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Fall A (first seven weeks of fall semester)How to Identify an Opportunity/Innovation (Tech): Students will learn about findingtechnology opportunities in specific business spaces through innovation. Students will

explore creative problem-solving, how to identify the real problem to solve and design asolution. Students will also learn about competing systematic technology innovationframeworks.

Entrepreneurial Marketing (Bus): Students will learn how to identify needs in apotential market, who has those needs, and the value of the opportunity. Students willlearn to construct a value proposition, and the fundamentals of marketing planning,strategy, and research. Topics include segmentation, targeting, and positioning.

Design Process (Tech): Students will learn about the engineering design process, the

importance of developing the correct design criteria, and how to relate the design criteriato customer requirements. This course will cover design process strategies, methods,means and management.

Accounting for the Entrepreneurial Firm (Bus): Students will learn the basic conceptsand methods used in financial and managerial accounting to (1) help the entrepreneur make decisions, (2) understand the results of the period, and (3) communicate thoseresults to outsiders. Financial accounting topics include the basic accounting model,transactions analysis, and the major statements (Balance Sheet, Income Statement andCash Flow Statement).

Fall B (second seven weeks of fall semester)IP Strategy (Tech): Inventors and entrepreneurs have four concerns related to patentlaw: protecting their inventions in the very early stages of product development,determining the patentability of their invention, avoiding infringement of a competitorspatent, and leveraging their patent as a business asset. This course will address each of these concerns through the application of law and business cases to an invention of thestudents choice. The course will also cover other aspects of IP strategy, including trade

secret protection, copyrights, and trademarks.

Entrepreneurial Operations (Bus): Once students have conducted sufficient marketresearch to prove a market, and translated market needs into product specifications,product and process development begin in earnest. This course covers how onetranslates that conceptual work into physical reality subject to cost and performanceconstraints. Topics include prototyping, make/buy decisions, subcontracting, economicprocess design, and supporting quality and control systems.

Technology Business Models (Tech): Students will learn about technology-specific

business models and the influence of these models selected on long-term technology

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implementation. Students will be required to critically evaluate the success and failuresof currently used business models across technology sectors.

Entrepreneurial Strategy (Bus): This class will provide the entrepreneur with a generalstrategic management orientation. Topics to be covered include identifying a potentiallyprofitable market space, designing organizational structure, control and incentivesystems; competitive analysis; and competing against established incumbents with anew venture.

Winter A (first 7 weeks of winter semester)Entrepreneurial Ownership (Tech) : Students will formulate skills to become effectiveentrepreneurial managers, including how to appreciate and act on the differencebetween leadership and management, understand and develop ethical principles of

entrepreneurial leadership, and recognize various entrepreneurial strategies and applythem as appropriate.

Leading Startups (Bus): This class will help students understand the critical aspects toconsider when leading an entrepreneurial endeavor. Students will review how to selectand recruit a management team, how to design jobs and organization structure, motivateand incentivize employees, manage difficult people, and build high performance teams.

Technology Elective (Tech): Students enroll in an elective course that will addtechnology content knowledge to their venture development.

Finance for the Entrepreneurial Firm (Bus): This course teaches how to finance theentrepreneurial firm, whether that firm is a newly formed (startup) business or anentrepreneurial firm formed by the acquisition of an existing firm. Students will learnabout valuation and structuring of the investment in the entrepreneurial firm; capitalbudgeting in an entrepreneurial setting; external capital acquisition; financing valuation,structure and term sheets; and financial aspects of organization characteristics of entrepreneurial firms.

Winter B (second 7 weeks of winter semester)Ethics in Design and Entrepreneurship (Tech): Students will learn about the socialconsequences of their technical choices, reconciling conflicting obligations to differentstakeholders, and the practical ethics of implementation and management.

Legal Aspects of Entrepreneurship (Bus): Law provides entrepreneurs with manyopportunities for competitive advantage. This course offers an examination of the issuesthat every entrepreneur should understand, from startup to IPO. These issues include:legal concerns that arise when you leave your current employer to start a business;creating an appropriate ownership structure; product innovation; fiduciary responsibilities

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of management; funding the venture; contracting with vendors and customers;understanding responsibilities for hiring and retaining the best staff; and going public.

Business Economics for the Entrepreneur (Bus): This course provides students withthe microeconomic analysis that a potential entrepreneur can use to analyze businessopportunities. Students learn the different components of costs and revenues and their relevance for new business ventures and the determinants and measurement of consumer demand. Students also learn the various ways in which firms organize their transactions, and discuss when each is desirable.

Practicum As entrepreneurial skills are developed in the classroom, students will pursue apracticum component in parallel with their business and technology courses. The

objective of the practicum is to provide students with the opportunity to apply classroommaterial to the activities that lead to a real-world, high value, scalable technology-basednew venture. Students will form teams around University technologies in Fall A anddevelop the commercialization strategy, product concept, business model, marketingplan, and translatable prototype throughout the year. Teams will interact with relevantindustry mentors.

The practicum runs through both semesters for a total of 6 credits.

Launch/Fellowship and Summer PracticumDuring the summer following the academic year, students will be provided with theopportunity and support to launch their venture or product. Students will be given threemonths and seed funding (should their ventures and teams seem viable) to pursue their venture or product launch. Students that find that their projects are not viable will begiven an opportunity to work in a local startup venture or company, applying theentrepreneurial knowledge they have accumulated during the year.

The summer practicum, for all students, runs through the summer for a total of 6 credits.