masterpeachbrand credential

Credential 2015Build Your Brand to Embrace a Path to the TOP

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MasterPeach Brand Vision and Mission Core value Our team

About us

Introduction Why us? Our Solution Our Clients Questions

How We Create Story Strategy Framework Branding Framework Marketing Framework Creative Framework Web Dev Framework

FrameworkBrand Strategy Design & Development Search Engine Marketing Social Media Marketing Content Marketing Performance Evaluation

ServicesOur Clients Regional Campaign SME Growth Plan

Case studiesQuestion & Answer

Closing

1 2 3 4 5Our Agenda

Introduction

MasterPeach BrandBuild Your Brand to Embrace a Path to the Top

IntroductionMasterPeach Brand is a full service

business consultant with a collection of business strategists, marketing

executives, and creative directors who have long experience working for

corporate such as Sony, Nivea, Allianz Ayudhya and etc.

VisionA leading business consultant in brand

building for SMEs to be successful in global market within 5 years

MissionTo provide leadership in brand strategy

with strategic planning, EFFECTIVE STORYTELLING, and growth driven

marketing campaign

www.MasterPeachBrand.com

“Our Business Is Growing Your Business”

Core ValueWe promise to deliver the utmost quality in what we do includes ensuring that our people, efforts, and philosophy fulfil our commitment


Our TeamOne Team-One Plan-One Goal

Activation TeamEnsure the excellence execution performance

PR TeamAmplify and make noise through the press

Media TeamSelect media to amplify communication to target segments

Production HouseDesign and develop the communication

Account TeamGet the customer’s brief and

requirement

Business AnalysisTry to find business opportunity or unmet need from consumer insight

Creative TeamBrainstorm and disrupt the Idea

Business ResearchValidate and verify the concept


Why us?

How We Create The Story?

Strategy Framework Analyze business strength and

craft the winning strategy

Marketing FrameworkPromote your unique selling

points to your targeted customers

Users’ ExperienceEmbrace customer storytelling, recommendation and sharing

Branding Framework Develop brand positioning and image based on the winning

strategy

Creative Framework Communicate key messages through online and offline

media

Build Your Brand to Embrace a Path to the Top


Strategy Framework

Where are we now? +Situation Analysis +Business Model +SWOT Analysis

Where do we want to go?+Long and Short Term Goal +Financial Goal +Strategic Goal

How will we get there?+Planning +Managing +Monitoring


Brand Challenge

Need Gap

Top Brand

Solution

Branding FrameworkBuild your Brand to Embrace a Path to the Top

Research and analyze the consumer insight to find unmet need

Develop brand positioning and marketing plan to promote solution with RTB

Identify issues which brand needs to grow the business

Monitor the brand imagery and measure the ROI


Marketing FrameworkBuild Your Brand to Embrace a Path to the Top

Marketing has become a Fast-changing Battle,

No one can predict the market anymore.

PLAN-DO-CHECKOur Experience Team keeps their eyes on the trend and closely check the result to make sure that the performance

PLAN-DO-CHECK ApproachAllows our experience team to monitor the performance and manage the marketing plan to achieve the business goal.


Strategy

Communication

Marketing

Experience

Business Goal

Campaign

PLAN

CHECK DO

Creative FrameworkBuild Your Brand to Embrace a Path to the Top

Our StrategicCreativity

Brand DNA

MediaBehaviour

Consumer Insight

Finding unmet needs

Bring brand DNA to live

Cut through the barrierand engage target audiences


Web Development FrameworkBuild Your Brand to Embrace a Path to the Top


Our Agile Scrum Process will help

shorten development time &

maximize customer satisfaction

5. SPRINT CYCLE

(2 WEEKS)

1. COLLECTCUSTOMERFEEDBACKS

CUSTOMER

REQUIREMENTS

9. SOLUTION

4. SPRINT BACKLOG

2. PRODUCT BACKLOG

NOT OK

HIGH PRIORITY

MED PRIORITY

LOW PRIORITY

6. TESTING

OK

7. PRESENTING

3. SPRINT PREPARATION

8. Completed Tasks

Our Solution

Design & Development

Social Media Marketing

Performance Evaluation

Brand Strategy

Search Engine Marketing

Content Marketing

What We Can DoBuild Your Brand to Embrace a Path to the Top

Solution


Brand StrategyBuild Your Brand to Embrace a Path to the Top

Business Strategy Consulting

Marketing Communication Planning

Brand Monitoring


We translate research insights into marketing

and brand strategy with a clear plan to achieve brand and

business goal

Design & DevelopmentBuild Your Brand to Embrace a Path to the Top


We maximise user experience by developing user friendly interface

across devices so they can simply enjoy

Mobile Application

Website Planning/

Revamping

Mobile Responsive

Web

Creative Website Design

Maintenance & Update

Web ProgrammingResponsive


Parietal Lobe

SEO

SEM

Link Building

Evaluation

Pagerank

Backlink

Keyword Analysis

ROIRe-marketing/Affiliate

Google Adwords/PPC

Landing Page

On Page

Search Engine MarketingBuild Your Brand to Embrace a Path to the Top

Our SEM experts focus on the most relevant keywords and use the SEM technique to make you rank at the top of Google

Marketing Planning Social Media Platform Facebook MarketingCampaigns

Facebook Advertising

Social Media MarketingBuild Your Brand to Embrace a Path to the Top

0201 03


04

Fanpage Maintenance

05

Engage targeted customers and encourage users to share their brand experience


Content MarketingBuild Your Brand to Embrace a Path to the Top

Photo, Infographic,

Game

Slide Presentation

News, Public

relation

Movie, Music,

Animation

Email marketing, Newsletter

Let’s create the rich media content for your audiences and Go Viral!

Performance EvaluationBuild Your Brand to Embrace a Path to the Top

ActInteraction & Leads

ReachAwareness & Visits

ConvertSales & Profit

EngageLoyalty & Advocacy

Volume


Volume Quality Value ROI

Unique Visitors

BounceRate

RevenuePer Visit

% Return onVisitors

Leads % Conversionto Leads

SalesValue

% Return onPPC

Number of Sales

% Conversionto Sale

Net Profit

% Return onTransaction

ActiveCustomers

% RepeatCustomers

RepurchaseValue

% Return onLoyal Customers

Case Studies

Our ClientsBuild Your Brand to Embrace a Path to the Top

Corporate

Brand

SME

www.MasterPeachBrand.com7


Case1: Regional Campaign Build Your Brand to Embrace a Path to the Top

Market: Pan Pacific Regions Descriptor: Sony Singapore

Client’s Brief‣ Target Audience: 1st Jobbers ‣ Educate customers about Picture Special Effects ‣ Engage people by sharing users’ experience

Action‣ Create campaign

“Capture your Dream inspired by TX55” ‣ Build 7 Special Effects Gallery with sharing on

Facebook, IG, and Tweeter app ‣ Show movie to educate users how to use 7 Special

Effects enhancing the pictures ‣ Plan media to build the campaign awareness

Results‣ TX55 overachieved Sales Target ‣ Gained +350,000 new fans (70% Sony Thai)

Cyber-shot TX55

TX55 Story Telling short movie

Use TX55 to Capture Inspiration, Capture your Dreams

AdvertisingBig Idea!7 Picture Effects

Gallery

Share your Dreams


Case2: SME Growth Plan Build Your Brand to Embrace a Path to the Top

Results‣ AekArnon became the fastest growing and well-

known real estate investment consultant company in Chiang Mai

‣ There are 10 projects authorized AekArnon to be their sole agent within 2 years

‣ Generate new leads up to 5,000 leads in 2 years

Market: Chaing Mai, Thailand Descriptor: Real estate investment consultant in Chiang Mai.

The Challenge‣ To develop real estate investment market in Chiang

Mai ‣ To build awareness of AekArnon International Co.,

Ltd. as a real estate investment consultant. ‣ Propose real estate investment plan to potential

investors/customer in order to meet their objective ‣ There was NO company offering One-Stop Service

to investors

Mobile Application

Website SEO (Pantip, Google, Facebook)

Action‣ Cultivate real estate investment market through

Online Marketing (SEO and SEM) ‣ Organize seminars: Retire Rich, Retire Young with

Real Estate ‣ Develop mobile application: AekArnon Sim to

educate consumers ‣ Collaborate with strategic partners to provide One-

Stop Service for investors

LoyalCustomers

CustomersLead Generation

‣ SEO - Website ‣ SMO - Facebook,

Youtube, G+ ‣ Seminar ‣ Sale materials ‣ Mobile application

‣ E-mail marketing ‣ Special offer/

promotion ‣ Thank You Card ‣ Special seminar

‣ CRM program ‣ New Year Card ‣ New Year Gift ‣ Exclusive offer ‣ Exclusive club

Press Conference

Online

OfflineAdvertorial Print Ads

Business Model

Question&Answer

THANK YOUBuild Your Brand to Embrace a Path to the TOP

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masterpeachbrand credential

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