Dear Hiring Manager:

Building.

It’s what I do for a living. No, not in the traditionalsense, (although I do work in the constructionindustry), but in the business sense – whether it’sbuilding a marketplace for a product I’m selling,building an original product, or building a business.

Last year, in keeping up with the latest marketingtrends via social media to increase business, I createda sales and marketing plan of attack which ultimatelybuilt an incredibly strong client base and revenuestream that helped my company grow 25% in the lasteight months.

In working closely with my clients, I developed aninnovative program and corresponding materials thatrespond to a much needed service to the weddingindustry. As competition is increasingly growing, I’ve

been able to adapt to the changing playingfield.

And finally, using the marketing strategiesand plan that I developed for a localconstruction company (former employerand client), the company increased salesfrom $2.5 million to $9 million within 12months.

I’m excited to learn more about yourcompany and the position, and I’m thrilledat the chance to contribute in building yourbusiness to the next level. I look forwardto hearing from you soon.

Sincerely,

Mattie Stevenson

Issue One, September 2013

Stevenson News

• Cover Letter

• Resume

• Biography of Mattie Stevenson

• References

Cover Letter

SUMMARY

Versatile business professional with 15+ years ofMarketing/Business Development, EventManagement, Human Resources, PublicRelations and Office Management experience.Adept at growing sales by increasing visibility ofniche businesses through creation andimplementation of multi-pronged marketingprogram. Excellent problem-solving, strategicplanning and follow through track record. Possessextensive background in the event andconstruction industry.

CORE COMPETENCIES

Project ManagementOrganization & Follow-ThroughRelationship Building/RetentionCustomer ManagementTeam Building & TrainingMentoring/CoachingTravel AdministrationBudget Planning/ExecutionTheme Design/CreationVenue SelectionVendor Negotiations/ManagementNotary PublicMarketing and PromotionWork Flow/Time ManagementMulti-task OrientedSkilled Event OrganizerStrategic Thinker/Creative Problem SolvingBusiness Development

AddressingYour Call to ActionEmployment Opportunity

Automated Office Skills

Microsoft Windows 7/XP/VistaMicrosoft ExcelMicrosoft PowerPointMicrosoft OutlookDesktop PublishingAdobe PhotoshopNova Development SoftwareQuickBooks 2010Type 60-65 wpmBluebeam RevuAdobe Acrobat XI Pro

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Resume

Above & Beyond Marketing and Event Management,LLC, Tonawanda, NY2009-PresentChief Event Producer/OwnerProject Management Weddings, Social Events,and Conferences

Responsible for the planning and executionof weddings, conferences, and other revenuegenerating events locally from conceptualphase to completionCreate and implement marketing strategiesfor private events, corporate events,conferences, meetings, and educationalprogramsOverall event responsibility includes:contract preparation, organizationalleadership, budget preparation, on-sitecoordination, and management of cross-functional teamsCreate integrated planning timelines tocoordinate pre-event logistics, exhibit designand set-up, transportation, security, andallocation of servicesExtensive experience in vendor relations andbusiness partnership development to gaininvolvement and ensure high quality serviceLeverage sponsorship opportunities toincrease company profile or generate revenue(as applicable)Implement project management practices thatensure direction, motivation, resources andeffective communication to maximize eventplanning and execution

Develop new and maintain current businessrelationships using CRM tracking systemDevelop and conduct presentations to highschool studentsDesign and production of marketingcollateral, and promotional materialDevelopment of registration,attendee, exhibitor, and event survey piecesEvent web design and maintenance

Advertising campaigns: theme development,artwork selection, and copy writing andeditingMedia relations and press releasesEffective communication with people at anylevel of business and management

Travel AdministrationCoordinate with hotel and visitors bureau forsite visits and other out of town guestsManage spreadsheet of attendees with dietaryrestrictions and special needsGenerate flight itineraries for clients and/ortheir guestsArrange hotel, travel and ground transporta-tion for private and social eventsResearch and compile hotel options for so-cial, private and corporate eventsConfirm and finalize budget, payments,credit authorizations, bookings with hotelmanagementCreate welcome kits/bags for guests; deliverto designated location(s)Plan and coordinate large church trips toparts of the world

Budgeting and Resource ManagementBudget preparation, monitoring, and post-event account reconciliationReturn on investment analysisCompletion of programs on or under budgetwhile exceeding client expectationsManage event process by negotiating contractagreements and overseeing operational issuesto maintain or lower project costsNegotiate contracts with vendorsPrepare budget proposals and presentationfor upper management approval processesAccount reconciliation and thoroughdocumentation during pre and post event

Professional WorkHistory

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Resume

ResumeProfessional Work History Continued from page 3

S&W Contracting of WNY, Inc., Buffalo, New York2011-2012Business Development Manager (Former Client andEmployer Temp)

Created, implemented and led company'smarketing and public relations strategyDesigned and created company presentations,promotional material, business cards, stationeryand Marketing KitDeveloped and distributed press releases, factsheets, and supporting materials to media outletsCompleted and reviewed bid documents foraccuracy, delivered bids and assisted ChiefEstimator with bid processCreated and maintained favorable image in themarketplace and communityDeveloped new and maintain existing customerrelationshipsGenerated project/business opportunities andRFP’s through customer contact to meetcompany’s business plans and growth strategiesDriven the sales process from inquiry/RFPcoordination through “Closing the Deal”Developed and maintained relationships withmajor vendors, subcontractors and suppliersTracked and reported current status of potentialprojects, markets, Customer news, anddevelopmentsLed the development and preparation of RFP’s,Pre-Qualification, formal presentationsEnsured all communication with customers arein accordance with standards and correct incontent and formatSolicited customer feedback through the projectproposal and execution phasesMaintained customer/potential customer contactlistsSearched for awards using a variety of sourcesGenerated and managed press releases for everymajor event that highlights the President or thecompany or any of its employeesAttended networking events throughout the yearto promote, promote, promote! using businesscards and marketing kits.Consistently looked for new and creative waysto target and build new business.Developed marketing plan, rebrandinginitiatives and created a year-long campaign ofeventsPlanned and organized several eventsthroughout the year including the annualcompany meeting and employee appreciation.

Human Resource &Office ManagerImplemented HR programs included training anddevelopment series/recommendationsHR policy design and administration recruitmentand employmentEnsured confidentiality of all financial,administrative data and records; developed andorganized effective filing system(s)Established work procedures and standards toimprove efficiency of assigned operationsDetermined healthcare provider, benefitspackage for new hires

SLR Contracting and Service Company, Inc. Buffalo,New York2000-2009Marketing Assistant/AdministrativeSupervisor/Special Events Coordinator/HRSpecialist

Managed administrative services and humanresources, printing, purchasing, employee on-boarding, training/development; developedemployee and policy/procedures manualEstablished work procedures and standards toimprove effectiveness of assigned operationsPlanned and coordinated special eventsthroughout the yearDirected and implemented the company'smarketing and public relations strategies whileassisting with rebranding initiativesManaged media relations, announcements,editorial placement, and speaking opportunitiesDeveloped and distributed press releases, factsheets, and supporting materials to media outletsMaintained favorable public image for employerby communicating employer's programs,accomplishments, and/or points of view

Travel AdministrationCollected payment for transportation andaccommodations from President and CEODetermined destination, mode of transportation,travel dates, financial considerations, andaccommodationsComputed costs of travel and accommodationsand presented quotes to President and CEOBooked transportation and hotel reservations formultiple executivesPlanned, arranged, and prepared itinerary tourpackages and promotional travel incentives

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Resume

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ProfessionalAffiliation

American Business Women Association (ABWA) 2011-2013

New York State Notary Public 2004 -Present

Service Award, 2012 from S&W Contracting of WNY, Inc.

Nominated Emerging HR Professional by Buffalo Niagara HumanResource Association, 2012

Outstanding Employee Award from SLR Contracting, 2007

Named to Women of Influence 2003 from Business First Magazine

Named to Who’s Who Among Executive Women 2002 fromBusiness First Magazine

Achievement/Recognition

Event Leadership InstituteThe Launching Pad: Starting Your Own Event Company - 6 week program

September 2013 - October 2013

SUNY Empire State CollegeReceived Bachelors of Professional Studies (B.M.E)

Concentration in Marketing, Human Resources and Public Relations, June 2012.

Received Certificate from UB CEL Allstate Minority &Women EmergingEntrepreneurs Program (MWEE). Graduated November 2010.

Education/Development

I am seeking a compensation package of$50,000 plus full benefits.

Salary Requirement

BiographyMattie  Stevenson (known as the best kept secret amongst her corporate clients) has become one of the most soughtafter event producers and marketing gurus throughout Western New York.   With over 19 years experience in eventplanning and 12 years experience in marketing, she's always raising the bar as she's marveled at by clients and guestsand highly respected among her event world peers for her creativity and incredible work ethic.

Prior to event planning, Mattie had worked in the construction industry for over 15 years. During her tenure in theindustry, she served as Business Development Manager, Marketing Assistant, HR Generalist, Administrative Supportand Corporate Event Planner.

Mattie received her Bachelor of Professional  Studies (B.M.E.) from SUNY Empire State College in 2012 consecutivelywhile attending US Career Institute for her Wedding Planning Certification.  She also graduated from the University atBuffalo Center for Entrepreneurial Leadership's  Allstate Minority & Women Emerging Entrepreneurs Program(CEL)  in November 2010.  In 2005, she completed Canisius College’s Women Development Program in BusinessBasics and Sales and Marketing Essentials.

Additionally, she has sat under the tutelage of many top industry professionals including Marley Majcher (The PartyGoddess), Simon T. Bailey, Sara Schumacher and Madonna Spitler.

Mattie has been featured in numerous publications from the Buffalo News, Chautauqua Star, the Challenger Newspaper,Bee Newspaper, Business First Rising Star to Buffalo Magazine, the Catering Guide (a supplemental guide of BusinessFirst) and the Buffalo Brides Magazine in which she was recently in the September 2013 edition.  She was also featuredon TV-WGRZ Daybreak for her signature event "Our Sunday's Best".

On March 22, 2012, Mattie was honored as The Emerging HR Professional award nominee by Buffalo Niagara HumanResource Association.

Mattie was instrumental in planning her latest  corporate event for ABWA WNY Chapter (where she served as theEvents Committee Chair); The New Normal Women's Leadership Conference  featuring Lisa Oz  in October2012.   She is currently a national member of American Business Women Association and a member of the New YorkState Notary Association.

In 1992, Mattie made history in Villa Maria College’s Higher Education Opportunity Program (HEOP) by becomingthe first African-American secretary in the college’s history.

ProfessionalReferencesStephen D. RyceInternal Operations ManagerFormer Employer & ColleaguePhone: (716) 948-3042Email: sdryce@gmail.com

Vanessa LillardDirector of EOPFormer EmployerPhone: (716) 247-1591Email: lillardv@yahoo.com

Sara MarksSenior DirectorMy MentorPhone: (716) 830-3805Email: smarks@thepartnership.org

Janine TramontManager, Investor RelationsColleaguePhone: (716) 852-7100Email: JTramont@thepartnership.org

Natalie BrooksOwner, Transform Your WorldColleague & FriendPhone: (716) 903-1132Email: blessed439@aol.com

Dana BrownColleague & FriendPhone: (716) 310-2819Email: dbrown1966@verizon.net

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