mattcohen_portfolio
TRANSCRIPT
SPECIALIZING IN SOCIAL MEDIA, EMAIL MARKETING, CONTENT MARKETING, PAID MEDIA
TABLE OF CONTENTS
1. COVER LETTER
2. THE PROCESS
3. SERVICES OFFERED
4. SOCIAL MEDIA
5. NEWSLETTER DEVELOPMENT
6. PAID MEDIA
7. CLIENT LIST
8. CONTACT INFORMATION
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
Thank you for taking the time to look over my digital portfolio and considering me for this position. I am confident that I can assist with your online initiatives.
My path in marketing began when I was studying at the University of Southern California, earning my B.A. in International Relations of Global Business (Emphasis in Global Marketing). In the summer of 2009, I received a Marketing Internship with Quiksilver, one of the world’s largest surf/skate/snow/lifestyle companies. There was no turning back from there. As a product of my generation, I began executing what would be considered “online marketing” initiatives long before I knew the term. I had been running and developing online profiles, booking tours/itineraries, creating press kits, and doing press outreach since middle school.
I have now spent 5+ years working professionally in Digital Marketing, working on numerous projects and at various positions in managerial and director level roles. I went on to co-found my own Digital Marketing company, THE FOUND GROUP, came into my role as ECRM Manager and worked on some of the Music Industry’s largest releases in the past 5 years . The company was recently acquired and I am now offering my services and experience on a freelance basis.
What makes me different? My scientific approach, years of heuristic knowledge, a deep understanding of the buying cycle, and a methodology that guides everything that I do.
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
AWARENESS
CONSIDERATION
AQUISITION
THE
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
PROCESS?
FINISH LINE DRIVE CONVERSIONS OBJECTIVES / GOALS
WORK EXPERIENCE IN THE FOLLOWING INDUSTRIES:
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
“So, what exactly do you do?”
Write strategies based on the clients objectives. 2 Media
buys. 3 Execution and flight of the media.
4 Creative design. 5 Create social media
content timelines. 6 Develop newsletter campaigns.
+ THE MANAGEMENT, EXECUTION, and REPORTING OF ALL OF THE ABOVE CAMPAIGNS.
"Matt is a hard working, true expert and has far exceeded expectations for our online marketing initiatives.” – Gavin Carey, VP of Marketing at Exquisite Surfaces
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
• INTEGRATED CAMPAIGN STRATEGIES
• CONTENT TIMELINES
• MULTI-CHANNEL PUBLISHING
• CONTENT PRODUCTION
• CREATIVE DESIGN
• BRANDED REPORTING *ST. VINCENT - GRAMMY WINNING ARTIST, 2015
PRIMARILY, BUT NOT LIMITED TO:
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
• CUSTOM CODED NEWSLETTERS
• MULTIVARIATE TESTING
• OPTIMIZATION FOR INDUSTRY STANDARDS
• REPORTING
PRIMARILY, BUT NOT LIMITED TO:
”I’ve never worked with anyone who was able to go ahead and take the initiative on things like Matt was. Very trustworthy and dependable.” – Stephen Grynberg, President of Scenic Overlook Films
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
• SETUP
• FLIGHTING
• ADWORDS DISPLAY, IN-STREAM, SEARCH
• MARKETING MIXES
• REMARKETING
• TESTING AND OPTIMIZATION
ADVERTISING ON:
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
For a complete list of clients and projects, click here.
