Photography is one of your Biggest Assets

- Matt Kemp

MATTKEMPPHOTOGRAPHY

Your Image -Your Journey -Your Story

The importance of good imagery

Here’s a few clichés:

“A picture is worth a thousand words” – what is the message; is it your story?

“What you see is what you get” – are the photos portraying your talents or someone else’s?

“Seeing is believing” – Your photos are your representation; your credibility

“If you’ve seen one, you’ve seen them all” – is your practice unique? Are your images presenting

a point of difference?

YOUR PHOTOS ARE YOUR BRAND!!! – “This is me, this is what I do”

Recognize anyone???

Sourcing your photos

Stock Photography

Pros: Good option when your profession is visually boring. E.g. law and accounting firms

Immediately downloadable from the online catalogue

Often better results than you or your staff taking the photos

Cons:

Deliberately generic; your business is not

These are not your images; these are not representing you

You must adapt your brand to the image, not the other way around

Embarrassment of competitors using same images

Image searches take hours and are often barely-satisfactory

Stock photography is an expense, getting your own custom images is an asset

Sourcing your photos

Hiring a photographer

Pros: Ownership of images – flexible licensing, including exclusivity options

More persuasive and visually engaging which creates a richer user experience

Keep your brand and your creative control, allowing you to build your own niche Unique images that deliver a point of difference from your competitors

Deliver personalized representation of context and brand Protect your brand with consistent, yet adaptable results

Personalized, local images build a stronger connection with your audience

Complete customization of models, poses, props and scenes

Save time by not having to trawl the web for images

More cost-effective in the longer term so you can better allocate capital into things like site enhancements, SEO and graphic design

You will often end up with more images than you would with stock image license purchases

You can proudly say “yes, this is my own work” – highest level of credibility Your images are on-point, not just “good enough”

Images reflect your brand and your professional standard

Cons:

Can require more time and effort than stock image searching

Can be more expensive for small businesses working to a budget

Sourcing your photos

Taking your own photos

Pros:

Cheap option for businesses with no photo budget

Can be done at any time – spontaneous

Most feasible option for things like before/after photos

Cons:

Time consuming – Draws away from core business skillsets

Mixed results, can be disappointing

Can require additional training costs

Poor quality results will damage your brand

Before & After Photos

Taking your own photos – a few issues that we often see

Inferior camera sensor

White Balance – colour casts

Distorted subject

Unflattering light design

Inconsistent results

Taken with iPhone 6

Taken with DSLR at the

equivalent focal length

Taken with DSLR at

minimum acceptable

focal length

Note: the ears and

hairline return to

normal

Photography is your biggest visual asset

Get it right, in-camera!!!

One more cliché…

“The camera never lies”

Performing surgery on photos is not an option!

Creating YOUR BRAND through imagery

What types of photos should you consider

for your marketing material?

Your practice atmosphere – offer a virtual tour

Products & Services – showcase what’s on offer

Before / After photos – let them see real life transformations

Doctor portraits - make a strong impression

Your friendly team – these will help to build credibility and

patient confidence

Glamour photos of your own patients – these are your hero shots

Sell the seduction of a confident lifestyle

Develop your own style

Define YOUR brand!

When it comes to presenting yourself…

PHOTOGRAPHY IS YOUR BIGGEST ASSET

PHOTOS ARE THE FACE OF YOUR BUSINESS

YOUR IMAGE, YOUR JOURNEY

TELL YOUR OWN STORY…

SING YOUR OWN SONG…

FLAUNT YOUR OWN BRILLIANCE…

IMAGES SPEAK MORE THAN A THOUSAND WORDS

PHOTOS ARE YOUR BRAND AMBASSADOR