maturity models of enterprise 2.0
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3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 1
3rd TELEKOM BARCAMP 2009
Maturity
Models of Enterprise 2.0
T-Systems Multimedia Solutions GmbHDr. Frank Schönefeld25 June, 2009
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 2
Bild kommt noch!
FLOURISHING LANDSCAPES IN ENTERPRISE 2.0.
AGENDA
1.
Enterprise 2.0! So What?2.
Technologies for Enterprise 2.0
3.
Maturity Levels of Enterprise 2.0
AGENDA
1.
Enterprise 2.0! So What?2.
Technologies for Enterprise 2.0
3.
Maturity Levels of Enterprise 2.0
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 5
ENTERPRISE 2.0: USING SOCIAL SOFTWARE PLATFORMS.
“Enterprise 2.0 is the use of emergent social software platforms1)
within
companies, or between companies and their partners or customers.”
1) Blogs, Wikis, Social Networks, Social Bookmarks, RSS, Mashups,
Tags, Mikroblogs
Andrew Mc Afee
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 6
AND
customer
childrenpartner
competitor
idea
innovation
product
service
DIGITAL BUSINESS AND DIGITAL SOCIAL SPHERE.
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 8
AND
idea
partner
customerchildren
innovation
competitor ?Quo vadis?
productservice
DIGITAL BUSINESS AND DIGITAL SOCIAL SPHERE.
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 9
MICROSTRUCTURE OF THE SPHERE.
AND
DWH
Order Management
Fulfillment
CRM
Deliver• Marketing• Sales• Logistics
Make• Collaboration• Decisions• IP Mgmt
ERPSCM
Source• Purchasing• Innovation• Partner
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 10
AND
Social
Business Configuration
Social
Enterprise
ConfigurationPermeability
Configuration
THREE AREAS OF ACTION FOR ENTERPRISE 2.0.
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 11
Enterprise 2.0Enterprise 2.0
Social
Business ConfigurationSocial
Business Configuration
Permeability
ConfigurationPermeability
Configuration
Social
Enterprise ConfigurationSocial
Enterprise Configuration
Social-Digital
ProfileSocial-Digital
Profile Social
Media ConfigurationSocial
Media Configuration Digital Business
Architecture
(DBA)
Digital BusinessArchitecture
(DBA)
New Boundariesof Organization
New Boundariesof Organization
Open Value
Creation
Chains Open Value
Creation
Chains Intra-Organisational
PermeabilityIntra-Organisational
Permeability
Emergence
and Self
OrganizationEmergence
and Self
Organization Rollout
and AdoptionRollout
and Adoption Enterprise 2.0 ArchitectureEnterprise 2.0 Architecture
THREE AREAS OF ACTION FOR ENTERPRISE 2.0.
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 12
Enterprise 2.0Enterprise 2.0
Social Business Configuration
Social Business Configuration
Permeability Configuration
Permeability Configuration
Social Enterprise Configuration
Social Enterprise Configuration
•Customer Reach•Growth• Agility
•Customer Reach•Growth• Agility
•Business Model Innovation•Open Business Models•Value Chain Transformation
•Business Model Innovation•Open Business Models•Value Chain Transformation
•Transformation of Collaboration Processes
•Cost Savings •Adaptivity of Organization
•Transformation of Collaboration Processes
•Cost Savings •Adaptivity of Organization
COMPETETIVE ADVANTAGE FOR ENTERPRISE 2.0.
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 13
SOCIAL BUSINESS CONFIGURATION: PUTTING CUSTOMERS FIRST.
Groundswell Awards 2007
Groundswell Awards 2008
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 14
List of Open Innovation (23)
List of Crowd Sourcing (14)
PERMEABILITY CONFIGURATION: OPEN INNOVATION –
CO CREATION –
OPEN BUSINESS MODELS.
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 15
Case Studies of E20 Portal (CIA, Lockheed, Pfizer)
German Casestudies (LH, ABB, Bayer)
Case Studies
SOCIAL ENTERPRISE CONFIGURATION: TRANSFORMING THE WAY WE WORK.
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 16
Enterprise 1.0Enterprise 1.0 Enterprise 2.0Enterprise 2.0
1. Our Business needs to be in the Web.
The WEB needs to be in our Business.
2. Customer as Sink of Products. Customer as Source of Innovation.
3. Customers, being loyal to Brands. Brands, being loyal to Customers.
4. Reacting Employees as Resources of Processes.
Processes as Resources of acting Employees.
SHIFT HAPPENS.
AGENDA
1.
Enterprise 2.0! So What?2.
Technologies for Enterprise 2.0
3.
Maturity Levels of Enterprise 2.0
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 18
TECHNOLOGY: FREEDOM OR CONFUSION?
ECM
BLOG SOCIAL NETWORKS
WI K
IFO
RU
MC
OM
MU
NI TY
Social Business
SuitesAtlassian
Confluence
Cloud
Open Source
Standard
Awareness
Lithium
Mzinga
TelligentJive SBS
MS Sharepoint + UC + MOSS 2010
Six Apart
DrupalEMC eRoom
IBM Lotus Connections
Open TextLive World
Socialtext
TWiki
PBwikiMedia Wiki
Vignette 7.2
Fat Wire
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 19
TECHNOLOGY: FREEDOM OR CONFUSION?
ECM
BLOG SOCIAL NETWORKS
WI K
IFO
RU
MC
OM
MU
NI TY
Social Business
SuitesAtlassian
Confluence
Cloud
Open Source
Standard
Awareness
Lithium
Mzinga
TelligentJive SBS
MS Sharepoint + UC + MS 14
Six Apart
DrupalEMC eRoom
IBM Lotus Connections
Open TextLive World
Socialtext
TWiki
PBwikiMedia Wiki
Vignette 7.2
Fat Wire
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 20
BACKGROUND INFORMATION.
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 21
RONI: THE RISK ON NOT INVESTING.
Employees start to use unauthorized tools, leading to IT security risks.
Increasing difficulty to attract and retain talented staff.
Losing time to adapt and getting your organization used to „social technologies“.
Laggard in organizational and cultural change.
Reduced competitiveness.
AGENDA
1.
Enterprise 2.0! So What?2.
Technologies for Enterprise 2.0
3.
Maturity Levels of Enterprise 2.0
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 23
MATURITY LEVELS OF ENTERPRISE 2.0.
3rd Telekom Barcamp | Dr. Frank Schönefeld | 25.06.2009 | 24
Traditional Enterprise
Traditional Enterprise
Maturity Levels of Enterprise 2.0
Maturity Dimensions
Processes
Extension
Culture
Technology
„Participative“
Enterprise
„Participative“
Enterprise
„Social Technologies Integrated“
Enterprise
„Social Technologies Integrated“
Enterprise
„Open Enterprise“„Open Enterprise“
„Connected Enterprise“
in a
Connected Society
„Connected Enterprise“
in a
Connected Society
„Social Technologies Using“
Enterprise
„Social Technologies Using“
Enterprise
Technology Adoption largely finished
Penetration of all working and guiding processes
largely finished
Involvement of external stakeholder
largely finished
Emergent assimilation of
feedback from the sociosphere
STAGES TOWARDS ENTERPRISE 2.0
Innovation of value chain and business models
Adaptation of the entire Enterprise
Transformation of Collaboration
Customer Centricity Growth Opportunities
Pilots, easy to copy
Ciltural and organizational development
Radius of usage of social technologies
Technology management of social SW
Usage in working processes
isolating
In Team only
Bridging teams
WP additional
intertwined with WP
Ad hoc approach
Project driven approach
participative
Flow Culture
Strategy driven approach + integration+ Use Cases
Enterprise wide
Customer + partner
New defined WP
Identity supporting
Transparent, authentic
Socios- phere
Integrated for all WPs
ENTERPRISE 2.0 MATURITY.Broaden your Expertise.
Strategy driven approach
Strategy driven approach + integration
Emergent WPs
Ciltural and organizational development
Radius of usage of social technologies
Technology management of social SW
Usage in working processes
isolating
In Team only
Bridging teams
WP additional
intertwined with WP
Ad hoc approach
Project driven approach
participative
Flow Culture
Strategy driven approach + integration+ Use Cases
Enterprise wide
Customer + partner
New defined WP
Identity supporting
Transparent, authentic
Socios- phere
Integrated for all WPs
ENTERPRISE 2.0 MATURITY.Broaden your Expertise.
Strategy driven approach
Strategy driven approach + integration
Emergent WPs
High Performance
Teams
Process Flows
Crowd Sourcing
IP Management
Reputation Management
Socially Enabled
Technology Stack
Knowledge Retention
Social Cloud
Communities
Open Business Models
Project Flows
Leadership 2.0
Cloud Sourcing
Next Fitness Level
Light Weight Integration
Enterprise 2.0
Ciltural and organizational development
Radius of usage of social technologies
Technology management of social SW
Usage in working processes
isolating
In Team only
Bridging teams
WP additional
intertwined with WP
Ad hoc approach
Project driven approach
participative
Flow Culture
Strategy driven approach + integration+ Use Cases
Enterprise wide
Customer + partner
New defined WP
Identity supporting
Transparent, authentic
Socios- phere
Integrated for all WPs
ENTERPRISE 2.0 MATURITY.T-Systems MMS Experiences.
Strategy driven approach
Strategy driven approach + integration
Emergent WPs
TEAMWEB MMS
Adoption Rates.
3rd Telekom Barcamp | Dr. Frank Schönefeld | 28.05.2009 | 35
BE PART OF OUR COLLECTIVE INTELLIGENCE. AND LET US BE PART OF YOURS.
T-Systems Multimedia Solutions GmbH
Internet:
www.t-systems-mms.com
Blog:
www.dresdner-zukunftsforum.de
Flickr:
MMS in Flickr
Video:
Webcasts
XING:
with
us!
Twitter:
http://twitter.com/frank_open
Adress:
01129 Dresden
Phone:
0351/28 20-0
Fax:
0351/28 20-5115
e-Mail:
THANK YOU!
3rd Telekom Barcamp | Dr. Frank Schönefeld | 28.05.2009 | 37
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