

MDM


The Data Governance Site is a resource for DLR Colleagues to reference Master Data definitions and identify the Data Champions they can connect with for any questions


dashboards


Every Master Data solution is treated with a set of Data Quality KPI’s that allow Data Champions to manage the quality of their data.


Master Data allows us to check if business systems are in compliance with our Data Governance Policies

People Master – Validate no employees are enabled in Active Directory but are inactive in Mentor.

Total

Ex-contingentWorker

Ex-employee

Inactive Mentor/Active AD

Row Labels Count of employee_number

Ex-contingent Worker 12

Ex-employee 1

Ex-employee.Ex-contingent Worker 2

Grand Total 15


Next, we are focused on creating Master Data for transactions and extending dimensional Master Data entities

Invoice MasterA single unified view of Customer Invoices to deliver a single Invoice

Agreement MasterOne unified view of both MSA’s and Leases, with common attributes mapped to standards used to deliver automated occupancy and lease statistics

Vendor MasterA single view of Vendors and supply chain spend for purposes of delivering optimizations on infrastructure investment

We are challenged in aligning data across lines of business that use different terms and data practices that must be standardized

We Wish You Great Success in

Your Master Data Program

Thank You!