mastering the three giants - advertising, marketing, pr

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“ “Mastering the Three Giants”Mastering the Three Giants”

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Marketing Is - “The average American is exposed to about 3,000 advertising messages a day.

Globally corporations spend over $620 billion each year to make their products seem desirable and to get us to buy them. ”

2011, Maven Media NY All Rights Reserved

The Marketing Mixinventing the productdesigning itproducing itpricing it

AND

The technique of selling it.


Advertising Is -


The action of calling something to the attention of the public especially by paid announcements.(courtesy Merriam-Webster)

“Flimflammery, Ballyhooliganism, Puffery, Outlandish Publicity Stunts,

Memorable Events And Showmanship”

The key ingredients of modern Public Relations: Creation of an established pitchPress materialsMarketing the brandStrategic contacts Memorable special events


MARGARET GORMAN, the First Miss America

Good P.R.RECOGNITION OF A SYMBOL


Direct Marketing aka (direct response)


The old way

Email Marketing – Stand Out. Be Remarkable. Have a Sense of Humor

VIDEO MESSAGEJason is an Olympic cyclist, motivational speaker, and business coach. "My own life experience with blindness has led me to my passion of helping others reach their full potential and tap into the winner within."

Email a confirmation [email protected]

Speak to you then.

VIDEO MESSAGE

The New Way


A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.



Collateral and Press KitsCollateral and Press KitsMicrosoft Publisher Media Kit Templates.

On your computer waiting for you to use.On your computer waiting for you to use.

Make FriendsBe Part of the Conversation. Don’t Interrupt it!


FACT: The Smart Money is on INTERACTIVITY


Customer Relationship Management orCRM=What happens when they find you is key.

Social Media Icons


RSS (aka RSS Feed)Really

Simple

Syndication


RSS (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. [2] An RSS document (which is called a "feed", "web feed",[3] or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. Courtesy WikipediA

The Smart Money Is On Partnerships


Buzz Marketing andThe Blair Witch Project



Guerrilla Marketing--- Advertising With a Twist

Can Include:Public Relations

Street Product GiveawaysAdvertising Stunts

Mobile DigitalAttention-getting Street

Graphics Product Placement

CROWD SOURCING

Crowdsourcing is based on a system of cooperation in which a company can enlarge the marketplace.

Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.


Don’t Let This Happen To You!Win Friends. Influence People.


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