MASTERCLASS

IN THE WORLD OF COWORKING

RONALD VAN DEN HOFF

CLAIRE CARPENTER

Co-working is not about the venues, the hardware, software, or the kinky design. It’s about the number and quality of serendipitous opportunities, the connections, the open collaboration with a transformation of our stakeholders as a result…

CO-WORKING : A CHANGED STAKEHOLDER AS A RESULT

co-work spaces meeting &office spaces

desk spaces

privacymonetary capital

open & sharingsocial capital

ECO SYSTEM.

Social Capital = the ability to find, utilize and combine the skills, knowledge and experience of others, as well as the ability to share your skills, knowledge and experience with others.

THE SERENDIPITY MACHINE:ONTOLOGY DRIVEN SERENDIPITY ALGORITMfor Recommending Unknown but Relevant People, Places and Events.

SERENDIPITIOUS OPPORTUNITIES FOR YOU

COFFEE? CHAT?

ON LINE, REAL TIMERESERVATION SYSTEM

LIGHT & PRO

ON LINE MAGAZINE

EVENT PUBLISHING &BOOKING TOOL

THE SERENDIPITYMACHINE

SOFTWARE SERVICES.

2016 RESULTS

500.000 meeting- & co-work seatsdivided in

125.000 social capital seats375.000 paid seats160+ locations, 24 countries

“To meet people that, like you, try to live their dream and the feeling you are not alone in that process make me very grateful to S2M for providing a platform where I can find that.” Quote from Seats2meet Co-worker. Source: Research on S2m by Rotterdam School of Business.

2017: COLLABORATION WILL BE THE KEY TO OFFER THE ULTIMATE TRANSFORMATIVE EXPERIENCEFOR OUR STAKEHOLDERS

unexpectedencounters

learnedunexpected

things

greatencounters

%80

60

40

20

0 experiencedserendipity

20132015

2013-2015 Survey by the Erasmus University of Rotterdam.

…got a new job, was invited for a new projector started a new company:2013 1 out of 82015 1 out of 6

** 2013-2015 Survey by the Erasmus University of Rotterdam.

RESULTS: BEING PART OF THE ECOSYSTEM MEANS

-sales-marketing-pr.-research-innovation

…the network assist us in activities like:

location1

location2

location3

GROWTH AS A LINEAR PATH:GROW BIGGER, GROW MORE

location1

5000

6000

7000

8000

9000

4000

3000

NBR.SEATS

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

2014 2015 2016

LINEAR EXPANSION: RESULT IN ONE OF OUR LOCATIONS

people locations

Marketplace 1 Marketplace 2

PLATFORM AS A 2 SIDED MARKET PLACE:

-CONNECTED STAKEHOLDERS-HUB & SPOKE LOCATION MODEL

COOLWORKSPACES.COM

FUNNEL…

LOCALS.SEATS2MEET.COM…..WORKSPACES AT PRIVATE HOMES

SEATS4SILENCE.SEATS2MEET.COM….RURAL AREAS

SUB BRANDS FOR ‘SPOKES’…

“By facilitating serendipitous encounters we enrich the ongoing education of staff and students.” Guido van Dijk, coach and developer SOM

“We want to create a platform where employees and coworkers come together and reinforce each other. ”Silvia Onos, Program-manager, Centraal Beheer.

SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLSTHEATERS, HOSPITALS, HOTELS, COFFEE SHOPSARE PARTICIPATING AS WELL…

COLLABORATION WILL BE THE KEY.

SERVICE ON THE FLOW

Right time, right moment

shared services…

INCUBATION FASE ACCELERATION FASE MATURITY

QUALITYof MESH-NETWORK

TEAMING TO ‘GO’ collaboration

software& knowledge

TIME

KNOWLEDGE A LA CARTESmart matching of

knowledgeand events, based on personal and network

growth.

SERENDIPITOUS ENVIRONMENT

‘Smart matching’

CO-WORKING SPACES

COLLABORATION SPACES

ECO SYSTEM FOR NETWORKEDSOCIAL ECONOMIC VALUE

CREATION