MASTER IN ARTS MANAGEMENT AND ADMINISTRATIONMAMA

12 MONTHS | 2015

MILANO | ITALY

THE ART OF MANAGING ARTS

R

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 2

MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMAFirst Edition

Our Faculty works to create new knowledge througha continuous exchange with the businessCommunity and top International Business Schools.

Rossella Cappetta | Director, Masters DivisionSDA Bocconi School of Management

Commitment separates hopes from projects, intentionsfrom results.This also means continuous learning andstrong results orientation. Your Master Program will be a great life experience which will empower your futurewhile developing your managerial skills, your knowledgeand your network of relations.With imagination, enthusiasm and passion.

Bruno Busacca | Dean, SDA Bocconi School of Management

Villa Panza, Varese, FAI - Fondo Ambiente Italiano. © Photo Arenaimmagini.it

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 3

CONTENTS

� Why MAMA?

� Is it you?

� Program

� Partners

� Bocconi Alumni Association

Filarmonica della Scala. © Photo Lelli

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 4

WHY MAMA?The Master in Arts Management and Administration (MAMA) is a full-time, international, one-year program that is taught entirely inEnglish and it is aimed at students from all over the world. MAMA aims to support artistic innovation and cultural development worldwide,by strengthening the leadership and management skills required for arts organizations to thrive.Leveraging on Italian excellence in cultural heritage and artistic production, the program will strengthen your cultural background aswell as your professional skills, which will allow your career to flourish.

1 � Italian excellence

2 � Milano, Italy

3 � Professional Development

4 � Training managers for the Arts

Nowadays art can flourish only with the help of managers andprofessionals who on one side respect it and on the other sidehave the right skills and competencies to work successfully in suchan exciting environment. By choosing MAMA, you will have theopportunity to experience one year of intense managementtraining in a class made up of high-calibre candidates from all overthe world, who share similar beliefs and goals.

Alex Turrini | Director, MAMA

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 5

1 Italian excellence

Casa Noha, Matera, FAI - Fondo Ambiente Italiano. © Photo Arenaimmagini.it

Matera 2019, European Capital of Culture

Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three highlights of Italian Excellence: the arts,fashion & design and food & beverage.

SDA Bocconi encourages its students to critically examine the managerial intricacies of the production of fine arts, fashion & design and food &beverage industries. In addition, students will understand the complexity companies have to manage in these areas by balancing economiccompetition with symbolic competition.

Participants gain exposure to leading Institutions and companies within these industries, as well learning about innovative management tools toensure an interaction between practice and theory.

For SDA Bocconi, Italian Excellence offers a special path for professional growth: an opportunity to broaden horizons, to absorb the value ofarts and culture, and to understand the importance of knowing how to manage this important heritage.

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 6

Milano gives you exposure to a thriving and globally famous cultural environment, as well as being the perfect base to explore a country that has had a vast influenceon art throughout its long and significant history. Whether the specific excellence of celebrated venues such as Teatro alla Scala in Milano, Teatro Franco Parenti andleading cultural festivals such as La Biennale di Venezia, or the many illustrious works of art to be found on a Grand Tour of Italy, each offers their own valuablelessons in the management and administration of arts. Immersing yourself in these experiences, with expert guidance and support from MAMA’s faculty, partnersand guest speakers, will be exceptionally rewarding personally and professionally.

2 Milano, Italy

"Il Don Giovanni" of Filippo Timi, Teatro Franco Parenti. © Photo Achille Le Pera

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 7

The program is aimed at young professionals, typically graduates in humanities, who have some professional experience in the arts andculture sector. They may work in junior or middle management level positions in public sector or non-profit arts organizations, having beeninvolved in the organization of festivals or other cultural events. They may work for consulting firms dedicated to the arts, or they may beprofessionals (e.g. artists, lawyers, consultants) who want to transition to management positions in the arts and culture sector.MAMA aims to advance your professional development, giving you a specialized managerial background and an advanced entrepreneurialoutlook, which will enable you to fill crucial positions in a wide range of organizations operating in the arts sector.

3 Professional Development

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 8

4 Training managers for the Arts

We designed this master to educate talented people with a passion for arts and to develop the managerial culture needed for the arts industry to achieve its desiredlevel of excellence. In the modern world, there are numerous tensions and trade-offs between ensuring the artistic integrity and the economic viability of artsorganizations. The increasingly complex nature of these problems requires a specifically tailored managerial approach, which will have a fascinating cultural impact.

Bag, Bocconi Art Gallery - 2013 Clinamen, Massimo KaufmannDonor Herno Spa, Photo PierMario Ruggeri

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 9

IS IT YOU?

Apply now

Participants

2012 “Aida”, Fondazione Arena di Verona. © Photo Ennevi

IF YOU:

�are passionate about arts and culture.

�want a career as aprofessional, manager,consultant or entrepreneur in arts and cultural fields.

�want to improve yourmanagerial expertise in one of Europe’s leading Schools of Management.

�want to learn about the Italianand European artistictraditions and how they aresupported and developed.

THEN YOUR GOALS MATCH OURS, AND

YES, IT’S YOU!

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 10

PROGRAM

SEPTEMBER 2015 - DECEMBER 2016

12 MONTHS

6 PHASES IN 4 MODULES

FULL TIME

ENTIRELY IN ENGLISH

1GRAND TOUR IN ITALY

Sponsors and Partners

© P

hoto

Ben

edet

ta P

itsch

eid

er

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 11

Sept

embe

r

Octo

ber

Nove

mbe

r

Dece

mbe

r

Janu

ary

Febr

uary

Mar

ch

April

May

June

July

Augu

st

Sept

embe

r

Octo

ber

Nove

mbe

r

Dece

mbe

r

MAMA STRUCTURE AND CALENDARSeptember 2015 > December 2016

1

2

3

4

5

6

PRE-COURSES

�

OPENINGWEEK

�

CONCENTRATIONS

�

GRAND TOUR

�

INTERNSHIP OR YOUR OWN START-UP

�

CORE COURSES AND SEMINARS

�

More

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 12

MAMA GRAND TOUR IN ITALY

Venice, Florence, Rome, Naples

The MAMA Grand tour gives participants an opportunity tounderstand a managerial perspective of Italian best practicesin the arts sector.

During the Grand Tour, participants will experience thestrategic role of Italian culture at national and internationallevels, through visits and meetings with top practitioners.

Cappella Sistina, Roma. © Photo Musei VaticaniStanza della Segnatura, Roma. © Photo Musei Vaticani

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 13

Our Faculty members have close ties with the industry and a wealth of experience as professionals andresearchers in their respective fields of specialization.

They are committed to supportingstudents throughout the program and beyond, helping them make the most of the program and develop a successful career.

A UNIQUE LEARNING ENVIRONMENT

Learning Model An exciting and amazing experiential contextwhere management meets arts, business meetscreativity, rationality meets passion, expertisemeets curiosity.

Gabriele Troilo | SDA Professor of MarketingFaculty

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 14

EXCELLENCE IN THE FIELD AND A POWERFUL NETWORKSDA Bocconi has formed several prestigious partnerships with leading arts and cultural institutions, which will not only lend their expertiseand offer students valuable opportunities, but will also ensure that participants emerge with skills highly valued by the industry. TheMAMA Community of Practice will act as a reference point for the industry, bringing together practitioners from sponsoring companiesand collaborating institutions with students and alumni for annual meetings on topics in arts management and to share best practices.

Palazzo Ducale, Venezia. © Archivio Fotografico della Fondazione Musei Civici di Venezia

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 15

MEDIA PARTNERS

MUSEUM AND HERITAGEPARTNERS

PARTNERS

PERFORMING ARTSPARTNERS

�� �

MAMA Testimonials

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 16

A LIVING AND LIVELY COMMUNITY FOREVER

BAA network is useful to its members and to the School,providing companies and institutions with the necessarytools to be able to create true business value.Riccardo Monti, MBA 1989 | Senior Partner & Managing Director, The Boston Consulting Group, Italy, Greece and TurkeyVice President, BAA

BOCCONI ALUMNI ASSOCIATIONAlumni are one of the greatest assets ofbusiness schools throughout the world. BocconiAlumni Association (BAA) brings together morethan 95,000 Alumni who have acquired aBocconi Degree. Over 12,000 come from SDABocconi MBA and Master’s Programs.

Our mission is to be a positive forcein society, capable of mobilizing themaximum energy of people whogrow culturally and professionallywithin the Bocconi world. Pietro Guindani | Economics 1982President, Vodafone Italia | President, BAA

A network is strong when there are shared values,when getting together results in growth, fun anddeveloping contacts and unique personal andprofessional relationships.

Gianfranco Minutolo | Business Administration 1991 | Director,BAA and Head of Alumni Activities, Università Bocconi

BAA

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 17

SDA Bocconi reserves the right to make any changes to the contents of this brochure (curriculum, courses and schedule) to leave room for improvement.

MAMA 2015-2016: 1ST EDITION IN BRIEF

DURATION➥ 12 months

SELECTION PROCESS➥ Start: September 2014

Applications are examined on a rolling basis.

PROGRAM START➥ October 2015

PROGRAM END➥ December 2016

APPLICATION DEADLINE➥ 15 May 2015

TUITION FEE ➥ € 21,000 (to be paid in four installments)

INFO➥ +39 02 5836 3228/3125➥ admissions.mama@sdabocconi.it

SDA Bocconi MAMA. The art of managing arts.

Start here

Observing and investigating the most recent issues under the guidance of researchersand practitioners who operate in the most known and important Italian culturalinstitutions, is a unique opportunity. Museums, orchestras and theaters will be thecontext of research and study during the program and students benefit from theseexclusive partnerships that represent Italian excellence all over the world.P articipants will appreciate the learning-by-doing method that involves considerationand discussion of concrete issues art institutions face, while at the same time beingin a dialogue with key figures in Italian art and culture management.

Andrea Rurale | MAMA Faculty, SDA Professor of Marketing

SDA BOCCONI | MASTER IN ARTS MANAGEMENT AND ADMINISTRATION MAMA 18

©S

DA

Boc

coni

Sch

ool o

f Man

agem

ent.

All

right

s re

serv

ed. N

ovem

ber

201

4

SDA Bocconi School of Management | Master Division Via Balilla 18 - 20136 Milano, Italytel +39 02 5836 6830 | fax +39 02 5836 3125 md@sdabocconi.it | www.sdabocconi.it

The leading School of Management in Italy andthe only Italian School present in all of the mostimportant International rankings (Financial Times,Bloomberg Businessweek, The Economist,Forbes), SDA Bocconi has established itself as aEuropean leader in education.

SDA Bocconi School of Management is part of Università Bocconi, thefirst Italian University to grant a degree in economics. For over a century,Bocconi has played a leading role in Italy’s social and economicmodernization. SDA Bocconi has been engaged in the promotion andorganization of executive education since 1971, with an Internationalapproach. The School’s vision of empowering life through knowledge andimagination lies behind its program offerings: Executive Education Openand Custom Programs, MBA and Master Programs, for the developmentof individuals, companies, institutions and economic systems.

Choosing SDA Bocconi and coming to Milano means choosing a vibrantenvironment, the entrepreneurial, financial and industrialized center ofItaly, a doorway to Europe. In short, a wealth of international contacts andopportunities. And Milano, of course, is culture, fashion, design, food andthe art of living.

SDA Bocconi strong international outlook translated into the foundationof the India-based MISB Bocconi, Mumbai International School ofBusiness Bocconi.The School is an initiative of SDA Bocconi and has been launched inresponse to the growing competitive challenges on the global stage.

SDA BOCCONI SCHOOL OF MANAGEMENT ACCREDITATIONS MEMBERSHIPS

Global Business School Network

European Quality Improvement System

AACSB InternationalThe Association to Advance Collegiate Schools of Business

Quality Management SystemCertification ISO 9001:2008Financed ProjectsService Centre

Association of MBAsMBA provision accredited

CFA program partner ofCFA InstituteMCF program accredited

The Academyof Business in Society

European Foundation for Management Development

The Association to Advance Collegiate Schools of Business

Partnership in International Management

Community of European Management Schools andInternational Companies

The Italian Association for Management Education Development

The Italian Association for Management EducationDevelopment Full-Time MBA accredited

Royal Institution of Chartered SurveyorsMRE program accredited

Follow SDA Bocconi on:

RANKINGS

Financial Times

Bloomberg Businessweek

The Economist - Which MBA?

Forbes

Espansione

QS