mav communications credentials
TRANSCRIPT
Your Communications Partner
Know Us
MAV Communications, a Public Relations & Social Media
Marketing outfit has been recently incorporated in
September 2013
However, its journey started couple of years back in
November 2011 when Ms. Vibhuti Amarnath Agrawal took
the independent route after spending 10 years in the
corporate world
At MAV Communications, we partner with our clients in
various aspects of communication including:
o Planning
o Crisis Management
o Internal Communications
o Media Relations and
o Social Media Marketing among others
Know Us
We treat this as a ‘Communications Bureau’ wherein we take
each client as a case that requires a different kind of research,
facts assimilation, thereby creating a suitable roadmap
Currently operating from Mumbai, we work with like-minded
independent associates all over India
Know Us
Services On Offer
Social Media Marketing
‘Social Media’ simply means socializing through a media
It helps seek views and share reviews
Hey, did u see d new
car?
Brilliant colour & shape… Gud pick-up also…
What Is Social Media All About?
Public Relations Consumers
Consumers
ConsumersAdvertising
Social Media
(endorsements from a third party (media) helps establish credibility)
(helps create awareness)
(cuts the middlemen and connects you directly with your audience)
How Is It Different?
Social Media Marketing
Online Reputation Management
SMRs – Social Media Releases
Influencer Engagement
Components Offered
This involves creating & maintaining Brand properties on
various Social Media platforms including
Social Media Marketing
This involves listening to what your audiences are saying on
various forums about the Brand / Products / Services
Online forums including Facebook, Twitter, Discussion
forums, Consumer sites, etc. are monitored for Brand
/Corporate mentions
Online Reputation Management
Press notes are released on online forums as and when
required
This helps in reaching out to a wider audience across the
world
SMRs – Social Media Releases
This involves using online influencers i.e., Bloggers to spread
the word through honest and transparent reviews of
products & services offered by the Brand
o Product reviews
o Contests on their page/blogs
Influencer Engagement
Public Relations
‘Public Relations’ simply means enhancing one’s image
among its relevant audience
Media Relations
Media Training
Reviews / Influencer Engagement
Corporate Profiling & Media Releases
Components Offered
The most important aspect of any PR exercise is to build and
maintain cordial relations with the relevant media
This not only helps in getting the right news out but plays a
key role during crisis
Media Relations
As is rightly said ‘Nothing Is Off The Record With The Media’
Hence, it is important to decode the Media DNA to handle
them better and use them for our own benefit
This is done through discussions and role play
Media Training
Getting endorsed by a reliable third party (media /
influencers) always leads to creation of goodwill and
credibility for the Brand
Getting products & services reviewed by journalists /
influencers helps achieve this target
Reviews / Influencer Engagement
Right visibility sells right. Hence, it is important to generate
visibility for the Brand and Spokespeople in the right spots
In addition, press notes are used as a channel to connect with
the media from time-to-time with relevant information
Corporate Profiling / Media Releases
Team
Vibhuti Amarnath Agrawal, Director
A communications professional with over 10 years of
experience
Has worked with some of the leading agencies in India
including Vaishnavi Corporate Communications, Rediffusion
Y&R, Comma Consulting and Windchimes Communications
Vibhuti Amarnath Agrawal, Director
Has serviced clients across sectors:
o Public Relations: Tata Teleservices, Mumbai Metro One Private
Limited, PVR Cinemas, Hyundai Motors, Cleartrip, HTC among others
o Social Media: Loop Mobile, Sony Music, Huawei Ideos, Kochi IPL,
Lakme Salons, Infosys, eBay, SIL among others
Clients Serviced Since 2011
