matkailudiili goes international · and supports the idea that english is the sufficient language...

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Matkailudiili goes International STUDY VISIT TO SPAIN MAY AND JULY 2019 ANU NYLUND, MOOD OF FINLAND ANU NYLUND | WWW.MOODOFFINLAND.COM

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Page 1: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

Matkailudiili goesInternationalS T U D Y V I S I T T O S PA I N M AY A N D J U LY 2 0 1 9

A N U N Y L U N D , M O O D O F F I N L A N D

ANU NYLUND | WWW.MOODOFFINLAND.COM

Page 2: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

ANU NYLUND | WWW.MOODOFFINLAND.COM

Issue Spain Finland

Population 46.7 million 5.5 million

Unemployment rateBarcelonaTarragonaCiudad Real| ValdepeñasAlicanteMalagaUnder 25 years old

13.6 %13%18%24%18%22%31.7%

6.8%

17%

Tourism Industry GDP of total 11% 2.6%

Vacancies in Industry 2.6 million | 13% of all 140 200 (+40 000 by 2025) |5.5.% of all

International arrivals | as by UNWTO (by plane, including overnight)

82 million | apr. 60 million 8.5 million | apr. 6 million

Total expenditure by internationalvisitors

90.000 million € 4.600 million €

Trips by inhabitants (leisure) 200 million| 8.9% abroad Apr. 46 million |18 % abroad

International overnights in registered accomodation

228.7 million (hotels) 6.7 million

Some details of Spain and Finland to start

Page 3: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

Some details of Spain and Finland to start

ANU NYLUND | WWW.MOODOFFINLAND.COM

Place Visitors International visitors

Int. Overnights

Barcelona 12.066.363 8.695.235 54.210.351

Ciudad Real

421.175 49.365 78.957

Alicante 4.385.308 2.040.495 9.918.699

Malaga 5.410.226 3.467.746 14.888.373

Total Spain 103.804.066 53.339.933 224.746.003

Only in registrated hotels overnights 2017Datos definitivos.Fuente: Instituto Nacional de Estadística. Encuesta Ocupacional Hotelera.Fecha de consulta: 25/09/2018 http://documentacion.diputacionalicante.es/ra_turismo.asp

740 000 trips by Finns to Spain/year.

217 000 trips by Spaniards toFinland / year

(71% increase 2017-2018!!)

Page 4: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

Background and information beforemeeting

Laura Perheentupa had contacted José-Luis Gredilla in official levelpresenting the ongoing Matkailudiili project and service provider.

“I would like to inform you about a nationwide initiate of the Finnish PES, that has existed for some time already. It is helping our SMEs in different ways to find workers especially to restaurants during the winter/summer seasons depending on the region. The demand is rather large in size.

Earlier there was no cooperation yet with Eures. This part is very new. Despite this there was already a year ago a small pilot to cooperate with a Spanish School of Tourism.

This Spanish - Finnish cooperation pilot will restart again, and the service provider for the initiative in this area is Ms. Anu Nylund, from Mood of Finland.

She has visited and will visit professional schools of this sector to build contacts. The schools are in Malaga and in Alicante.

There is possibility to

1) inform the newly graduated about working possibilities in Finland, and

2) they can also organize special labor market training for a group of unemployed from this sector.

The training will include information about working in Finland. When it’s the labor market training there is a short period of staying and working in Finland.

This of course lowers the barrier of possibly staying on for a season, or even longer. The pilot and our PES (including Eures) work with employers and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring to both the employer and the worker from Spain.

There is a wish to have also Eures included this time, both from Finland and from Spain.

Form our Eures side Ms. Jaana Kupiainen, Eures Adviser from Lapland region will be coordinating this work ([email protected])

Laura PerheentupaEURES NCO FinlandMinistry of Economic Affairs and Employment Tel. +358 50 396 1026

ANU NYLUND | WWW.MOODOFFINLAND.COM

Page 5: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

Questions and answers before meetingType of professional profiles that Finnish companies are looking for and you would like to include in the group

There are many kind of work available, but the most demanded ones are cooks, kitchen assistants and waiters.

Employees expect to have staff with good English and team-working skills, customer orientated attitude is expected.

Work is sometimes hectic, and staff should be flexible to some changes in their tasks and working hours.

However is good to know that working conditions, working hours and salary as well as other kind of employees´ rights must always be respected in Finland.

Approximate number of vacancies available

Dozens of vacancies available. Most vacancies are open for high season in Lapland (winter season) and in summer season in rest of Finland.

Many of the open vacancies can be found also in Helsinki metropolitan area, some in Archipelago and Lakeland area as well as in other parts of Finland.

At the moment we work hard in Finland to have longer seasons and work all around the year.

Planned activities in the program

In this project I am contacting the Tourism Schools with the aim of rising the interest among the students to apply work in Finland. I am contacting you to make Finnish labour market more well known and offer international working experience for the professionals looking for opportunities.

In Finland the unemployment officers as well as the representatives of the Ministry are involved. We also open the possibility for private recruitment agencies. We ask the possible employees to fill CV in Euresplatform and employers to have the open vacancies there also.

Orientation by eLearning material is available and for the pilot group also mentor/tutor – services to make it easier to move to Finland.

Employers will help to find accommodation.

ANU NYLUND | WWW.MOODOFFINLAND.COM

Page 6: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

Questions and answers before meeting

Expected duration of the activities

From one season to longer stay.

There could be possibility to offer combination to work winter season in Finland and summer season in Spain, for example.

Cost coverage

In some cases Spanish unemployed persons attending the studies in Spain and including the practice period in Finland will get some financial support from Spanish authorities for accommodation and flights.

Unemployed persons receiving the financial benefits for relocation etc. if they fill the conditions.

The idea is, of course, that the one working in Finland get paid and can pay all the costs such as accommodation, transport etc by salary.

This year tutoring is in included and we try to find a way how to offer tutoring after the project and how to get it paid.

ANU NYLUND | WWW.MOODOFFINLAND.COM

Page 7: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

May 2019

Place to visit:

Escuela de Hosteleria y Turismo Torremolinos

ANU NYLUND | WWW.MOODOFFINLAND.COM

Page 8: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

Visit 08.05.2019 and results

Contact person:

Ignacio Pascual MadueñoDirector Escuela de Hosteleria y Turismo de TorremolinosTeléfono de contacto: 660.375.453

The School of Hospitality and Tourism Torremolinos-Costa del Sol is a private educational center, working in the training of the future professionals of the hospitality and tourism in a practical way.

More Info: www.escuelacostadelsol.com

ANU NYLUND | WWW.MOODOFFINLAND.COM

Results and how to continue:

Finland has not been known as an option to apply work.

Anu Nylund will send information about open vacancesafter summer season as all the students had alreadyfinished studies and started to work when visiting thecenter.

Companies´ promotion material can be added to electronic bulleting board.

Professionals with language skills tend to get work easily in the area, but there is interest to work abroad and the mostpopular countries to go are Germany, UK, France and Norway.

Page 9: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

1. DestinationAlicante and BenidormCosta BlancaP L AC E A N D N EG OT I AT IONPA RT N E R :

C DT & I N VAT TO UR

F R A N C I SC O J UA N M A RT I N EZD I R EC TO R

Page 10: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

CDT – Centro de Turismo & Invat.turContact Person: Francisco Juan MartinézDirector

CDT offers educational services to tourism professionals and unemployed persons. Most of the training is further training and short courses.

More Information about the centre: CDT

Invat.tur is the Valencian Institute of Tourism Technologies which represents one of the main axes in the improvement of the competitiveness and sustainability of the Valencian tourism model, through the development projects and the adaptation to the new tendencies of the tourist market in all its aspects.

More information about Invat.tur

Thank you Francisco Juan Martinez for your time and interest!

Page 11: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

Results of the meeting and next steps to follow

There are all year round destinations in Costa Blanca area and employment rate is quite high in Tourism

Professionals with language skills are quite easily employedand one of CDT:s mission is to manage the balance betweenemployees and employers.

Finland could be an option for those willing to develop theirskills and having international working experience ( open vacances could be promoted via CDT – platform and EURES –platform)

CDT is opening a new campus next year with an idea of ”boarding school” and training period in Finland could beoffered as part of training as well as posibility to stay to workin Finland

Invat.tur is very good option for study trips for Finnish Tourism companies to learn more about Destination management and Smart destination development

TO DO: Anu will send this presentation to Fco Juan Martinez and keep in touch after summer to continue to explorepossible cooperation in concrete. Video report from Alicante

Page 12: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

2. Destination Valdepeñas, Castilla La ManchaP L A C E A N D N E G O T I AT I O N PA R T N E R :

F O R E S E D U C AT I O N

J O S E V. M U R G U I G A R C Í AR E S P O N S A B L E D E F O R M A C I Ó NW W W. F O R E S W E B . E S

T L F / FA X : 9 2 6 3 1 3 5 8 4 - 6 5 5 8 7 3 3 5 3

J O S E V. M U R G U I @ F O R E S W E B . E S

ANU NYLUND | WWW.MOODOFFINLAND.COM

Page 13: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

Fores

Contact Person: José Vicente Murgui García Director

Fores offers continuos and Occupational raining in Tourism and Hospitality Industry.

The training commitment of FORES, SL, is not only addressed to active workers, but also focuses its activity on the training of unemployed workers, offering them opportunities to improve their professional qualifications and making a job placement of the unemployed.

FORES, SL supports for this in the business sector, local associations and employment instruments of public administrations. Making a continuous exchange of offers and demands of employment.

More information: Foresweb

ANU NYLUND | WWW.MOODOFFINLAND.COM

Page 14: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

Results of the meeting

04.07.2019 Visit to Fores school of hospitality

There is ongoing course for cooks and kitchen helpers for unemployed persons. One month training in Finland has been included as an option.

After finishing training period the option to stay working in Finland has presented.

Fores has made student selection considering the needs and requirements of labor market in Finland (language skills)

10 students of the group of 20 who were selected by language skills by Fores (English) were interviewed by Anu Nylund.

Result: English language skills are not good enough. There might be 3 of 10 who could manage to work in Finnish companies if good brush up in English could be done.

ANU NYLUND | WWW.MOODOFFINLAND.COM

Page 15: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

Next steps to continueStudents´ next steps:

◦ study the Mood of Learning material to get proper understanding of Finnish requirements and working atmosphere (again)

◦ open user account in EURES pages and download CV in English

◦ Prepare video CV in English and send them as well as written CV to Anu Nylund

TO DO:

After receiving students´ CVs Anu Nylund will contact some Finnish companies.

In case there are some companies in Finland who are ready to hire cooks with lower English language skills, CV´s will be presented and cooperation can continue.

Some observations:

Potential market as unemployment rate is high

Students are motivated to work abroad, and their working skills are good enough

In case of future cooperation: Finnish representative need to be part of the team to select students and teach them at least couple of weeks to give proper understanding of the skills needed in international / Finnish labor market.

ANU NYLUND | WWW.MOODOFFINLAND.COM

Video report Valdepeñas

Page 16: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

3. Destination BarcleonaP L A C E A N D N E G O T I A T I O N P A R T N E R S

C E T T – C A M P U S O F T O U R I S M , H O S P I T A L I T YA N D G A S T R O N O M Y I N B A R C E L O N A

• M E L I S S A T O R R E SD I R E C T O R O F C A R R E E R S E R V I C E S

• S E R G I O V I Q U ER E S P O N S I B L E F O R J O B E X C H A N G E

E U R E S S E R V I C E S I N S P A I N

• J O S É - L U I S G R E D I L L AR E P R E S E N T A T I V E F O R N O R D I C C O U N T R I E S

ANU NYLUND | WWW.MOODOFFINLAND.COM

Page 17: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

PARTNERS IN BARCELONA

CETTCAMPUS OF TOURISM, HOSPITALITY AND GASTRONOMY IN BARCELONA

Contact Persons:

Melissa Torres Career Services [email protected]

Sergio Vique Jobs Bank [email protected]

CETT is an international School for education and knowledge transfer in tourism and hotel management and gastronomy. CETT is affiliated to the University of Barcelona. It offers all available training and study levels (technical training, University graduate and postgraduate, continuous training for professionals as well as custom-made courses for companies) through its own education model

More information: CETT

EURES

Contact person:

José-Luis GredillaServei EURES – BarcelonaTel. 93 554 78 [email protected]

EURES-Spain is organized in working groups dealing with specific European Countries. José-Luis Gredilla belongs to the EURES group in charge of the cooperation with Nordic and Baltic Countries.

ANU NYLUND | WWW.MOODOFFINLAND.COM

Page 18: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

Results of the meeting05.07.2019 Visit in CETT Barcelona Present: Melissa Torres, Segio Vique, José-Luis Gredilla and Anu Nylund

CETT:

Cooperates already with Finnish Universties of Applied Sciencies in student exchange

While studying and when finishing studies some of the professionals go abroad, but mainly to United States, France, Germany and UK

Students with language skill get quite easily employed

New openings could be as following: ◦ Offering cooperation in practice opportunity with final study work included directly to Finnish

Tourism companies

◦ Arctic Gastronomy could be interesting issue and offer added value for cooks and chefs

◦ Responsible Tourism and education related to it is of CETT´s interest and cooperation could be opened in future (eLearning, learning by working etc)

◦ Finland has not been well known among the students; promotions could be published -> material from the Finnish companies needed

TO DO

Anu Nylund try find companies interested in to offer practice opportunities and send more information to Melisa and Sergio will inform teachers and students about Finland as potential country to work and have international working experience.

ANU NYLUND | WWW.MOODOFFINLAND.COM

Page 19: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

Results of the meetingEURESSome cooperation has been started in archipelago area before.

Barcelona is year-round destination, but there are other seasonal destinations close by like Tarragona.

Potential cooperation could start with professional working the summer season in Tarragona. They could have an interest to work the winter season in Lapland to start.

To remember: EURES meeting in Madrid 25.11.2019

José-Luis pointed out that the relocation plan must be well done and put into practice as Finland is not familiar country for Spanish people.

TO DO:

Anu Nylund will send material of the meeting and continue to communicate with José-Luis Gredilla and Jaana Kupiainen.

José-Luis Gredilla will contact Eures reprentative from Tarragona.

THANK YOU MELISA, SERGIO AND JOSÉ-LUIS FOR YOU TIME AND INTEREST!!!

>ANU NYLUND | WWW.MOODOFFINLAND.COM

Video report from Barcelona

Page 20: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

Some obervations in general

Weaknesses

Finland is not well-known among the professionals interested in to work abroad.

Professionals with language skills are easily employed in Spain or in other countries they want to work in

◦ looking for new opportunities to learn more about the the most well-known chefs etc or language needed in Spanish labour market

Unemployed professionals have interest to work abroad but don´t usually have English language skills.

To be considered:

Relocation plan must be well done and put into practice as Finland is not familiar country for Spanish people.

Companies could participate more active in recruitment process and make nice promotion material in English also showing the opportunities what to do out of working hours. ANU NYLUND | WWW.MOODOFFINLAND.COM

Page 21: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

Some observations in general

Opportunities:

Spain is well known Tourist destinations in Finland and employers know quite well Spanish culture – some even language.

Spain has long and well-known history in Hospitality Industry and the skills are respected.

Finland could attract chefs and cooks by promoting Arctic gastronomy and wild food as something new to learn about.

Spanish professionals are used to work in hectic and sometimes stressful working environment.

Finnish way of respecting the staff gives added value as well as working conditions, salary and working hours.

ANU NYLUND | WWW.MOODOFFINLAND.COM

Page 22: Matkailudiili goes International · and supports the idea that English is the sufficient language knowledge required for the workers. The pilot will also be there to give tutoring

Mood of Finland is a company offering services to

travelers, tourist companies and educational centers.

The main values are Creativity, Inspiration and

Responsibility.

We work together with others - in good mood.

Anu Nylund | [email protected] |

www.moodoffinland.com