mau new york 2016 — how burst ua really works
TRANSCRIPT
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How Burst UA Really Works
Burst campaigns have a negative stigma but years after the launch of the App Store, burst campaigns
are still here and can still drive results, but only if used in the right way.
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#MAU2016
J o n a t h a n S i m o n Director of Marketing
Magmic
WHO AM I?
Magmic is a leading publisher and developer of mobile social games. We
publish a full range of content, from leading entertainment publishers like
Hasbro (Scattergories), Mattel (Phase 10, Skip-Bo, Blokus), and Rubik’s
Cube (Rubik’s Cube, Rubik’s Uncubed). We have led the mobile
entertainment revolution since 2002, and currently ship products to all
major app stores including; iTunes App Store, , Google Play, Amazon App
Store, BlackBerry World, and various carrier decks. Privately owned,
Magmic is located in the Ottawa, Canada.
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5,700,000APPS
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Breakdown by App Store
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A type of user acquisition campaign used by mobile publishers to acquire a rapid amount of users in a short amount of time in
order to climb the App Store rankings and gain visibility, resulting in even more downloads from organic users.
What is a burst campaign?
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What does it look like?
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Download Visibility Loop
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How is it done?
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Incentivized Users
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DOWNLOADS
Social Media
Cross-Promotion
Store Setup
Press Community Management
Website
UA
UA Burst
Bigger Picture
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#MAU2016
J o n a t h a n S i m o n Director of Marketing
Magmic@jonathanlsimon