masters of the social analytics universe by annalise kaylor
DESCRIPTION
#SMX #21ATRANSCRIPT
@annabelleblue#nerdybynature - #smx #21A
Annalise Kaylor
Associate Creative Director
@annabelleblue
@annabelleblue#nerdybynature - #smx #21A
@annabelleblue#nerdybynature - #smx #21A
@annabelleblue#nerdybynature - #smx #21A
None of the data has meaning
until it is tied to a specific goal
within your social media strategy
You may need to use more than one source to find
the answers you need
Social media ROI is a living, breathing concept.
Goals change, the definition changes with it.
@annabelleblue#nerdybynature - #smx #21A
Negative Feedback
@annabelleblue#nerdybynature - #smx #21A
Consumption Type
@annabelleblue#nerdybynature - #smx #21A
Social Testing
Ground
@annabelleblue#nerdybynature - #smx #21A
If you’re not
testing it, you
cannot improve it.
@annabelleblue#talknerdytome
@annabelleblue#nerdybynature - #smx #21A
Dark Social. It’s Important.
But, what is it?
@annabelleblue#nerdybynature - #smx #21A
You cannot game
email, IM, or text.
It’s pure, raw social.
@annabelleblue#nerdybynature - #smx #21A
How It Started
@annabelleblue#nerdybynature - #smx #21A
That many people typed in that whole URL?
(No. They didn’t.)
@annabelleblue#nerdybynature - #smx #21A
@annabelleblue#talknerdytome
@annabelleblue#nerdybynature - #smx #21A
@annabelleblue#nerdybynature - #smx #21A
If you’re not tracking
it, you cannot
measure it.
• Demographics matter
– Gen X shares more via email
– Millenials share via social platform
– Boomers love Facebook, email, and WOM
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Remember:
• The
Atlantic:http://www.theatlantic.com/technology/archive
/2012/10/dark-social-we-have-the-whole-history-of-
the-web-wrong/263523/
• Buzzfeed Study on Dark Social in Media:
http://www.buzzfeed.com/mattbuchanan/theres-less-
dark-social-than-meets-the-eye
• URL Builder:
https://support.google.com/analytics/answer/1033867
?hl=en
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Resources:
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Thanks!
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
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