masterclass slide share

19
Copyright, 2009 Proposition Masterclass How to turn a good idea into a winning proposition

Upload: market-gravity-ltd

Post on 01-Nov-2014

439 views

Category:

Documents


1 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Masterclass slide share

Copyright, 2009

Proposition MasterclassHow to turn a good idea into a winning proposition

Page 2: Masterclass slide share

2

"Innovation distinguishes

between a leader and a

follower"

Page 3: Masterclass slide share

A practical and in-depth approach to developing

robust commercial propositions...

Page 4: Masterclass slide share

Proposition Development Masterclass

Module 1: What makes a great proposition• Innovation challenge• What makes a great proposition – Winners & Losers

Module 2: Anatomy of a proposition• Introduction to the proposition blueprint approach- Understanding the market context

o Break out session – Where’s the opportunity?- Understanding the value proposition

o Break out session – What’s the proposition?- Understanding the commercial impact

o Break out session – Show me the money!

IntroductionAGENDA

Module 4: Selling a proposition• The importance of a great proposition pitch- Why a great proposition is not enough

o Break out session – Into the Dragons Den

Module 3: Stretching a proposition• The importance of challenge and iteration

o Break out session – Challenge & Renew

Wrap up

Page 5: Masterclass slide share

The Innovation Process

Page 6: Masterclass slide share

Copyright, 2009

In-Depth

Insight

and Platforms

Breakthrough

Ideas and

OpportunitiesValidated

Proposition

Rapid

Design and

Testing

Live

PilotSuccessful

LaunchBusinessPlanning

The Innovation Process

Page 7: Masterclass slide share

Copyright, 2010

In-Depth

Insight

and Platforms

Breakthrough

Ideas and

OpportunitiesValidated

PropositionRapid

Design and

TestingLive

PilotSuccessful

LaunchBusinessPlanning

Today we’re focusing on propositions

Page 8: Masterclass slide share

Copyright, 2010

Innovation is not creativity

Page 9: Masterclass slide share

Copyright, 2010

Creativity is about coming up with the

big idea. Innovation is about executing

the idea — converting the idea

into a successful business

-Vijay GovindarajanProfessor of International Business, Tuck School of Business

@vgovindarajan

Page 10: Masterclass slide share

Why is it so hard?

Page 11: Masterclass slide share

What makes a good proposition ?

Page 12: Masterclass slide share

What makes a good proposition?

Winners & losers…

Page 13: Masterclass slide share

Copyright, 2010

Winner or Loser Loser?Winner? OR

Page 14: Masterclass slide share

Copyright, 2009 14

The Proposition Blueprint

Designing a winning proposition

Page 15: Masterclass slide share

Copyright, 2009

THE PROPOSITION BLUEPRINT

THE MARKET

OPPORTUNITY

THE CUSTOMER

PROPOSITION

THE BUSINESS RATIONALE

Page 16: Masterclass slide share

Delivery

Page 17: Masterclass slide share

Copyright, 2010

Presentations

Page 18: Masterclass slide share

Copyright, 2010

Verdict and Awards

Page 19: Masterclass slide share

Wrap Up