matilda wiechel activism and communications … · the body shop sweden and denmark . the body shop...
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MATILDA WIECHEL
ACTIVISM AND COMMUNICATIONS MANAGER
THE BODY SHOP SWEDEN AND DENMARK
The Body Shop pioneered
fair trade in the cosmetics industry.
Launching in 1987 as TRADE NOT AID, at Teddy
Exports in India.
Anita Roddick believed in using business as a force
for good. “Community Trade is our
DNA”
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Female empowerment – many of our producers are
women living in rural areas 63% Women 37% Men
Promote organic and sustainable production methods
Preserves traditional skills and techniques Environmental protection in areas at risk of
deforestation Support small-scale farmers to diversify their income
in the cosmetics industry Investment in community projects: schools, healthcare,
childcare, clean water Social inclusion of people at risk of marginalization
WHAT IS COMMUNITY FAIR TRADE?
EVENT INSIGHTS
24 ingredients
+ 26 gift/accessory/packaging items
32 suppliers
in 23 countries
16,000 producers, farmers & artisans
5 STUCK IN A CYCLE OF POVERTY
HUMAN SIDE OF PLASTIC CRISIS
IN INDIA, 40% OF WASTE IS UNCOLLECTED 1.5 MILLION WASTE PICKERS VOLATILE PRICING INCONSISTENT DEMAND CORRUPT SUPPLY CHAIN POOR WORKING CONDITIONS
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INTRODUCING
COMMUNITY TRADE RECYCLED PLASTIC
TAKE 30+ YEARS OF SPECIALIST & PIONEERING KNOW-HOW
APPLY IT IN A MODERN & FRESH APPROACH
TO TACKLE TODAY’S BIG ISSUES
SUPPORT INNOVATIVE START-UPS
POSITIVE SOCIAL & ENVIRONMENTAL IMPACT THROUGH TRADE
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OUR PARTNERS
PLASTICS FOR CHANGE
+
HASIRU DALA
+
HASIRU DALA INNOVATIONS
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REVOLUTIONISE PACKAGING)
PRODUCT:
PLANET:
INCREASE RECYCLING
PEOPLE:
SUPPORT THE MARGINALISED
PIONEERING A NEW WAY TO DO BUSINESS
FAIR, CONSISTENT PAYMENTS. BETTER ACCESS TO HEALTHCARE.
REDUCED EXPOSURE TO EXPLOITATION.
BUILD SCALEABLE PLATFORM
THAT OTHER INDUSTRIES CAN FOLLOW.
HELP PREVENT PLASTICS IN STREETS, RIVERS & OCEANS.
REDUCE FOSSIL FUEL, CO2, ENERGY &
WATER CONSUMPTION.
WHY DOES THE BODY SHOP EXIST?
CONFIDENTIAL — ©2018 The Body Shop International Limited
OUR PURPOSE: WE EXIST TO FIGHT FOR A FAIRER AND
MORE BEAUTIFUL WORLD
Last 20 Years
Good Products
“ – BBMG
21st Century
Good Companies
90% of Americans say that companies must not only say a product or service is beneficial, but they need to prove it.”
– Cone Communications
73% of consumers care about the company, not just the product when making a purchasing decision.” “
PEOPLE ARE DEMANDING MORE
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64 COUNTRIES
3000 CERTIFIED B CORPORATIONS
150 INDUSTRIES
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THANK YOU