mattress rap videos, sex research, and millions of dollars, presented by mark kinsley
TRANSCRIPT
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SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014
Mattress rap videos, sexresearch, and millionsof dollars
MARK KINSLEYLEGGETT & PLATT
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Mattress Rap Videos, Sex Research and
Millions of Dollars
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SPECIALTY SLEEP was KILLING US
PROBLEM
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CHANGE the CONVERSATION
SOLUTION
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Learned about our HUNCH
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YOU are a MEDIA COMPANY
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CUSTOMER was the COMPETITION
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TOOK the side DOOR into the BRAIN
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NATURALLY we produced a
MATTRESS RAP VIDEO
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SELL MORE
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Mattress Industry Executives'
BeddingComponents.com LPBeddingChannel.com ComfortToTheCore.com Ultimate-Hybrid.com Steel-Strong.com Sleep-Geek.com
Get Hybrid Leggett
Sales Force
Websites
Advertising Content Twitter
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Silly season was a
GOOD SIGN
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“HYBRID is the new BUZZ WORD” -Bob Sherman
Former CEO, Serta Mattress
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HIDE and GO GEEK
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MAKING of “GET HYBRID”
mini DOCUMENTARY
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Sealy named their flagship product Posturpedic Hybrid
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sexysleep
sexysleep
D
D1
BEST MATTRESSfor SLEEPand SEX
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INNERSPRINGS outpacing specialty 9 QUARTERS in a row
SPRINGZ
specialty
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HYBRIDIZATION of an industry
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MEDIA COMPANY
LOOK OUTSIDE YOUR INDUSTRY
GET FUNNY PEOPLE to do FUNNY MATERIAL
CHANGE the CONVERSATION
BE UNEXPECTED
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THANK YOU
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