mat morrison - social media '09 (a mashup* event)
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Mat MorrisonThe Good, Bad & Ugly of Social MediaSocial Media '09a mashup* eventmashupevent.comTRANSCRIPT
Mat Morrison
The Good, Bad & Uglyof Social Media
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Chatêau Yquemd’
£50
Market Norms
Social Norms
ROIPrice
Volume
HonourLoyaltyBraveryFairness
FriendlinessSacrifice
Generosity
Market Normsvs
Social Norms
Valuevs
Values
What is a brand?
A brand is what its customers define it as. Simple.@jedhallam
Brand is... the sum of what others see and say of you.@clairatwaves
A brand is a person’s gut feeling about a product, service or organization.@martyneumeier
Passive Perception
Product + Perception
Brands are a guarantee of
quality
Product + Promise
Brands replace personal
relationships
Product + Personality
Market Normsvs
Social Norms
It’s just a business relationship
Shove it up your ar*e Compare The Market and don't go selling my feckin phone number - Will never use them again to compare anything.http://whocallsme.com/Phone-Number.aspx/08456850048/7
One person is not the brand
Promises we can’t keep?