MAVENSocial

Mega

Trends

MavenSocial is wholly owned subsidiary of MavenAnalytics

MavenHQ : Toronto, CanadaMaven US: Atlanta

Maven Europe: LondonMaven Asia Pacific: Singapore

Maven Latin America: Mexico City

Clients

US  Clients

CDN  Clients

Asia/Europe

World’s largest 1 to 1Channel & Online Economy

3 Billion Google Searches DailyInternet Economy is worth $4.2 Trillion

INTERNET: 2B users

TRANSLATING TO OVER 700M POTENTIAL CONNECTIONS.

LARGEST COMMUNITY OF TRACKABLE DIGITAL RELATIONSHIP IN HISTORY.

COCA-COLA HAS 37M LIKES,

SOCIAL MEDIA: 1.6B USERS

1 to Many Digital

Relationships

SOCIAL ECONOMY IS WORTH $1.3 TRILLION

70% OF CONSUMERS PREFER BRAND

RECOMMENDATIONS FROM FRIENDS

FORRESTER -2013

Engagement (# of followers)

Revenue from SocialMedia

Impact of Social on Other Media

Almost none - unique visits

0 17.5 35 52.5 70

20%

11%

12%

57%

12%

12%

16%

61%

YET BRANDS ARE NOT MEASURING ROI ON EARNED MEDIA

SOCIAL &REFERRALS

Note: *client-side marketersSource: Econsultancy and Adobe

Deepest Level of Social Media Impact that Their Company/Clients Can Track According to Companies* and Agencies Worldwide, Aug 2012

Agencies Companies

Maven activates influencers. Maven technology connects influencer connections and tracks ROI from their followers.

“Monetize”

Sharing

ContactName

URL

EARNED/OWNED/PAIDFROM CONSUMER TO

CONSUMERC2C

ROI

MAVENDATA

Visitors

MAVENCHANNELROI FROM

VISITS

MAVENCHANNELROI FROM

OPT-INS

Opt-ins

MAVENCHANNELROI FROM

SALES

Greatest ROI with Earned

Media

Note the Shrinking ROI on Paid Media

Orders

MAVENROI

MAVENSCORE &

SOCIAL DATA

MAVENSCORE &

SOCIAL DATA

MavenClickSocial ROI/sales data creates a powerful Analytics for bloggers

MAVENSCORE &

SOCIAL DATA

We are your product experts

and keen to share

IMAGINE THE POWER OF

YOUR BRAND WITH A

DATABASE OF INFLUENCERS

WITH ROI

CASE STUDYMAJOR TELCO

SAMPLE WORKFLOW: SHARE & WIN

Share & Win

Campaign

Home Automation

Product

MavensSocial ROI

Channel ROI

Analytics Contacts/Leads

Opt-in Contacts

Sales

Sold

Sold

Traffic Drivers

DM, Paid Ads, eMail, Bloggers

Distribution

Social

Mobile

Web

CAMPAIGN WORKFLOWTelco Telco Telco

Order Taking Site

COST PER OPT-IN

Channel Visitor Opt-inConversion(Visitor to

Opt-in)Cost Per Opt-in

Earned 6,516 1,037 16% $11.57Owned - DM 3,419 530 16% $64.15

Paid 3,176 55 2% $145.45Total 13,111 1,567 12%

Typical rates are between 10%-20%, rates above 15% are above avg.

Paid Fees: Bloggers $12k, Paid Ads $8k, Bill Inserts $34k

*Note: Based on Opt-ins

Strangers

Paid3%

Google, Facebook,

Network Ads

Customers

Owned33%

Direct Mail Inserts

Referrals/Fans

Earned64%

Influencers, Bloggers, Sharing and other Organic opt-ins

March 1 First Period Second Period Third Period May 160

409

777

9671037

0

37

3737 55

0

217

471518 530

Owned Media

Paid Media

Earned Media

Earned Media

We Leveraged Owned Media to drive Earned

Media with the help of influencers

*Note: Based on Opt-ins

Projected$30,052

Revenues Earned Media

Projected$15,360

Revenues Owned Media

MavenSocialSaaS

CORE: Targeted Influencer Analytics

MAVEN<CORE>Social

ContentMavenMail

Social CRM

Social ROI

Social Analytics

MavenScore

MavenMobile

MavenClick

Uniqueness: • Know your Mavens and • Social ROI• Track Paid, Owned and Earned

Reduce Your Acquisition Costs with Earned MediaAmplify your Reach with Social

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