masterclass: using brandwatch for advanced demographics
TRANSCRIPT
Contents
Brandwatch and Demographics Data
• How we get demographics data
• How to access the key demographics components
• How to filter and breakdown by demographics data
Example Use Case
• Creative filtering
• Discovering insights
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Who’s Talking About You?
• Demographic data can help form a more comprehensive view of
your brand
• Understand not only how people are talking about your brand,
but who
• And you already have the data… so use it!
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Brandwatch Demographics
• Brandwatch gathers any available data on each Twitter author’s gender,
location, profession and interests
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Brandwatch Demographics
• Gender Female
• Profession Executive
• Interests Family & Parenting, Beauty/Health & Fitness, Fine Arts
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Toggling Demographic Data
• You can filter by location, gender, profession or interests on
almost all dashboard components
• Charts give you the most flexibility because you can also
“breakdown by” that data
• A chance to slice and dice the data in a ton of different ways!
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Take Aways
• You have the demographics data, so use it!
• Key demographic data sets
• Location
• Gender
• Profession
• Interests
• The Demographics Summary and Topic Comparison components
are great for quick, easy wins
• But there’s so much more!
• Filtering with demographic data in most components
• “Breakdown by” demographic data in charts
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Document Limitation
The information given in this document has been checked for accuracy and completeness however
Brandwatch
shall not be liable for any errors or omissions.
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