masterclass iimn - propiedad intelectual vs marketing digital - por juan m. pulpillo

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  • 7/24/2019 Masterclass IIMN - Propiedad Intelectual vs Marketing Digital - por Juan M. Pulpillo

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    R_DR@KHMH@EXKCKAX[MC

    \QGM_IKX@EJ H@J@XM

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8

    Nume G RucpModjmhd

    X@, @R, Adgpc`meak

    Muh`dv`sumc, Gmrik

    Gmstkr Acmss>

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    Qda`d - H`rkatdr rkm Ckjmc y Adgpc`meak & _`si @X

    Modjmhd

    Kspka`mc`hmh X@, @R, Adgpc`meak, A`okrskaur`ty, Acduh, Muh`dv`sumc

    Msksdr nurh`ad X@ @R ke kgprksms skatdr X@ y hk gmrikt`ej h`j`tmc

    G`kgord Adesknd Msksdr Ckjmc Jdo`kred `tQGL Kspmm

    Mpms`demhd pdr cms X@ y cms tkehkea`ms X@

    Ldtjrmld hk gdhm y ke adet`eum ldrgma`e

    Gdtkrd m h`mr`d y ke sus rmtds c`orks

    Adgue`amhdr ke h`vkrsds gkh`ds

    Rrdlksdr vdama`demc> @@GE, ua1g, C@Hckmre`ej, @amo, KQEK,

    Bhkrkafdt`afttps>//hkrkafdt`a.wdrhprkss.adg/fttp>//www.ckjmc-`ta.adg

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 Gmstkr Acmss> R

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    R@ \Q Gmrikt`ej h`j`tmc

    Kc ketdred Q`tuma`deks

    Gmrad edrgmt`vd

    Cds r`ksjds

    Rkrspkat`vms

    Ed tdhd ks

    _kadgkehma`deks

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 Gmstkr Acmss> R

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    c ketdred

    R@ \Q Gmrikt`ej h`j`tmc

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8

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    Kc ketdred

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    Cds hkrkafds hk mutdr sde> Rdr ue cmhd, cds hkrkafds gdrmcks, `rrkeuea`mocks k `emc`kemocks, adgd kc hkrk

    rkadeda`g`ketd hk mutdrm y kc hkrkafd hk `etkjr`hmh hk cm dorm, ketrk dtrds.

    Rdr dtrm pmrtk, cds hkrkafds kadeg`ads, trmeslkr`ocks y hk hurma`e c`g`tmhm k

    os`amgketk cds hkrkafds hk kxpcdtma`e.

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    Kc ketdred

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    Cds hkrkafds gdrmcks sde>

    H`vucjma`e hk cm dorm

    Maaksd m knkgpcmrks e`ads pmrm su h`vucjma`e

    _kt`rmhm hk dorms ade adeh`a`deks

    Hkrkafd hk gdh`l`ama`e ade adeh`a`deks

    _kspktd m cm `etkjr`hmh

    Hkrkafd mc rkadeda`g`ketd hk mutdrm

    Hktkrg`emr s` sk h`vucjm> Edgork, pskuhe`gd, mee`gd.

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    Kc ketdred

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    Cds hkrkafds pmtr`gde`mcks ades`stke ke cm lmauctmh hk kxpcdtmr, adgkra`mc`zmr d tr

    dorm.

    Kc mutdr pukhk trmesg`t`r kstds hkrkafds hk ldrgm `eh`v`humc d tdhds kccds ke adenu

    pmra`mcgketk.

    Ksms aks`deks hk hkrkafds, y sus adgo`ema`deks. Hme cujmr m cms h`lkrketks c`akea

    adeh`a`deks hk usd hk cms dorms omnd cm Rrdp`khmh @etkckatumc.

    Cds hkrkafds pmtr`gde`mcks sde>

    Xrmesldrgma`e

    Adgue`ama`e Roc`am

    H`str`oua`e

    _kprdhuaa`e

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    Kc ketdred

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    _kprdhuaa`e> Qk ket`kehk pdr rkprdhuaa`e cm l`nma`e h`rkatm d `eh`rkatm, prdv`s`d

    pkrgmeketk, pdr aumcqu`kr gkh`d y ke aumcqu`kr ldrgm, hk tdhm cm dorm d hk pmrtk h

    pkrg`tm su adgue`ama`e d cm dotkea`e hk adp`ms.

    Cm rkprdhuaa`e rkqu`krk kc adesket`g`ketd hkc mutdr, smcvd quk sk trmtk hk uem ad

    Knkgpcds hk rkprdhuaa`e> cm h`j`tmc`zma`e hk uem dorm, `eadrpdrma`e hk uem dorm

    hk hmtds, amrjmr uem dorm ke skrv`hdrks u drhkemhdrks adekatmhds m uem rkh (cm ms

    uem [_C adecckvmrm cm adgue`ama`e poc`am), hksamrjmr uem dorm hkshk `etkrekt m

    gmtkr`mc.

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    Kc ketdred

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    H`str`oua`e> Qk ket`kehk pdr h`str`oua`e cm pukstm m h`spds`a`e hkc poc`ad hkc d

    cms adp`ms hk cm dorm, ke ue sdpdrtk tmej`ock, gkh`metk su vketm, mcqu`ckr, prstmg

    aumcqu`kr dtrm ldrgm.

    Aumehd cm h`str`oua`e sk klkatk gkh`metk vketm u dtrd ttucd hk trmesg`s`e hk cm

    ke kc go`td hk cm [K, pdr kc prdp`d t`tucmr hkc hkrkafd d ade su adesket`g`ketd, ks

    kxt`ejuk ade cm pr`gkrm, y e`amgketk pmrm cms vketms y trmesg`s`deks hk prdp`khm

    quk sk rkmc`ake ke h`afd go`td tkrr`tdr`mc.

    Qk ket`kehk pdr mcqu`ckr cm pukstm m h`spds`a`e hk cds dr`j`emcks y adp`ms hk uem d

    usd pdr t`kgpd c`g`tmhd y ade ue okekl`a`d kadeg`ad d adgkra`mc h`rkatd d `eh`rk

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    Kc ketdred

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    Adgue`ama`e Roc`am> Qk ketkehkr pdr adgue`ama`e poc`am tdhd matd pdr kc au

    pcurmc`hmh hk pkrsdems pukhm tkekr maaksd m cm dorm s`e prkv`m h`str`oua`e hk knkg

    amhm uem hk kccms.

    Ed sk ades`hkrmr cm adgue`ama`e poc`am aumehd sk akckork hketrd hk ue go`td

    kstr`atmgketk hdgst`ad quk ed kst `etkjrmhd p adekatmhd m uem rkh hk h`lus`e

    t`pd.

    Kspka`mcgketk, sk ades`hkrm matd hk adgue`ama`e poc`am>

    Cms rkprksketma`deks ksae`ams, rka`tma`deks, h`skrtma`deks y knkaua`deks poc`am

    dorms hrmgt`ams, hrmgt`ad-gus`amcks, c`tkrmr`ms y gus`amcks gkh`metk aumcqu`kr

    prdakh`g`ketd.

    Cm prdykaa`e d kxf`o`a`e poc`am hk dorms a`ekgmtdjrl`ams y muh`dv`sumcks.

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    Kc ketdred

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    Adgue`ama`e Roc`am

    Kspka`mcgketk, sk ades`hkrm matd hk adgue`ama`e poc`am>

    Cm kxpds`a`e poc`am hk dorms hk mrtk d sus rkprdhuaa`deks.

    Cm pukstm m h`spds`a`e hkc poc`ad hk dorms, pdr prdakh`g`ketds mcgor`ads d `em

    ldrgm quk aumcqu`kr pkrsdem pukhm maakhkr m kccms hkshk kc cujmr y ke kc gdgketd

    _kqu`s`tds>- Rcurmc`hmh hk pkrsdems

    - Maaks`o`c`hmh hk cm dorm

    - Muskea`m hk h`str`oua`e prkv m

    - Kc amratkr poc`ad hk cm pukstm m h`spds`a`e

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    Kc ketdred

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    Xrmesldrgma`e> Cm trmesldrgma`e hk uem dorm adgprkehk su trmhuaa`e, mhmptm

    dtrm gdh`l`ama`e ke su ldrgm hk cm quk sk hkr`vk uem dorm h`lkrketk.

    Aumehd sk trmtk hk uem omsk hk hmtds m cm quk fmak rklkrkea`m kc mrtaucd =? hk ks

    ades`hkrmr tmgo`e trmesldrgma`e, cm rkdrhkema`e hk cm g`sgm.

    Cds hkrkafds hk prdp`khmh `etkckatumc hk cm dorm rksuctmhd hk cm trmesldrgma`e ad

    mutdr hk kstm ct`gm, s`e pkrnu`a`d hkc hkrkafd hkc mutdr hk cm dorm prkkx`stketk hk

    tdhd kc pcmzd hk prdtkaa`e hk sus hkrkafds sdork kstm, cm kxpcdtma`e hk ksds rksuaumcqu`kr ldrgm y ke kspka`mc gkh`metk su rkprdhuaa`e, h`str`oua`e, adgue`ama`

    eukvm trmesldrgma`e.

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    Kc ketdred

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Kc ketdred

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    Cms c`akea`ms hk usd sdork cds hkrkafds hk mutdr rkjucme kc t`pd hk hkrkafd pmtr`g

    y kc gdhd ke agd sk fmak. Rdr cd tmetd, sk adel`jurme adgd mqukc hdaugketd qukcg`tks y kc mcameak hkc usd quk sk pukhk fmakr hk cm dorm rkspkatd m cm adp`m y rkp

    dorms hkr`vmhms y cm adgkra`mc`zma`e y h`str`oua`e hk cm g`sgm.

    X`pds hk c`akea`ms>

    C`akea`ms rkstr`at`vms> sde c`akea`ms hk usd ke cm quk kc t`tucmr hk uem dorm ks kc pds

    hkrkafds pmtr`gde`mcks ke rkcma`e m cm adp`m, rkprdhuaa`e, gdh`l`ama`e, trmhua(tdhds cds hkrkafds rkskrvmhds)

    C`akea`ms pkrg`s`vms> sde c`akea`ms hk usd ke cm quk kc t`tucmr hk uem dorm pkrg`tk a

    pmtr`gde`mcks m ue tkrakrd ke rkcma`e m cm adp`m, rkprdhuaa`e, gdh`l`ama`e, trmh

    mhmptma`e. C`akea`ms Arkmt`vk Adggdes, C`akea`ms JE[-JRC, kta.

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    Kc ketdred

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Q`tuma`deks

    R@ \Q Gmrikt`ej h`j`tmc

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8

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    Q`tuma`deks

    _kspktd m cm Rrdp`khmh @etkckatumc

    _kspktd m cm adp`m pr`vmhm

    Adgpkesmr mc mutdr pdr su trmomnd

    Maaksd m cm `eldrgma`e y mc adeda`g`ketd

    Adkx`stkea`m hk h`lkrketks c`akea`ms> Hdg`e`d poc`ad, adpycklt,adpyr`jtf

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Q`tuma`deks

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    H`lkrkea`mgds cds rkaursds ke cm wko acs`am (ldtds, ocdjs, v`hkds,kta) y cds rka

    wko ?.2 (rkhks sda`mcks)

    Rmrm quk cds kckgketds hk uem wko skme susakpt`ocks hk prdtkaa`e `etkck

    augpc`r ekaksmr`mgketk ade kc rkqu`s`td hk cm dr`j`emc`hmh hk tdhm dorm j

    Dr`j`emc`hmh sk rkl`krk m cd edvkhdsd ke cm ldrgm hk rkprksketmr uem `hkm,

    dr`j`emc`hmh hk cm prdp`m `hkm u daurrkea`m.

    Rmrm pdekr uem dorm m h`spds`a`e hkc poc`ad ke `etkrekt ks ekaksmr`d adprkv`d kc prdaksd hk amrjm ke skrv`hdr wko. H`afd prdaksd `gpc`am cm rkprd

    cm dorm. Rdstkr`drgketk, aumehd sk ms`jem m cm dorm uem [_C, sk pkrlkaa`d

    pukstm m h`spds`a`e hkc poc`ad y kc adrrkspdeh`ketk maaksd m cm dorm. Ke

    supukstds, mgods hkrkafds sk maugucme.

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    Q`tuma`deks

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    Kckgketds hk uem wko mgpmrmhds omnd cm R@>

    Dorms c`tkrmr`ms (c`ords, ldccktds, adelkrkea`ms, h`saursds).

    Dorms muh`dv`sumcks (dorms a`ekgmtdjrl`ams, v`hkdac`ps, l`cgma`deks).

    Arkma`deks guct`gkh`m (kea`acdpkh`ms `etkrmat`vms, h`aa`demr`ds h`j`tmcks,

    v`hkdnukjds).

    @gjkeks (h`lkrkea`mehd cds hkrkafds hkc mutdr hk cm ldtdjrmlm hk cds hkrkpkrsdem rktrmtmhm quk pukhk pmrt`a`pmr ade kc mutdr ke cm kxpcdtma`e hk cd

    pmtr`gde`mcks hk cm ldtdjrmlm).

    Dorms gus`amcks.

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    Q`tuma`deks

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    Kckgketds hk uem wko ed mgpmrmhds omnd cm R@>

    Xrmomnds sdork tkgms hk matumc`hmh h`lueh`hds pdr cds gkh`ds hk adgue`ama`

    pukhke skr adgue`amhds poc`amgketk a`tmehd cm luketk y kc mutdr. Cds trmomn

    pkr`dhst`am kcmodrmhds pdr ue adcuge`stm sde dorms c`tkrmr`ms.

    Dtrds> Cds adetke`hds quk pukhme hkl`e`rsk adgd `hkms d pukstm ke prat`am e

    mgpmrmhms pdr cm R@ (keugkrma`e hk `ejrkh`ketks hk rkaktm hk ada`em)

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    Q`tuma`deks

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    Ldrgmc`hmhks>

    Xdhds cds kckgketds mgpmrmhds pdr cm R@ h`slrutme hk cds hkrkafds hk mutdr pdr kc gkrdcms prdp`ms arkma`deks dr`j`emcks hk cds mutdrks.

    Ed ks doc`jmtdr`d, pkrd ks rkadgkehmock msug`r mcjuems ldrgmc`hmhks ke mrms m pdhkr h

    mutdrm hk cm dorm y adetr`ou`r m hkgdstrmr usds `ca`tds d quk sk pukhm mckjmr pdr pmrtk

    hksadeda`g`ketd sdork cm prdtkaa`e hkc adetke`hd.

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    Q`tuma`deks

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    Qupukstds hk uem wko ?.2 mgpmrmhds omnd cm R@>

    Kc usumr`d quk puoc`am gmtkr`mc prdp`d.

    [sumr`d quk adgpmrtk ade dtrds edhds gmtkr`mc hk ue tkrakrd.

    Kc prdvkkhdr @QR.

    H`afds supukstds fmor quk memc`zmrcds mtkeh`kehd m cm CR@ y m cms adeh`a`dek

    amhm rkh sda`mc.

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    Q`tuma`deks

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    Kckgketds hk uem wko ?.2 mgpmrmhds omnd cm R@> Adeh`a`deks hk usd

    _kadeda`g`ketd hkc mutdr pdr su puoc`ama`e.

    Rrksuea`e hk quk sk jdzm hk mutdr`zma`e hkc mutdr pmrm adgpmrt`r kc ade

    cds edhds.

    Adetke`hd hk cm c`akea`m. Kc usumr`d makptm uem c`akea`m hk usd mc hmrsk hk

    rkh. Rrdockgms ade kc go`td jkdjrl`ad hk cm c`akea`m. Rrdockgms s` sde md adet`eketmcks pdr su trmesakehkea`m ke aumetd m cds hkrkafds gdrmcks.

    Nur`sh`aa`e adgpktketk.

    Cds kckgketds susakpt`ocks hk hkrkafds hk mutdr sde cds g`sgds quk ke k

    wko.

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    Cm rkldrgm hk

    CR@

    R@ \Q Gmrikt`ej h`j`tmc

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8

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    Cm rkldrgm hk cm CR@

    cm doc`jma`e hk pmjd pdr kc usd hk adetke`hds> Amede MKHK

    Mrtaucd 1?.? >

    ?. Cm pukstm m h`spds`a`e hkc poc`ad pdr pmrtk hk prkstmhdrks hk skrv`a`ds kckatr

    mjrkjma`e hk adetke`hds hk lrmjgketds ed s`je`l`amt`vds hk adetke`hds, h`vucjmh

    puoc`ama`deks pkr`h`ams d ke s`t`ds Zko hk matumc`zma`e pkr`h`am y quk tkejme u

    `eldrgmt`vm, hk arkma`e hk dp`e`e poc`am d hk ketrktke`g`ketd, ed rkqukr`r mut

    pkrnu`a`d hkc hkrkafd hkc kh`tdr d, ke su amsd, hk dtrds t`tucmrks hk hkrkafds m pkraadgpkesma`e kqu`tmt`vm. Kstk hkrkafd skr `rrkeuea`mock y sk fmr klkat`vd m trmv

    ket`hmhks hk jkst`e hk cds hkrkafds hk prdp`khmh `etkckatumc. Ke aumcqu`kr amsd,

    h`spds`a`e hkc poc`ad pdr tkrakrds hk aumcqu`kr `gmjke, dorm ldtdjrl`am d gkrm l

    h`vucjmhm ke puoc`ama`deks pkr`h`ams d ke s`t`ds Zko hk matumc`zma`e pkr`h`am k

    mutdr`zma`e.

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Cm rkldrgm hk cm CR@

    cm doc`jma`e hk pmjd pdr kc usd hk adetke`hds> Amede MKHK

    M pmrt`r hk cm ketrmhm ke v`jdr, kstd ks, = hk kekrd hk ?2=;, sk hkokr pmjmr pdr kc

    pukstm m h`spds`a`e hk cds adetke`hds prkv`mgketk h`vucjmhds ke puoc`ama`deks p

    Mqu sk eds pcmetkme cms s`ju`ketks huhms>

    Qunktds doc`jmhds mc pmjd> scd pmjmrme cds prkstmhdrks hk skrv`a`ds hk kckatre`ads adetke`hds quk tkejme uem l`emc`hmh `eldrgmt`vm, hk arkma`e hk dp`e`e poc`am d hk ke

    Ed sk `eacuyk adgd sunktd doc`jmhd mc pmjd m cds prkstmhdrks hk skrv`a`ds quk lma`c`tke `

    osqukhm hk pmcmorms m`scmhms quk adetkejme adetke`hds h`vucjmhds ke puoc`ama`deks

    wkos hk matumc`zma`e pkr`h`am, s`kgprk quk ed fmym uem l`emc`hmh adgkra`mc prdp`m y

    pj`em dr`j`emc hk dr`jke hk cds adetke`hds.

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Cm rkldrgm hk cm CR@

    cm doc`jma`e hk pmjd pdr kc usd hk adetke`hds> Amede MKHK

    Cds mjrkjmhdrks pukhke skr hk hds t`pds>

    ` cds mjrkjmhdrks ckjmcks

    > mqukccds quk dot`keke kc adetke`hd hk gmekrm mhkaumhm

    cds gkh`ds, quk kevme trl`ad m cds arkmhdrks dr`j`emcks hkc adetke`hd, ks hka`r m

    adgpmrtke okekl`a`ds jkekrmhds pdr puoc`a`hmh9

    ` cds mjrkjmhdrks `ckjmcks d p`rmtms> kstd ks, mqukccds quk dot`keke cds adetke`hd

    `ckjmc adp`mehd adetke`hds hk dtrds y gkzacehdcds ade adetke`hds prdp`ds cuaremat`v`hmh.

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Cm rkldrgm hk cm CR@

    cm doc`jma`e hk pmjd pdr kc usd hk adetke`hds> Amede MKHK

    Ed sk `eacuyk adgd sunktd doc`jmhd mc pmjd m cds prkstmhdrks hk skrv`a`ds quk

    `estrugketds hk osqukhm hk pmcmorms m`scmhms quk adetkejme adetke`hds h`

    puoc`ama`deks pkr`h`ams d wkos hk matumc`zma`e pkr`h`am, s`kgprk quk ed f

    l`emc`hmh adgkra`mc prdp`m y sk kecmak m cm pj`em dr`j`emc hk dr`jke hk cds ade

    Qk fm hk pmjmr pdr kc mjrkjmhdr hk adetke`hds ke cds supukstds ke cds quk sk

    h`spds`a`e Lrmjgketds ed s`je`l`amt`vds hk adetke`hds ym h`vucjmhds.

    Ed sk `eacuyk hketrd hk cds adetke`hds sunktds m pmjd s`e mutdr`zma`e cms `g

    h`vucjmhms ke puoc`ama`deks pkr`h`ams, cms aumcks, kste mgpmrmhms omnd ue

    tutkcm quk dtdrjm gmydr prdtkaa`e ke cm gkh`hm quk su usd y/d pukstm m h`sp

    rkqu`krk cm prkv`m mutdr`zma`e.

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Cm rkldrgm hk cm CR@

    cm doc`jma`e hk pmjd pdr kc usd hk adetke`hds> Xmsm Jddjck-MK

    P kc mrtaucd ?2 CR@4

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Cds r`ksjds

    R@ \Q Gmrikt`ej h`j`tmc

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8

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    Cds r`ksjds

    Kecmaks m adetke`hds

    _kspktd m cm Rrdp`khmh @etkckatumc

    Adgpkesmr mc mutdr pdr su trmomnd

    Adkx`stkea`m hk h`lkrketks c`akea`ms> Hdg`e`d padpycklt, adpyr`jtf

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Cds r`ksjds Kecmaks m adetke`hdsXmsm MKHK - mrt. ?2 CR@ H`rkat`vm ?22=/?0/AK Qda`khmh hk cm `eMrgde`zma`e hk hktkrg`emhds mspkatds hk cds hkrkafds hk mutdrml`eks (Qketkea`m Qvkessde)

    Mrtaucd 1, mpmrtmhd =, hk cm H`rkat`vm ?22=/?0 sk hkr`vm quk tdhd matd hk adgu

    hk uem dorm hkok skr mutdr`zmhd pdr kc t`tucmr hk cds hkrkafds hk mutdr.

    Hk kstk gdhd, adeakptd hk adgue`ama`e mc poc`ad msda`m hds kckgketds maug

    - ue matd hk adgue`ama`e hk uem dorm

    - y cm adgue`ama`e hk stm m ue poc`ad (vmsk, ke ksk sket`hd, cm sketkea`m hk : hk

    Ordmhamst`ej y dtrds, A-

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    Cds r`ksjds Kecmaks m adetke`hdsXmsm MKHK - mrt. ?2 CR@ H`rkat`vm ?22=/?0/AK Qda`khmh hk cm `eMrgde`zma`e hk hktkrg`emhds mspkatds hk cds hkrkafds hk mutdrml`eks (Qketkea`m Qvkessde)

    Kc fkafd hk lma`c`tmr ke uem pj`em hk @etkrekt kecmaks sdork cds quk sk pukhk p

    adehuake m dorms prdtkj`hms puoc`amhms s`e e`ejuem rkstr`aa`e hk maaksd ke dt

    @etkrekt dlrkak m cds usumr`ds hk cm pr`gkrm pj`em ue maaksd h`rkatd m h`afms do

    Rmrm quk kx`stm ue matd adgue`ama`e omstm ade quk cm dorm sk pdejm m h`spd

    hk tmc ldrgm quk qu`keks cd adgpdejme pukhme maakhkr m kccm, s`e quk skm hka`

    pkrsdems ut`c`ake d ed ksm pds`o`c`hmh.

    Rdr dtrm pmrtk, kc trg`ed poc`ad sk rkl`krk m ue egkrd `ehktkrg`emhd hk hkst`

    pdtkea`mcks k `gpc`am, pdr cd hkgs, ue egkrd ades`hkrmock hk pkrsdems.

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Cds r`ksjds Kecmaks m adetke`hdsAmede MKHK - mrt. ?2 CR@ H`rkat`vm ?22=/?0/AK Qda`khmh hk cmMrgde`zma`e hk hktkrg`emhds mspkatds hk cds hkrkafds hk mutdrml`eks (Qketkea`m Qvkessde)

    Xmc adgd sk hkr`vm hk rk`tkrmhm nur`spruhkea`m, pmrm pdhkr skr `eacu`hm ke kc ade

    adgue`ama`e mc poc`ad, ke kc sket`hd hkc mrtaucd 1, mpmrtmhd =, hk cm H`rkat`

    tmgo`e ks ekaksmr`d quk uem adgue`ama`e adgd cm adetrdvkrt`hm ke kc c`t`j`d p

    rkl`krk m cms g`sgms dorms quk cm adgue`ama`e `e`a`mc y quk fm s`hd rkmc`zmhm m

    adgd cm adgue`ama`e `e`a`mc, ks hka`r, ade cm g`sgm tae`am, sk h`r`nm m ue poue poc`ad quk ed luk tdgmhd ke ades`hkrma`e pdr cds t`tucmrks hk cds hkrkafds

    mutdr`zmrde cm adgue`ama`e `e`a`mc mc poc`ad.

    Ke kc prksketk msuetd hkok skmcmrsk quk uem pukstm m h`spds`a`e hk dorms, g

    sdork kc quk sk pukhk pucsmr, adgd cm adetrdvkrt`hm ke kc c`t`j`d pr`ea`pmc ed ade

    h`afms dorms m ue poc`ad eukvd.

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Cds r`ksjds Kecmaks m adetke`hdsAmede MKHK - mrt. ?2 CR@ H`rkat`vm ?22=/?0/AK Qda`khmh hk cmMrgde`zma`e hk hktkrg`emhds mspkatds hk cds hkrkafds hk mutdrml`eks (Qketkea`m Qvkessde)

    Ke kstms a`rauestmea`ms, prdakhk rkspdehkr m cms aukst`deks prknuh`a`mcks pcmet

    mrtaucd 1, mpmrtmhd =, hk cm H`rkat`vm ?22=/?0 hkok `etkrprktmrsk ke kc sket`hd

    adest`tuyk ue matd hk adgue`ama`e mc poc`ad, m klkatds hk h`afm h`spds`a`e, c

    uem pj`em hk @etkrekt hk kecmaks sdork cds quk sk pukhk pucsmr y quk adehuake

    pukhke adesuctmrsk c`orkgketk ke dtrm pj`em hk @etkrekt.

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Cds r`ksjds Rrdp`khmh @etkckatumc

    Rdhkgds h`lkrkea`mr hds s`stkgms quk rkjucme cds hkrkafds hk mutdr>

    Q`stkgm adet`eketmc-kurdpkd> Rrdp`khmh @etkckatumc.

    Q`stkgm mejcdsmne-mejcdmgkr`amed> Adpyr`jft.

    Adev`kek ed adelueh`r kc s`stkgm hk Adpyr`jft ade cm quk ks ue sgodcd, ed

    `eh`am cm lmauctmh hkc mutdr quk sk rkskrvm cds hkrkafds hk kxpcdtma`e.

    \kmgds mcjuems h`lkrkea`ms ketrk mgods.

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Cds r`ksjds Rrdp`khmh @etkckatumc\kmgds mcjuems h`lkrkea`ms ketrk mgods>

    Adpyr`jft sk omsm ke ades`hkrma`deks kadeg`ams hk cds hkrkafds hk mutdr, gRrdp`khmh @etkckatumc sk omsm ke cds hkrkafds gdrmcks y cds hkrkafds pmtr`gd

    mutdr.

    Ke kc s`stkgm hk Hkrkafds hk Mutdr cds hkrkafds gdrmcks sde luehmgketmcks,

    s`stkgm hk Adpyr`jft ed cd sde.

    Cm emturmckzm hkc gkh`d gmtkr`mc hk cm dorm ke kc aumc qukhm hkl`e`hm cm g`sgs`stkgm Adpyr`jft. Ke kc s`stkgm Rrdp`khmh @etkckatumc, uem dorm ks dorm hksh

    `ehkpkehkea`m hk su sdpdrtk m e`vkc gmtkr`mc.

    Ke kc gdhkcd adet`eketmc, cds hkrkafds gdrmcks sde `rrkeuea`mocks y ed mc`kem

    `etrmesg`s`ocks. Ke kc s`stkgm Adpyr`jft, kc mutdr t`kek adgpcktm mutdedgm p

    tdhds sus hkrkafds.

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Rkrspkat`vms

    R@ \Q Gmrikt`ej h`j`tmc

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8

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    Rkrspkat`vms

    Kc jrupd gus`amc [? fm adcjmhd su eukvd coug hk gmekrm tdtmcgketk jr

    `Xueks

    Jddjck a`krrm su skrv`a`d hk edt`a`ms Jddjck Ekws ke Kspmm pdr cm cky hk

    `etkckatumc

    Cm Msda`ma`e Kspmdcm hk Kh`tdr`mcks hk Ruoc`ama`deks Rkr`h`ams (MKKR

    kh`tdrks hk dtrds pmsks hk cm [e`e Kurdpkm adgd Mckgme`m, Lrmea`m d @t

    h`r`j`hd kstk g`radcks mc Adg`smr`d hk Qda`khmh y Kadedgm H`j`tmc Je

    Dktt`ejkr pmrm" kx`j`r quk cm [e`e Kurdpkm gmetkejm su pmpkc hktkrg`ehklkesm hk cm c`ork a`raucma`e hk `eldrgma`e ke tdhm Kurdpm" y ke kc hk

    luehmgketmc m tkekr maaksd m h`afm `eldrgma`e. Kc knkgpcd hk cms gdh`l

    `etrdhua`hms ke cm Cky hk Rrdp`khmh @etkckatumc (CR@) pdr kc jdo`kred kspm

    ue `gpmatd ekjmt`vd pmrm cds kh`tdrks.

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Rkrspkat`vms

    Qketkea`m XQNAK hk =1/2?/?2=8 Msuetd A-8

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    Ed tdhd ks

    R@ \Q Gmrikt`ej h`j`tmc

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8

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    Ed tdhd ks

    Cm prdtkaa`e hk cm gkh`hms tkaedcj`ams y hk cm `eldrgma`e p

    jkst`e hk hkrkafds Cms gkh`hms tkaedcj`ams pdeke ke gmeds hk cds t`tucmrks hk hkrkafds ue pdhkr hk adet

    maaksd m cm dorm adgd su usd.

    Fmocmgds hk Donktd h`j`tmc, quk ks kc adenuetd hkc adetke`hd, kc `hket`l`amhdr h`j`tmc, y cd

    `eldrgma`e sdork cm dorm, `eacu`hm cm `eldrgma`e nurh`am sdork cms adeh`a`deks hk ut`c`z

    @hket`l`amhdr h`j`tmc e`ad quk `hket`l`am y pkrg`tk cm la`c cdamc`zma`e hkc adetke`hd ke acm rkh.

    Kc kstmocka`g`ketd hk cms gkh`hms tkaedcj`ams hk prdtkaa`e ks uem lmauctmh hk cds t`tu

    Q`stkgm hk `eldrgma`e pmrm cm jkst`e hk hkrkafds hk mutdr> gkh`hms tkaedcj`ams, s`st

    jkst`e hk hkrkafds hk mutdr y cm `eldrgma`e pmrm cm jkst`e hk cds hkrkafds hk mutdr.

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    Ed tdhd ks

    Cm prdtkaa`e hk cm gkh`hms tkaedcj`ams y hk cm `eldrgma`e p

    jkst`e hk hkrkafdsCms gkh`hms tkaedcj`ams pukhke dr`ketmrsk mc adetrdc y jkst`e hk cms mat`v`hmhks hk adgkra

    mpmrmtds k `estrugketds hkst`emhds m cm kcus`e (Nmpe, Mustrmc`m) d prdf`o`r tmgo`e cds matd

    kcus`e hk cms gkh`hms tkaedcj`ams (KK[[ y [K). _kg`s`deks m cm edrgmt`vm ema`demc (Okrem,

    Hkrkafds hk Mutdr, X@KL Xrmtmhd DGR@ @etkrprktma`e d Knkaua`e hk Ldedjrmgms)

    Cms a`rauestmea`ms quk hktkrg`eme cm kcus`e hk uem gkh`hm tkaedcj`am hkpkehkre hkc nukj

    hkc hkrkafd y sus adrrkspdeh`ketks kxakpa`deks. Kn. Q` ue kstmhd mhg`tk cm adp`m pr`vmhm, pukkcuh`r cms gkh`hms quk `gp`hke cm rkmc`zma`e hk adp`m pr`vmhm ed ketrmm e`eje t`pd hk rksp

    nurh`am.

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

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    _kadgkehma`d

    R@ \Q Gmrikt`ej h`j`tmc

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8

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    ]u adetke`hds Q@pukhks ut`c`zmr ke tus amgpmms hkgmrikt`ej4

    Aumcqu`kr dorm arkmhm pdr t` (s`kgprk quk ed

    fmyms akh`hd cds hkrkafds hk kxpcdtma`e m

    dtrds).

    Dorms ade mutdr`zma`e hk sus t`tucmrks hk

    hkrkafds, ym skm hk ldrgm h`rkatm d m trmvs hk

    aumcqu`krm hk cms c`akea`ms kx`stketks ke cm

    matumc`hmh (Arkmt`vk Adggdes, JRC, Adcdr`ur`s,kta.)

    Dorms amhms ke kc hdg`e`d poc`ad (cd aumc

    daurrk jkekrmcgketk pmsmhds :2 mds hkshk cm

    gukrtk hkc mutdr).

    ]u adetke`hds EDpukhks ut`c`zmr ke tugmrikt`ej4

    Dorms y prkstma`deks prdtkj`hms p

    `etkckatumc quk ed fmyme amhd ke

    auym ut`c`zma`e ed sk keauketrk k

    e`ejued hk cds cg`tks hksar`tds m

    Aumcqu`kr dorm quk keauketrks k

    arkkea`m krrekm hk quk tkxtds, ld

    quk sk keauketrke ke cm _kh sk pc`orkgketk. Emhm gs cknds hk cm

    quk qukrmgds ut`c`zmr mcjuem dor

    mauh`r mc mv`sd ckjmc hk cm pj`em

    keadetrmhd kc adetke`hd y doskrv

    rkprdhuaa`e y pukstm m h`spds`a

    trg`eds.

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    _kadgkehma`deks

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    Cms c`akea`ms sde hdaugketds ke cds quk sk rkjucme cms adeh`a`deks hk usd hk uem dorm.

    Qcd cds hkrkafds pmtr`gde`mcks sk pukhke akhkr m tkrakrds y kstmockakr adeh`a`deks.

    Q` uem dorm ed t`kek gkea`e sdork cms c`akea`ms quk cm mgpmrme, kstm dorm t`kek tdhds cds hk

    rkskrvmhds pdr hklkatd.

    M trmvs hk uem c akea`m pkrg`s`vm kc mutdr pkrg`tk a`krtds hkrkafds m tkrakrds pdrquk kc`g`em c

    rkstr`aa`deks.

    Cms c`akea`ms AA ed sde rkadgkehmocks pmrm prdjrmgms `eldrgt`ads ym quk ed fmake gkea`eades`hkrma`e mc ah`jd luketk.

    [em pds`ock sdcua`e> Gdstrmr h`rkatmgketk kc tkxtd hkc s`t`d s`e tkekr quk rkprdhua`rcd ke sus s

    qukhmr mc gmrjke hk cm tmsm MKHK.

    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8 R

    _kadgkehma`deks

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    Acuo Gmrikt`ej Omrakcdem, =: / =? / ?2=8

    R@ \Q Gmrikt`ej h`j`tmc