masterclass: the future of brandwatch
TRANSCRIPT
Will McInnes /CMO
The Future of Brandwatch
The future!
1. An update on Brandwatch
2. How we see the world evolving
3. What we’ve been working on
4. And then…
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Thank you
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Thank you
4#brandwatchtips
5#brandwatchtips
vision
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WHAT WE’RE
WORKING ON
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BRINGING YOU
MORE DATA!
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Instagram Improvements /delivered!
• Authenticate Brandwatch with
any Instagram account in order
to get an ‘access token’
• This allows us to crawl
Instagram more often – resulting
in more consistent, improved
coverage
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Premium Chinese Data/ delivered!
The best Sina Weibo, Tencent Weibo, and Renren coverage for
global brands and agencies seeking exponential international growth
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Language Agnostic Queries/ coming soon!
Setup Queries without Language restrictions
Improved tracking for hashtag campaigns and tracking content sharing
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MAKING IT LOCAL!
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Vizia localisation /delivered!
• Make Vizia even more relevant
to your teams by presenting to
them in their native language,
location nomenclature, and
time zones
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US State Map for Vizia /delivered!
A heat map displaying mentions volumes at a state level
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Vizia Globe/ delivered!
New visual heat map of mentions with author information
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New Location Visuals /coming soon!
Location visualisation improvements will make it much easier
to understand where key conversations are happening
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INBOX INSIGHTS!
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Automated Reports /delivered!
Automated reports straight to your inbox
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Signals /delivered!
Detects important events in your data and lets you know first
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CONNECTING
YOU!
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Spredfast Integration /delivered!
All the engagement power of Spredfast within the
Brandwatch Application
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Spredfast Integration /delivered!
All the engagement power of Spredfast within the
Brandwatch Application
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Adding external data to Vizia /delivered!
• Upload sales figures, NPS data, website stats, search data and more!
• Data can be added via CSV, automatic method coming soon!
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Adding external data to Vizia /delivered!
• Upload sales figures, NPS data, website stats, search data and more!
• Data can be added via CSV, automatic method coming soon!
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Document Limitation
The information given in this document has been checked for accuracy and completeness however
Brandwatch
shall not be liable for any errors or omissions.
Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053
4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom
Email [email protected]
Web brandwatch.com
Twitter @brandwatch
Telephone
UK +44 (0)1273 234290
US +1 212 229 2240
DE +49 (0)30568 370 040