masters course in graphic and audiovisual expression
DESCRIPTION
Masters Course in Graphic and Audiovisual Expression. ENMDA project – Kick-off Meeting Moscow, 22-14 January 2014. Adérito Fernandes Marcos [email protected]. Topics. 1. Visions and foundations of Digital Arts : our view 2. General Objectives 3. Curricula: learning units 4. Experience. - PowerPoint PPT PresentationTRANSCRIPT
ENMDA project – Kick-off MeetingMoscow, 22-14 January 2014
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos [email protected]
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
Topics
1. Visions and foundations of Digital Arts: our view2. General Objectives3. Curricula: learning units4. Experience
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
Foundations: the Digital Medium
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
Art and culture are social phenomena, resulting from the social interaction, of the individual and collective imaginary manifestations, that together establish a common communicational and informational space embracing artifacts said to be cultural and artistic.
These artifacts, (possibly non-tangible like digital images), constitute, in fact, the resulting product from the artistic and cultural phenomenon. They are expressions of the artist’s individual as also our imaginary.
Foundations: the Digital Medium
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
… common communicational and informational space, supported by cultural and artistic artifacts
i.e, the central element here is INFORMATION (or informative content)… and the artistic and cultural Artifacts can be defined as Informational Objects
Foundations: the Digital Medium
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
Art objects might be described as symbolic objects that aim at stimulating emotions.
They reach us through our senses (visual, auditory, tactile, or other).
They are displayed by means of (un)physical material (stone, paper, wood, mechanics, electronics, digital, etc.) and combine some patterns to produce an aesthetic composition.
Their creator intends to convey some message, normally to suggest some state of mind or to induce an emotion and the consequent feeling.
Foundations: the Digital Medium
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
The computer medium is defined here as the set of digital technologies ranging from digital information formats, infrastructures to processing tools that together can be taken as a continuum art medium used by artists to produce digital artifacts.
Digital art applies the computer medium both as raw material (e.g. the digitally coded information content) and as a tool of enhancing creativity.
Foundations: the Digital Medium
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
Physical World
Continuum Art Medium
Digital Art
Virtual Transient Interactive
Virtual World
Real Permanent Passive
Mechanic Electronic Artifacts
Computer-based Artifacts
Interactive Digital Artifacts
• Stone • Hood • Ceramic• Pigment• …
• Mechanical• Electrical • Electronic Components
• Digital Information Content • Multimedia & Multimodal & Ubiquitous Technology • Communication & Presentation & Storage Infrastructures• …
Physical World
Continuum Art Medium
Digital Art
Virtual Transient Interactive
Virtual World
Real Permanent Passive
Mechanic Electronic Artifacts
Computer-based Artifacts
Interactive Digital Artifacts
• Stone • Hood • Ceramic• Pigment• …
• Mechanical• Electrical • Electronic Components
• Digital Information Content • Multimedia & Multimodal & Ubiquitous Technology • Communication & Presentation & Storage Infrastructures• …
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
Lessons Learned: Digital Art’ differential characteristics
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
Digital art is mainly based on three grounding concepts: Randomness Access: (pseudo) non-
deterministic instruction-based algorithms open the possibility of instant access to media elements that can be reshuffled in seemingly infinite combinations;
Virtuality: the physical object is migrated into a virtual or conceptual object. The concept itself becomes perceptible through its virtualization/perception;
Interactivity: the viewer may assume an active role in influencing and changing the artwork itself.
Lessons Learned: Digital Art’ Differential Characteristics
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
Digital art can be defined as art that explores computers (tools, technologies and digitally coded information content) as a tool and material for creation.
Digital content is defined as informative material of digital nature that holds the ability to be acted to transmit a message.
Lessons Learned: Digital Art’ Differential Characteristics
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
Artefacts : examples of digital art
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
“A Nova Luz, Rudolfo Quintas (2013)
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
Masters Course Objetives
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
The principal objective is to provide professional training in the development of new multimedia interactive applications, products and aesthetic narratives in general for the application domains such are the multimedia industries, education, entertainment and cultural expression; by exploring the fundamental theory and practice in the field of graphic and audiovisual expression.
Each student is expected to design and implement a project of high quality in order the give him/her the possibility to develop creative skills as well to realize artistic/creative intervention with autonomy.
Objectives
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
Professionals in the fields of multimedia designers, performing arts, content designers, or any creative person in the fields of arts, culture and entertainment who is able to integrate the multimedia and creative technologies industries;
professionals in computer and communication technologies and graphic and audiovisual multimedia communication.
Professional profile outcomes:
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
The course is divided in two years. During the first year (2 semesters, corresponding 60 ECTS) the student will attend several courses.
The second year (corresponding 60 ECTS) is reserved for the preparation of an individual research/implementation project (dissertation) ending with a final oral discussion.
Curricular structure and credits
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
1st Year - 1st SemesterName Field ECTS Type
Digital Artifacts
Programming
Computer Science
9 Comp.
Art and the Media
Aesthetics
Art Studies
6 Comp.
Sound and Image
Laboratory
Computer Science
9 Comp.
Computer Vision
Computer Science
6 Opt.
Formats and Data
Compression
Computer Science
6 Opt.
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
1st Year – 2nd SemesterName Field ECTS Type
Virtual Reality and Multiuser Environments
Information and Communication
Technologies (ICT)
9 Comp.
Artistic Intervention Laboratory
Art Studies 6 Comp.
Research Seminar
ICT 9 Comp.
Narratives and Digital Games
ICT 6 Opt.
Learning Objects Conception
ICT 6 Opt.
Masters Course in Graphic and Audiovisual Expression
Adérito Fernandes Marcos
2nd YearName Field ECTS Type
Dissertation 60 Comp.
Comp. = Compulsory; Opt. = Optional
For more information: http://mega.dcet.uab.pt