match search
TRANSCRIPT
Exact Domain Go with Is Not Enough
Like a freelance writer dedicated to Search Engine Optimization, I am always scouting out critical stories
on the topic. Simon Schwartz over at Search Engine Roundtable. Internet provides us with an interesting
account from Google Internet marketer Help.
Search Engine Results
A website owner had not too long ago bought stocktips.com, and it was wondering why he is only on
Page Some of search engine results to the phrase "stock tips". It's an actual match search, shouldn't it go
to the the top of heap? Not necessarily. Your website mentions three reasons, i would like to add a 4th.
The domain proprietor had written:
"We bought this kind of domain few months back again and we're can not rank for our own name. We
completely re-designed the website, done a good career with on-page SEO, absolutely no black-hat
whatsoever, what could be incorrect?"
Google reacted with the following 3 good reasons;
1) The site seemed new to Google's formula because it was purchased. New sites frequently take time
to achieve large ranking.
2) Nevertheless, you should benefit from operating similar content on an established site that you
simply purchase.
3) High rankings are not assured pertaining to exact match domain names on the indicated search
phrase.
Backlinks
All correct, but I also think that this problem may also have got something to do with backlinks, or in
other words the lack of them. My partner and i ran a back link checker on the site, and found the idea to
have a Page Rank regarding zero (not unusual for "new" sites) and had merely 10 backlinks pointing to
it. It is quite possible that the site is underlinked -- not benefiting from adequate high-power link juice to
influence Google's rankings.
Google's protocol views certain back links as positive votes for the target website, and boosts its
rankings accordingly. Nevertheless to be useful, the backlinks should come through authoritative
websites (Page ranking of four or higher), and must emanate from written content that is relevant to the
objective website. One of the best ways to achieve this objective is usually to purchase a package
associated with Presell Pages that will show up on high PR webpages. Presell Pages are custom,
purpose-built articles that contain relevant content and a natural-looking wording link to your website.
Some web sites offer preconfigured package deals that offer the kind of link user profile a website needs
to succeed
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