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Matching journalism education with changes in the media Ragnhild Kr. Olsen Assistant professor BI

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Presentation of BI's new media development and journalism education made to Russian journalism educators visiting BI 2. March 2010.

TRANSCRIPT

Slide 1

Matchingjournalism educationwith changes inthe media

RagnhildKr.Olsen

Assistantprofessor

BI

BIsnew Bacherlorprogram inmediadevelopment andjournalism

Updating BIsjournalism education tomeet thechanges inthe mediabusinessandthe requirements

of modern news operations.

Empower the studentsinthe new medialandscape: indepth understanding of the gamechangers anddriving

forces of the mediadevelopment.

thourough journalisttraining forwebandprint. Bridging journalism,mediamanagement andmedia

economy competencies atBI.

Threefocus areas:

Print andwebjournalism Generaleconomy andmediaeconomy Journalistic innovation andentrepreneurship

Photo: Meta Mago , CC licence

1.term 2.termFinanceandcontrolling Consumerbehaviour

Thebusinessunit(intro) Macroeconomy

MarketingOrganisational behavious and

managementNewsjournalism Statistics

3.term 4.termMethodanddataanalysis Controlling

Investigative journalism FeatureandstorytellingMediaecononomy anddevelopment Journalistic innovation andentrepreneurship

Choice Choice

5.term 6.termStrategi

BachelorassignmentJournalisticprojects

InternshipThenewmediamarket

Operativenewsroom management

First year

Second year

Third year

Train accident [email protected] the worldwith the first

pictures fromthe site.

Thesourceswillfillinwhereweusedtoneedjournalists

Everyoneisnowajournalist.You'llseeanexplosioninyour

craft,butitwillceasetobeaprofession.

DaveWiner

Foto:JoshBancroft CClicence

Theprofessionaljournalistcan no longer

justify arole simplyprocessing content fromsource toconsumer

PaulBradshawonlinejournalismblog

What happens tothe gatekeeper?

Photo: a4gpa ,CC-licence

Twitter has killed breaking news and that is a good thing. Now journalism (onthe web) must refocus and concentrateon value added journalism

Jeff Jarvis, CUNY april 2008

Jeff Jarvis, CUNY april 2008

Jeff Jarvis, CUNY april 2008

Diversity

Integrity

Watchdog

Relevance

Presentation

Truth Dialogue

Speed

Journalistsmustdelivermorethaninformation

Journalistsmustdelivermorethaninformation

TheymustdojournalismCollect,factcheck,analyse

Foto: Fengschwing CC lisn

Thetrusthworthy path finder

Journalistsmustdelivermorethaninformation

TheymustdojournalismCollect,factcheck,analyse

Investigate,challenge,guard

Its the privilege of the presstoinform about what isgoing on insociety andrevealshortcomings andproblemsthat need toberemedied.

Code of Conduct,

Point1.4

Thedilligentwatchdog

Photo: jack berry CC-lience

Journalistsmustdelivermorethaninformation

TheymustdojournalismCollect,factcheck,analyse

Investigate,challenge,guard

inpartnershipwiththeusersConversate,coodinate,guide

Photo by: Roby Ferrari under CC licence

The enganged sheperd

Themodernjournalistsroleneedstomoveabovethecontent

Readerscanaccesscommercialandofficialsourcesonline.

Somejournalists,then,needtocollate,synthesise andverifyreactionfromtheblogosphereandothersources.Theyneedto

interrogate sourcesmore,tochallenge assertionsmore,andtoinvestigatestoriesthataregoingunreported.

Readerscanproduceopinion,analysisandreportingonline.

Somejournalists,then,needtodevelopacommunitymanagementrole,tomanagecontent tobringtogether

bloggersandsources,tosetupaggregation,submissionandcollaborationsystems,andtocrowdsource storiesthatwould

otherwisebeimpossibletocover.

PaulBradshaw,onlinejournalismblog

Brain

Voice

Ear

Accidentaljournalist

Valueadder

Crowd

Contact details:[email protected]@gmail.comRagnhildo on TwitterRagnhildo/wordpress

Matching journalism education with changes in the mediaBIs new Bacherlor-program in media development and journalism Three focus areas:Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15What happens to the gatekeeper?Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 22Slide Number 23Slide Number 24Slide Number 25Slide Number 26Journalists must deliver more than informationJournalists must deliver more than informationSlide Number 29Journalists must deliver more than informationSlide Number 31Journalists must deliver more than informationSlide Number 33The modern journalists role needs to move above the contentSlide Number 35Slide Number 36Slide Number 37Slide Number 38Slide Number 39Slide Number 40Slide Number 41Slide Number 42Slide Number 43Slide Number 44Slide Number 45Slide Number 46