mathilda van niekerk ph.d. (tourism …...2018/01/01 · 2. van niekerk, m. community participation...

01/01/2018 Curriculum Vitae:

MATHILDA VAN NIEKERK

Ph.D. (Tourism Management)

Master of Business Administration

University of Central Florida

Rosen College of Hospitality Management

9907 Universal Boulevard, Orlando, Florida, 32819,

USA

Tel: (+1) 407 9038052

Fax: (+1) 407 903 8105

Email: [email protected]

mailto:[email protected]

Curriculum Vitae: Mathilda van Niekerk 1

SUMMARY STATEMENT

RESEARCH HIGHLIGHTS (40%)

1. Over 108 academic publications (refereed journal articles, books, book chapters, case studies

in books, book reviews, encyclopedia entries, training manuals, conference papers and

presentations, reports).

2. Published/accepted 20 articles in refereed journals and have an additional 5 articles

currently under review.

3. Of the 20 articles, 5 of them as single author and 8 as lead author.

4. Published 18 books, working on finalizing 1 book.

5. Delivered 24 double blinded peer reviewed conference presentations, wrote 4 book

chapters, 4 case study and 3 encyclopedia entries, 23 student training manuals and 11

industry reports.

6. Secured competitive grants, contracts and scholarships totaling an amount of $229,500.

TEACHING HIGHLIGHTS (50%)

1. Have 18 years of University level teaching experience in the USA and South Africa.

2. Outstanding teaching evaluations from student’s face-to-face, mixed mode and fully online

(average above 4.5 or higher on a 1-5 scale).

3. Developed and taught 33 undergraduate and graduate level courses.

4. Require intensive writing assignments in all classes.

5. Experience in utilizing multiple teaching modes: face-to-face, mixed mode and fully online.

6. Co-chaired and served on 3 master thesis committees and 1 PhD Committee and supervised

2 independent studies.

7. Conducted a workshop on online teaching at the Hong Kong Polytechnic University, Hong

Kong.

8. Completed a Master of Business Administration (MBA) and various other training courses

and certificates (IDL6543, IRB, PCard, Prezi, iClicker, FERPA, ICHRIE Teaching and Leadership

Consortium, Writing Across the Curriculum: WAC, Statistics One).

SERVICE HIGHLIGHTS (10%)

1. Founding Editor-in-Chief of the Journal of Hospitality and Tourism Insights

2. Guest Editor for a special issue in the International Journal of Contemporary Hospitality

Management (IJCHM) – Contemporary issues in Events, Festivals and Destination

Management (2017). Vol. 29 Issue: 3.

3. Serving on the editorial boards of 6 international refereed journals.

4. Reviewed journal articles and grants for 10 international journals and organizations.

5. Managing Editor of the International Journal of Contemporary Hospitality Management

(IJCHM).

6. Co-Founding Editor-in-Chief of the Journal of Hospitality and Tourism Insights.

7. Organizer of numerous international and national festivals, events and conferences.

8. Keynote speaker at 2 national conferences and 3 international conference.


9. Served as moderator at 3 local conferences and master of ceremony of 1 international

conference.

10. Served on 11 scientific committees of international conferences and 9 organizing

committees.

11. Served/serving on 10 university committees, 13 college committees, 7 local government

committees, 3 provincial government committees and 7 industry committees.

12. Member of the International Council of Hotel Restaurant, and Institutional Education

(ICHRIE).

LEADERSHIP AND EMPLOYMENT HIGHLIGHTS

1. I have 6 years of industry experience.

2. Sectional Head of Tourism Department for 5 years at Tshwane University of Technology

(South Africa).

3. Head of the Tourism Department for 4 years at Vaal Triangle Technikon (South Africa).

4. Senior Manager Local Economic Development, Tourism and Trade for 4 years at Mbombela

Local Municipality (South Africa).

5. 2010 FIFA World Cup, Cluster leader for Marketing, Communication, Events, Tourism and

Accommodation in Nelspruit Host City.

ACADEMIC AND INDUSTRY AWARDS AND RECOGNITION

1. HFT3512 (Event Promotion) course has been recognized as a “Quality” online course within

the State University System (SUS) of Florida in 2018.

2. Have received the Outstanding Editorial Support Award 2017 for International Journal of

Contemporary Hospitality Management (IJCHM) from Emerald.

3. Davis, BW., van Niekerk, M. & Okumus. 2016. Effective Management Strategies: Millennial Leaders Managing a Multigenerational Workplace. ICHRIE 2016. 19-23 July 2016 in Dallas, Texas (Third Prize: I-CHRIE Johnson & Wales Case Study Competition 2016).

4. Received the 2015 University Excellence in Undergraduate Teaching Award-Rosen College:

2015

5. I have received the Outstanding Reviewer of the year award for IJCHM in the Emerald

Literati Network 2015 Awards for Excellence.

6. Premier Protea Hotel Nelspruit/LCBT Tourism Personality Award: 2010, Nelspruit, South

Africa.

7. Visiting researcher/professor at 2 international institutions.

8. Conducted various invited workshops in Hong Kong, Brazil, Macau, Japan, Italy and South

Africa.


EDUCATION & CURRENT ACADEMIC POSITION

EDUCATION

Philosophy of Doctorate (Ph.D.) in Tourism Management (2004) Institute for Tourism and Leisure Studies North West University (PU for CHE), Potchefstroom, South Africa

Master’s in Business Administration (MBA) (2013) Management College of South Africa (MANCOSA) Durban, South Africa

Magister Artium (MA) Leisure, Recreation and Tourism (1998) Institute for Tourism and Leisure Studies North West University (PU for CHE), Potchefstroom, South Africa

Honors Baccalaureus Artium (Hon BA) (1996) Institute for Tourism and Leisure Studies North West University (PU for CHE), Potchefstroom, South Africa

Baccalaureus Artium (BA) (1994) Institute for Tourism and Leisure Studies North West University (PU for CHE), Potchefstroom, South Africa

CURRENT ACADEMIC POSITION

Assistant Professor (2012-present)

Rosen College of Hospitality Management

University of Central Florida

Orlando

USA


RESEARCH H I G H L I G H T S

RESEARCH STREAMS/AREAS Festivals/Events (FE), Destination Marketing & Management (DMM), Hospitality and Strategic Management (HSM).

Source: Google Scholar as of 29 December 2017

JOURNAL ARTICLES

REFEREED JOURNAL ARTICLES PUBLISHED 1. Croes, R., Ridderstaat, J. & van Niekerk, M. Connecting quality of life, tourism

specialization and economic growth in n small island destinations: The case of Malta.

Tourism Management. Vol. 65, pp.212-223. SCCI/Indicative list (DMM).

2. Marasco, A., Buonincontri, P., van Niekerk, M., Orlowski, M & Okumus, F. Exploring the

role of next-generation virtual technologies in destination marketing. Journal of

Destination Marketing and Management. SCCI/Indicative list (DMM).

3. Davis, B.W.*, van Niekerk, M. & Okumus, F. 2018. Effective Management Strategies:

Millennial leaders managing a multigenerational workplace. Journal of Hospitality & Tourism Cases. Vol.6 No. 3 (HSM). (Third Prize: I-CHRIE Johnson & Wales Case Study Competition 2016).

4. Buonincontri, P., Morvillo, A., Okumus, F. & van Niekerk, M. 2017. Managing the

experience co-creation in a tourism destination: Empirical findings from Naples. Tourism

Management. Vol. 62. pp. 264-277. SCCI/Indicative list (DMM).

5. Okumus, F., Zhao, X., van Niekerk, M. & Law, R. 2017. The importance of having a

balanced rating index for ranking academic journals. Journal of Hospitality Tourism

Research. SCCI/Indicative List (HSM).

http://journals.sagepub.com/doi/pdf/10.1177/1096348017709499

http://journals.sagepub.com/doi/pdf/10.1177/1096348017709499


6. van Niekerk, M. 2017. Contemporary issues in events, festivals and destination

management. International Journal of Contemporary Hospitality Management. Vol. 29,

No. 3. p.1 SCCI /Indicative List (FE). http://dx.doi.org/10.1108/IJCHM-01-2017-0031

7. Lederer, J.*, van Niekerk, M & Okumus, F. 2017. Burnout in the hospitality industry: The case of a restaurant manager. Journal of Hospitality & Tourism Cases. Vol.5 Nr. 4 pp.81-86. (HSM).

8. Torres, E., van Niekerk, M. & Orlowski. M*. 2017. Customer and employee incivility and

its causal effects in the Hospitality Industry. Journal of Hospitality Marketing and

Management. Vol.26, No. 1. pp.48-66. Indicative List (HSM).

9. Day, C.*, van Niekerk, M. & Okumus, F. 2017. The importance of strategic

communication during change management at palm college of Hospitality and Event

Management. Journal of Hospitality & Tourism Cases. Vol.5 No. 3 (HSM).

10. van Niekerk, M. & Getz, D. 2016. The identification and differentiation of festival

stakeholders: Event Management. Vol. 20, No. 3 p. 419-431. Indicative List (FE).

11. van Niekerk, M. 2016. The Applicability and Usefulness of the Stakeholder Strategy

Matrix for Festival Management Event Management. Vol. 20 No. 2. pp. 165-180. Indicative List (FE).

12. van Niekerk, M. 2016. Business, technology and marketing trends that are influencing

the financial performance of the hotel industry. Journal of Hospitality Financial

Management Education. Volume 24, Issue 2. http://dx.doi.org/10.1080/10913211.

2016.1236582. (HSM).

13. Andrzejewski, L.**, van Niekerk, M. & Okumus, F. 2016. Strategic Event Planning for the Florida Music Festival (FMF), USA. Journal of Hospitality & Tourism Cases. Vol.5 No. 2. (FE).

14. Bahri-Ammari, N., van Niekerk, M., Ben-Khelil, H. & Chtioui, J. 2016. The effects of brand

attachment on behavioral loyalty in the luxury restaurant sector. International Journal of Contemporary Hospitality Management. Vol. 28. No. 3. Pp.559-585. SCCI/Indicative List. (HSM).

15. van Niekerk, M. 2014. The role of the public sector in tourism destination management

from a network relationship approach. Tourism Analysis. Vol. 19 No. 6. pp. 701-718. Indicative List (DMM).

16. Ozturk, A. & van Niekerk, M. 2014. Volume or value a policy decision for Turkey’s

tourism industry. Journal of Destination Marketing and Management. Vol. 3, pp. 193- 197. SCCI (DMM).

17. van Niekerk, M. 2014. Advocating community participation and integrated tourism

development planning in local destinations: The case of South Africa. Journal of Destination Marketing and Management. 3: 2. p. 82-84. SCCI (DMM).

http://dx.doi.org/10.1108/IJCHM-01-2017-0031

http://dx.doi.org/10.1080/10913211.%202016.1236582

http://dx.doi.org/10.1080/10913211.%202016.1236582


18. van Niekerk, M. & Saayman, M. 2013. The influence of tourism awareness on the travel

patterns and career choices of high school students in South Africa. Tourism Review. 68:4. p. 19-33. (DMM).

19. van Niekerk, M. & Coetzee, W. 2011. Utilizing the Vice-Model f or The Sustainable

Development of The Innibos Arts Festival: Journal of Hospitality Marketing and

Management. 20:3. p. 347-365. Indicative List (FE).

20. Coetzee, W., Saayman, M. & van Niekerk, M. 2008. Applying economic Guidelines for

responsible tourism in a World Heritage Site. Koedoe. 50:1. p. 32-41. (DMM).

* Working with Graduate Student ** Working with Undergraduate Students

REFEREED JOURNAL ARTICLES UNDER REVIEW 1. Dedeoglu, B.B., van Niekerk, M., Weinland, F. & Celuch, K. Re-conceptualizing

Customer-Based Destination Brand Equity. Journal of Destination Marketing and

Management. (Under Review) SCCI. (DMM). (First Round)

2. Zamani, H., van Niekerk, M. & Mathis., E*. Developing a typology for New Year’s

Celebrations: Moving from an event to a tourist attraction. Journal of Policy Research

in Tourism Leisure and Events. (FE) (First Round).

3. Orlowski, M* & van Niekerk, M. The danger of powdered alcohol use and abuse at

outdoor music festivals (OMF) in the USA. SCCI (FE) (First Round).

4. Dedeoglu, B.B., Küçükergin, K.G., van Niekerk, M. & Okumus, F. Do social media sharings

affect destination evaluations? The importance of country image. Journal of Destination

Marketing and Management. (Under Review) SCCI. (DMM). (First Round)

5. Okumus, F., van Niekerk, M. Bilgihan, A. & Ali, M., Interdisciplinary Research in Tourism.

Annals of Tourism Research SCCI. (HSM) * Working with Graduate Student

REFEREED ARTICLES CURRENTLY IN PROGRESS

1. Rivera, M., van Niekerk, M & Mathis, E*. Fostering loyalty for repeat visitors: The case

of the Zora Festival, Orlando, Florida. (For submission to Events Management)

(80%)(FE)

2. van Niekerk, M. Community participation models and their relevancy in festival

management. For submission to Events Management) (60%) (FE).

3. van Niekerk, M & Torres, E. First time festivals: What festival organizers can learn from

festival attendees? (30%) (For submission to Events Management) (FE).

* Working with Graduate Student


RESEARCH GRANTS AND CONTRACTS EXTERNAL CONTRACTS

FUNDED

UCF Program Manager: University of Mpumalanga, Nelspruit, South Africa (2016): $112,000.

EXTERNAL GRANTS

FUNDED

Member of Research Team (10%): Strategic Tourism Plan for Bonaire (2016): +$129,000 ($12,900).

Principal Investigator: Good Practice Scheme: CLGF and SALGA (2009): $64,300.

Principal Investigator: Development of a responsible tourism sector plan for Mbombela Local Municipality (2008): $35,700.

UNFUNDED

Co-Investigator: Proposal for the Great American Exposition (2013): $42,800

INTERNAL GRANTS

FUNDED

Rosen College In-house research grant (2013-2014): $2,500.

Rosen College In-house research grant (2012-2013): $2,500.

UNFUNDED

UCF Grant application - $7,500 (2013-2014)

UCF Grant application - $7,500 (2012-2013)

BOOKS PUBLISHED

1. Scott, N., De Martino, M. & van Niekerk, M. 2017. Tourism Knowledge Transfer: Academic, Industry and Government Perspectives. Emerald.

2. van Niekerk, M. & Saayman, M. 2007. Tourism Grade 12. Learner’s guide. Tourcation

CC: Nelspruit. ISBN: 9781868224814.

3. van Niekerk, M. & Saayman, M. 2007. Toerisme Graad 12. Leerlinghandleiding.

Tourcation CC: Nelspruit. ISBN: 9781868224805.

4. van Niekerk, M. & Saayman, M. 2007. Tourism Grade 12. Teachers Manual. Tourcation CC: Nelspruit. ISBN: 9781868224869.

5. van Niekerk, M. & Saayman, M. 2007. Toerisme Graad 12. Onderwysershandleiding.







8. van Niekerk, M. & Saayman, M. 2007. Tourism Grade 10. Teachers Manual. Tourcation CC: Nelspruit. ISBN: 1868224821.


Tourcation CC: Nelspruit. ISBN: 186822483X.





12. van Niekerk, M. & Saayman, M. 2006. Tourism Grade 11. Teachers Manual. Tourcation




14. van Niekerk, M. & Saayman, M. 2005. Travel & Tourism Grade 11. Tourcation CC:

Nelspruit. ISBN: 186822404X.

15. van Niekerk, M. & Saayman, M. 2005. Reis & Toerisme Graad 11. Tourcation CC:

Nelspruit. ISBN: 1868224058.

16. van Niekerk, M. & Saayman, M. 2005. Travel & Tourism Grade 12. Tourcation CC: Nelspruit. ISBN: 1868224074.


Nelspruit. ISBN: 1868224066.

18. van Niekerk, M. & Saayman, M. 1996. Swartspeletjies van Suid-Afrika. Leisure

Consultants. Potchefstroom.

BOOKS IN PROGRESS

1. Okumus, F. & van Niekerk, M. 2017. Introduction to Hospitality and Tourism. Pearsons.

CHAPTERS PUBLISHED IN BOOKS 1. Scott, N., De Martino, M. & van Niekerk, M. 2017. Knowledge Transfer Bridging Tourism

Theory and Practice. Van Niekerk, M., De Martino, M. & Scott, N. Introduction Tourism Knowledge Transfer. Emerald Publishing. United Kingdom.

2. Scott, N., De Martino, M. & van Niekerk, M. 2017. Knowledge Transfer Bridging Tourism

Theory and Practice. De Martino, M., Van Niekerk, M & Scott, N. Bridging Theory and Practice: Lessons and Directions. Emerald Publishing. United Kingdom.

3. Newbold, C. & Jordan, J. (2016). Focus of World Festivals: Contemporary case studies

and perspectives. van Niekerk, M. Community perceptions on the impacts of art


festivals and its impact on overall quality of life: A case study of the Innibos National Arts Festival, South Africa. Goodfellow Publishers Ltd: Oxford.

4. Glaser, K. (ed.) (2015). Terrorism and the Economy. Impacts on the Capital Market and

the Global Tourism Industry. van Niekerk, M & Pizam, A. How do Terrorism and Tourism Co-exist in Turbulent Times? An Introduction to a Conflicting Relationship. Eleven International Publishing, The Hague.

ENCYCLOPEDIA ENTRIES PUBLISHED

1. van Niekerk, M & Mathis, E*. 2017. Fair and Festival Tourism. In L. Lowry (ed.). The SAGE International Encyclopedia of Travel and Tourism. SAGE.

2. Okumus, F. & van Niekerk, M. 2015. Multidisciplinarity, Tourism. In J. Jafari & H. Xiao

(eds.). Encyclopedia of Tourism, Springer, DOI: http://dx.doi.org/10.1007/978-3-319- 01669-6_453-1

3. van Niekerk, M. 2014. Landmark, Tourism. In J. Jafari & H. Xiao (eds.). Encyclopedia of Tourism, Springer, DOI: http://dx.doi.org/10.1007/978-3-319-01669-6_653-1 * Working with National Merit Student

CASE STUDY PUBLISHED IN BOOKS

1. van Niekerk, M. (2017). Stakeholder engagement during the 2010 FIFA World Cup™, South Africa, Nelspruit Host City. In the textbook of Breither. Events Case Studies. Kendall Hunt.

2. van Niekerk, M. (2016). Marketing Highlight 4.1. Cape Town Tourism (CTT) Destination

Marketing. In textbook of Kothler, Bowen, Makens and Baloglu. Marketing for Hospitality and Tourism. Pearsons.

3. van Niekerk, M. (2016). Marketing Highlight 11.1. Price strategy for Forest Lodge, Cape

Town, South Africa. In textbook of Kothler, Bowen, Makens and Baloglu. Marketing for Hospitality and Tourism. Pearsons.

4. van Niekerk, M. (2008). Tourism product readiness of Mbombela Local Municipality. In:

Pike, S. Destination Marketing. 2008. Burlington, MA: Butterworth.

RESEARCH REPORTS AND OTHER PUBLICATIONS

1. van Niekerk, M. & Saayman, M & Saayman, A. 2009. The economic impact of the Innibos Arts Festival in Nelspruit.

2. van Niekerk, M. & Saayman, M & Saayman, A. 2008. The economic impact of the Innibos

Arts Festival in Nelspruit.

3. van Niekerk, M. 2007. Halls Gateway Complex. Market and customer research on the

nature and profile of customers.

4. van Niekerk, M. 2007. How are we doing? - Student survey. Tshwane University of

Technology. Nelspruit Campus.

http://dx.doi.org/10.1007/978-3-319-01669-6_453-1

http://dx.doi.org/10.1007/978-3-319-01669-6_453-1

http://dx.doi.org/10.1007/978-3-319-01669-6_653-1


5. van Niekerk, M. & Saayman, M & Saayman, A. 2007. The economic impact of the Innibos Arts Festival in Nelspruit. ISBN: 978-1-86822-494-4

6. van Niekerk, M. 2006. How are we doing? - Student survey. Tshwane University of

Technology. Nelspruit Campus.

Mbombela Tourism Sector Plan to be incorporated into the Mbombela IDP-2006. 7. van Niekerk, M., Saayman, M & Saayman, A. 2006. The economic impact of the Innibos

Arts Festival in Nelspruit. ISBN: 1-86822-488-0

8. van Niekerk, M., Saayman, M & Saayman, A. 2005. The economic impact of the Innibos

Arts Festival in Nelspruit. ISBN: 1-86822-413-9

9. van Niekerk, M. & Hood, J.W. 2005. Visitors profile of the Forever Resort Aventura

Badplaas (June). ISBN: 0-958-4850-2-X

10. van Niekerk, M. & Hood, J.W. 2005. Visitors profile of the Forever Resort Aventura

Badplaas (December).

11. van Niekerk, M., Saayman, M & Saayman, A. 2004. The economic impact of the Innibos

Arts Festival in Nelspruit. ISBN:186822451

STUDENT TRAINING MANUALS PUBLISHED

1. van Niekerk, M. & Saayman, M. 2004. Travel & Tourism Grade 10. Tourcation CC: Nelspruit.


Nelspruit.

3. van Niekerk, M. & Saayman, M. 2003. Toerisme Onderwysershandleiding – Senior Fase Module 2. Tourcation CC: Nelspruit.

4. van Niekerk, M. & Saayman, M. 2003. Tourism Teachers Manual – Senior Phase Module

2. Tourcation CC: Nelspruit.

5. van Niekerk, M. & Saayman, M. 2003. Toerisme Onderwysershandleiding – Senior Fase

Module 3. Tourcation CC: Nelspruit.

6. van Niekerk, M. & Saayman, M. 2003. Tourism Teachers Manual – Senior Phase Module 3. Tourcation CC: Nelspruit.

7. van Niekerk, M. & Saayman, M. 2002. Toerisme Senior Fase Module 3. Tourcation CC:

Nelspruit.

8. van Niekerk, M. & Saayman, M. 2002. Tourism Senior Phase Module 3. Tourcation CC:

Nelspruit.


9. van Niekerk, M. & Saayman, M. 2002. Toerisme Onderwysershandleiding – Senior Fase Module 1. Tourcation CC: Nelspruit.

10. van Niekerk, M. & Saayman, M. 2002. Tourism Teachers Manual – Senior Phase Module



Nelspruit. 12. van Niekerk, M. & Saayman, M. 2001. Tourism Senior Phase Module 2. Tourcation CC:

Nelspruit.

13. van Niekerk, M. & Saayman, M. 2001. Toerisme Onderwysershandleiding – Junior Fase


14. van Niekerk, M. & Saayman, M. 2000. Toerisme Onderwysershandleiding – Junior Fase


15. van Niekerk, M. & Saayman, M. 2000. Tourism Teachers Manual – Junior Phase Module


16. van Niekerk, M. & Saayman, M. 2000. Toerisme Junior Fase Module 2. Tourcation CC:

Nelspruit.

17. van Niekerk, M. & Saayman, M. 2000. Tourism Teachers Manual – Junior Phase Module



Nelspruit.

19. van Niekerk, M. & Saayman, M. 2000. Tourism Senior Phase Module 1. Tourcation:

Nelspruit.


Welkom.

21. van Niekerk, M. & Saayman, M. 1999. Tourism Junior Phase Module 2. Tourcation CC: Welkom.


Welkom.

23. van Niekerk, M. & Saayman, M. 1998. Tourism Junior Phase Module 1. Tourcation CC:

Welkom.


DOUBLE BLIND PEER REVIEWED CONFERENCE PAPERS ACCEPTED AND PRESENTED 1. Mathis, E., van Niekerk, M. & Okumus, F. 2017. Scale development to measure the

co-creation experience, and resulting value in events. International Conference on Events. Orlando. USA. 12-14 December 2017.

2. Mathis, E. * & van Niekerk, M. 2017. Measuring the Co-Creation Experience of Wearable Technology at a Music Concert. TTRA. Angers, France. 26-28 April 2017.

3. van Niekerk, M., Croes, R., Okumus, F. & Murphy, K. 2016. Assessing Arts Festivals

contribution to the overall quality of life of the community: Innibos Arts Festival, South Africa. EuroCHRIE 2016 in Budapest, Hungary. 26-28 October 2016.

4. Davis, BW*., van Niekerk, M. & Okumus. 2016. Effective Management Strategies:

Millennial Leaders Managing a Multigenerational Workplace. ICHRIE 2016 in Dallas, Texas. 19-23 July 2016. (Third Prize: I-CHRIE Johnson & Wales Case Study Competition 2016).

5. Orlowski, M* & van Niekerk, M. Powdered Alcohol: Risk Perceptions and Potential Use by Outdoor Music Festival (OMF) Attendees. 2016 Global Events Congress VII in Indianapolis, Indiana USA. 5-8 July 2016.

6. De Martino, Morvillo, A., van Niekerk, M. & Okumus, F. 2015. Relationship networks:

Cross-fertilizing the knowledge on tourism destinations and seaports’ competitiveness. 3rd World Research Summit for Tourism and Hospitality and 1st USA-China Tourism Research Summit. 15-19 December 2015 in Orlando, Florida USA.

7. Wei, W., Ozturk, A.B., Hua, N. & van Niekerk, M. 2015. Impact of mobile application

integration and convention size on attendee engagement and commitment. International Conference on Events (ICE 2015), September 7-9, 2015 in Macau.

8. De Martino, M., van Niekerk, M. & Okumus, F. 2015. Knowledge transfer and innovation

among tourism destinations. The t-Forum 2015 Global Conference: Tourism Intelligence in Action, Naples, 4-7 May 2015.

9. Torres, E. & van Niekerk, M. 2014. Incivility in a civilized environment: New

perspectives from the hotel industry. EuroCHRIE, Dubai, 15-17 October 2014.

10. Rivera, M. & van Niekerk, M. 2014. The role of visit duration on the satisfaction and customer behavioral intentions of repeat festival attendees. IIBA, Istanbul, 17 – 19 July 2014.

11. Croes, R., van Niekerk, M. & Whitwam, S**. 2014. Tourism specialization and quality

of life in small island destinations. Tourism Research Symposium 2014, Malta, 16-17 July 2014.

12. van Niekerk, M. 2014. First Time Festivals: What festival organizers can learn from

festival attendees? Global Tourism & Hospitality Conference and Asia Tourism Forum, Hong Kong, 18-20 May 2104.

13. Okumus, F., van Niekerk, M. & Bilgiham, A. 2014. Tourism and Hospitality scholars’

understanding of interdisciplinary research. Korea. May 2014.


14. van Niekerk, M. & Ozturk, A. 2014. Developing a strategic framework for terrorism prevention and mitigation in sport events and festivals in the USA. 4th Advances in Hospitality and Tourism Marketing and Management Mauritius, 25–27 June 2014.

15. Ozturk, A. & van Niekerk, M. 2014. Consumer Acceptance of Near Field Communication

(NFC) Technology in the Hospitality Industry, GIBA Clear Water, Florida Conference. May 2014.

16. van Niekerk, M. 2013. Knock Knock. Who’s there? Festival stakeholders. Conference

of Tourism & Hospitality: The Highway to Sustainable Regional Development. Yerevan, Armenia, 28 – 30 June 2013.

17. van Niekerk, M. 2013. The applicability and usefulness of the stakeholder strategy

matrix in festival management. Making Waves ICE 2013 and 10th AEME Educators Forum, Bournemouth, UK, 3-5 July 2013.

18. van Niekerk, M. 2013. Relevancy of community participation typologies in festival

management. The 2013 Annual International CHRIE Summer Conference & Marketplace. St Louis, Missouri, USA, 24 – 27 July 2013.

19. van Niekerk, M & Torres, E. 2013. Creating Tourism Awareness through introducing

tourism as a high school subject. Empirical findings from South Africa. Celebrating and enhancing the tourism knowledge-based platform: A tribute to Jafar Jafari. Palma de Mallorca, Spain, 23-25 October 2013.

20. Okumus, F, van Niekerk, M & Bilgihan, A. 2013. Multidisciplinary research in hospitality

and tourism: Do we really know what it means? Celebrating and enhancing the tourism knowledge-based platform: A tribute to Jafar Jafari. Palma de Mallorca, Spain, 23-25 October 2013.

21. van Niekerk, M. and Okumus, F. 2011. Developing the TIME Model: A Case Study of

the 2010 FIFA World Cup Nelspruit Host City, Advances in Hospitality and Tourism Marketing and Management Conference, 19-24 June 2011, Istanbul, Turkey.

22. van Niekerk, M and Coetzee, W. 2008. Utilizing the VICE-model for the sustainable development of the Innibos Arts Festival. International conference 2008: Cultural and event tourism: Issues and debates. Alanya, Turkey.

23. van Niekerk, M & Grobbelaar, L. 2007. Tourist Expenditure as a Base for Market Segmentation: a case study of the Kruger National Park. Paper published in the proceedings of the 2007 International Conference of Destination Branding and Marketing for Regional Tourism Development held on the 17-19 December 2007 in Macau, China.

24. van Niekerk, M & Geldenhuys, S. 2005. Developing a tourism sector plan for the

Mbombela Local Municipality. International Conference of Destination Branding and Marketing for Regional Tourism Development held on 8 – 10 December 2005 in Macau, China. CD.

* Working with Graduate Student, ** Working with National Merit Student


ACADEMIC AND INDUSTRY AWARDS AND RECOGNITION

ACADEMIC AND INDUSTRY AWARDS 1. Have received the Outstanding Editorial Support Award 2017 for International Journal

of Contemporary Hospitality Management (IJCHM) from Emerald.

2. Davis, BW., van Niekerk, M. & Okumus. 2016. Effective Management Strategies:

Millennial Leaders Managing a Multigenerational Workplace. ICHRIE 2016. 19-23 July 2016 in Dallas, Texas (Third Prize: I-CHRIE Johnson & Wales Case Study Competition 2016).

3. Received the 2015 University Excellence in Undergraduate Teaching Award-Rosen

College: 2015

4. I have received the Outstanding Reviewer of the year award for IJCHM in the Emerald

Literati Network 2015 Awards for Excellence.

5. Premier Protea Hotel Nelspruit/LCBT Tourism Personality Award: 2010, Nelspruit,

South Africa.

INTERNATIONAL SCHOLARSHIP

Sustainable Tourism Destination Management Course in Bruges, Belgium. 2007. Sponsored by the Flemish Government (6 weeks). 16 participants chosen from SADC countries. Certificate for international scholarship course on Sustainable Tourism Destination Management.

ACADEMIC AND INDUSTRY RECOGNITION

1. Invited Keynote Speaker: HOTEL Conference

2. Invited Keynote Speaker: 8th Global Events Congress. Warsaw, Poland. 11-13 July 2018.

3. Invited Guest Speaker: Travel and Tourism Research Association – Europe Chapter, Angers, France. 25-28 April 2017.

4. President: Best hospitality related paper award committee, Consumer Behavior in

Tourism Symposium (CBTS 2016), Brunico, Italy. 14-17 December 2016.

4. Visiting Professor: Mpumalanga 5-15 September 2016. University of Mpumalanga.

Nelspruit, South Africa.

5. Visiting Senior Researcher: IRiSS (National Research Institute of Italy) since 2015-2020.

6. Invited Keynote Speaker: The Impact of Mega Events on Tourism: International Forum

of the Iguacu Falls 15-17 June 2016.

7. Workshop: How to publish in top tier journals, Univali Brazil, 19 June 2016.

8. Workshop: Online teaching at Hong Kong Polytechnic University. 21 May 2015.


9. Delivered a seminar: How to publish in top-tier journals, IRISS, Italy, March 10, 2015

10. Master of Ceremony: The t-Forum 2015 Global Conference Tourism Intelligence in

Action, Naples, Italy. May 4-7, 2015.

11. Invited Speaker: Tokyo Metropolitan University, 23 May 2014. The 2010 FIFA World Cup

in South Africa.

12. Invited Speaker: IFT, Macau, 21 May 2014. Engaging stakeholders during a mega-event:

Lessons from the 2010 FIFA World Cup South Africa, Nelspruit Host City.

13. Invited Keynote Speaker: Local Government Conference: Strengthening Local Economic

Development in the Second Decade of Democracy in South Africa, Durban: April 24-26, 2012.

14. Invited Keynote Speaker: Mbombela Local Economic Summit, Skukuza, South Africa:

January 26-27, 2012.

15. Moderator: Local Economic Development and Tourism Indaba of the Ehlanzeni District

Municipality. The role that can be played by academic institutions for the benefits of tourism and economic development: 2006.

16. Moderator: Local Economic Development and Tourism Summit of the Nkomazi Local

Municipality. Tourism Destination Planning at a local level. Lake Matsamo-Mbuzini Tourism Initiative: 2006.

17. Moderator: Tourism Conference for Grade 10-11 learners within Ehlanzeni District

Municipality: 2006.

PROFESSIONAL DEVELOPMENT SINCE JOINING THE ROSEN COLLEGE 1. Writing across the Curriculum (WAC) (2016) – University of Central Florida

2. Scholarship of Teaching and Learning (2016) – University of Central Florida

3. International Council of Hotel Restaurant, and Institutional Education (ICHRIE) –

Leadership Consortium (2016), Teaching Consortium (2015)

4. Statistics One (2014) – Princeton University

5. Completed my MBA (2013) - Management College of South Africa

6. Online Teaching Training (IDL6543) (2013)- University of Central Florida

7. FERPA and IRB Training (2012 & 2016) – University of Central Florida Prezi, iClicker, Pcard

Training (2013) – University of Central Florida


TEACHING HIGHLIGHTS

TEACHING EXPERIENCE

UNIVERSITY OF CENTRAL FLORIDA, ROSEN COLLEGE OF HOSPITALITY MANAGEMENT (August 2012 – Current)

Assistant Professor: Tourism, Events and Attractions Department Courses Taught Under Graduate Level:

HFT 3512: Event Promotion (Face-to-Face) (Spring & Summer 2014)

HFT 2750: Introduction to the Event Industry (Face-to-Face and Fully Online) (Fall 2012, Spring 2013 & Summer 2013, Spring, Summer & Fall 2014, Spring 2015, Spring 2016)

HFT 4757: Event Management Disney Students (Spring 2013)

HFT 4757: Event Management (Face-to-Face, Mixed Mode, Fully Online) (Spring 2015, Fall 2015, Spring 2016, Fall 2016, Spring 2017)

Graduate Level:

HMG 6756: Mega Events (Summer 2015, Summer 2016, Summer 2017)

TSHWANE UNIVERSITY OF TECHNOLOGY

June 2003 – June 2012)

Sectional Head of Tourism Department (June 2003 – November 2008) Part Time: Lecturer (November 2008 – June 2012) Acting Campus Director in the absence of the Campus Director, 2007 Courses Taught

Responsible Tourism Training for destination planners and managers of the Mpumalanga Government.

Responsible Tourism Training for destination planners and managers of the Ehlanzeni District Municipality.

Tourism Development I (Introduction to Development)

Tourism Development II (Focus on Local Government)

Tourism Development III (Entrepreneurship, Project and Events Management)

Tourism Development IV (National and International Development)

Tourism Management (Strategic Management)

Research Methodology

Research Projects (B-Tech)

VAAL TRIANGLE TECHNIKON (KLERKSDORP CAMPUS)

Head of Tourism Department/Lecturer Courses Taught

Tourism Development (I, II, III)

Tourism Marketing (I, II)

Tourism Practice (I, II, III) Tourism (I, II, III)

(January 1998 - July 2001)


DAMELIN COLLEGE

Lecturer Courses Taught

Tourism of Africa and the World

Community Tourism Office Administration

LOFDAL SCHOOL (PRIVATE SCHOOL)

Teacher Previous Duties

(January 1998 – December 1999)

(January 1995 - March 1998)

Developing and Promotion: Academic Development of Grade 6 and Grade 7 pupils in all subjects.

TOURCATION CC

Member Previous Duties

(January 1996 – 2012)

Tourism Curriculum for High Schools in South Africa and Namibia – Grade 8 – Grade 12

TEACHING AREAS AND INTERESTS

1. Mega-Events 2. Event Marketing 3. Events Tourism including festivals, events, conferencing and conventions 4. Sustainable Tourism Development at Local Government Level 5. Destination Management & Marketing 6. Responsible Tourism Marketing and Development 7. Research Methodology 8. Tourism Management and Practice 9. Project Management 10. Entrepreneurship in the Tourism and Hospitality Industry

SUPERVISION OF GRADUATE STUDENTS

CO-CHAIRING PHD STUDENTS 1. Mrs. E Mathis, she passed her candidacy exam in the fall of 2016 semester and is

currently working on her dissertation. She is expected to graduate in fall of 2017. Rosen College of Hospitality Management (2016 - 2017).

CO-CHAIRING MASTER STUDENTS

1. Mrs. L Welthagen, Tshwane University of Technology, Attendees perceived value of the products and services at the Innibos Arts Festival (2012).

2. Mrs. L Grobbelaar, North West University, Expenditure based market segmentation: a case study of the Kruger National Park (2008).

3. Mr. W Hood, North West University, Destination branding image: a case study of the Kruger National Park (2008).


SUPERVISOR OF INDEPENDENT STUDIES 1. Mrs. E Mathis, Rosen College of Hospitality Management. Measuring the Co-Creation

Experience of Wearable Technology in the MICE Industry (Summer 2016). 2. Mrs. E Mathis, Rosen College of Hospitality Management. Developing a typology for New

Year’s Celebrations: Moving from an event to tourist attraction (Summer 2016).

SERVICE HIGHLIGHTS

SERVICE TO COMMITTEES

UNIVERSITY OF CENTRAL FLORIDA

University Level Committee 1. Faculty Senator (2013 – Current) 2. Parking Advisory Committee (2013)

(August 2012 – Current)

3. Undergraduate Program and Procedures Committee (UPCC) (2013-2017) 4. Graduate Policy Committee (GPC) (2017-2020)

College Level Committee 1. Undergraduate Program and Procedures Committee (UPCC) (2013 – Current) 2. Research Awards Committee (2012-Current) 3. Award Committee (2012 – 2013) 4. Ad Hoc: Deans Five Year Evaluation Committee (2013) 5. Ad Hoc: Event Instructors Search Committee (2012-2013) 6. Ad Hoc: Search Committee for Instructor, Assistant and Associate Professor (2013-2014) 7. Ad Hoc: TIP Award Committee (2015) 8. Ad Hoc: Search Committee for TEA Department Chair Position (2015) 9. Ad Hoc: Search Committee for PR Position (2016) 10. Ad Hoc: Search Committee for Event Instructor/Lecturer Position (2016) 11. Ad Hoc: Award Committee for internal grants/UCF grants (2014-2016) 12. Ad Hoc: Award Committee for Rosen undergraduate teaching award (2016) 13. Ad Hoc: Search Committee for Program Coordinator Events and Entertainment - Chair

of the committee (2017)

MBOMBELA LOCAL MUNICIPALITY

Local Government Committee 1. Senior Management Committee Member (2008 – 2012) 2. Mayoral Committee Member (2008 – 2012) 3. Council Meeting Member (2008 – 2012)

(December 2008 – May 2012)

4. Member of the Section 79 Oversight Committee (2008 – 2012) 5. Member of the Port Folio Committee (2008 – 2012) 6. Chairperson of the Occupational Health and Safety Committee (2008 – 2012) 7. Chairperson of the LED, Tourism and Trade Section Committee (2008 – 2012)

Provincial Government Committee 1. Member of the Mpumalanga Tourism Parks Agency Skills Training Committee (2008–

2012)


2. Internal Moderator Grade 12 Travel and Tourism Paper for the Province of Mpumalanga (2005–2007)

3. Head Adjudicator for the Premier Service Excellence Awards in Mpumalanga. (2009– 2011)


University Level Committee

(June 2003 – 2008)

1. Executive Committee of the TUT Nelspruit Campus. (June 2003 – 2008) 2. Finance Committee (June 2003 – 2008) 3. Health and Safety Committee (June 2003 – 2008) 4. Academic Committee (June 2003 – 2008) 5. Faculty Board Committee (June 2003 – 2008) 6. Faculty Research and Innovative Committee (June 2003 – 2008)

College Level Committee 1. Chairperson of the Sectional Forum Committee and Departmental Research Innovation

Committee (June 2003 – 2008)

Industry Level Committee 1. Chairperson of the Barberton Tourism Organization – Restructuring committee. (2004) 2. Member of the Wild Frontier Regional Tourism Organization (2005 – 2008) 3. Director of the Barberton Community Tourism Organization (2005 – 2008) 4. Member of the Wild Frontier Regional Tourism Organization (2005 – 2008) 5. Member of the Mpumalanga Provincial Committee for Tourism at Secondary School

Level (2005 – 2008) 6. Member of the Mpumalanga Provincial Committee for Tourism at Secondary School

Level (2006 – 2008)

LOFDAL SCHOOL (PRIVATE SCHOOL)

1. Klerksdorp Netball Committee – Additional member 2. Stilfontein Athletic Committee – Treasurer for Kosh 3. Tourism Committee Member

January 1995 - March 1998

SERVICE TO ACADEMIC JOURNALS

ASSISTANT, ASSOCIATE, GUEST AND MANAGING EDITOR FOR INTERNATIONAL JOURNALS

1. Assistant Editor: International Journal of Contemporary Hospitality Management: 2012- 2014.

2. Associate Editor (IJCHM): International Journal of Contemporary Hospitality Management: 2015

3. Managing Editor: International Journal of Contemporary Hospitality Management (IJCHM): 2016

4. Guest Editor for a special issue in the International Journal of Contemporary Hospitality Management (IJCHM) – Contemporary issues in Events, Festivals and Destination Management (2017). Vol. 29 Iss: 3.


EDITORIAL BOARD MEMBERSHIPS FOR INTERNATIONAL JOURNALS 1. Cadernos de Economia – since 2013 2. International Journal of Applied Science and Technology in Tourism, Hospitality and Food

& Beverage – since 2015 3. International Journal of Contemporary Hospitality Management –(2010-2012) 4. International Journal of Events and Festival Management – since 2016 5. International Journal of Events Management – since 2012 6. The Journal Revista Turismo Visão e Ação- since 2016

REVIEWER FOR THE FOLLOWING INTERNATIONAL JOURNALS

1. Anatolia: An International Journal of Tourism and Hospitality Research, 20 – since 2013 2. Annals of Tourism Research- since 2009 3. Journal of Destination Marketing & Management – since 2013 4. Journal of Hospitality & Tourism Research – since 2014 5. Journal of Tourism Insight- since 2015 6. Journal of Vacation Marketing – since 2013 7. Journal of Travel and Tourism Marketing - 2016 8. Koedoe (Accredited Journal of SANParks) - since 2008 9. South African Journal for Research in Sport Physical Education and Recreation-since

2015 10. Tourism Management – since 2016

REVIEWER FOR THE FOLLOWING GRANT

1. Refereed Grant Application for the National Research Foundation (NRF) in South Africa - since 2007.

REVIEW OF CHAPTER IN BOOKS

Chapter 1-15. US Edition of Exploring the Hospitality Industry, 3/e by John Walker as a Global Edition (GE). 2015-2016.

Chapter 42: Network Strategies of Hospitality Companies in Emerging and Transition Economies: Evidence from Russia: Book: Service Science Research, A book edited by Dr. N. Delener, State University of New York – OW, U.S.A.

SERVICE TO CONFERENCES

CONFERENCE ORGANIZING COMMITTEE CHAIR/CO-CHAIR 1. International Conference on Events (ICE 2017). Orlando: USA. 12-14 December 2017.

2. 4th World Research Summit for Tourism and Hospitality and 2nd USA-China Tourism Research Summit: Innovation, Partnerships and Sharing. Orlando: USA. December 8-11, 2017

3. 3rd World Research Summit for Tourism and Hospitality and 1st USA-China Tourism Research Summit: Transforming Partnerships. Orlando: USA. December 15-19, 2015.

4. The t-Forum 2015 Global Conference Tourism Intelligence in Action, Naples, Italy. May 4-7, 2015.

5. International Conference on Global Sustainable Tourism (2010): 150 people attended from 29 different countries.

6. 2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge, Orlando, USA: December 15-17, 2013.


7. Mbombela Coordinator and part of the Local Organizing Committee for the SA Cross

Country Championship (2011): 1700 people attended.

8. Economic Summit: Mbombela Local Municipality (2011): 500 people attended 9. Innibos Arts festival (2004 - 2009) Research during the event and in a small part of the

organization of the event: 60 000 people attends the festival on a yearly basis.

CONFERENCE PROGRAM CHAIR PERSON AND CONFERENCE ORGANIZER

1. International Conference on Global Sustainable Tourism, Mpumalanga, Nelspruit, South Africa: November 11-15, 2010.

CONFERENCE PROGRAM CHAIR PERSON: GBATA

1. Twelfth Annual International Conference Kruger National Park Vicinity, South Africa: July 5-9, 2010.

CONFERENCE SCIENTIFIC COMMITTEES (SC) AND REVIEWER (RW)

1. 2018 CHME Annual Conference: 2. t-Forum Conference: 11-14 March 2018. (SC).

3. 8th Global Events Congress: 11-13 July 2018. (SC). 4. Global Conference on Hospitality, Tourism, Event and Leisure Management (HOTEL):

March 14-17, 2018.

5. The 3rd Global Tourism and Hospitality Conference: June 5-7, 2017 (RW). 6. Global Conference on Services Management (GLOSERV): October 3-7, 2017 (SC). 7. The 21st Annual Graduate Education & Graduate Student Research Conference in

Hospitality and Tourism: January 7-9, 2016 (SC).

8. The 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism: January 8-10, 2015 (SC).

9. The t-Forum 2015 Global Conference Tourism Intelligence in Action: May 4-7, 2015 (SC). 10. International Conference on Events (ICE 2015), September 7-9, 2015 (SC).

11. The 19th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism: January 3-5, 2014 (SC).

12. International Conference on Events (ICE 2013), July 3-5, 2013 (SC). 13. International Conference on Global Sustainable Tourism, Mpumalanga, Nelspruit, South

Africa: November 11-15, 2010 (SC). 14. AHSA International Conference on hospitality and tourism research Cape Town, South

Africa: November 11-15, 2007 (SC).

CONFERENCE TRACK CHAIRS

1. The 23rd Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism: January 3-5, 2018 (Consumer Behavior: Tourism)

2. The 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism: January 4-7, 2017 (Consumer Behavior)

3. The 21st Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism: January 7-9, 2016 (Consumer Behavior)

4. The 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism: January 8-10, 2015 (Consumer Behavior)


EXTERNAL EXAMINER GRADUATE STUDENTS PHD THESIS

2016 P Karmenivannan Pondicherry University, India Weekend Tourism: A case study of Puducherry

2014

V Labuschagne North West University, South Africa A spending behavior model for selected South African Arts festivals

2010

PA Viviers North West University, South Africa

2008

A Visser North West University South Africa A competitive model for tourism products

MASTER DISSERTATION

2011 M Ivanovic

North West University, South Africa

Exploring the authenticity of the tourist experience in culture heritage

tourism in South Africa 2010 D Venter

Vaal University of Technology, South Africa

Market segmentation of visitors to two distinct regional tourism events in

South Africa 2009 CL van Vuuren


Travel behavior of visitors to ATKV-Natalia Resort 2008 LH van der Merwe


The socio-economic impact of the Klein Karoo National Arts Festival 2006 P Viviers


2006 The economic contribution of tourism to selected provinces of South Africa.

L de Witt


Key success factors for managing special events: the case of wedding

tourism. 2006 SE Kruger


Key success factors in managing a conference center in South Africa 2005 FC Kotze


2005 The role of print media in travel decision making C van Schalkwyk


The economic impact of the Klein Karoo National Arts Festival


2004 C Du Plessis North West University, South Africa

The economic impact of the 2003 cricket world cup on Potchefstroom

LEADERSHIP HIGHLIGHTS



Senior Manager: Local Economic Development (LED), Tourism and Trade


Sectional Head Tourism Department (June 2003 – November 2008)

(June 2003 – June 2012)

Acting Campus Director in the absence of the Campus Director, 2007

VAAL TRIANGLE TECHNIKON (KLERKSDORP CAMPUS)

Head of Tourism Department Lecturer

EMPLOYMENT HIGHLIGHTS

(January 1998 - July 2001)

INDUSTRY EXPERIENCE



Senior Manager: Local Economic Development (LED), Tourism and Trade

Previous Duties 1. Oversee and implement the Integrated Development Plan (IDP) of the department. 2. Evaluate and monitor implementation of the IDP through the SDBIP. 3. Responsible for all financial transactions including revenue, tenders and expenditures in

the department. 4. Responsible for three different units within the department. 5. Report to political and administrative leadership through reports.

Local Economic Development (LED) 1. Manage, develop and oversee Local Economic Development through Enterprise

Development, Industrial Development, Trade and Investment Promotion and Neighborhood Development initiatives

2. Analyze/contribute/decide the LED policy 3. Develop long-term LED strategies 4. Collect economic information and organize focused research 5. Direct implementation of priority economic development projects facilitate strategic

partnerships 6. Facilitate LED delivery within the entire municipal boundaries 7. Developed an investment incentive policy for MLM 8. Developed a comprehensive database of businesses in the area


9. Developed industrial forums for MLM area 10. Foster internal and external stakeholder relationships on a local, provincial and national

level 11. Manage the day to day operations of the LED unit 12. Measure impact analysis of LED activities 13. Conduct business satisfaction survey 14. Improving economic development capacity in local government by sharing information

and knowledge. 15. Assessing the economic feasibility or cost and benefit of undertaking particular projects.

Tourism 1. Manage, develop and oversee tourism through branding of Mbombela, marketing and

initiatives to promote the area as a tourism end destination 2. Organize, manage and execute all festivals and events within the municipality. 3. Contribute/decide about the Tourism policy 4. Develop long-term Tourism strategies 5. Organize focused research 6. Developed comprehensive database 7. Facilitate strategic partnerships and tourism delivery within the entire municipal

boundaries 8. Manage the day to day operations of the Tourism unit 9. Measure impact analysis of Tourism activities

Trade 1. Manage, develop and oversee the trade function 2. Contribute/decide about the Informal Trade policy 3. Develop long-term Informal Trade strategies 4. Organize focused research 5. Facilitate strategic partnerships 6. Facilitate Service delivery with regard to informal trading within the entire municipal

boundaries 7. Manage the day to day operations of the Informal Trading Unit 8. Measure impact analysis of Informal traders and their activities.

2010 FIFA World Cup


Cluster leader for Marketing, Communication, Events, Tourism and Accommodation in the Host City during the tournament.

Responsible for the Marketing and Branding plan of the whole municipality before, during and after the Tournament.

Marketing and project management before, during and after the event.

Responsible for the planning, management and execution of all festivals and events before, during and after the time.

Responsible for the Street markets, Host City Display are, marketing and fan park and marketing in general throughout the Municipality.


Event Management and Coordination (December 2008 – May 2012)

1. Organize, Manage and Execute the Chile Street festival (2010): 10 000 people attended

2. Organize, Manage and Execute the Australia Street festival (2010): 8 000 people attended

3. Organize, Manage and Execute the Honduras Street festival (2010): 5 000 people attended

4. Organize, Manage and Execute the 99 Day Countdown – FIFA World Cup (2010): 4 000 people attended

5. Organize, Manage and Execute for the 25 Day Countdown – FIFA World Cup (2010): 4 000 people attended

6. 2010 FIFA World Cup Fan Park (2010) – Host City Display area: 10 000 people per night for a month

7. International Conference on Global Sustainable Tourism (2010): 150 people attended

from 29 different countries 8. Innibos Arts festival (2004 - 2009) Research during the event and in a small part of the

organization of the event: 60 000 people attends the festival on a yearly basis 9. Mbombela Coordinator and part of the Local Organizing Committee for the SA Cross

Country Championship (2011): 1700 people attended

10. Economic Summit: Mbombela Local Municipality (2011): 500 people attended 11. The organization of conferences, workshop and meetings with the business sector and

tourism industry is part of my daily work.

TOURCATION CC

Owner & Developer

Previous Duties 1 . Develop Tourism Textbooks for Secondary Level

AFM – CHURCH KLERKSDORP CENTRAL

Youth Worker Secretary Youth Committee

Previous Duties 1. Responsible for organizing events

VAAL REEFS GOLD MINE HOLIDAY WORK

Sport and Event Organizer

(January 1996 – Current)

(1994)

(1993)

mathilda van niekerk ph.d. (tourism …...2018/01/01 · 2. van niekerk, m. community participation...

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