MATTHEW EVANS, PGA==============================Address: Metro Atlanta, GAPhone: (917) 733-2554 Email: mevans@pga.com LinkedIn: www.linkedin.com/in/evans-matthew==============================

Dynamic Golfing Professional with Sales, Marketing & Program Management Experience

SALES & MARKETING PROFESSIONAL with a track record of driving revenue and profit with innovative sales, customer retention and marketing strategies in both prosperous and downturn economies. PGA golf pro and polished project manager with experience shouldering P&L accountability for entire programs and high profile tournaments. Highly effective in realigning products, services and programs with emerging trends and major industry demographic shifts. Fluent in multiple technology systems.

---------------------------AREAS OF EXPERTISE---------------------------

* Sales & Marketing* Revenue Attainment* Customer Retention* Program Management* Account Management* Customer Relationship Cultivation* Golfing Industry

-----------------------------------SELECTED CONTRIBUTIONS-----------------------------------

* Increased revenue 30% in 6 locations in 2 years by aligning sales and marketing strategies with market needs.

* Recruited to turnaround underperforming locations; trained new (golfing) program managers with consistent success in creating viable sales and marketing strategies that elevated revenue and profits.

* Launched a free (golfing clinic) initiative that generated 50% enrollment in private lessons with additional revenue from merchandise sales.

* Launched and managed a social media program using Facebook, Twitter and Instagram that reached over 50,000 viewers annually that drove sales, member participation and National Club awareness.

* Managed program through an industry-wide demographic change. Created and expanded new Junior and Ladies (golf clinic) programs, increasing participation by 80% over 8 years with demand

requiring onboarding of new staff.

* Raised brand recognition and revenue by securing GPGA host tournament contract for 3 years with a $15,000 purse.

* Identified and targeted new demographics to increase MGA participation from 884 in 2008 to 1523 in 2016 with a 100% increase in revenue.

-----------------------------------------------------------------PROGRAM MANAGEMENT & PROJECT MANAGEMENT ACHIEVEMENTS-----------------------------------------------------------------

* On-time and within-budget career track record in managing events (golf tournaments) with 20-170 participants.

* Increased revenue (tournaments, rounds played, lessons, clinics, junior programs) by 100% by identifying shift in market demand and realigned offerings, service delivery and marketing to align with customer preferences.

* Overhauled the merchandising program to compete with a big-box retailer increasing product mix and driving sustained revenue growth of 15%-25% without compromising profit margins.

* Incorporated mobile and online scoring, registration and email marketing into (tournament) planning and implementation, enhancing the customer experience while reducing operations overhead.

* Added Flightscope and Boditrak technology to the hands-on teaching program for a multi-generational audience.

* Sustained program revenue during the 2007-2012 economic downturns record course closures. Increased member rounds from 15%-19% annually from 2008.

* Demonstrated depth of leadership talent in managing and developing a diverse, multi-generational workforce of 20 employees.

* Maintained 100% of customer base during a two-year renovation and a 6-month course closing.

------------------------------------------------ATHLETIC (GOLFING) ACHIEVEMENTS------------------------------------------------

* Represented Rivermont G&C and Georgia in the 2009 Professional National Championship

* Member of the Georgia PGA Peters Cup team, 2011, 2012, 2014; Qualified for 2 Web.com tour events,

2011, 2012

* Participant in the Professional National Championship, June, 2009

* Published instructional article in Fore Georgia monthly publication, April, 2008

* Individual Trans South Conference Champion, May, 1998; NAIA National Champions, Southern Hills, OK, May, 1998

RIVERMONT GOLF CLUBAn 18-hole, privately-owned, golf facility with 600+ members playing 36,000 rounds annually with initiation fees of $1500 and monthly dues of $375. After a $3.5 million 2006 renovation, the Club has hosted 6-7 sectional qualifying events for the USGA’s Women’s and Men’s Mid-Amateur Championship, the 2015 USGA Four-Ball, as well as the 2008-2016 Atlanta Amateur Championship. Tournaments include 130 golfers with up to 250 in total attendance.Atlanta, GA2006 – PresentDIRECTOR OF GOLF 2014 – PRESENT;HEAD GOLF PROFESSIONAL 2006 – 2014

Heavily recruited by GM and part-owner to the Head Pro role to manage and revitalize the entire golf program with P&L accountability and an annual budget of over $4 million. Conceived and launched a standardized training program to improve and maintain high levels of customer service from 16-20 support staff. Launched and maintained the entire social media marketing program using Twitter, Facebook and Instagram.

ELITE GOLF CRUISESThe exclusive provider of comprehensive onboard golf academies, providing certified instruction, the latest Nike Golf products and apparel, virtual golf simulation and guided golf excursions to the best port-of-call courses.Sunrise, FL1/2004 – 12/2005 PROGRAM MANAGER / DIRECTOR OF INSTRUCTION

Managed the Golf Academy Program with full P&L accountability on one of the most popular routes for golfing enthusiasts, which included the Caribbean, South America and Bermuda. Created the strategic sales and marketing plan for all services, golfing instruction and products. Recruited to provide strategic direction and lead turnaround of underperforming operations in 5 other locations. Managed and maintained $80,000 worth of golf simulators. Project managed golf excursions to local courses. Created business plan to implement Nike Golf Stores on multiple cruise ships. Taught over 1,500 lessons to players of all levels.

RIVERMONT GOLF AND COUNTYRY CLUBJohns Creek, GA2000 – 2004 ASSISTANT GOLF PROFESSIONAL

Assisted veteran PGA professional Tommy Lyman in managing all golf operations and tournaments in a country club with 500 golf and social members, including the development of the annual business plan. Supervised and trained 8-10 operations support staff in an environment requiring a premium-level of proactive customer service. Taught over 250 private lessons to members of all levels and contributed to expansion of program revenue.

----------------EDUCATION ----------------BA, Exercise ScienceBerry CollegeRome, GA1999

---------------------------------------PROFESSIONAL DEVELOPMENT---------------------------------------

Berry College Golf Team

NAIA scholarship recipient

At-Large Director of the Georgia PGA Board of Directors, 2012, 2013, 2015, 2016, 2017

Tournament Chair, Georgia PGA, 2016, 2017

Member, Professional Golfers’ Association of America, January, 2007

USGA Tournament Officiating Rules seminar, 2015, 2015

PGA Class A Professional, 2007 - rigorous, multi-level certification program encompassing management, leadership, tournament pairing, code of conduct, golf operations, rules & regulations

Certified in Mizuno Club Fitting

--------------------TECHNOLOGIES--------------------

NorthStar integrated CRM, Point of Sale (POS), payroll and HRIS system; GHIN Tournament Pairing Program (TPP) project / event management system; Social Media marketing—Instagram, Twitter, Facebook; MS Office Suite; Flightscope; Boditrak and V1 golf swing analysis systems; manual scoreboard calligraphy