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Master’s Degree

in graphic Design

Versatile

Process

MASTER AND POSTGRADUATE PROGRAMMES

www.elisava.net GRAPHIC AND COMMUNICATION

- ELISAVA - Master’s Degree in Graphic Design2

Master’s Degree in graphic Design

Start date: September and February.ECTS Credits: 60Language: Spanish and English groups. Spanish groups: knowledge of English is an advantage in student selection.Qualification: Master’s Degree in Graphic Design, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona.Schedule: Monday, Tuesday and Wednesday, from 5 pm to 9.15 pm

The qualification of Master’s Degree in Graphic Design is obtained by:

- POSTgraduaTE dIPlOMa IN graPhIC dESIgN aPPlIEd TO COMMuNICaTION From September to February.

- POSTgraduaTE dIPlOMa IN graPhIC dESIgN aNd PublIShINg PrOjECTS From February to July.

course leaders

MarC PaNErOGraphic Design graduate from the Eina School of Art and Design. Founder and creative director of BaseDesign. Creative manager for the company’s studios in Barcelona, Madrid and Santiago de Chile. BaseDesign currently has five studios in Brussels, Barcelona, New York, Madrid and Santiago de Chile. It carries out projects in the cultural, corporate and lifestyle worlds, which notably include: La Casa Encendida, MNCARS, CA2M, EACC, FAD, Venice Biennale, 2004 Universal Forum of Cultures, Expo Zaragoza 2008, Loewe, women’secret, etc. BaseDesign’s work has been compiled in two books about the company, as well as many other books, and has been on show at several exhibitions. It has won many awards from various organisations, notably including: LAUS (adg-fad), AIGA (USA), CCB (Belgium) and D&AD (England). He has been a member of ADG-FAD’s governing board for seven years, for four of which he was vice-chairman.

PablO juNCadEllaHe graduated in graphic design in 1999 at Eina, School of Art and Design (Barcelona), and, after a four-year period working at Grafica (Madrid / Barcelona) and afterwards at Pentagram (London), he founded Mucho along with Marc Català in 2003. They initially were in charge of the creative direction at the British newspaper The Observer (London), combining this task with corporative identity, editorial design, and packaging projects in their Barcelonan studio. In 2006 they moved to Barcelona, where they work in projects at a local and international level. Since 2008, they coordinate their planning work with the teaching activity at the school Eina, where they give the final degree project programme of the graphic design branch. He is also co-director of the Master’s Degree in Graphic Design given by ELISAVA Barcelona School of Design and Engineering, and has offered several workshops and lectures on different forums. In 2010, he was the co-author of the book “No somos hormigas “(We are not ants), a positive view of the world through new consume ways.

nethttp://www.elisava.net/en/studies/master-graphic-design

aimed at

• Graduate in Design.• Graduate in Communications and Advertising.• Graduate in Fine Arts.• Professional or academic with proven experience.

presentation

Both programmes are designed to deliver content through problem-solving dynamics very close to the real-life professional world experience.

The Postgraduate Diploma in Graphic Design applied to Communication is the programme that equips the designer with a more holistic and multidisciplinary vision. It is structured around between 9 and 12 practical projects exploring the versatility of the contemporary designer faced with different needs, environments, processes and languages. It also includes three intensive workshops.

The Postgraduate Diploma in Graphic Design and Publishing Projects is the specialisation programme tackling one of the most complex disciplines in the profession. The emergence of digital technology has also exponentially multiplied the potential of publishing projects. The programme is designed around three major projects in parallel. Transversely to the projects and in a more intense and short format, workshops are conducted with the aim of increasing awareness of how content affects the publication. The course is rounded out with modules on publishing and even other complementary disciplines (illustration, photography, etc.).

Typographic consulting is offered throughout the course to help students with typographic issues during project implementation.

course aims With the aim of enhancing individual students’ skills, this programme focuses its goals on: • Give designers the ability to understand and respond to the

multifaceted reality of design.• Make designers feel comfortable and prepared to tackle diverse

yet complementary projects, which form the profession’s current spectrum.

• Encourage designers to have an attitude that enables them to strategically choose the paths less travelled, which are more innovative and outstanding.

• Provide an overview of the current outlook from the main players in the profession.

• Acquire in-depth knowledge of the various kinds of projects in the publishing world for different kinds of content.

• Know who the main players in the publishing world are: recognise their potential and how they complement one another.

• Learn the tools and the specific working process of the publishing world.

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postgraduate Diploma in graphic Design applied to communication

Start date: SeptemberECTS Credits: 30Language: Spanish, some lectures in English. Knowledge of English is an advantage in student selection.Qualification: Postgraduate Diploma in Graphic Design Applied to Communication, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona.Schedule: Monday, Tuesday and Wednesday, from 5 pm to 9.15 pm

syllabus

As part of the problem-solving dynamics mirroring the professional world, the course is centred around 12 practical projects led by top professionals, which explore the versatility contemporary designers need to tackle the various requirements, environments, processes and languages.

1. First block of projectsNaming, identity, graphics systems, corporate typography.Providing sound wide-ranging experience of identity programmes as a conceptual basis to address the majority of the typical problems arising in visual communication.

2. Second block of projectsPublishing, packaging, signage, data display.Planning and designing information as a mechanism to anticipate and satisfy users’ various needs. Development of effective, understandable and easy-to-use mediums of communication.

3. Third block of projectsAdvertising graphics, motion graphics, website, interaction.Understanding new digital media as additional and necessary tools when tackling increasingly global and hybrid communication projects in which new parameters such as time, movement, sound, interactivity, immediateness, new media, portability, etc., are added to the parameters of conceptualisation and development involved in graphics projects.

4. Typography consultancyThroughout the course, well-known typography professionals answer questions about the subject which have arisen whilst producing the projects.

5. Conferences and case studiesConferences and/or case studies are scheduled throughout the course with prestigious national and international speakers who provide new views, reflections and references which further knowledge of the exercise of the profession based on their own experiences.

6. Transversal studies: design managementThere are single-subject sessions throughout the course to impart knowledge on design management, system optimisation and work resources.

7. Transversal studies: constellation of collaboratorsThere are single-subject sessions throughout the course to learn about the professionals who work alongside designers: strategists, programmers, exhibition organisers and architects, etc.

postgraduate Diploma in graphic Design and publishing projects

Start date: FebruaryECTS Credits: 30Language: Spanish, some lectures in English. Knowledge of English is an advantage in student selection.Qualification: Postgraduate Diploma in Graphic Design and Publishing Projects, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona.Schedule: Monday, Tuesday and Wednesday, from 5 pm to 9.15 pm

syllabus

The structure of the Postgraduate Diploma in Graphic Design and Publishing Projects is based on three practical projects which are worked on exhaustively throughout the course.

1. Publishing design and project - Content serviceWe will study the characteristics of publishing projects based on parameters we will have to establish as bases for the periodic publication of information and/or pre-established contents (magazines, press, etc.). Detecting the complexity involved in limiting structure, typography, editing, rhythm, etc., in which the versatility of the decisions taken will dictate whether the browsing, reading and understanding of the information published will come naturally to the recipient.

2. The content-based design of the publishing projectIt takes the nature of the content as a starting point, and is constructed specifically for this content. Monographs, thematic books, catalogues and even collections, in which designers must perform an immersion exercise and extract conclusions which then have to be reflected in the project. The decision-making involved in any publishing project becomes more complex when the medium, format, finishes, etc., become an added communication element.

3. The digital publishing projectNew formats, new media, new requirements in a world where access to information and contents is immediate. Devising new media, in which recipients sift the information and decide which type they want and when they want it.Designers must anticipate new forms of publishing products adapted to new digital media in which the complexity not only lies in the correct choice of typography, colour, image, structure, etc., but also in anticipating the limits or non-limits of extending, consulting and researching the contents, aiming for innovative and intuitive usability which seduces users.

4. Workshops with case studies and project workshopsThere will be four workshops running in parallel to the projects with a more concise format. Becoming aware of how content determines publication. Ranging from the trend magazine in the self-produced fanzine and including the importance of image and desktop publishing in the publishing sector. Real cases will be used to produce immediate and surprising proposals in the workshops.

5. Typography consultancyThroughout the course, well-known typography professionals answer questions about the subject which have arisen whilst producing the projects.

- ELISAVA - Master’s Degree in Graphic Design4

6. Conferences and case studiesConferences and/or case studies are scheduled throughout the course with prestigious national and international speakers who provide new views, reflections and references which further knowledge of the exercise of the graphic designer profession in the publishing sector based on their own experiences.

7. Publishing productionWe will study the production side of projects at the same time as their development. Formats, paper, printing type, bindings, finishes, handling, etc. Monitoring of the entire production process, studying all the professions involved, with theoretical classes and visits.

Lecturers

Projects (2010-2011 edition)

JOAN CARLES CASASÍN (baselab.net)ANTONIO COVELO (covelo.co)ALBERT FOLCH (folchstudio.com)OSCAR GERMADE (grafica-design.com)XAVIER GRAU (nom-nam.com)JOSE HERNANDEZ (aerstudio.com)JEAN MARC JOSEPH (basemotion.net)PABLO JUNCADELLA I TILLMAN SOLÉ (mucho.ws)GONZALO MILÀ (fusina6.com)ROSETA MUS (rosetayoihana.com)SERGI OPISSO (lamosca.com)MARC PANERO (basedesign.com)JOSE MANUEL PAADIN (lamosca.com)MARIUS ZORRILLA (scpf.com)

Publishing production

DOLORS SORIANO (actar.es)

Typography consultancy

ENRIC JARDÍ (enricjardi.com)IÑIGO JEREZ (extraestudio.com)EDUARDO MANSO (emtype.net)LAURA MESSEGUER (laurameseguer.com)

Workshops

ALBERT FOLCH + MetalSERGE ROMPZA + NodeOMAR SOSA + ApartamentoANTONIO SOTO

Guest lecturers / speakers

DANI ARMENGOL i ROGER PUJOL (multitouch-barcelona.com)IRMA BOOM (irmaboom.nl)TONY BROOK (spin.co.uk)ANTHONY BURRILL (anthonyburrill.com)FERNANDO CARBALLO (publico.es)MARTA CERDÀ (martacerda.com)EDUARDO DEL FRAILE (eduardodelfraile.com)MARTÍ FARRÉ (bildi.net)VERÓNICA FUERTE (heystudio.es)SANTI FUSTER (benditagloria.com)GILLES GAVILLET I DAVIS RUST (gavillet-rust.com)ALEX GIFREU (bisdixit.com)WLADIMIR MARNICH (marnich.com)PABLO MARTÍN (grafica-design.com)BORJA MARTÍNEZ (losiento.net)LUIS MENDO (goodinc.nl)XAVIER ROCA (rundesign.net)TONI SEGARRA (scpf.com)CLARET SERRAHIMA (cla-se.com)ANDY STEVENS (graphicthoughtfacility.com)ALEX TROCHUT (alextrochut.com)MATT WILLEY I ZOË BATHER (studio8design.co.uk)

Transversal studies (2010-11 edition)

BIEL CAPLLONCHMARC ESCURSELLANDRÉS HISPANOENRIC JARDÍEDUARDO MANSOMARTA MARÍNJOSÉ LUIS MERINOLAURA MESSEGUERORIOL MIRÓJOAN MOREYOLGA PÉREZANTON PINYOLRAMON PRAT

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Bold category members of Elisava Alumni Association enjoy a 15% reduction.

The teaching staff is likely to change according to reasons beyond the course programme. ELISAVA reserves the right to make changes in programming as well as the right to suspend the course two weeks before it starts if not reached the minimum number of participants, without further obligation of the amounts paid by each participant.

Master’s and Postgraduate Degree programmes schedules can be expanded according to the selected course activities (weekends included).

Graphic and communication

Master’s Degree

Design and CommunicationBrandingGraphic DesignPackaging DesignAdvertising Design and CommunicationDesign and Art DirectionDesign and Internet Web Project DirectionPhotography and DesignMedia Interactive Design

PostgraDuate DiPloMa

Comic and IllustrationBrands, Core of CommunicationsInnovating through BrandsGraphic Design Applied to CommunicationGraphic Design and Publishing ProjectsPackaging Design and StrategyGraphic and Structural Packaging DesignDesign and Communication StrategiesAdvertising Design and CreativityArt DirectionWeb Project Management and DesignDesign of Network Applications and ServicesCourse in Apps Design