master llce anglais civilisation moderne cars in the us us civilisation “driving society”...

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Master LLCE Master LLCE Anglais Anglais Civilisation Moderne Cars in the US US US Civilisation Civilisation Driving Driving Society” Society” Charles C. Hadley http://charleshadley.net Significant Eras in US Car Culture ≈ 1895 - 1910 … 1920s-30s 1950s-60s 1990s-yesterday afternoon!

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Master LLCE AnglaisMaster LLCE Anglais

Civilisation Moderne

Cars in the US

US CivilisationUS Civilisation““Driving Society”Driving Society”Charles C. Hadley

http://charleshadley.net

Significant Eras in US Car Culture

≈ 1895 - 1910 …

1920s-30s

1950s-60s

1990s-yesterday afternoon!

Master LLCE AnglaisMaster LLCE Anglais

Civilisation Moderne

Cars in the US

US CivilisationUS Civilisation““Driving Society”Driving Society”Charles C. Hadley

http://charleshadley.net

The Beginnings 1890s-1908 Background

• Gilded Age

• industry

• "Robber Barons" e.g.,

• Steel : Andrew Carnegie;

• Petroleum: John D Rockefeller;

• RRs: Ch Crocker, H. E. Huntington, etc.

• Auto: Henry Ford...

• urbanization (→ slums)

• "New Immigration" (xenophobia → Nat'l Origins Act)

• institutional racism (e.g., Plessy vs Ferguson 1896)

Master LLCE AnglaisMaster LLCE Anglais

Civilisation Moderne

Cars in the US

US CivilisationUS Civilisation““Driving Society”Driving Society”Charles C. Hadley

http://charleshadley.net

The Beginnings 1890s-1908 Background

• 19C & 20C transportation revolution

• Ships - steam

• RR

• airplane

• car (& truck)

• Other industries & infrastructure

• Steel

• Petroleum

• Roads & highways

Ford Quadricycle Ford Quadricycle 18961896

Wright brothers Wright brothers 19031903

Master LLCE AnglaisMaster LLCE Anglais

Civilisation Moderne

Cars in the US

US CivilisationUS Civilisation““Driving Society”Driving Society”Charles C. Hadley

http://charleshadley.net

Carriage (Buggy)

Background

• Tech Characteristics of Carriage, etc.

• wood structure

• high wheels / solid tires

• steering: pivoting front axle

• brake clamps wheel

• suspension: springs (no shock absorbers)

• little passenger protection

• driving skill required: horses

• Manufacture: (often) unique partsSurrey

Master LLCE AnglaisMaster LLCE Anglais

Civilisation Moderne

Cars in the US

US CivilisationUS Civilisation““Driving Society”Driving Society”Charles C. Hadley

http://charleshadley.netBeginnings

Curved-Dash Olds

Dash(board)

Tiller(rather than

steering wheel)

SpringSurrey

Come away w/ me, LucilleCome away w/ me, LucilleIn my merry OldsmobileIn my merry OldsmobileDown the road of life we'll flyDown the road of life we'll flyAll the more bubbly you and IAll the more bubbly you and ITo the church we'll swiftly stealTo the church we'll swiftly stealThen our wedding bells will pealThen our wedding bells will pealYou can go as far as you like w/ You can go as far as you like w/ memeIn my merry OldsmobileIn my merry Oldsmobile

Ransom Olds driving "Pirate" racing car ≈

1897

Master LLCE AnglaisMaster LLCE Anglais

Civilisation Moderne

Cars in the US

US CivilisationUS Civilisation““Driving Society”Driving Society”Charles C. Hadley

http://charleshadley.net Beginnings

De Dion Bouton (French)

““Staten Staten Island” Island”

Master LLCE AnglaisMaster LLCE Anglais

Civilisation Moderne

Cars in the US

US CivilisationUS Civilisation““Driving Society”Driving Society”Charles C. Hadley

http://charleshadley.net

NYC

Staten IslandStaten Island

ManhattaManhattann

C.W. Hunt, Jr Date 1901 or 1902

Place - Grimes Hill, Staten Island

Car - De Dion Bouton (Belgian)

Engine 3 ½ HP Single cylinder, vertical, later replaced with one of 5HP when Mrs Hunt got tired of having to hop out and walk up the hills & being sometimes required also to push.

Transmission - two speeds forward & no reverse. When you had to back up, you hopped out and pushed unless you could persuade your passengers to do it, which was unusual.

Brake - inadequate forward and no good at all backward.

Spark plug had to be cleaned every 3 miles.

Top speed - something less than 20 m.p.h. with no head wind, & the top down.

Dog - Collie named “Laddie”. He had cataracts in both eyes and drank beer when he could get it.

•technical advances after 1895• materials (wood gave way to metal, usually steel)• engine components• transmission • brakes • steering gear • suspension• wheels & tires• body style & structure• production procedures, incl interchangeable parts

Master LLCE AnglaisMaster LLCE Anglais

Civilisation Moderne

Cars in the US

US CivilisationUS Civilisation““Driving Society”Driving Society”Charles C. Hadley

http://charleshadley.net Beginnings

• Early power sources

• gasoline (petroleum): internal combustion engine

• electricity e.g., Columbia electric 1904

• steam e.g., Stanley

• Early industrial & marketing strategies

QuickTime™ and aGIF decompressor

are needed to see this picture.

pistonpistonvalvesvalves

spark plugspark plug

crank crank shaftshaft

Master LLCE AnglaisMaster LLCE Anglais

Civilisation Moderne

Cars in the US

US CivilisationUS Civilisation““Driving Society”Driving Society”Charles C. Hadley

http://charleshadley.net

Henry Ford’s New Industrial Strategy

• Manufacturing & Marketing

• High volume production

• Low profit per unit

• Customer Appeal

• Cheap, easy-to-maintain & run

Ford Model N 1906

Master LLCE AnglaisMaster LLCE Anglais

Civilisation Moderne

Cars in the US

US CivilisationUS Civilisation““Driving Society”Driving Society”Charles C. Hadley

http://charleshadley.net

1908Model T: the “Tin Lizzie”

• Same strategy: one model, reduce production costs...

Ford Model T1908-1927

Henry Ford w/ Model T

Master LLCE AnglaisMaster LLCE Anglais

Civilisation Moderne

Cars in the US

US CivilisationUS Civilisation““Driving Society”Driving Society”Charles C. Hadley

http://charleshadley.netHighland Park & “Fordism”

QuickTime™ and aGIF decompressor

are needed to see this picture.

this photo swaps back & forth between photo & painting

this photo swaps back & forth between photo & painting

got to this exact photo 08/02/2011, start w/ river rouge next time 15/02/2011 (& then go on to e.g., GM?)

got to this exact photo 08/02/2011, start w/ river rouge next time 15/02/2011 (& then go on to e.g., GM?)

Master LLCE AnglaisMaster LLCE Anglais

Civilisation Moderne

Cars in the US

US CivilisationUS Civilisation““Driving Society”Driving Society”Charles C. Hadley

http://charleshadley.netRiver Rouge

small photo is of tool & die shop (i.e., part of factory not for production of cars, but for production of tools to make cars)

small photo is of tool & die shop (i.e., part of factory not for production of cars, but for production of tools to make cars)

Master LLCE AnglaisMaster LLCE Anglais

Civilisation Moderne

Cars in the US

US CivilisationUS Civilisation““Driving Society”Driving Society”Charles C. Hadley

http://charleshadley.net

A (Somewhat) Different Approach

• 1908: General Motors founded

• William Durant

• manufactured parts for auto industry

• already sold Fords…

• Buick, Oldsmobile

• Cadillac, Cartercar, Elmore, Ewing, and Oakland (→ Pontiac).

• Reliance Motor Truck Company, Rapid Motor Vehicle Company

• 1911 Chevrolet Motor Company (→ GM 1917)