Matching journalism educationwith changes in the media

Ragnhild Kr. Olsen

Assistant professor

BI

BIs new Bacherlor‐program in media development and journalism

• Updating BIs journalism education to meet thechanges in the media business and the requirementsof modern news operations.

• Empower the students in the new media landscape:– indepth understanding of the game changers and driving forces of the media development.

– thourough journalist training for web and print.

• Bridging journalism, media management and media economy competencies at BI.

Three focus areas:

• Print and web journalism

• General economy and media economy

• Journalistic innovation and entrepreneurship

Photo: Meta Mago , CC licence

1. term 2. termFinance and controlling Consumer behaviourThe business unit (intro) Macro economy

MarketingOrganisational behavious and management

News journalism Statistics

3. term 4. termMethod and data analysis ControllingInvestigative journalism Feature and storytellingMedia econonomy and development Journalistic innovation and entrepreneurshipChoice Choice

5. term 6. termStrategi

Bachelor assignmentJournalistic projects

InternshipThe new media marketOperative newsroom management

First year

Second year

Third year

Train accident in Belgium. @cdrikprovides the world with the first pictures from the site.

The sources will fill in where we used to need journalists

Everyone is now a journalist. You'll see an explosion in your craft, but it will cease to be a profession.

Dave Winer

Foto: Josh Bancroft – CC‐licence

The professionaljournalist can no longer justify a role simplyprocessing content from source to consumer

Paul Bradshawonlinejournalismblog

What happens to the gatekeeper?

”

Photo: a4gpa ,CC-licence

Twitter has killed breaking news and that is a good thing. Now journalism (onthe web) must refocus and concentrateon value added journalism

Jeff Jarvis, CUNY april 2008

Jeff Jarvis, CUNY april 2008

Jeff Jarvis, CUNY april 2008

Diversity

Integrity

Watchdog

Relevance

Presentation

Truth Dialogue

Speed

Journalists must deliver more than information…

Journalists must deliver more than information…

…They must do journalismCollect, fact check, analyse

Foto: Fengschwing CC lisn

The trusthworthy path finder

Journalists must deliver more than information…

…They must do journalismCollect, fact check, analyse

Investigate, challenge, guard

It’s the privilege of the press to inform about what is going on in society and reveal shortcomings and problems that need to be remedied.

”Code of Conduct, Point 1.4

The dilligentwatchdog

Photo: jack berry CC-lience

Journalists must deliver more than information…

…They must do journalismCollect, fact check, analyse

Investigate, challenge, guard

…in partnership with the usersConversate, coodinate, guide

Photo by: Roby Ferrari under CC licence

The enganged sheperd

The modern journalist’s role needs to move above the content

Readers can access commercial and official sources online. 

Some journalists, then, need to collate , synthesise and verifyreaction from the blogosphere and other sources. They need to interrogate sources more, to challenge assertions more, and to investigate stories that are going unreported. 

Readers can produce opinion, analysis and reporting online. 

Some journalists, then, need to develop a community management role, to manage content – to bring together bloggers and sources, to set up aggregation, submission and collaboration systems, and to crowdsource stories that would otherwise be impossible to cover.

Paul Bradshaw, onlinejournalismblog

’Brain’

’Voice’

’Ear’

’Accidental journalist’

’Value adder’

’Crowd’

Contact details:Ragnhild Kr. Olsen+47 46410617Ragnhild.k.olsen@bi.noragnhildo@gmail.comRagnhildo on TwitterRagnhildo/wordpress