mastering business innovation: co-creation takes off at heathrow
TRANSCRIPT
0 copy Copyright 2017 FUJITSU
FujitsuForum2017
FujitsuForum
1 copy Copyright 2017 FUJITSU
Mastering business innovation Co-creation takes off at Heathrow
Robin Gissing
Innovation Technologist IT Futures Heathrow Airports Limited
Joachim Box
Head of Innovation amp Co-creation
Fujitsu EMEIA
Camilo Mesias
Fujitsu Distinguished Engineer
Principal Engineer Networks and Telecoms Solutions
2 copy Copyright 2017 FUJITSU
Mastering Business Innovation
Mastering Wellbeing amp Compliance
Mastering Customer
Experience
Enabling Digital
2
Achieving successful Digital Transformation
MasteringEnterprise
Productivity
Shaping a better future - together
Experience moments that matter
Operational excellence through new ways
of working
Protecting people reputations and
revenues
3 copy Copyright 2017 FUJITSU
Mastering Business Innovation
4 copy Copyright 2017 FUJITSU
What we mean by ldquoCo-creationrdquo
Digital co-creation happens when ldquomultiple perspectives are brought together with digital technology by Fujitsu to create transformational outcomesrdquo
Where
Multiple Perspectives = an evolving ecosystem of inputs including research bodies academia start-ups end users plus of course customers partners and Fujitsu (working across conventional industry sectors)
Digital Technology = based on our lsquoConnected Servicesrsquo (AI IoT cloud security)
By Fujitsu = Fujitsu is at the heart of this process bringing together these elements
Transformational Outcomes = the result is the creation of completely new processes solutions and ultimately new value for business and society
While in the past IT supported business processes it is now about changing and disrupting the core processes themselves - rethinking these processes based on new digital technology
5 copy Copyright 2017 FUJITSU
Headline types of Co-creation
Develop and jointly commercialize IP
Co-create to fix an issuechallenge
Co-creation within Eco-System
What they sharebull Addressing something important linked to business strategybull Partnership based - not about responding to a set of requirements
6 copy Copyright 2017 FUJITSU
Co-creation more likely in this space
Buy in innovation service 3rd Party
One time engagement (repeatable) with onemany
organizations around a challenge or problem
Semi-formal partnership with joint sponsorship investment
and agreed priorities
Innovation as a Service Co-creation around an issue or challenge Co-creation Partner
If itrsquos a lsquoone offrsquo and too much focus
placed on immediate results no room to explore
Commercial Partner
Formal partnership jointly create IP to take to market
Great for kick-starting and
getting skilled resources
No skin in the game so once 3rd party
leaves momentum can be lost and
projects stall
Tests appetite reduces risks and
a good way experiment with
external organizations
If financial and innovation process
too rigid innovation wonrsquot
thrive
Both parties have skin in the game
and an agreed focus
Financial pressure to achieve results
means more rigid governance and less
exploration
Both parties have skin in the game
and an agreed focus
B2B Relationships for Co-creation
7 copy Copyright 2017 FUJITSU
Working together with Heathrow Airports Limited
A Co-creation Story
Classification Confidential
Classification Confidential
bull 74900000 passengers
bull 247365 operation
bull 1227 hectares
bull 80 airlines
bull 2 runways
bull 982 utilisation
bull 76500 staff
bull 185 destinations
bull 84 countries flown to
bull 900+ organisations
Classification Confidential
Classification Confidential
Innovation Goals
Reach out to SMEs and start-up
organisations in innovation and
technology sectors
Deliver a step-change in experience
or service through new processes
and technologies
Classification Confidential
Classification Confidential
Challenge Collection
The challenges are then fed into our
innovation process
We speak to people across the
business to find the business
challenges that really matter to them amp
the business
Classification Confidential
Classification Confidential
Innovation amp Mobility Process
Classification Confidential
Classification Confidential
Historic Challenge Themes
Passenger
Experience
Flow
Shops and
Restaurants
Way-finding Asset Tracking
Baggage
Security
Operational
ResilienceOperational
Efficiency
Construction
Passenger
Information
Sustainability
Data
Classification Confidential
Classification Confidential
Heathrow 20bull Our Heathrow 20 sustainability strategy is a landmark in
our companyrsquos history
bull As our global population grows and more and more people are lifted out of poverty demand for flights is also growing rapidly
bull Heathrowrsquos plan is to expand to meet demand in a way that creates a positive impact on our community environment and economy
Classification Confidential
Classification Confidential
Engine Noise Detection
Ashellip an Emissions Strategy Lead
I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand
So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions
It needs tohellip not interfere with the plane in any way and not have a negative impact on safety
Sustainability
Collect ndash The Business Challenge
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
1 copy Copyright 2017 FUJITSU
Mastering business innovation Co-creation takes off at Heathrow
Robin Gissing
Innovation Technologist IT Futures Heathrow Airports Limited
Joachim Box
Head of Innovation amp Co-creation
Fujitsu EMEIA
Camilo Mesias
Fujitsu Distinguished Engineer
Principal Engineer Networks and Telecoms Solutions
2 copy Copyright 2017 FUJITSU
Mastering Business Innovation
Mastering Wellbeing amp Compliance
Mastering Customer
Experience
Enabling Digital
2
Achieving successful Digital Transformation
MasteringEnterprise
Productivity
Shaping a better future - together
Experience moments that matter
Operational excellence through new ways
of working
Protecting people reputations and
revenues
3 copy Copyright 2017 FUJITSU
Mastering Business Innovation
4 copy Copyright 2017 FUJITSU
What we mean by ldquoCo-creationrdquo
Digital co-creation happens when ldquomultiple perspectives are brought together with digital technology by Fujitsu to create transformational outcomesrdquo
Where
Multiple Perspectives = an evolving ecosystem of inputs including research bodies academia start-ups end users plus of course customers partners and Fujitsu (working across conventional industry sectors)
Digital Technology = based on our lsquoConnected Servicesrsquo (AI IoT cloud security)
By Fujitsu = Fujitsu is at the heart of this process bringing together these elements
Transformational Outcomes = the result is the creation of completely new processes solutions and ultimately new value for business and society
While in the past IT supported business processes it is now about changing and disrupting the core processes themselves - rethinking these processes based on new digital technology
5 copy Copyright 2017 FUJITSU
Headline types of Co-creation
Develop and jointly commercialize IP
Co-create to fix an issuechallenge
Co-creation within Eco-System
What they sharebull Addressing something important linked to business strategybull Partnership based - not about responding to a set of requirements
6 copy Copyright 2017 FUJITSU
Co-creation more likely in this space
Buy in innovation service 3rd Party
One time engagement (repeatable) with onemany
organizations around a challenge or problem
Semi-formal partnership with joint sponsorship investment
and agreed priorities
Innovation as a Service Co-creation around an issue or challenge Co-creation Partner
If itrsquos a lsquoone offrsquo and too much focus
placed on immediate results no room to explore
Commercial Partner
Formal partnership jointly create IP to take to market
Great for kick-starting and
getting skilled resources
No skin in the game so once 3rd party
leaves momentum can be lost and
projects stall
Tests appetite reduces risks and
a good way experiment with
external organizations
If financial and innovation process
too rigid innovation wonrsquot
thrive
Both parties have skin in the game
and an agreed focus
Financial pressure to achieve results
means more rigid governance and less
exploration
Both parties have skin in the game
and an agreed focus
B2B Relationships for Co-creation
7 copy Copyright 2017 FUJITSU
Working together with Heathrow Airports Limited
A Co-creation Story
Classification Confidential
Classification Confidential
bull 74900000 passengers
bull 247365 operation
bull 1227 hectares
bull 80 airlines
bull 2 runways
bull 982 utilisation
bull 76500 staff
bull 185 destinations
bull 84 countries flown to
bull 900+ organisations
Classification Confidential
Classification Confidential
Innovation Goals
Reach out to SMEs and start-up
organisations in innovation and
technology sectors
Deliver a step-change in experience
or service through new processes
and technologies
Classification Confidential
Classification Confidential
Challenge Collection
The challenges are then fed into our
innovation process
We speak to people across the
business to find the business
challenges that really matter to them amp
the business
Classification Confidential
Classification Confidential
Innovation amp Mobility Process
Classification Confidential
Classification Confidential
Historic Challenge Themes
Passenger
Experience
Flow
Shops and
Restaurants
Way-finding Asset Tracking
Baggage
Security
Operational
ResilienceOperational
Efficiency
Construction
Passenger
Information
Sustainability
Data
Classification Confidential
Classification Confidential
Heathrow 20bull Our Heathrow 20 sustainability strategy is a landmark in
our companyrsquos history
bull As our global population grows and more and more people are lifted out of poverty demand for flights is also growing rapidly
bull Heathrowrsquos plan is to expand to meet demand in a way that creates a positive impact on our community environment and economy
Classification Confidential
Classification Confidential
Engine Noise Detection
Ashellip an Emissions Strategy Lead
I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand
So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions
It needs tohellip not interfere with the plane in any way and not have a negative impact on safety
Sustainability
Collect ndash The Business Challenge
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
2 copy Copyright 2017 FUJITSU
Mastering Business Innovation
Mastering Wellbeing amp Compliance
Mastering Customer
Experience
Enabling Digital
2
Achieving successful Digital Transformation
MasteringEnterprise
Productivity
Shaping a better future - together
Experience moments that matter
Operational excellence through new ways
of working
Protecting people reputations and
revenues
3 copy Copyright 2017 FUJITSU
Mastering Business Innovation
4 copy Copyright 2017 FUJITSU
What we mean by ldquoCo-creationrdquo
Digital co-creation happens when ldquomultiple perspectives are brought together with digital technology by Fujitsu to create transformational outcomesrdquo
Where
Multiple Perspectives = an evolving ecosystem of inputs including research bodies academia start-ups end users plus of course customers partners and Fujitsu (working across conventional industry sectors)
Digital Technology = based on our lsquoConnected Servicesrsquo (AI IoT cloud security)
By Fujitsu = Fujitsu is at the heart of this process bringing together these elements
Transformational Outcomes = the result is the creation of completely new processes solutions and ultimately new value for business and society
While in the past IT supported business processes it is now about changing and disrupting the core processes themselves - rethinking these processes based on new digital technology
5 copy Copyright 2017 FUJITSU
Headline types of Co-creation
Develop and jointly commercialize IP
Co-create to fix an issuechallenge
Co-creation within Eco-System
What they sharebull Addressing something important linked to business strategybull Partnership based - not about responding to a set of requirements
6 copy Copyright 2017 FUJITSU
Co-creation more likely in this space
Buy in innovation service 3rd Party
One time engagement (repeatable) with onemany
organizations around a challenge or problem
Semi-formal partnership with joint sponsorship investment
and agreed priorities
Innovation as a Service Co-creation around an issue or challenge Co-creation Partner
If itrsquos a lsquoone offrsquo and too much focus
placed on immediate results no room to explore
Commercial Partner
Formal partnership jointly create IP to take to market
Great for kick-starting and
getting skilled resources
No skin in the game so once 3rd party
leaves momentum can be lost and
projects stall
Tests appetite reduces risks and
a good way experiment with
external organizations
If financial and innovation process
too rigid innovation wonrsquot
thrive
Both parties have skin in the game
and an agreed focus
Financial pressure to achieve results
means more rigid governance and less
exploration
Both parties have skin in the game
and an agreed focus
B2B Relationships for Co-creation
7 copy Copyright 2017 FUJITSU
Working together with Heathrow Airports Limited
A Co-creation Story
Classification Confidential
Classification Confidential
bull 74900000 passengers
bull 247365 operation
bull 1227 hectares
bull 80 airlines
bull 2 runways
bull 982 utilisation
bull 76500 staff
bull 185 destinations
bull 84 countries flown to
bull 900+ organisations
Classification Confidential
Classification Confidential
Innovation Goals
Reach out to SMEs and start-up
organisations in innovation and
technology sectors
Deliver a step-change in experience
or service through new processes
and technologies
Classification Confidential
Classification Confidential
Challenge Collection
The challenges are then fed into our
innovation process
We speak to people across the
business to find the business
challenges that really matter to them amp
the business
Classification Confidential
Classification Confidential
Innovation amp Mobility Process
Classification Confidential
Classification Confidential
Historic Challenge Themes
Passenger
Experience
Flow
Shops and
Restaurants
Way-finding Asset Tracking
Baggage
Security
Operational
ResilienceOperational
Efficiency
Construction
Passenger
Information
Sustainability
Data
Classification Confidential
Classification Confidential
Heathrow 20bull Our Heathrow 20 sustainability strategy is a landmark in
our companyrsquos history
bull As our global population grows and more and more people are lifted out of poverty demand for flights is also growing rapidly
bull Heathrowrsquos plan is to expand to meet demand in a way that creates a positive impact on our community environment and economy
Classification Confidential
Classification Confidential
Engine Noise Detection
Ashellip an Emissions Strategy Lead
I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand
So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions
It needs tohellip not interfere with the plane in any way and not have a negative impact on safety
Sustainability
Collect ndash The Business Challenge
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
3 copy Copyright 2017 FUJITSU
Mastering Business Innovation
4 copy Copyright 2017 FUJITSU
What we mean by ldquoCo-creationrdquo
Digital co-creation happens when ldquomultiple perspectives are brought together with digital technology by Fujitsu to create transformational outcomesrdquo
Where
Multiple Perspectives = an evolving ecosystem of inputs including research bodies academia start-ups end users plus of course customers partners and Fujitsu (working across conventional industry sectors)
Digital Technology = based on our lsquoConnected Servicesrsquo (AI IoT cloud security)
By Fujitsu = Fujitsu is at the heart of this process bringing together these elements
Transformational Outcomes = the result is the creation of completely new processes solutions and ultimately new value for business and society
While in the past IT supported business processes it is now about changing and disrupting the core processes themselves - rethinking these processes based on new digital technology
5 copy Copyright 2017 FUJITSU
Headline types of Co-creation
Develop and jointly commercialize IP
Co-create to fix an issuechallenge
Co-creation within Eco-System
What they sharebull Addressing something important linked to business strategybull Partnership based - not about responding to a set of requirements
6 copy Copyright 2017 FUJITSU
Co-creation more likely in this space
Buy in innovation service 3rd Party
One time engagement (repeatable) with onemany
organizations around a challenge or problem
Semi-formal partnership with joint sponsorship investment
and agreed priorities
Innovation as a Service Co-creation around an issue or challenge Co-creation Partner
If itrsquos a lsquoone offrsquo and too much focus
placed on immediate results no room to explore
Commercial Partner
Formal partnership jointly create IP to take to market
Great for kick-starting and
getting skilled resources
No skin in the game so once 3rd party
leaves momentum can be lost and
projects stall
Tests appetite reduces risks and
a good way experiment with
external organizations
If financial and innovation process
too rigid innovation wonrsquot
thrive
Both parties have skin in the game
and an agreed focus
Financial pressure to achieve results
means more rigid governance and less
exploration
Both parties have skin in the game
and an agreed focus
B2B Relationships for Co-creation
7 copy Copyright 2017 FUJITSU
Working together with Heathrow Airports Limited
A Co-creation Story
Classification Confidential
Classification Confidential
bull 74900000 passengers
bull 247365 operation
bull 1227 hectares
bull 80 airlines
bull 2 runways
bull 982 utilisation
bull 76500 staff
bull 185 destinations
bull 84 countries flown to
bull 900+ organisations
Classification Confidential
Classification Confidential
Innovation Goals
Reach out to SMEs and start-up
organisations in innovation and
technology sectors
Deliver a step-change in experience
or service through new processes
and technologies
Classification Confidential
Classification Confidential
Challenge Collection
The challenges are then fed into our
innovation process
We speak to people across the
business to find the business
challenges that really matter to them amp
the business
Classification Confidential
Classification Confidential
Innovation amp Mobility Process
Classification Confidential
Classification Confidential
Historic Challenge Themes
Passenger
Experience
Flow
Shops and
Restaurants
Way-finding Asset Tracking
Baggage
Security
Operational
ResilienceOperational
Efficiency
Construction
Passenger
Information
Sustainability
Data
Classification Confidential
Classification Confidential
Heathrow 20bull Our Heathrow 20 sustainability strategy is a landmark in
our companyrsquos history
bull As our global population grows and more and more people are lifted out of poverty demand for flights is also growing rapidly
bull Heathrowrsquos plan is to expand to meet demand in a way that creates a positive impact on our community environment and economy
Classification Confidential
Classification Confidential
Engine Noise Detection
Ashellip an Emissions Strategy Lead
I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand
So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions
It needs tohellip not interfere with the plane in any way and not have a negative impact on safety
Sustainability
Collect ndash The Business Challenge
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
4 copy Copyright 2017 FUJITSU
What we mean by ldquoCo-creationrdquo
Digital co-creation happens when ldquomultiple perspectives are brought together with digital technology by Fujitsu to create transformational outcomesrdquo
Where
Multiple Perspectives = an evolving ecosystem of inputs including research bodies academia start-ups end users plus of course customers partners and Fujitsu (working across conventional industry sectors)
Digital Technology = based on our lsquoConnected Servicesrsquo (AI IoT cloud security)
By Fujitsu = Fujitsu is at the heart of this process bringing together these elements
Transformational Outcomes = the result is the creation of completely new processes solutions and ultimately new value for business and society
While in the past IT supported business processes it is now about changing and disrupting the core processes themselves - rethinking these processes based on new digital technology
5 copy Copyright 2017 FUJITSU
Headline types of Co-creation
Develop and jointly commercialize IP
Co-create to fix an issuechallenge
Co-creation within Eco-System
What they sharebull Addressing something important linked to business strategybull Partnership based - not about responding to a set of requirements
6 copy Copyright 2017 FUJITSU
Co-creation more likely in this space
Buy in innovation service 3rd Party
One time engagement (repeatable) with onemany
organizations around a challenge or problem
Semi-formal partnership with joint sponsorship investment
and agreed priorities
Innovation as a Service Co-creation around an issue or challenge Co-creation Partner
If itrsquos a lsquoone offrsquo and too much focus
placed on immediate results no room to explore
Commercial Partner
Formal partnership jointly create IP to take to market
Great for kick-starting and
getting skilled resources
No skin in the game so once 3rd party
leaves momentum can be lost and
projects stall
Tests appetite reduces risks and
a good way experiment with
external organizations
If financial and innovation process
too rigid innovation wonrsquot
thrive
Both parties have skin in the game
and an agreed focus
Financial pressure to achieve results
means more rigid governance and less
exploration
Both parties have skin in the game
and an agreed focus
B2B Relationships for Co-creation
7 copy Copyright 2017 FUJITSU
Working together with Heathrow Airports Limited
A Co-creation Story
Classification Confidential
Classification Confidential
bull 74900000 passengers
bull 247365 operation
bull 1227 hectares
bull 80 airlines
bull 2 runways
bull 982 utilisation
bull 76500 staff
bull 185 destinations
bull 84 countries flown to
bull 900+ organisations
Classification Confidential
Classification Confidential
Innovation Goals
Reach out to SMEs and start-up
organisations in innovation and
technology sectors
Deliver a step-change in experience
or service through new processes
and technologies
Classification Confidential
Classification Confidential
Challenge Collection
The challenges are then fed into our
innovation process
We speak to people across the
business to find the business
challenges that really matter to them amp
the business
Classification Confidential
Classification Confidential
Innovation amp Mobility Process
Classification Confidential
Classification Confidential
Historic Challenge Themes
Passenger
Experience
Flow
Shops and
Restaurants
Way-finding Asset Tracking
Baggage
Security
Operational
ResilienceOperational
Efficiency
Construction
Passenger
Information
Sustainability
Data
Classification Confidential
Classification Confidential
Heathrow 20bull Our Heathrow 20 sustainability strategy is a landmark in
our companyrsquos history
bull As our global population grows and more and more people are lifted out of poverty demand for flights is also growing rapidly
bull Heathrowrsquos plan is to expand to meet demand in a way that creates a positive impact on our community environment and economy
Classification Confidential
Classification Confidential
Engine Noise Detection
Ashellip an Emissions Strategy Lead
I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand
So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions
It needs tohellip not interfere with the plane in any way and not have a negative impact on safety
Sustainability
Collect ndash The Business Challenge
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
5 copy Copyright 2017 FUJITSU
Headline types of Co-creation
Develop and jointly commercialize IP
Co-create to fix an issuechallenge
Co-creation within Eco-System
What they sharebull Addressing something important linked to business strategybull Partnership based - not about responding to a set of requirements
6 copy Copyright 2017 FUJITSU
Co-creation more likely in this space
Buy in innovation service 3rd Party
One time engagement (repeatable) with onemany
organizations around a challenge or problem
Semi-formal partnership with joint sponsorship investment
and agreed priorities
Innovation as a Service Co-creation around an issue or challenge Co-creation Partner
If itrsquos a lsquoone offrsquo and too much focus
placed on immediate results no room to explore
Commercial Partner
Formal partnership jointly create IP to take to market
Great for kick-starting and
getting skilled resources
No skin in the game so once 3rd party
leaves momentum can be lost and
projects stall
Tests appetite reduces risks and
a good way experiment with
external organizations
If financial and innovation process
too rigid innovation wonrsquot
thrive
Both parties have skin in the game
and an agreed focus
Financial pressure to achieve results
means more rigid governance and less
exploration
Both parties have skin in the game
and an agreed focus
B2B Relationships for Co-creation
7 copy Copyright 2017 FUJITSU
Working together with Heathrow Airports Limited
A Co-creation Story
Classification Confidential
Classification Confidential
bull 74900000 passengers
bull 247365 operation
bull 1227 hectares
bull 80 airlines
bull 2 runways
bull 982 utilisation
bull 76500 staff
bull 185 destinations
bull 84 countries flown to
bull 900+ organisations
Classification Confidential
Classification Confidential
Innovation Goals
Reach out to SMEs and start-up
organisations in innovation and
technology sectors
Deliver a step-change in experience
or service through new processes
and technologies
Classification Confidential
Classification Confidential
Challenge Collection
The challenges are then fed into our
innovation process
We speak to people across the
business to find the business
challenges that really matter to them amp
the business
Classification Confidential
Classification Confidential
Innovation amp Mobility Process
Classification Confidential
Classification Confidential
Historic Challenge Themes
Passenger
Experience
Flow
Shops and
Restaurants
Way-finding Asset Tracking
Baggage
Security
Operational
ResilienceOperational
Efficiency
Construction
Passenger
Information
Sustainability
Data
Classification Confidential
Classification Confidential
Heathrow 20bull Our Heathrow 20 sustainability strategy is a landmark in
our companyrsquos history
bull As our global population grows and more and more people are lifted out of poverty demand for flights is also growing rapidly
bull Heathrowrsquos plan is to expand to meet demand in a way that creates a positive impact on our community environment and economy
Classification Confidential
Classification Confidential
Engine Noise Detection
Ashellip an Emissions Strategy Lead
I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand
So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions
It needs tohellip not interfere with the plane in any way and not have a negative impact on safety
Sustainability
Collect ndash The Business Challenge
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
6 copy Copyright 2017 FUJITSU
Co-creation more likely in this space
Buy in innovation service 3rd Party
One time engagement (repeatable) with onemany
organizations around a challenge or problem
Semi-formal partnership with joint sponsorship investment
and agreed priorities
Innovation as a Service Co-creation around an issue or challenge Co-creation Partner
If itrsquos a lsquoone offrsquo and too much focus
placed on immediate results no room to explore
Commercial Partner
Formal partnership jointly create IP to take to market
Great for kick-starting and
getting skilled resources
No skin in the game so once 3rd party
leaves momentum can be lost and
projects stall
Tests appetite reduces risks and
a good way experiment with
external organizations
If financial and innovation process
too rigid innovation wonrsquot
thrive
Both parties have skin in the game
and an agreed focus
Financial pressure to achieve results
means more rigid governance and less
exploration
Both parties have skin in the game
and an agreed focus
B2B Relationships for Co-creation
7 copy Copyright 2017 FUJITSU
Working together with Heathrow Airports Limited
A Co-creation Story
Classification Confidential
Classification Confidential
bull 74900000 passengers
bull 247365 operation
bull 1227 hectares
bull 80 airlines
bull 2 runways
bull 982 utilisation
bull 76500 staff
bull 185 destinations
bull 84 countries flown to
bull 900+ organisations
Classification Confidential
Classification Confidential
Innovation Goals
Reach out to SMEs and start-up
organisations in innovation and
technology sectors
Deliver a step-change in experience
or service through new processes
and technologies
Classification Confidential
Classification Confidential
Challenge Collection
The challenges are then fed into our
innovation process
We speak to people across the
business to find the business
challenges that really matter to them amp
the business
Classification Confidential
Classification Confidential
Innovation amp Mobility Process
Classification Confidential
Classification Confidential
Historic Challenge Themes
Passenger
Experience
Flow
Shops and
Restaurants
Way-finding Asset Tracking
Baggage
Security
Operational
ResilienceOperational
Efficiency
Construction
Passenger
Information
Sustainability
Data
Classification Confidential
Classification Confidential
Heathrow 20bull Our Heathrow 20 sustainability strategy is a landmark in
our companyrsquos history
bull As our global population grows and more and more people are lifted out of poverty demand for flights is also growing rapidly
bull Heathrowrsquos plan is to expand to meet demand in a way that creates a positive impact on our community environment and economy
Classification Confidential
Classification Confidential
Engine Noise Detection
Ashellip an Emissions Strategy Lead
I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand
So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions
It needs tohellip not interfere with the plane in any way and not have a negative impact on safety
Sustainability
Collect ndash The Business Challenge
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
7 copy Copyright 2017 FUJITSU
Working together with Heathrow Airports Limited
A Co-creation Story
Classification Confidential
Classification Confidential
bull 74900000 passengers
bull 247365 operation
bull 1227 hectares
bull 80 airlines
bull 2 runways
bull 982 utilisation
bull 76500 staff
bull 185 destinations
bull 84 countries flown to
bull 900+ organisations
Classification Confidential
Classification Confidential
Innovation Goals
Reach out to SMEs and start-up
organisations in innovation and
technology sectors
Deliver a step-change in experience
or service through new processes
and technologies
Classification Confidential
Classification Confidential
Challenge Collection
The challenges are then fed into our
innovation process
We speak to people across the
business to find the business
challenges that really matter to them amp
the business
Classification Confidential
Classification Confidential
Innovation amp Mobility Process
Classification Confidential
Classification Confidential
Historic Challenge Themes
Passenger
Experience
Flow
Shops and
Restaurants
Way-finding Asset Tracking
Baggage
Security
Operational
ResilienceOperational
Efficiency
Construction
Passenger
Information
Sustainability
Data
Classification Confidential
Classification Confidential
Heathrow 20bull Our Heathrow 20 sustainability strategy is a landmark in
our companyrsquos history
bull As our global population grows and more and more people are lifted out of poverty demand for flights is also growing rapidly
bull Heathrowrsquos plan is to expand to meet demand in a way that creates a positive impact on our community environment and economy
Classification Confidential
Classification Confidential
Engine Noise Detection
Ashellip an Emissions Strategy Lead
I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand
So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions
It needs tohellip not interfere with the plane in any way and not have a negative impact on safety
Sustainability
Collect ndash The Business Challenge
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Classification Confidential
Classification Confidential
bull 74900000 passengers
bull 247365 operation
bull 1227 hectares
bull 80 airlines
bull 2 runways
bull 982 utilisation
bull 76500 staff
bull 185 destinations
bull 84 countries flown to
bull 900+ organisations
Classification Confidential
Classification Confidential
Innovation Goals
Reach out to SMEs and start-up
organisations in innovation and
technology sectors
Deliver a step-change in experience
or service through new processes
and technologies
Classification Confidential
Classification Confidential
Challenge Collection
The challenges are then fed into our
innovation process
We speak to people across the
business to find the business
challenges that really matter to them amp
the business
Classification Confidential
Classification Confidential
Innovation amp Mobility Process
Classification Confidential
Classification Confidential
Historic Challenge Themes
Passenger
Experience
Flow
Shops and
Restaurants
Way-finding Asset Tracking
Baggage
Security
Operational
ResilienceOperational
Efficiency
Construction
Passenger
Information
Sustainability
Data
Classification Confidential
Classification Confidential
Heathrow 20bull Our Heathrow 20 sustainability strategy is a landmark in
our companyrsquos history
bull As our global population grows and more and more people are lifted out of poverty demand for flights is also growing rapidly
bull Heathrowrsquos plan is to expand to meet demand in a way that creates a positive impact on our community environment and economy
Classification Confidential
Classification Confidential
Engine Noise Detection
Ashellip an Emissions Strategy Lead
I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand
So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions
It needs tohellip not interfere with the plane in any way and not have a negative impact on safety
Sustainability
Collect ndash The Business Challenge
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Classification Confidential
Classification Confidential
Innovation Goals
Reach out to SMEs and start-up
organisations in innovation and
technology sectors
Deliver a step-change in experience
or service through new processes
and technologies
Classification Confidential
Classification Confidential
Challenge Collection
The challenges are then fed into our
innovation process
We speak to people across the
business to find the business
challenges that really matter to them amp
the business
Classification Confidential
Classification Confidential
Innovation amp Mobility Process
Classification Confidential
Classification Confidential
Historic Challenge Themes
Passenger
Experience
Flow
Shops and
Restaurants
Way-finding Asset Tracking
Baggage
Security
Operational
ResilienceOperational
Efficiency
Construction
Passenger
Information
Sustainability
Data
Classification Confidential
Classification Confidential
Heathrow 20bull Our Heathrow 20 sustainability strategy is a landmark in
our companyrsquos history
bull As our global population grows and more and more people are lifted out of poverty demand for flights is also growing rapidly
bull Heathrowrsquos plan is to expand to meet demand in a way that creates a positive impact on our community environment and economy
Classification Confidential
Classification Confidential
Engine Noise Detection
Ashellip an Emissions Strategy Lead
I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand
So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions
It needs tohellip not interfere with the plane in any way and not have a negative impact on safety
Sustainability
Collect ndash The Business Challenge
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Classification Confidential
Classification Confidential
Challenge Collection
The challenges are then fed into our
innovation process
We speak to people across the
business to find the business
challenges that really matter to them amp
the business
Classification Confidential
Classification Confidential
Innovation amp Mobility Process
Classification Confidential
Classification Confidential
Historic Challenge Themes
Passenger
Experience
Flow
Shops and
Restaurants
Way-finding Asset Tracking
Baggage
Security
Operational
ResilienceOperational
Efficiency
Construction
Passenger
Information
Sustainability
Data
Classification Confidential
Classification Confidential
Heathrow 20bull Our Heathrow 20 sustainability strategy is a landmark in
our companyrsquos history
bull As our global population grows and more and more people are lifted out of poverty demand for flights is also growing rapidly
bull Heathrowrsquos plan is to expand to meet demand in a way that creates a positive impact on our community environment and economy
Classification Confidential
Classification Confidential
Engine Noise Detection
Ashellip an Emissions Strategy Lead
I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand
So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions
It needs tohellip not interfere with the plane in any way and not have a negative impact on safety
Sustainability
Collect ndash The Business Challenge
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Classification Confidential
Classification Confidential
Innovation amp Mobility Process
Classification Confidential
Classification Confidential
Historic Challenge Themes
Passenger
Experience
Flow
Shops and
Restaurants
Way-finding Asset Tracking
Baggage
Security
Operational
ResilienceOperational
Efficiency
Construction
Passenger
Information
Sustainability
Data
Classification Confidential
Classification Confidential
Heathrow 20bull Our Heathrow 20 sustainability strategy is a landmark in
our companyrsquos history
bull As our global population grows and more and more people are lifted out of poverty demand for flights is also growing rapidly
bull Heathrowrsquos plan is to expand to meet demand in a way that creates a positive impact on our community environment and economy
Classification Confidential
Classification Confidential
Engine Noise Detection
Ashellip an Emissions Strategy Lead
I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand
So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions
It needs tohellip not interfere with the plane in any way and not have a negative impact on safety
Sustainability
Collect ndash The Business Challenge
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Classification Confidential
Classification Confidential
Historic Challenge Themes
Passenger
Experience
Flow
Shops and
Restaurants
Way-finding Asset Tracking
Baggage
Security
Operational
ResilienceOperational
Efficiency
Construction
Passenger
Information
Sustainability
Data
Classification Confidential
Classification Confidential
Heathrow 20bull Our Heathrow 20 sustainability strategy is a landmark in
our companyrsquos history
bull As our global population grows and more and more people are lifted out of poverty demand for flights is also growing rapidly
bull Heathrowrsquos plan is to expand to meet demand in a way that creates a positive impact on our community environment and economy
Classification Confidential
Classification Confidential
Engine Noise Detection
Ashellip an Emissions Strategy Lead
I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand
So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions
It needs tohellip not interfere with the plane in any way and not have a negative impact on safety
Sustainability
Collect ndash The Business Challenge
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Classification Confidential
Classification Confidential
Heathrow 20bull Our Heathrow 20 sustainability strategy is a landmark in
our companyrsquos history
bull As our global population grows and more and more people are lifted out of poverty demand for flights is also growing rapidly
bull Heathrowrsquos plan is to expand to meet demand in a way that creates a positive impact on our community environment and economy
Classification Confidential
Classification Confidential
Engine Noise Detection
Ashellip an Emissions Strategy Lead
I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand
So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions
It needs tohellip not interfere with the plane in any way and not have a negative impact on safety
Sustainability
Collect ndash The Business Challenge
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Classification Confidential
Classification Confidential
Engine Noise Detection
Ashellip an Emissions Strategy Lead
I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand
So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions
It needs tohellip not interfere with the plane in any way and not have a negative impact on safety
Sustainability
Collect ndash The Business Challenge
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Classification Confidential
Classification Confidential
Amplify ndash Moving towards a trial
bull We took the challenge to the
Fujitsu Distinguished Engineer
Community
bull The ideation resulted in many
ideas being generated by large
FDE Community
bull Working with the
challenge owner we
planned the next phase
bull Timing was key to this
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Classification Confidential
Classification Confidential
Prove ndash What we did
bull Sensor built using off the shelf
components at low cost
bull Heathrow private LTE
bull Mounted to stand lamp post
bull Connected to Fujitsu K5
Cloud
bull Data analytics and
dashboard provided
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Classification Confidential
Classification Confidential
Prove - Experimentation
bull 2nd visit with a battery
powered prototype
bull Additionally allowed
us to survey mounting
locations
bull Recordings of aircraft
on the airfield
bull Recordings used to
tune a prototype
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Classification Confidential
Classification Confidential
Prove - Working Together
Having Fujitsu staff with
airside passes and
knowledge of the airport
helped a lot
We worked as a single
team to baseline and
provide positive
correlation of the data
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Classification Confidential
Classification Confidential
Prove - Results
We estimate that it could
achieve savings of 12
tonnes of CO2 and 4
reduction in NOx per
year
bull Trialled in 2 locations
bull We achieved a total run
time accuracy over the trial
of approximately 70
bull This resulted in much more
data than the 1 of
movements currently
recorded
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Classification Confidential
Classification Confidential
Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings
Terminal amp Stand Overview
T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2
Search myAurahellip
Stand Status Summary
Terminal 5 Realtime Overview
Use Over
Threshold
Use Near
Threshold
Use within
Threshold
Stand
Vacant1
29 1
41
1
Select a stand to view details
Historical Usage
Last 6 hours
Key Terminal Information
Aircraft breaking engine usage limits
Down 12 on last 24 hours9
Average stand decibel level
Up 3 on last 24 hours68
Average stand temperature level (lsquoC)
Up 3 on previous 24 hours13
Fujitsu are currently working on
the back end so we can get a
running start when approved to
roll out
Currently exploring the data
possibilities at Heathrow
Building the business case for
further roll out
Realise ndash Whatrsquos next
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
21 copy Copyright 2017 FUJITSU
Some final thoughts
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
22 copy Copyright 2017 FUJITSU
Co-creation conditions for success
There is a strategic imperative to be solvedsupported
The activity is purposeful action led and focused
Both parties can share their experience and knowledge (business and technology)
Rapid engagement model led by Co-creation experts
Encourages creative and diverse thinking
Ability to work quickly
Remove hurdles to investment
Commercial and legal models both parties can agree
Partners remain committed throughout
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
23 copy Copyright 2017 FUJITSU
Typical characteristics of successful Co-creation projects
Stages of a Co-creation project include
Ideas Concept Design Solution Delivery
At least 2 of these should be collaborative
There is also a willingness to experiment try things out and work together to refine
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
24 copy Copyright 2017 FUJITSU
No business can act alone in the digital world
Co-creation speeds change
Our Approach Co-creation
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
25 copy Copyright 2017 FUJITSU25
Let us help you get there
Capability Assessment
Case for ChangeOutline Vision and Roadmap
Enabling Digital
Detailed Vision and Roadmap
Current maturity compared to the
industry
Vision statement and high level roadmap
for digital opportunities
Detailed roadmap to guide investment and
articulate how the vision can be delivered
Outline business case to deliver the
vision and roadmap
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
26 copy Copyright 2017 FUJITSU
Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn
yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute
thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl
Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-
regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc
uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl