master workshop business modeling - the institute mexico
Post on 18-Oct-2014
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We don’t see things as they are, we see them as we are
I help companies improve their online and offline listening skills. I facilitate creative
workshops that teach about working with internet and create smarter companies and organizations, mostly in healthcare.
I also love to help entrepreneurs with a good idea, design feasible business models
for it and make their dream a success!
Diana Vermeij@dianavermeij (twitter)
I believe we don’t see things as they are, we see them as we
are.
I like to be they guy that shows show people what is possible so
they become even better versions of themselves.
Steven Zwerink@szwerink (twitter)
So, who are you?
Content
Content
Why Business Modeling?Content
Why Business Modeling?
The Business Model Canvas
Content
Why Business Modeling?
The Business Model Canvas
Applying the Business Model Canvas
Content
What is the business model of the APPLE iPod?
You have 10 minutes!
What is the business model of the APPLE iPod?
Why Business Modeling?
1. To make sure we speak the same language
Why a business modeling workshop?
Say, your out drinking with some friends..
And you hear a song that you like..
But you don’t know the title or the
artist..
Meet Shazam!
Hold up your phone
This is how it works:
Press ‘Tag now’
Hold up your phone
This is how it works:
Press ‘Tag now’
Wait...
Hold up your phone
This is how it works:
Press ‘Tag now’
Wait...
And... Done!
Hold up your phone
This is how it works:
The figures:
• 2.000.000 identified songs per day
The figures:
• 2.000.000 identified songs per day
• 200.000 people buy the song!
The figures:
• 2.000.000 identified songs per day
• 200.000 people buy the song!
• That is 10%!
The figures:
They didn’t give a ****about the status quo models
Why a business modeling workshop?
2. Business Model Innovation is CRUCIAL
to keep creatingVALUE
DSM Innovation CenterCONFIDENTIAL
THERE IS NONE
No picture available
But we can be more systematic with our creativity while searching for the next...
discuss with your seat neighbor what a business model is and
write down your definition
?what elements did you mention in your
definition?
Definition Business Model
A business model describes how an organization creates, delivers, and captures value (economic, social,
or other forms of value)
Definition Business Model
Why a business modeling workshop?
3. To identify the right elements of a business model
Design
What is Design?
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“The only thing that is not designed is nature”
Dave Kelly, IDEO
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“adaptation of means to a preconceived end”
dictionary.com
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“transformation of existing conditions into
preferred ones”
Herbert Simon, 1969
Why design?
Why design?
• Design is not the weapon for marketing
Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
• The design is the reason you exist
Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
• The design is the reason you exist
• You design the object not for the object but for the result
Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
• The design is the reason you exist
• You design the object not for the object but for the result
• A business model also deserves a unique design
Why a business modeling workshop?
4. “Business people don’t just need to understand designers better; they need to become designers”
Roger Martin, Rotman School of Management
Why a business modeling workshop?
1. To make sure we speak the same language
Why a business modeling workshop?
2. Business Model Innovation is crucial to keep creating value
1. To make sure we speak the same language
Why a business modeling workshop?
3. To identify the right elements of a business model
2. Business Model Innovation is crucial to keep creating value
1. To make sure we speak the same language
Why a business modeling workshop?
3. To identify the right elements of a business model
4. “Business people don’t just need to understand designers better; they need to become designers”
2. Business Model Innovation is crucial to keep creating value
1. To make sure we speak the same language
Why a business modeling workshop?
Written by Alex Osterwalder in co-creation with 470 co-authors
BUSINESS MODEL
CANVAS
Building Blocks9
images by JAM
1. Customer Segments
images by JAM
2. Value Proposition
images by JAM
3. Distribution Channels
images by JAM
4. Customer Relationships
images by JAM
5. Revenue Streams
images by JAM
6. Key Resources
images by JAM
7. Key Activities
images by JAM
8. Key Partners
images by JAM
9. Costs structure
CustomerSegments
KeyPartners
Costs Structure
RevenueStreams
DistributionChannels
CustomerRelationships
Key Activities ValuePropositions
images by JAM
Key Resources
images by JAM
VALUEPROPOSITION
DISTRIBUTIONCHANNELS
CUSTOMERSRELATIONS
CUSTOMERSEGMENTS
REVENUE STREAMSCOSTS STRUCTURE
KEY ACTIVITIES
KEY PARTNERS
KEY RESOURCES
Business Model Canvas
VALUEPROPOSITION
DISTRIBUTIONCHANNELS
CUSTOMERSRELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOSTS STRUCTURE
KEY ACTIVITIES
KEY PARTNERS
KEY RESOURCES
Business Model Canvas
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
CANVAS OVERLAY - Apple iPod
Assignment
Design the business model for an empty box
Using the Canvas - how do we do it?
PLOT THE
CANVAS ON
A POSTER
1.
Using the Canvas - how do we do it?
PLOT THE
CANVAS ON
A POSTER
1.
Using the Canvas - how do we do it?
PUT THAT POSTER UP ON THE WALL
2.
PLOT THE
CANVAS ON
A POSTER
1.
DESIGN YOUR BUSINESS MODEL
3.
Using the Canvas - how do we do it?
PUT THAT POSTER UP ON THE WALL
2.
ORDER OF BUILDINGBLOCKS
ORDER OF BUILDINGBLOCKS
1. CUSTOMER SEGMENTS
2. VALUE PROPOSITION
3. CUSTOMER RELATIONSHIPS
4. DISTRIBUTION CHANNELS
5. REVENUE STREAMS
6. KEY ACTIVITIES
7. KEY ASSETS
8. KEY PARTNERS
9. COSTS STRUCTURE
64
IMPORTANT
• Everybody writes• Use the post-its• Move them around• Tell us a story
What is YOUR business model ?
You have 10 minutes!
What is YOUR business model ?
68
68
THE ENDMaster Workshop
‘Business Modeling’ for The Institute Mexico
@dianavermeij@szwerink
Interested in having us facilitate a workshop like this for your organization? Contact us at:
www.digitalnomadz.nl
Credits
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