matir katha - centre for innovations in public systems katha: vision & mission department of...
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Department of AgricultureGovernment of West Bengal
মাটির কথা An ICT based Agriculture Extension Application using
Cloud Platform and Tablet PC
For Last Mile Connectivity
Matir Katha
Presented by: JITENDRA ROY, Joint Secretary to Govt. of West Bengal
• Mobile Telecommunication
• Software Technology and
• Agriculture Science
With the help of Mobile Apps &
Web portal, advanced farming
knowledge and problem solving
services being offered to farmers
An application of Mobile-Governance up-to Grass-root level
Combining
Matir Katha: Vision & Mission
Department of AgricultureGovernment of West Bengal
মাটির কথা
Generation I - Pilot Generation II
Produce More
• Scientific Cultivation Practices • Pest & Disease control • Weather information • Recommended inputs
Seed, Pesticide, Fertilizer, Tractors, Tillers, Irrigation, Govt. Schemes
Process More
• Post harvest Mechanization• Value additions• Milling & Food processing• Packaging & Quality
Assistance schemes of NABARD/ RRBModel DPR & KCC Linkage
More production > More Processing > Market linkage > More income for Farmers
Market linkage
• Mandi Price• Wholesale market price• Commodity market price• Retail procurement link• APEDA - Export links
Direct buyer seller Link
Generations Status Goal
Phase I
Pilot
Running in 6
Districts, 63 Blocks
9 Months
1. Taking Knowledge to last mile employees (KPS) and
2. Solving Farming problems at farm gate
Oct 2013 - June 2014
Phase II
Full Scale
All Districts, all
Blocks
1. Ensuring knowledge being transferred to Farmers
2. Ensuring farmers problems getting solved in shortest time
3. Ensuring end-to-end solution to Agri value chain
Department of AgricultureGovernment of West Bengal
মাটির কথাMatir Katha: Goal
More production > More Processing > Market linkage > More income for Farmers
Ground staff at GP
KPS - Krishi Prajukti Sahayak
• HQ: Secretary, Dy. Secretary, Advisor
• District/ Zone: DDA, ADA PP and others
• Block: ADAs
Portal Accesswww.matirkatha.gov.in
Tablet PC Access
Matir Katha: Operating interfaces
12 Working Modules
Department of AgricultureGovernment of West Bengal
মাটির কথা
Agri Question & Answer:
Farmers questions are getting capturedwith images + Text description in locallanguage, sent to Agri experts fromfield.
Answer given at portal reaches to theTablet via 3G SIM in minimum possibletime. SMS alert goes to all stakeholders.
Right solution at right time, minimizescrop loss and ensures better return toFarmers.
Matir Katha: Module 1
Question Answer status: 28 Nov, 2014
Weekly interactions Total count of Q&A
Department of AgricultureGovernment of West Bengal
মাটির কথা
Total questions: 12,135Total Answers: 10,906
Answer rate: 90%
Total number of Interaction: 30,000+
Scientific Farming -
Package of practice for 45 major crops isnow at hand of Extension workers.Knowledge transfer/ Farmers training canbe done anywhere anytime with HDMI/Miracast
Matir Katha: Module 2
Krishi Pathsala -
Agri mechanization, success stories,training content, innovative practices inVideo are stored here. Newly inventedfarm technology can be transferred tofarmers quickly
Paperless Departmental Notification:
Entire communication from HQ to GPcan now be Paperless. Senders neednot even remember email ID. Securedthrough state data centre.
Project/ Scheme MIS:
Block level reporting through Portal togenerate MIS for different schemes onreal time basis
Matir Katha: Module 4 & 5
Mandi Price:
Department will get RegulatedMandi price of 45 commodities,every evening from GP level Pricegrid
Weather Information:
Automated Weather stations Datais getting integrated with TabletPC interface
Matir Katha: Module 6 & 7
Analytics:
Different types of data captured atgrassroots is analysed and intelligentreports generated. It becomes a part ofHQ decision support system
Live Location:
Movement of Extension workers andfield images (Lat-Long) are Monitored
Matir Katha: Module 8
Fertilizer Calculator:
Calculate the exact amount offertilizer required for a crop in a givencultivation season. This will giveoptimal recommendation and saveboth cost and environment
Modern Agri Dictionary:
Field staff and farmers get to learnterminologies of modern agriculturethrough this searchable Dictionary inlocal language
Matir Katha: Module 9 & 10
Benefits realized by stake-holders from Pilot Phase
Farmers KPSs
44% have received Answers to their queries
on the same day
80% reported this to be very useful
‘Quality of answers’ is what benefited the
Farmers, apart from speedy response
>80% KPS captured photos
>90% KPS received solutions within a week
>70% KPS report the Helplines very helpful
They are able to enhance knowledge
through the modules
14
End-User Feed Back
0
2
4
6
Excellent Very Good Good Very Helpfulas Ready
Reference
New Updates from MK Informative Modules
0
1
2
3
4
5
Same Day Next Day Next 2 Days >5 days
Turn Around Time: Revert to Query Raised
0
2
4
6
8
Excellent Very Good Good
Helpline Support
0
2
4
6
Excellent Very Good Good
If Voice based Solution Provided
0 2 4 6 8
Excellent
Fair
How Benfecial is MK?
Farmers’ Feedback
0 2 4 6 8 10
Excellent
Fair
How Benfecial is MK?
0
2
4
6
>10 8 to 10 6 to 8 4 to 5 1 to 3
KPS field visit in last 2 months with Tablet PC
0
5
10
15
Always Sometime Never
Photograph captured on fied
0
2
4
6
8
Same Day Next Day Next 2 Days >5 days
Turn Around Time: Revert to Query Raised
0
2
4
6
8
10
Excellent Good Expected more
How Benfecial is Feedback?
Previously ADAs had to give solutions based on
farmers verbal query over phone/ Feedback
from KPS. Wrong problem description from
distance led to various miscommunication.
Today ADAs can give exact & correct solutions
based on actual image & description of the
problem.
Precise and correct solution
Department of AgricultureGovernment of West Bengal
মাটির কথা
Specific Feedback by ADAs
Instances of change of Pest Character/
Pest Resistance habit at any corner of the
state are being shared instantly
ADAs can prepare before-hand with
preventive measures for possible pest
infestation
State-wide Knowledge sharing
Department of AgricultureGovernment of West Bengal
মাটির কথা
Specific Feedback by ADAs
Department of AgricultureGovernment of West Bengal
মাটির কথা
Technology Highlights
100% Open Source Technology - Low cost of ownership
Mobile side: Android OS, SMS, IVR, USSD, TTSServer side: Red Hat Linux (Natural virus protection & superior access control) LAMP stacks: Linux, Apache, MySQL, PHP Architecture
Zero Digital divide: 100% Local Language adaptation Real time Crowdsourcing: Real time Social consumption
Learning from Pilot Phase
20
Stable Internet connectivity is required at the ADA offices
Voice/ Touch Screen solutions are required for farmers who are not literate
Organic Farming related content should be available in the Tablet PC
Farmers using ordinary mobile handsets should be able to access the
knowledge archive created at Matir Katha Platform
মাটির কথা
TTS
IVR
Cloud
USSD
Web Conf.
Video Conf.
GIS Map
Touch Screen
Department of AgricultureGovernment of West Bengal
মাটির কথা
Various Technologies to be used in Phase II
District Level Training: 550 ADAs, 1600 KPS, All Districts, All Blocks
• Farmers can raise all kinds of query from his field. All problems are not necessarilyidentified at source and solutions are not necessarily pre-recorded at server.
• This solution can reach to any type of mobile (Any make, Any OS, Any standard ofphone, with or without Data connectivity)
KPS submits farmers query
through tab
Answers given by designated
official
Farmer receives SMS and call Toll
free number
TTS software reads the
answer for farmer
Farmer listen as many times as
required
Farmer SMS/ forward solution
to others
Text-To-Speech (TTS) Solution: Process Flow
Department of AgricultureGovernment of West Bengal
মাটির কথা
Touch Screen Kiosk: Sample Kiosk
3G Touch screen kiosks will be placed ataccessible points (ADA Office/ Panchayat office)with image based solution App.
Department of AgricultureGovernment of West Bengal
মাটির কথা
Video & Web Conferencing:
This would be developed for a seamlessintegration and Distance meetings betweenDOA HQ to Districts and Districts to Blocks.
Department of AgricultureGovernment of West Bengal
মাটির কথা
Replication of Matir
Katha in other states
A. Since the Application is Ready and Tested, it can be quicklyreplicated in other states
B. As basic Application Architecture is ready, Replication inother states would need Customization in Local languageand Data population
C. Tablet PCs are being provided under NeGP-A for all states,hence upfront investment in hardware would be less
D. Matir Katha Application is built entirely on Open SourceSoftware, so cost of implementation is moderate
Department of AgricultureGovernment of West Bengal
মাটির কথা
Matir Katha
For further information please contact:
1. Mr. Jitendra Roy
Joint Secretary, Department of Agriculture
Government of West Bengal
Email: [email protected]; Mob: 09433415479
2. Mr. Ranadip Das, CEO, InGreens
Email: [email protected]; Mob: 09874564488
www.matirkatha.gov.in
THANK YOU