matt_mcdougal_amplify11_presentation
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Magic By Numvbers: Using Algorithms & Analytics To Create Insight & InnovateTRANSCRIPT
Dr. Mathew McDougall
Founder and CEO of SinoTech Group
This is a story about the Universe
We now know that the Universe has been growing since it’s inception.. The time of the ‘big bang’
In the past, we simply gazed into the night sky and saw stars. This was the basic of our knowledge; simple and naïve.
Then over time we developed sophisticated tools like the Hubble Space Telescope, we peered deeper into space and found a new
world that completely changed the way we saw the Universe
Here we have the Social Media Universe – It’s Huge
1.97 Billion Internet Users
600 Million Facebook Users
2 Billion Youtube Videos Viewed Daily
50 Million Tweets per day on Twitter
Parallel Universes, the existence of multiple realities, has not yet been proven in the physical world.
In the Social Media Universe, we have already defined parallel universes - the Western and Chinese Web.
Where there is Facebook, Twitter, YouTube, etc. in the West
We have Renren, Weibo, Youku, etc. in China
Chinese Social Media Universe Fast Facts
457 Million Internet Users
231 Million Blog Users
1 Billion minutes spent online daily
135,000 web videos added daily
364 Million broadband users
30% growth in e-commerce (2010)
100 Million Simultaneous Users on QQ
277 Million mobile users
Magic by Numbers
Social Intelligence is not simply monitoring but about making meaning
2006
2008
2010
2011
Reputation Monitoring “What do people say?”
Social Media Analytics “Where & when do they say?”
“What does it all mean?”
2009
2007
Social Media Technologies Leverages computational linguistics (CL)
Context, Sarcasm, Irony
OR
Computer Fruit
Today’s social media technology
Where are people talking?
What do people think?
When and how much do people talk
about it?
How are customers expressing their
viewpoints?
Competitive analysis
More than technology – transformation into analysis
5 Parting Thoughts
In China, censorship has not stopped Social Media but simply changed the players and modified online behavior from the West
Also, impacting business like never before. Companies must look at their online brand health, online reputation and product promotions
Tools & Technologies for providing insights will continue to develop and evolve as businesses move towards being “social spaces”
Social spaces will connect sales, marketing, recruiting, support, product development and other business areas
Chinese online user behavior is different to the West – Chinese are more social, trusting and entertainment oriented
Thank You! Dr Mathew McDougall| [email protected]
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