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Mastering Twitter… Getting Results from 140 Characters Richard Harrington | RHED Pixel plus.google.com/ +RichardHarrington facebook.com/ RichHarringtonStulinkedin.com/in/ richardharrington twitter.com/ rhedpixel

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Page 1: Mastering Twitter… Getting Results from 140 Characters

Mastering Twitter… Getting Results from 140 Characters

Richard Harrington | RHED Pixel

plus.google.com/+RichardHarrington

facebook.com/RichHarringtonStuff

linkedin.com/in/richardharrington

twitter.com/ rhedpixel

Page 2: Mastering Twitter… Getting Results from 140 Characters

Agenda

■ Learn essential strategies to increase your reach on Twitter

■ Learn how to build a strong network

■ Leverage your network to get your message out

■ Explore helper services for automation

■ Strategies to enhance tweets with graphics and video

■ Focuses on genuine connections rather than gimmicks

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Who Am I?What Shapes My Perspectives

linkedin.com/in/richardharrington

twitter.com/ rhedpixel

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Who Am I?

■ TWITTER BIO:I’m a visual storyteller exploring the fusion of photography and video. I'm a husband & father Publisher Photofocus & CCU | CEO RHED Pixel

■ RHED Pixel | Founder ■ Creative Cloud User &

Photofocus | Publisher ■ Certified PMP ■ Consultant to

Turner, CNN, ABC, MLB Network,Discovery Channel

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Getting In Touchtwitter.com/rhedpixel

facebook.com/RichHarringtonStuff

plus.google.com/+RichardHarrington/

linkedin.com/in/richardharrington

RichardHarrington.com

vimeo.com/rhedpixel

www.pinterest.com/rhedpixel/

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www.Photofocus.com

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www.RichardHarrington.com

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What is Twitter?I know I’ve heard of it...

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Our MissionTo give everyone the power to create and share ideas and information instantly, without barriers.

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What is Twitter?

■ A micro-blogging platform (similar to texting)

■ Limited to only 140 characters

■ You can insert links

■ Photos with helper services

■ Audio and video also available

https://about.twitter.com/company

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Core Technology

■ Device agnostic message routing system

■ Contains rudimentary social networking features.

■ Accepts messages from SMS, web, mobile web, instant message, and third-party API projects

■ Twitter is designed to be easy to-use

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Twitter Usage

■ 284 million monthly active users

■ 500 million Tweets are sent per day

■ 80% of Twitter active users are on mobile

■ 77% of accounts are outside the U.S.

■ Twitter supports 35+ languages

■ Vine: More than 40 million users

https://about.twitter.com/company

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Company Facts

■ 3,600 employees in offices around the world

■ 50% of employees are engineers

■ Incorporated April 19, 2007

■ At Twitter HQ we consume 1,440 hard boiled eggs weekly.

■ We also drink 585 gallons of coffee per week.

https://about.twitter.com/company

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Benefits of Platform■ Nearly two-thirds of active Twitter users access social networking sites

using a mobile phone

■ Over half of all tweets (60 percent) come from third party applications.

■ 51% of active Twitter users follow companies, brands or products on social networks

■ Twitter users are 3 times more likely to follow brands than Facebook users

■ Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers

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Social Media Usage

http://www.pewinternet.org/2014/01/08/social-media-update-2013/social-media-sites-2012-2013/

0%

20%

40%

60%

80%

Facebook LinkedIn Pinterest Twitter Instagram

17%18%21%22%

71%

13%16%15%20%

67%

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Twitter UsersAll internet users 19%

Men 22%

Women 15%

18—29 35%

30—49 20%

50—64 11%

65+ 5%

Less than $30,000 year 23%

$30,000—$49,999 15%

$50,000—$74,999 13%

$75,000+ 21%

http://www.pewinternet.org/files/2013/12/Twitter-demographics.png

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Top Ten Twitter Accounts■ KATY PERRY

(@katyperry) 60,500,110

■ Justin Bieber (@justinbieber) 57,160,002

■ Barack Obama (@BarackObama) 50,227,496

■ Taylor Swift (@taylorswift13) 47,303,806

■ YouTube (@YouTube) 46,708,622

■ Lady Gaga (@ladygaga) 42,870,715

■ Britney Spears (@britneyspears) 39,650,239

■ Rihanna (@rihanna) 38,138,118

■ Justin Timberlake (@jtimberlake) 37,955,654

■ Instagram (@instagram) 36,22,1632

http://www.socialbakers.com/twitter/

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Top Ten Media Accounts■ YouTube

(@YouTube) 46,708,622

■ Instagram (@instagram) 36,221,632

■ Twitter (@twitter) 33,53,3461

■ CNN Breaking News (@cnnbrk) 21,118,952

■ CNN (@CNN) 14,900,899

■ The New York Times (@nytimes) 14,110,501

■ Twitter en español (@twitter_es) 14,015,658

■ Facebook (@facebook) 13,902,519

■ ESPN (@espn) 13,317,918

■ BBC Breaking News (@BBCBreaking) 12,299,494

http://www.socialbakers.com/twitter/

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TWITTER IS...

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MANY CHOICES

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BROADCASTING

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BROADCASTING

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BROADCASTING

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Why to Not Use Twitter

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Why People Don’t Use Twitter

■ It takes too long

■ I don’t have anything to say

■ I’m boring

■ My company won’t let me

■ It’s just a waste of time

■ I can’t measure results

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THE PROCESS

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LISTEN

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FOLLOW

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CURATE

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TRY TO HELP

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ORIGINAL CONTENT

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How Often and What to Post

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How Often Should I Post?

■ Search engines index blogs that have regularly scheduled posts.

■ Post on the same day of the week.

■ Pick a schedule:

■ 1 x per week (Tuesday OR Wednesday OR Thursday)

■ 3 x per week (Monday/Wednesday/Friday)

■ 5 x or 7 x per week (Daily or Weekdays)

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Images for Your Posts

■ People are far more likely to read a post with an image than without

■ Include at least one image

■ Don’t borrow images or content from other blogs or online content

■ Use images in public domain (Government, Wikipedia Commons, Flickr) or your own images

■ Use stock sites like iStockphoto, Fotolia, Dollar Photo Club

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How to Write for Social Media

■ People scan; don’t read word-for-word

■ Put the important info first

■ Use headlines and subheads

■ Use bullets and boldface (no underline)

■ Boldface important terms “keywords”

■ Use links & images

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Good Posting Habits

■ Post updates whenever you add new blog post about app

■ Post quick tips related to your industry

■ Ask provocative/open-ended questions

■ Share good news and accomplishments

■ Engage others and comment

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SENDING AMESSAGE

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NEEDY

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FULL OF IT

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FIGHTER

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UNTRUSTWORTHY

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MANIPULATING

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SHARING

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IT’S ALL ABOUTCONTENT

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Advice on TweetingJust what should you say?

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What You Can Do On Twitter?

■ Limited to 140 characters

■ You can insert links to any content

■ Photos with helper services

■ Audio and video also available

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Good Posting Habits

■ Post updates whenever you add new blog post

■ Post quick tips related to your content

■ Ask provocative/open-ended questions

■ Share good news and accomplishments

■ Include links to useful articles relevant to your interests

■ Engage others and comment

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Some Special Language■ Use hashtags # to indicate the subject of your tweet

■ hashtags.org – directory to tags

■ Use @ to indicate the person you are tweeting

■ @rhedpixel to talk to me

■ Re-Tweet something you want to share

■ Start tweet with RT

■ Consider official Retweet function

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Use Twitter to Build a Following

■ Who do you want to meet?

■ What characterizes your niche?

■ Follow people who are in that niche

■ Next... follow their followers (they will often follow you back)

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http://twitter.com/help/verified

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PEOPLE YOU’LLMEET ONLINE

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TARGET AUDIENCE

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THOUGHTLEADERS

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JEDI MASTERS

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CLOWNS

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TROLLS

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Crowd SourcingAn Exercise in Twitter

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USEFUL TOOLS

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Getting In Touchtwitter.com/rhedpixel

facebook.com/RichHarringtonStuff

plus.google.com/+RichardHarrington/

linkedin.com/in/richardharrington

RichardHarrington.com

vimeo.com/rhedpixel

www.pinterest.com/rhedpixel/

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http://bit.ly/rhedpixel

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Mastering Twitter… Getting Results from 140 Characters

Richard Harrington | RHED Pixel

plus.google.com/+RichardHarrington

facebook.com/RichHarringtonStuff

linkedin.com/in/richardharrington

twitter.com/ rhedpixel