Hollywood: By the NumbersThis table shows the number of tickets sold and the revenue generated from Hollywood movies from 1995 through 2011. Source for data: http://www.the-numbers.com.

Year Tickets sold (billions) Revenue ($billions)1995 1.22 $5.29 1996 1.27 $5.59 1997 1.42 $6.51 1998 1.44 $6.77 1999 1.44 $7.30 2000 1.39 $7.48 2001 1.44 $8.13 2002 1.58 $9.19 2003 1.55 $9.35 2004 1.49 $9.27 2005 1.4 $8.95 2006 1.41 $9.25 2007 1.4 $9.63 2008 1.37 $9.85 2009 1.42 $10.65 2010 1.33 $10.46 2011 1.25 $9.94

Hollywood: By the NumbersA line graph of the ticket sales data shows a relatively flat line, with the beginning of a decline in 2004.

Hollywood: By the NumbersThis part of the graph more clearly shows the decline in ticket sales.

Hollywood: By the NumbersThe revenue graph is better and shows a steady increase, although it also shows a decline since 2009.

Hollywood: By the NumbersThis part of the graph shows the revenue decline more clearly.

Hollywood: By the NumbersThe main reason that the revenue graph shows a better result than the ticket sales graph is because during this period the price of tickets increased.

Hollywood: By the NumbersThis table shows a fourth column for the average ticket price. Source: http://www.natoonline.org

YearTickets sold (billions)

Revenue ($billions)

Average Ticket Price

1995 1.22 $5.29 $4.35 1996 1.27 $5.59 $4.42 1997 1.42 $6.51 $4.59 1998 1.44 $6.77 $4.69 1999 1.44 $7.30 $5.06 2000 1.39 $7.48 $5.39 2001 1.44 $8.13 $5.65 2002 1.58 $9.19 $5.80 2003 1.55 $9.35 $6.03 2004 1.49 $9.27 $6.21 2005 1.4 $8.95 $6.41 2006 1.41 $9.25 $6.55 2007 1.4 $9.63 $6.88 2008 1.37 $9.85 $7.18 2009 1.42 $10.65 $7.50 2010 1.33 $10.46 $7.89

Hollywood: By the NumbersThis is a line graph of ticket price over time. Notice the steady increase, even during the periods where ticket sales are down.

Hollywood: By the NumbersA scatterplot of ticket price vs. revenue shows a strong correlation between increasing the ticket price and increasing the revenue, which is good. But…

Hollywood: By the NumbersThere is a negative correlation between ticket price and tickets sold. As the ticket prices have increased, the number of people going to the movies has decreased.

Hollywood: By the NumbersPeople still attend the blockbuster movies but are less inclined to see the lesser known movies.

Hollywood: By the NumbersPart of the reason that ticket prices have increased is that the average cost of a movie has increased, sometimes dramatically.

Hollywood: By the Numbers

• It is likely that Hollywood will continue to attract smaller audiences as ticket prices continue to increase.

Hollywood: By the Numbers

• When do you think the average ticket price will be over $10?

• How will this affect your decision to go to a movie?

• What alternatives do you have to going to movies?

• How are these alternatives affected by the increasing price of movies?