master your domain
DESCRIPTION
A presentation covering the basics of setting up your own website. I cover some of the basic decisions as well as some tips.TRANSCRIPT
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MASTER YOUR DOMAIN
Ara Pehlivanian | Presented Wednesday, November 18, 2009
This work is licensed under the Creative Commons Attribution 2.5 Canada License. To view a copy of this license, visit http://creativecommons.org/licenses/by/2.5/ca/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
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Web Workshop
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Websites, who needs them?
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You do!
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Why?
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“Like, everyone who’s anyone has a website!”
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Seriously though…
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A website is a part of your online presence
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It establishes or reinforces your professional brand
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It shows that you’re serious about the web
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It presents your product or service offering
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It’s a showcase
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A storefront
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A brochure
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A soapbox
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It never sleeps
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It breaks the ice
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Done right, it can make a great first impression
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So the big question is:
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What kind of website is right for you?
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It’s a matter of picking the right tool for the job
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Blog?
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Portfolio?
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Brochure?
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E-Commerce?
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All of the above?
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Some tips:
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It’s about you, not the website
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A website is a tool,a means to an end
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Keep that end in mind
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Start small
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Don’t reinvent the wheel
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You can probably find it for free
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Focus on your strengths
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Outsource the rest
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Setting up
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First question:
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Hosting or hosted solution?
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Hosting = more control
more complex
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Hosted (or 3rd party) = less control
less complex
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Examples of hosting providers:DreamHost
Media Temple
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Examples of 3rd party solutions: WordPress.com
WebStore by AmazonSquarespace
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Let’s create a WordPress.com blog
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But I don’t want mysite.wordpress.com!
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Registering a domain is easy
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Use a tool to make life easier
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www.bustaname.com
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Costs from $3.95 to $34.99 per year
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Once you have it, what do you do with it?
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There is no magic in computers
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That domain name has to live somewhere
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mysite.com=
127.22.10.55DNSServer
WebServer
Domain Name System
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Some 3rd parties offer it at a cost
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Hosting packages include DNS hosting for account holders
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Customizing your site
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Before you can customize your site, you need to know how!
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Here are some resources:
http://www.opera.com/company/education/curriculum/http://www.w3schools.com/http://www.sitepoint.com/
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If you aren’t an artist, it’s OK to admit it
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There is help
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You can find regular and product specific templates for free and for sale online.
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Search Engine Optimization
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It’s something you should care about!
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If search engines can’t find you, you simply don’t exist!
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A lot of SEO comes for free if you build your site correctly
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SEO from the horse’s mouth:
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291
http://www.mattcutts.com/blog/
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Attracting Traffic
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Blogs should be updated consistently with helpful content
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Portfolios should stand out and really make a statement
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Commerce sites should be functional and user friendly