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Max India Limited Max India Limited I t P t ti Investor Presentation June, 2014 1 BSE Scrip Code: 500271, NSE Ticker: MAX, Bloomberg: MAX:IN www.maxindia.com

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Page 1: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Max India LimitedMax India Limited

I t P t tiInvestor PresentationJune, 2014

1

BSE Scrip Code: 500271, NSE Ticker: MAX, Bloomberg: MAX:INwww.maxindia.com

Page 2: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MAX GROUP - OVERVIEW

2

www.maxindia.com

Page 3: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Max Group Vision“To be the most admired corporate for service excellence”

Sevabhav• Positive social impact • Culture of Service

Excellence

• Helpfulness • Mindfulness

• Expertise • EntrepreneurshipExcellence

• Dependability • Business performance

• Transparency • RespectCredibility

• Integrity • Governance

3

Page 4: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Our Businesses

M lti b i t F d l d i

“ IN THE BUSINESS OF LIFE ”

Multi-business corporate Focused on people and service

Life InsuranceProtecting Life

HealthcareCaring for Life

Health InsuranceEnhancing Life

Senior LivingProtecting Life Caring for Life Enhancing Life

74:26 JV* with Mitsui Sumitomo;

Largest non bank lead private life insurer

74:26 JV* with Life Healthcare, SA;

2,000 beds

74:26 JV with BUPA Finance Plc, UK

100% Owned;Continuing Care

Retirement Community in Dehradun

Focus on healthcare, children and the environment

Corporate Social ResponsibilityNiche high barrier polymer films & Leather

Finishing Foils

Speciality FilmsClinical Research100% owned;

550 active sites

4* Max India currently holds 71.1% in Max Life and 66% in Max Healthcare

Page 5: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

A unique investment opportunity and a resilient business model

INR 116 billion+ Revenues*.. 5 Mn+ Customers..15,000 Employees.. 5,000^ Agents.. 2,000+ Doctors

Strong growth trajectory even in challenging times; a resilient & diversified business model

1

2

Steady revenue growth and cost rationalization leads to strong financial performance

Well established board governance….internationally acclaimed domain experts inducted

3

4

Diversified ownership…..marquee investor base

Superior brand recall with a proven track record of service excellence

5

6

Strong history of entrepreneurship and nurturing successful business partnerships7

Pharma Electronic Mobile Communication Plating Medical Life Pharma Component Telephony Services Chemicals Transcription

HutchisonCOMSAT

ATOTECH

Insurance

5*Total Revenue for FY14, ^Across Life and Health Insurance

Page 6: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Growth potential recognized by the market….high pedigree investor base

Others8 4%

Shareholding Patternas on March 31, 2014

• Reliance MF• Temasek• Fidelity• Norges

Shareholding Concentrated

Promoter39.5%

Mutual Funds11.0%

8.4%

• Norges• Jupiter• Matthews• New York Life• ICICI Prudential

Concentrated with Marquee

Investors

IFC

FII (Others)21.7%

IFC3.9%

Goldman Sachs15.5%

Number of outstanding shares : 26.55 Cr.

6

Page 7: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Rs Cr

Consistent track record of strong growth across businesses with the group turning strong profits

8000

10000Operating Revenue Trend

Rs Cr.

Rs Cr.FY 10 FY 11 FY 12 FY 13 FY 14

Operating Revenue

5,574 6,668 7,648 8,180 9,139

32444508

55746668

7643 8180

2000

4000

6000Investment and Other Income

2,087 1,223 914 2,444 2,544

Total Revenue 7,661 7,891 8,562 10,624 11,683

0FY 08 FY 09 FY10 FY11 FY12 FY 13

Profit / (Loss) before Tax

(86) 32 242 991* 274

Rs Cr.

FY 10 FY 11 FY 12 FY 13 FY 14

Net Worth 1,993 1,944 2,513 2,903 2,984

Loan Funds 440 507 549 676 702991

600

800

1000

1200Profitability Trend

Net Fixed Assets

965 1,017 1,256 1,361 1,495

Treasury Corpus

909 540 397 409 235(60)

(86)

32

242

-400

-200

0

200

400

7

Life Ins. AUM 10,121 13,836 17,215 20,458 24,716(333)-400

FY 08 FY 09 FY10 FY11 FY12 FY 13

*Investment & Other Income and PBT for FY13 includes income from stake sale in Max Life amounting to Rs. 802 Cr and Rs.794 Cr, respectively.

Page 8: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MAX LIFE INSURANCE COMPANY (Max Life)

8

www.maxnewyorklife.com

Page 9: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

The Essence of our chosen StrategySources of competitive advantageTo be the most admired life insurance Our objective

company in India with sharp focus on financial metrics

”Build a robust multi-channel distribution

To serve the long-term savings and protection needs of mass affluent+

customers through a high quality agency supplemented by our privileged

Our approach architecture while Max Life’s proprietary high

quality agency will remain the core

distribution channel.”bancassurance partnership

RECREATE GROW TURBOCHARGE OPPORTUNISTIC REDUCE

Key choices

High quality “platinum standard” agency that we were kno n for

Privileged banc-assurance relationship with Axis Bank

Product development process

Change

New PD deals

Group business

Discover growth options for the

Cost

– Driving cost management

Lo eringknown for Expand bancassurance

gmanagement and governance

Persistency management

options for the future

– Lowering costs of agency

9

Page 10: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Par products & ULIPs fill the void left by withdrawn non-par products

E l ti f d t Mi f t

ICICI P

Apr‐Sep'13 Jan‐Mar'14

Evolution of product Mix for top players over the last 2 quarters Par Non‐Par ULIP

8%

27%

40%

32%

35%

8%

60%

38%

52%

ICICI Pru

SBI Life

HDFC Life

26%

46%

25%

4%

5%

30%

70%

49%

45%

1st Disruption:  2nd Disruption: 

NAV Guaranteed >90% products69%

53%

71%

20%

30%

5%

11%

17%

24%

Max Life

Reliance Life

Bajaj Allianz

61%

35%

68%

5%

40%

27%

34%

25%

5%

NAV Guaranteed UL & Index linked non‐par products withdrawn on October 1, 2013

>90% products replaced in accordance with regulations implemented on January 1, 2014

4%

18%

56%

40%

40%

42%

Birla Sunlife

Kotak Life

43%

11%

12%

50%

45%

39%

Players with a high non par index linked focus till Sep'13 migrated towards Par & ULIP segments (ICICI Pru; BSLI; Max Life)K S Players with a high non‐par index linked focus till Sep 13 migrated towards Par & ULIP segments (ICICI Pru; BSLI; Max Life)

Key players (SBI Life, ICICI Pru), Birla Sunlife, HDFC Life) migrated from NAV Guaranteed ULIPs to other ULIPs (primarily wealth based) thus maintaining their UL share

HDFC Life: Higher non‐par share in JFM'14 due to focus on banca specific non‐par guaranteed endowment product (Sanchay)

Reliance Life & Kotak Life also witnessed a greater non‐par play (Reliance Life: guaranteed moneyback plan; Kotak Life: regular 

KEY SHIFTS

10SOURCE: Market Intelligence

income & savings plans)

Bajaj Allianz: No UL in portfolio for major part of JFM'14 led to UL share drop

Page 11: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Max Life continues to perform better than the private industry on agency efficiency parameters

Average Branch ProductivityM Lif ’ M Lif i d l d

20

14

21

16 1 4

Apr-Dec'12 Apr-Dec'13In Rs. Lakhs per month

Max Life’s Performance

Max Life continued to lead productivity parameters (both agent productivity and branch productivity)

4

10 7

7 7 8

8

4

9 9

4

10

9 8 7 7 7 6

11

Average Agent Productivity

In Rs. 000's per month

11.0

11.0

5. 5

7.0 6.0

11.0

11.3

5

6.1

5. 7 5 5.

5.

6.4

Apr-Dec'12 Apr-Dec'13

5

3.8

4.5

5.0 3.7

4.2

4.0

5.0

7

5.3 4.0

.4

5 4.4

11SOURCE: Market Intelligence & Internal Estimates | Public DisclosuresNote: Agency productivity calculated using FYP (100% SP)

Page 12: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Max Life well positioned for the transformation

Highly productive agency model and best in class training

Agency base at 43,000 agents

FY 14 Average case size at ~Rs. 29,000 with average case rate ~0.41

Need based insurance sales

400+ trainers on board

Comprehensive productportfolio with an enduring customer base

Product mix for FY14: Par 68%, Non-par 11%, ULIP 21%

Long tenor products (21 Yr) & a young customer profile (35 Yr)

Disclosures ahead of competition

Embedded Value; EV for FY14 at Rs. 3,953 Cr (FY13 at Rs. 3,756 Cr)

Implied NBM is 13.4% on APE* for FY14 (FY13 at 14%)

Max Life’s share of private sector grows to 10.3% in FY14;

Assets under Management at Rs. 24,716 Cr. as at Mar 31, 2014, grow 21% y-o-y

Other key drivers Over 3.6 million polices in-force with Sum assured touching Rs. 199,660 Cr.

Business capitalised at Rs. 2,127 Cr. as at Mar 31, 2014; solvency surplus of Rs. 2,043 Cr. andsolvency margin of 485%

Paid Dividend for FY 14 of 264Cr (final dividend~ 136Cr & interim dividend~ 128Cr) afterpaying dividends of 259 Cr dividends for FY 13 (All numbers post DDT)

12

paying dividends of 259 Cr dividends for FY 13.(All numbers post DDT)

*APE – Adjusted Premium Equivalent (Annualized First Year Premium adjusted for 10% of Single Premium).

Page 13: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

New Business Growth – Adjusted FYP 1 and

Track record of strong performanceRenewal premium and conservation ratio 2

1595 1584

1724 1769

1383617215

2045824716 20000

25000

30000

16001650170017501800

jAUM

82% 83% 81% 81%78% 80%

90%

4000

5000

6000

p

1506 1513

5405

10,121

13836

0

5000

10000

15000

135014001450150015501600

2014 3011 3751 4489 4739 501730%

60%

0

1000

2000

3000

FY 09 FY10 FY11 FY12 FY 13 FY 14

AFYP (Rs cr) AUM (Rs cr)

FY 09 FY10 FY11 FY12 FY 13 FY 14

Renewal Premium (Rs cr) Conservation Ratio

5250

In force business and No. of policies100%

Distribution Mix

152 200

2.6 3.0

3.4 3.5 3.5 3.6

2.533.544.55

150

200

250

14%8%

8%75% 71%50%

36% 34% 29%

60%

80%

100%

94 123155

152169

00.511.52

0

50

100

FY 09 FY10 FY11 FY12 FY 13 FY 141% 3% 6% 9% 9% 10%3% 4%

23%

41% 49% 53%

22% 22%

22%

0%

20%

40%

FY09 FY10 FY11 FY12 FY13 FY14

13

Sum Asssured (Rs 000's cr) Policies million

1. Individual First Year Premium adjusted for 10% single pay2. Conservation ratio = Renewal premium for the current period / (First Year + Renewal Premium for the previous period)

Group Bancassurance Partnership Distribution Own Channel

Page 14: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MAX HEALTHCARE (MHC)

14

www.maxhealthcare.in

Page 15: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Indian healthcare industry poised for exponential growth

KEY HIGHLIGHTS• Indian Health Industry is poised to double to USD 125 bn by 2015E, driven by a combination of ageing population, growing

lifestyle diseases and medical insurance penetration as well as increasing ability to afford quality healthcare.

• Realization of latent demand through growth in insurance & consumer education likely to be a key growth driver

• Private hospitals to contribute USD 45 Bn by 2012

• Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015

• Specialty hospitals are estimated to grow faster than overall industry due to rise in lifestyle diseases

15Sources: Research on India Report , 2010, Healthcare India Report, Fitch Ratings, 2010, FICCI E&Y Report, 2008

• Specialty hospitals are estimated to grow faster than overall industry due to rise in lifestyle diseases

• India needs an investment of USD 86 Bn by 2025 to increase bed density to 2 per 1,000 population

Page 16: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Growing Health Insurance Market...

Increasing prevalence and propensity are key market drivers

Comparative medical cost

11160

80

100

120

billion

g

100

48

65

Comparative medical cost

India UK US

’000

s)

14 17 22 3251

6684

0

20

40

FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11

Rs 

8.5 7 4.5 9.8

3224

6.419.218

Open Heart Knee replacement Lap Cholcystectomy Obesity Surgery

(US

D

Rising health insurance penetration will make healthcare affordable

Cost differentials provide a huge untapped market for medical tourism related business opportunities

International Healthcare Expenditure (as a % of GDP) Per Capita Spending (PPP)

2.9

3.4

1.2

3.3

4.2

3.6

Mexico

Brazil

India

PublicP i

7285

2992

8632000

4000

6000

8000

6.8

6.4

8.4

3.1

0 5 10 15 20

US

Australia Private233

837109

863

0

2000

China Brazil India USA UK Global

China Brazil India USA UK Global

16Sources: FICCI & E&Y Report, 2007, IRDA, B&K report, 2009, Crisil, Research on India Report, 2010

On a per capita basis , both in terms of USD and PPP, India’s Healthcare spend is amongst the lowest globally. However India'shealthcare spending is growing at a healthy CAGR of 14%, rising from 5.5 % of GDP (2009) to 8% (2012)

Page 17: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MHC, with its unique model* is well positioned to deliver high quality of care to patients

Quaternary /Tertiary Care- Max Super Speciality Hospitals – Saket - Max Super Speciality Hospital – Patparganj- Max Super Speciality Hospital – Mohali- Max Super Speciality Hospital – Bhatinda

•Organ Transplant•Neurosciences•Oncology•Cardiac CareMi i ll I i & M t b li SMax Super Speciality Hospital Bhatinda

- Max Super Speciality Hospital – Shalimar Bagh-Max Super Specialty Hospital – Dehradun

Secondary CareSecondary Care

•Minimally Invasive & Metabolic Surgery•Joint Replacement and Orthopedics•Aesthetics and Reconstructive surgery

•Medicine & Allied SpecialtiesMother and Child

Max Hospitals – 3Specialty Centre – 1

•Mother and Child•High-end diagnostics•Infertility and IVF•Eye and Dental care

Primary CareClinics / Implants -10

•PHP•Specialist doctor consult•Basic diagnostics like pathology collection

•Home Care

• Max Super Specialty Hospitals, SaketM S S i lt H it l P t jNABH & NABL • Max Super Specialty Hospital,

M h li

17

• Max Super Specialty Hospital, Patparganj• Max Hospital, Gurgaon

NABH & NABL Accreditations

*The above model is for MHC’s Network of hospitals and includes Max Super Speciality Hospital , Saket, unit of Devki Devi Foundationand Max Super Speciality Hospital, Patparganj, unit of Balaji Medical and Diagnostic Research Centre

Mohali• Max Hospital, Shalimar Bagh

Page 18: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Comprehensive and integrated healthcare services

Extensive focus on service excellence –a key strength for MHC

• Complete service profile, cutting edge technology and state of the art infrastructure• North India centric strategy allows leveraging of medical capabilities

Comprehensive and integrated healthcare services

Well established brand name throughout India• Patient centric healthcare delivery model with focus on highest quality of care• High operational and clinical efficiency• Won numerous accolades including accreditations by the NABH, NABL and awards by FICCI• Comprehensive range of services offer primary, secondary, tertiary and quaternary care

Well established brand name throughout India

• Team of 2,040 doctors complemented by 2,800 nurses and 2,700 other trained personnel

Network of highly respected and leading specialists

Transitions from Tertiary to Quaternary Care• Foray into latest advancements including Stem Cells, Organ transplants and Genomics• Revolutionary change in Indian healthcare operations by introducing Electronic Health Records (EHR) &

CRM• Centres of excellence in cardiac, minimal access, metabolic and bariatric, orthopedics & joint replacement,

neurosciences pediatrics obstetrics & gynecology oncology and aesthetic & reconstructive surgery

Transitions from Tertiary to Quaternary Care

neurosciences, pediatrics, obstetrics & gynecology, oncology and aesthetic & reconstructive surgery

• DNB (Diplomate of National Board) & fellowship programs• High quality nursing and paramedic care supported by nursing and paramedic on-the-job trainings

Extensive emphasis on medical training and education

18

g q y g p pp y g p j g• Development of New Healthcare professionals and course modules (e.g., case managers, nurse

practitioners )

Page 19: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MHC delivering superior performance across all key metric

61.2%61.7% 61.0%

63.0%

65.0%

9001050120013501500

Revenue and Contribution Margin

19433 20431 21558

23585 2512626208

20000

25000

30000

120014001600

Avg. operational beds and Avg. revenue per occupied bed day*

423 534 685 824 1149 1407

56.5%57.2%

59.2% 59.6%

55 0%

57.0%

59.0%

61.0%

0150300450600750900

712 751 926 9921302 1472

0

5000

10000

15000

20000

0200400600800

1000

55.0%0FY 09 FY10 FY11 FY12 FY13 FY 14

Revenue (Rs cr) Contribution Margin

00FY 09 FY10 FY11 FY12 FY13 FY 14

Avg. operational beds Avg Revenue per bed day (Rs)

Inpatient Trends Outpatient Trends

1126686439068806

7683884635 87522

9285780000

100000

600007500090000

105000120000

Inpatient Trends

3636 3799493

565 594676

735807

600

800

1000

20002500300035004000

Outpatient Trends

51103 59130 64335 6937595114

40000

60000

0150003000045000

FY 09 FY10 FY11 FY12 FY13 FY 14

1900 22502906 3103

3636

0

200

400

0500

10001500

FY 09 FY10 FY11 FY12 FY13 FY 14

19

Inpatient Transactions Avg. revenue per patient (Rs) Outpatient transactions (000's) Avg. revenue per patient (Rs)

*Average revenue per occupied bed day has been calculated on inpatient revenue

Page 20: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MAX BUPA HEALTH INSURANCE (Max Bupa)

20

www.maxbupa.in

Page 21: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

A symbiotic partnership in the health insurance space

India’s leading conglomerate Gl b l H lth I id• India’s leading conglomerate• Successful track record of

building businesses • Expertise in life insurance,

• Global Health Insurance provider with market leadership in UK, Spain & Australia

• 12 million customers in over 190 Expertise in life insurance, health insurance and healthcare businesses

• Group revenues in FY 2014 –Rs 11 683 crores

countries• Group revenues in 2012 - £8.5

billion and PBT of £600 millionEmployee base of over 52 000Rs 11,683 crores

• Local perspective of the Indian market

• Culture of service excellence

• Employee base of over 52,000 • Voted as best international health

care provider in 2013

Leveraging the strengths of both partners to build a robust and profitable

21

Leveraging the strengths of both partners to build a robust and profitable enterprise with focus on service excellence

Page 22: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Industry is poised for an exponential growth

Key drivers of growth

▪ Increase in affordability– Increasing affordability with rise

i i l l d h lth 231266

305 351404

464

350400450500

Bill

ion)

Indian Health Insurance Market (Rs. In Billion)

in income levels and healthcare spend per capita

▪ Increase in willingness– Rapid scale-up of hospitals and

i t id t

17 22 3251 66 83 111

131160

192231

050

100150200250300

GW

P (R

s. in

expansion outside metros– Take-off of comprehensive

insurance coverage products e.g. secondary healthcare, out-patient etc I d t b 15% i FY 2013 14 i ll l thpatient etc.

– Higher need with rise in incidences of chronic diseases (viz. cancer, heart disease)

– Acceptability of insurance with

• Industry grew by 15% in FY 2013-14 marginally lower thanthat in the previous fiscal (17% in FY 12-13)

• Growth driven equally by both Private as well as publicsector players (YTD Mar’14 : 14% and 15% respectively)

p yincreasing awareness

▪ Increase in ticket size– Rise in healthcare costs with

market inflation

• Insurers focusing on containing loss ratio’s and improvingprofitability

• Standalone health insurers growing aggressively

22SOURCE: Team analysis, WHO statistics, NCAER, McKinsey Urbanisation report, Government economic survey, BRIC report

Page 23: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Relationship

Max Bupa to capitalise on this opportunity through innovative product and superior service offering

Good Hospitalization

experience:Cashless processing;

Simplicity, Transparency:Hassle free claim processing; No Comprehensive

Relationship Manager for

Gold & PlatinumCustomersTechnology &

t ti Cashless processing; No TPA

processing; No underwriting at point

of claim

pbenefitsautomation

ahead of curve

Value for money: Comprehensive benefits for the

money paid

Support for Family’s health

Access to information

Checkups on renewal

Health and wellness focus

Health Coach

information24/7 health line

23

Page 24: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Extensive focus on key growth levers to maximize long-term value

• Max India - strong understanding of Indian Insurance landscape,learning's from Max Life’s success and leverage synergies withMax Life and MHC

• BUPA – Product design, underwriting and clinical expertise

Leveraging Max India and BUPA capabilities

Factsheet* – Max Bupa

• Opened up to Standalone Health insurers in February 2013• 4 tie-ups - Standard Chartered, Deutsche and Ratnakar Bank

successfully launched

Bancassurance would catapult growth Gross Written Premium^ INR 309 Cr.

Customer Base^ 681K+y• Federal Bank to be launched in Q1FY15

• Value based pricing based on data and analysis• Selective targeting of profitable Group business

Pricing for profitability

Customer Base 681K+

Number of Employees 1330+

• Selective targeting of profitable Group business

• Build a culture of innovation and expertise.• Focus on wellness and specialized products with no age limit and

hi h d

Continuous product innovation Number of Agents 11,400+

high sum assured.• Emphasis on Health Risk Management

• Focus on the mass affluent+ customer base

Focussed customer profile

Number of Offices 21

Partner Hospitals 3,400+

24

• Robust underwriting procedure

* For the year ended March 31, 2014 ^Excludes 1 mn lives under RSBY scheme

Page 25: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MAX SPECIALITY FILMS (MSF)

25

www.maxspecialityfilms.com

Page 26: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MSF uniquely positioned to create value

Commodity Speciality(Preferred)

MetallisedFilms Coated Films Foils

End UsePackaging,Industrial,

Textiles

Packaging,Lamination

Packaging,Lamination,Industrial,

Packaging, Industrial

Lifestyle,Apparels

Ma Specialit Films is m ch more than packagingOur Focus

Max Speciality Films is much more than packaging… Manufacturer of niche (high margin) and high barrier speciality polymer films

Pioneer in introduction of value added products/technology in India

Value added products account for 55-65% of total sales

Customer Base in India / Exports

New product development – 6 to 8 per year

26

New product development 6 to 8 per year

Long term relationship with blue chip customers; Preferred Vendor

Page 27: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Visibility in Top Brands

You will FindYou will Find MSF films in…

27

Page 28: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MAX NEEMAN MEDICAL INTERNATIONAL (MNMI)

28

www.neeman-medical.com

Page 29: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MNMI: A comprehensive service offering

• Full service contract research organization (CRO) with focus on Phase II, III & IV trails

• Service offerings include: Project management, Site management, Data management, including, bio-

statistics and report writing, monitoring services and supply chain managementO d b k f R 17 C t M h ‘14

Key Highlights FY14 Marquee Clients

• Order book of Rs. 17 Cr. as at March ‘14• Business Development efforts focused on medium/small-sized biotech & pharma companies

Key Highlights FY14• Revenues decline 10% as industry slowdown due to

regulatory uncertainty continues

D it i ifi t d ti ti t

Marquee Clients

• Despite significant revenue reduction, pro-active costrationalisation enables positive EBITDA of Rs.0.1 Cr asagainst EBITDA loss of Rs.1.0 Cr in FY13;

• Patient retention rate at 92%

• 5 successful US FDA GCP audits

• Client base stands at 118

• 2000+ Physicians

29

• 335 studies being executed across 551 sites

Page 30: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MAX INDIA FOUNDATION (MIF)

30

www.maxindiafoundation.org

Page 31: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MAX INDIA FOUNDATIONMaking a difference… to life

Factsheet* – MIF

Locations 415

Max India Foundation• Corporate Social Responsibility (CSR) Arm of the Max

India Group focused on providing quality healthcare to

the underprivileged facilitating awareness of health Locations 415

NGO Partners 338

the underprivileged, facilitating awareness of health

related issues, and promoting and fostering an eco-

friendly healthy environment.

Awards Received:-Beneficiaries 5,26,018

• Immunization• Artificial Limbs & Polio

•Golden Peacock Global CSR Award 2011

•Global CSR Awards at the World CSR Day 2012

•Golden Peacock Award for CSR 2012

•“Best CSR Practices 2013” at 7th Indy’s Award

Initiatives

Callipers• Health Camps• Surgeries & Treatment

• Best CSR Practices 2013 at 7 Indy s Award

•“Best CSR Practices 2013”at the World CSR Day

• “Golden Peacock Award for CSR 2013• “Outstanding Social Impacts” Award 2014 at the

World CSR Day Congress • Palliative Care• Lifeline Express Camps• Multi-speciality Camps• Cancer Awareness

World CSR Day Congress

31

• Cancer Awareness• Environment Awareness

* Till April 2014

Page 32: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Thank You

32

Page 33: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Consolidated Financial Snapshot (Q4 & FY14)(Rs. Cr.)

Particulars Quarter ended Y-o-Y Growth

Year ended Y-o-Y Growth Mar-14 Mar-13 Mar-14 Mar-13*

Total Revenue 3 740 2 468 52% 11 683 10 624 10%Total Revenue 3,740 2,468 52% 11,683 10,624 10%

Operating Revenue 2,931 2,470 19% 9,139 8,180 12%

EBITDA 121 87 39% 506 1,213 -58%

Particulars 31-Mar-14 31- Mar-13 Growth Net Worth 2 984 2 903 3%

PBT 62 28 120% 274 991 -72%

Net Worth 2,984 2,903 3%

Preference Shares 65 125 -48%

Loan Funds 702 676 4%

Fixed Assets (Net Block) 1,495 1,361 10%

Treasury Corpus (Debt M. Funds & Term Deposits) 235 409 -43%

Life Insurance Investments (AUM) 24,716 20,458 21%

33

*Revenue comprises of operating revenue, investment & other income; It includes Investment gain on UL portfolio (MLIC) of Rs. 1470 Cr in FY14,

against Rs. 810 Cr in FY13. In Q4FY14 MLIC UL Invt gain Rs 510 Cr vs loss of Rs 230 Cr in Q4FY13

*FY13 numbers include one off profits of Rs. 794 Cr. from sale of stake in Life Insurance business to Mitsui Sumitomo Insurance

Page 34: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Road Map to Becoming India’s Most Admired Life Insurance Company

Key Public MessagesKey Public MessagesKey Public MessagesKey Public Messages

A trusted life insurance specialist Customer centric Financially responsible and strong A great place to work An admired member of the community

VISIONVISION Become the most admired Life Insurance Company in India

MISSIONMISSION

Part of top quartile newLife Insurance Companies National Player Brand of FIRST choice

An admired member of the community

KEY KEY WHAT –Comprehensive suite ofproducts, competitive pricing, extensive distribution, persistency customer service excellence

Employer of Choice Principal of Choice for AgentsKey DifferentiatorsKey Differentiators

Financial Strength & Security Quality of agents Flexible Products

OBJECTIVESOBJECTIVES

STRATEGIESSTRATEGIES

persistency, customer service excellence, profitable portfolios

HOW –TalentedPeople, Professional & Productive Agents, Performance Metrics, Leverage Technology, Teamwork, Customer Centric Innovative Distribution and Marketing

e b e oduc s Service Excellence Fair Terms of Business

Customer Centric, Innovative Distribution and Marketing

INITIATIVESINITIATIVES What-When-Who-How-Cost linkage plans at Departmental and Individual levels

VALUES & BELIEFS OPERATING PRINCIPLES METRICS & PERFORMANCE

Excellence Honesty Knowledge Caring Integrity

VALUES & BELIEFSSTANDARDS MGMT PROCESS Customer comes first

International quality standards Do it right the first time Fact based decisions Bias for result oriented action Financial strength & discipline

Input Output External Internal

Ab l t

GMPR Ratings TEC/TTR – Templates Primary, Shared and

ContributoryB l d dIntegrity

TeamworkFinancial strength & discipline

Direct and open communication Respect Max & NYLI values & parentage Fun at work

Absolute Ratios

Balanced scorecard Core, Functional and

Leadership Competencies

34

Page 35: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Protection Oriented, Longer Tenor Life InsurancePROPORTION OF POLICIES (% b

PRODUCT TYPE Tenure (Y )

Age of Insured(Y )

34

3217.9WHOLE LIFE

POLICIES (%, by number)

(Years) (Years)

44

16

34

34

1.5TERM 26

ENDOWMENT 34.916

0.1DEFERRED ANNUITY

6.4MONEY BACK

18

3015

40

UNIT LINKED 37.0

30

3615

15

HEALTH 0 5HEALTH 0.514 38

GUARANTEED INCOME 1.6 4419

35

21 35Max Life Average Max Life Average

As on 31st Mar 2014

Page 36: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

S N C Individual New Business Premium (Rs. Cr) 

Market Position: Life Insurance Sales

S. No. Company  ( )Premium Adjusted for 10% single premium

FY14 FY13 Growth (%) Market Share

1 ICICI Prudential 3,253  3,310  ‐2% 18.9%

2 SBI Life 2 811 2 388 18% 16 3%2 SBI Life 2,811  2,388  18% 16.3%

3 HDFC Life 2,374  3,131  ‐24% 13.8%

4 Max Life 1,769  1,513  17% 10.3%

5 Reliance Life 1,121  978  15% 6.5%,

6 Bajaj Allianz 1,002  1,230  ‐19% 5.8%

7 Birla Sunlife 837  1,032  ‐19% 4.9%

8 PNB MetLife 577  561  3% 3.3%

9 ING Life 500  515  ‐3% 2.9%

10 Kotak Life 465  459  1% 2.7%

Others 2,536  2,731  ‐7% 14.7%

Private Total 17,244  17,849  ‐3%

LIC 28,185  29,171  ‐3%

Grand Total 45,429  47,019  ‐3%

36

Mkt Share of pvt. players 38.0% 38.0%

Source: Life Insurance Council

Page 37: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Max Life – Embedded Value

Amount in Rs. Cr.

Operating

379* 7934

March 31, 2014

309

Unwind of Discount**

Operating Variance* Non

Recurring Variance

240

3,756

3,953

SH dividend

Value of New Business

1,858

2,021payouts

Operating RoEV of 15.6%Headline RoEV of 13.5%

1,898 1,931

Implied NBM*** is 13.4% on APE****(14% in 2012-13)

Opening EV Closing EV

Denotes increase to EV Net Worth

37

Denotes decrease to EV* Includes Rs 6 crs of cost underrun..** Unwind calculated on the expected basis where the Net Worth earns 8.15% and the VIF earns 13%.*** VNB includes shareholders’ interest in the residual estate from participating business aggregating Rs. 40 Cr. Implied NBM is on a structural basis.****APE: Adjusted Premium Equivalent (Annualized First Year Premium adjusted for 10% of Single Premium; Limited Premium valued at 100%).

Value of In-force business

Page 38: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Max Life – Key Assumptions to Embedded Value

Cash/Money Market/TB 8.5%

G Secs 8.8%

Economic Assumptions

%

Corporate Bonds 9.6%

Equities 13.00%

Unit Linked Fund Growth Rate 10.50%

Interest Rate on Non-Unit Reserves 8.15%

Inflation 6.50%

Risk Discount Rate 13.00%

Service Tax 12.36%Service Tax 12.36%

Tax Rate 14.1625% (12.5% + 10% surcharge + 3% education cess)

The economic assumptions used are internally consistent and have been set with regard to current economic conditions

Operating Assumptions

Operating assumptions like mortality, morbidity and lapses are set on a best estimate basis, based on

economic conditions

38

p g p y, y p ,Company’s own experience where available. Maintenance expense assumptions are in line with the current experience and acquisition expense assumptions are based on structural level expenses

Page 39: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Max Life – Sensitivities to Embedded Value

Base Case (% change*) Value of In force Value of New Business

Mortality +10% -2.20% -5.20%

Mortality -10% 2.20% 5.20%

Lapses +10% -3.90% -6.50%

Lapses -10% 4.20% 7.20%

Maintenance Expenses +10% -1.10% -1.80%p

Maintenance Expenses -10% 1.10% 1.80%

RDR +100bps -4.20% -7.20%

RDR – 100bps 4.70% 8.00%

Investment Return +100bps and RDR +100 bps -2.00% -0.10%

Investment Return 100bps and RDR 100 bps 2 20% 0 00%

39* For the purpose of par sensitivity analysis, the impact on enhanced dividends has not been allowed for.

Investment Return -100bps and RDR -100 bps 2.20% 0.00%

Page 40: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Max Life Embedded Value – Basis of Preparation

Max Life’s Embedded Value is guided by the European Embedded Value (EEV) principles and is consistent with the reporting of traditional embedded values on a deterministic basis

Allowance for risk has been made through the use of a single risk discount rate (“Top down discount rate approach”) incl ding allo ance for the time al e of financial options and g aranteesapproach”), including allowance for the time value of financial options and guarantees

Explicit allowance is made for the cost of capital where the capital is defined as the higher of the internal required solvency margin (being 170% of the Minimum Required Solvency Capital) and the internal economic capital requirementq

Operating experience assumptions are set on a best estimate basis, reflecting the Company’s recent experience as well as the expected future experience adjusted for Management actions and non recurring factors contributing to current experience in order to avoid arbitrary changes in assumptions

Operating experience assumptions are monitored on a six-monthly basis at a granular level, including channel and product, and are reviewed by the Product, Actuarial and Risk Management Committee of the Board

The EV assessment does not include any value generated by future new business but various assumptions used toThe EV assessment does not include any value generated by future new business but various assumptions used to make the assessments are based on the ability of the company to continue writing new business

It is to be noted that the EV methodology is in line with accepted international practices, however the results have not been subject to an external review. The results have been reviewed internally by members of the Product,

40

Actuarial and Risk Management Committee of the Board, including actuaries who have expertise in this area.

Page 41: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

New Business Growth – Adjusted FYP 1 and

Track record of strong performanceRenewal premium and conservation ratio 2

1595 1584

1724 1769

1383617215

2045824716 20000

25000

30000

16001650170017501800

jAUM

82% 83% 81% 81%78% 80%

90%

4000

5000

6000

p

1506 1513

5405

10,121

13836

0

5000

10000

15000

135014001450150015501600

2014 3011 3751 4489 4739 501730%

60%

0

1000

2000

3000

FY 09 FY10 FY11 FY12 FY 13 FY 14

AFYP (Rs cr) AUM (Rs cr)

FY 09 FY10 FY11 FY12 FY 13 FY 14

Renewal Premium (Rs cr) Conservation Ratio

5250

In force business and No. of policies100%

Distribution Mix

152 200

2.6 3.0

3.4 3.5 3.5 3.6

2.533.544.55

150

200

250

14%8%

8%75% 71%50%

36% 34% 29%

60%

80%

100%

94 123155

152169

00.511.52

0

50

100

FY 09 FY10 FY11 FY12 FY 13 FY 141% 3% 6% 9% 9% 10%3% 4%

23%

41% 49% 53%

22% 22%

22%

0%

20%

40%

FY09 FY10 FY11 FY12 FY13 FY14

41

Sum Asssured (Rs 000's cr) Policies million

1. Individual First Year Premium adjusted for 10% single pay2. Conservation ratio = Renewal premium for the current period / (First Year + Renewal Premium for the previous period)

Group Bancassurance Partnership Distribution Own Channel

Page 42: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Max Life InsuranceKey Business Drivers Unit Quarter Ended Y Y Year EndedKey Business Drivers  Unit  Quarter Ended  Y‐o‐Y 

Growth  

Year EndedY‐o‐Y Growth 

Mar'14 Mar'13 Mar'14 Mar'13

a) Gross written premium income  Rs. Crore

623 507 23% 1 787 1 529 17%First year premium  623  507  23% 1,787  1,529  17%

Renewal premium  1,651  1,464  13% 5,017  4,739  6%

Single premium  159  108  48% 474  370  28%

l 2 433 2 079 17% 7 279 6 639 10%Total  2,433 2,079 17% 7,279 6,639 10%

b) Shareholder Profit (Pre Tax) Rs. Crore 121  114  7% 503  475  6%

c) Expense to Gross Premium % 24.0% 25.8% 7% 27.1% 28.4% 6%

d) Indi id al Adj sted Premi m (APE*) Rs Crore 607 500 21% 1,769 1,513 17%d) Individual Adjusted Premium (APE*)  Rs. Crore  607  500  21% 1,769  1,513  17%

e) Conservation ratio (Old Definition) 83.7% 80.7% 3.7% 80.0% 78.5% 2.0%

f) Average  case  size  (Agency) Rs.  30,316 25,109 21% 29,127 23,856 22%

g) Case rate per agent per month No 0.41  0.53  ‐22% 0.41  0.50  ‐18%g) Case rate per agent per month No. 

h) Number of agents (Agency) No.  42620 35384 20% 42620 35384 20%

i) Paid up Capital Rs. Crore 2,127  2,127  0% 2,127  2,127  0%

j) Individual Policies in force No. Lacs 36.29  35.55  2% 36.29  35.55  2%

*Individual First Year Premium adjusted for 10% single pay **Conservation Ratio = Renewal Premium for the current period / (First Year + Renewal Premium for the previous period) 42

j) Individual Policies in force  No. Lacs 

k) Sum insured in force (Including Group) Rs. Crore 199,660 169,167 18% 199,660 169,167 18%

Page 43: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Accreditations and Awards

Business Excellence and Quality

B d E ll A d d i i S b d (2010 11 2013 14) AIMA L l

ASQ ITEA Bronze award; CII Commendation for Business Excellence (2008, 2009 & 2010)CII 2nd Prize in Project of the Year

Claims

Brand

ET Wealth rated Max Life claims settlement highest in the Industry at 99.58%S i R d ti f l i ttl t TAT (2012)

Brand Excellence Award and recognition as Superbrand (2010-11,2013-14), AIMA Loyalty Award 2012 for Best Loyalty Practices, EFFIE’s Award for Aapke Sacche Advisor Campaign in 2012

Settlement

Product Innovation

Shiksha Plus II ranked ‘Best Child Plan’ in India by Money Today

Golden Peacock Award for Max Vijay

Swiss Re commendation for claims settlement TAT (2012)s

Funds performance

Technology CIO 100 Award for technology implementation (2008/2009/2010/2011)

Funds Performance Outlook Money award in Top Quartile across all categories (2011)

gy

HR Practices

gy p ( )

Amongst India's Top 100 Best Companies to Work for (2011, 2012, 2013) by Great Places to Work

43

Page 44: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MHC – Vision / Mission

B ild T tPASSIONK Diff ti t

VISIONDeliver international class healthcare with a total service focus, by creating an institution committed to the highest standards of medical & service excellence, patient care, scientific knowledge, research and medical education.

• Create exceptional standards of Medical & Service Excellence• Care provider of FIRST CHOICE• Principal Choice for Physicians

Build TrustPASSIONKey Differentiators Focused NCR centric delivery – for operational excellence Leadership in 5 super-specialties in tertiary care

- ‘Star’ physicians supported by a group of high quality physicians Ethics Memorable brand experience

- ‘Star’ and quality physiciansMISSION

GOALS • Profitable without profiteering.• Seamless linkage between secondary and tertiary care.

• Principal Choice for Physicians• Ethical Practices • Create International Centre of Excellence for select Super Specialties.• Safety – Patient, Customer, Staff

Star and quality physicians- Infrastructure and equipment- No surprises – cost of care, pricing, medication- Signage- Look – feel – smell - touch

High quality nursing and paramedic care supported by nursing and paramedic college

KEY OBJECTIVES

STRATEGIES

WHAT –Medical USP’s ; Best in class ; Comprehensive care ; Convenience & accessibility ; Seamless service ; Patient records ; Consistent and customised care ; Service excellence ; Preventive health ; Caring place to work.

HOW –Train train train ; Partnership with Medical community ; Principalchoicefor physicians ; Never ending focus on medical and service excellence ; Build lasting customer relationships ;No franchising.

• WHAT- HOW - WHEN - COST - LINKAGE

Technology and IT

VALUES & BELIEFS OPERATING PRINCIPLESMETRICS &

STANDARDSPERFORMANCEMGMT PROCESS

INITIATIVESWHAT- HOW - WHEN - COST - LINKAGE

• Shared responsibility with single accountability.• Unique approach through: - International benchmarking. - Walk the Talk - IT Capability- Medical – Management Alignment. - Rehearse rehearse - Cost Efficiency- Train train train. - Mystery customers - Attrition Management

Key Public Messages Medical Excellence Service Excellence – Total Experience In your community - near you STANDARDS MGMT PROCESS

• Competence rating• Potential analysis• PSC model• Balanced scorecard• Performance / Risk linked

reward.

• Caring • Excellence• Integrity• - Personal• - Professional• Accountability• Openness/Transparency

• Courtesy & Caring always• Customer comes first• Do it right first time• International image standards• Direct & open communications • Create trust• Compliance• Fun at work

• JCIA Accreditation • ISO 9001 : 2000• Integrated Management System• Credentialing / Grant ofprivileges• Employee productivity• Employee Engagement survey• Service Dashboard - Sparsh

In your community near you High-end tertiary care in Private sector Comprehensiveness Referral system – National & International Value for money

44

p p y• Teamwork• Win-win partnerships

• Fun at work• Reward & Recognition

Service Dashboard - Sparsh• NABH/NABL Accreditation• Adverse event Measurement.

Corporate Social Responsibility

Page 45: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Padma Shri Dr. Rustom Phiroze Soonawala Eminent and Internationally renowned Obstetrician & Gynaecologist

MHC – Key Physicians

MD, FRCS, FRCOG

Chairman, Obstetrics & Gynaecology

Eminent and Internationally renowned Obstetrician & Gynaecologist.

Former President of the Federation of Obstetricians and Gynaecologists

Padma Shri Dr. Pradeep K Chowbey

MBBS, MS, FIMSA, FAIS, FICS, FACS,

Prior to joining MHC, he was Chairman of the Minimal Access Metabolic & Bariatric surgery

center, Sir Ganga Ram Hospital. He has been visiting faculty to the best Medical Institutions like, , , , , ,

Doctor of Science (Honoris Causa)

Chief- Surgery & Allied Surgical Specialties

Director - Minimal Access, Metabolic & Bariatric Surgery

g p g y

Memorial Sloan Kettering Cancer Hospital, NewYork, John Hopkins Institute in USA & Royal

Marsden Cancer Hospital, in U.K. Dr. Chowbey has done his MBBS followed by MS, General

Surgery(1977) from Govt. Medical College, Jabalpur & MNAMS, National board of Examination.

Renowned Joint Replacement Surgeon having 30 years experienceDr. S.K.S. Marya (M.S., DNB, Mch, FICS)

Chairman - Orthopaedics & Joint Replacement

Renowned Joint Replacement Surgeon having 30 years experience.

Pioneered bilateral Hip and Knee Joint replacement.

Author and teacher par excellence.

Renowned Neuro Surgeon having 40 years experience.

Pioneer in the field of neurosurgery credited with many ‘firsts’ in India Median CorpectomyDr. A.K.Singh (M.S., Mch, Diploma WFNS)

Director – Max Institute of Neurosciences, Dehradun

Pioneer in the field of neurosurgery, credited with many firsts in India - Median Corpectomy

for Cervical Spondylosis; Direct Trans Nasal Trans Sphenoidal removal of Pituitary Tumors

and many others. Also won BC Roy Award amongst others

Author and teacher par excellence.

H i 2 f i i S i l O lDr. Harit Chaturvedi (MS, MCH)

Chief Consultant & Director – Surgical Oncology

Having 25 years of experience in Surgical Oncology.

Served institutions of repute like Rajiv Gandhi Cancer Institute, Indraprastha Apollo Hospitals,

Batra Hospital & Medical Research Centre, New Delhi.

Dr. Anurag Krishna 20 years experience in Paediatric surgery -complex congenital malformations

MS, MCh., FAMS

Director, Paediatrics and Paediatric Surgery

Published 50 scientific papers in leading national and international journals

Served as Member of the Board of Management of Sir Ganga Ram Hospital.

45

Page 46: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MHC – Accreditations and Awards

NABH / NABL Accreditation ISO 14001:2004 & 18001:2007 at Patparganj , Pitampura & Shalimar Bagh

Achievements: 2012-13:

MSSH: Shalimar Bagh: NABH New Accreditation

National Standards: Mark of Excellence :636 aspects are addressed:

•Patient Rights: respect,

NABH / NABL Accreditation ISO 14001:2004 & 18001:2007 at Patparganj , Pitampura & Shalimar Bagh ISO 9001:2008 at Max Heart & Vascular Institute, Patparganj, Noida, Pitampura, Shalimar Bagh, Panchsheel Park & Home Office.

MSSH, Mohali: NABH New Accreditation (awaited shortly)

MSSH, Saket: NABH Reaccreditation

MSSH, Patparganj: NABH Surveillance Accreditation

Blood Bank: MSSH, Patparganj: NABH Reaccreditation

Pathology Lab: MSSH Patparganj: NABL Reaccreditation

Patient Rights: respect,

transparency, consent

•Standardized protocols in all

departments: over 200 SOPs

•Patient safety

M t & E l ti Pathology Lab: MSSH, Patparganj: NABL Reaccreditation

Pathology Lab, MSSH, Gurgaon: NABL Reaccreditation •Measurement & Evaluation

• Staff Training and safety: on all

SOPs

MHC is committed to ensure

Best Corporate Website – maxhealthcare.in3rd India Digital Awards by Internet & Mobile

that all units are complaint to the National Standards

Centre of Excellence Recognition to MHC Radiation Therapy Radiation Oncology Department, Saket:

Awarded on 17th Jan, 2013Past winners: www.mahindra.com and www.volkswagon.co.inMHC won among 200 Nominations in the Award Category

by Internet & Mobile Association of India

gfor Treatment of Heart Attacks

By Lumen Global 2013

Under leadership of Dr. Roopa Salwan

Recognition of Quality Standards conforming to International Atomic Energy Agency / World Health Organization

Under leadership of Dr Anil K Anand & Mr. Munjal

MHC won among 200 Nominations in the Award CategoryIAMAI jury evaluated entries based on :• Content• Structure and Navigation• Visual Design• Functionality• Interactivity

O ll E i

46

Dr. Arati Verma selected as Co Chairperson of Technical Committee of NABH • Overall Experience

Page 47: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MHC Tertiary Care Facility, Saket [South Delhi]

MAX DEVKI DEVI HEART & VASCULAR INSTITUTE(East & South)

MAX SUPER SPECIALITY HOSPITAL (West)(May 2006)(East & South)

( East :- December 2004, South :- February 2010) Patient beds – (East ; 207 beds) & (South ; 83 beds) 11 OTs, 2 Cardiac Catheterization Labs Tower Specialties – Cardiac Sciences, Minimal Access,

(May 2006) 184 beds (including 71 critical care beds) 7 OTs, 20 Consult Chambers Tower Specialties– Orthopedics, Neuro Sciences,

Obstetrics & Gynecology, Pediatrics and Aesthetic &pMetabolic & Bariatric Surgery, Comprehensive Oncology (Surgical, Medical and Radiation)

Nuclear Diagnostic Services Advanced CT Scan Imaging

C t li d E C d ith Ad d C di Lif

Reconstructive Surgery Brain Suite (first in Asia) and Intra Operative MRI DSA Lab (for Neuro Sciences) Emergency Services High end Radiology facilities with 64 slice Cardiac CT

47

Centralized Emergency Command with Advanced Cardiac Life Support Ambulances and Air Evacuation Service

High end Radiology facilities with 64 slice Cardiac CT

Page 48: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MHC Tertiary Care Facility, Patparganj [East Delhi]

PATPARGANJ BALAJI HOSPITAL (PPG I ) (May 2005)

PATPARGANJ SUPER SPECIALITY HOSPITAL (PPG II) (Feb 2010)(May 2005)

154 inpatient beds 3 OTs General Surgery & MAS Nephrology

(Feb 2010) 259 inpatient beds 7 OTs, 1 Cardiac Catheterization Labs Invasive & Non Invasive Cardiology Cardio Thoracic Vascular SurgeryNephrology

Mother and child care Plastic Surgery & Gastroenterology Other allied specialties

Cardio Thoracic Vascular Surgery Comprehensive Oncology

(Surgical, Medical and Radiation) Orthopedics & Joint Replacement Neurosciences Urology

48

Urology Critical Care & Other allied specialties Ambulatory Care

Page 49: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MHC Tertiary Care Facility [ North India]

Mohali (September 2011)

Bhatinda (September 2011)

142 inpatient beds and 45 Critical Care Beds 5 OTs Oncology Cardiac Sciences Orthopedics

141 inpatient beds and 42 Critical Care Beds 5 OTs Oncology Cardiac Sciences OrthopedicsOrthopedics

Neuroscience Mother and Child Care Urology ENT & Dialysis Plastic and Reconstructive Surgery

Orthopedics Neuroscience Mother and Child Care Urology ENT & Dialysis Plastic and Reconstructive Surgery

49

Plastic and Reconstructive Surgery Dentistry & Day Care

Plastic and Reconstructive Surgery Dentistry & Day Care

Page 50: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MHC Tertiary Care Facility [ North India]

Shalimar Bagh Dehradun (May 2012)(November 2011)

196 inpatient beds and 80 Critical Care 7 OTs Cardiology , Cathlab and Oncology

(May 2012) 166 inpatient beds and 39 Critical Care 4OTs Neurosciences Cardiac Care

Orthopedics and Neuroscience Mother and Child Care and Urology ENT and Dialysis Plastic Surgery and Reconstructive Dentistry & Day Care

Cardiac Care Orthopedics Mother and Child Internal Medicine General Surgery ENT and Dialysis

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Ophthalmology ENT and Dialysis Eye & Dental Care

Page 51: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MHC Secondary Care Facility [ Suburb of Delhi ]

NOIDA (August 2002)GURGAON (July 2007) PITAMPURA (February 2002)(North Delhi)

32 inpatient beds 2 OTs Mother and child care Non-invasive cardiology

80 inpatient beds 3 OTs Orthopedics & Trauma Ophthalmology (anterior and posterior) Woman and child (including infertility)

(North Delhi) 90 inpatient beds 2 OTs Lithotripsy Mother and child care

Laparoscopic surgery Orthopedics ENT, ophthalmology Urology and nephrology Full range diagnostics

( g y) Medical & surgical intensive care Nephrology and urology Aesthetic and reconstructive surgeries General and minimally invasive surgeries PHP and OPD

Aesthetic & Reconstructive Surgery Non-invasive cardiology Physiotherapy Pediatric & Neonatal Intensive Care Full range diagnostics

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PHP, OPD and Dentistry Pediatric & Neonatal Intensive Care Full range diagnostics PHP, OPD and Dentistry

Page 52: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MHC Speciality Centres – Panchsheel [South Delhi]

OPTHALMOLOGY AND DENTAL CARE (November 2005)

SPECIALIST CONSULTS AND HIGH END DIAGNOSTICS(November 2005)

Lasik, OPD and diagnostics Dental – 5 chambers Support services and offices

HIGH-END DIAGNOSTICS (August 2006)

GP and specialist consults Diagnostics Neurology (EEG and EMG) Neurology (EEG and EMG) Preventive health and chronic care Physiotherapy Minor procedures and emergencies IVF

H C

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Home Care

Page 53: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MHC –Investment Pattern

E it Max India Rs 360 CrEquityCapital

Rs. 865 Crore

Max India – Rs. 360 Cr Life healthcare** – Rs. 428 Cr IFC, Washington – Rs. 50 Cr Other Foreign Investors – Rs. 20 Cr ESOPs – Rs. 6 Cr

PreferenceCapital IFC, Washington – Rs. 125Cr

Project Cost*Rs. 1,756 Crore

pRs. 125 Crore

Indian Banks and FinancialDebt Institutions Drawn – Rs. 676Cr Future (tied-up) – Rs. 44 C

Debt Funds

Rs. 720Crore

Internal Accruals

R 46 C*The above project cost includes project cost for Dehradun and Phase II of Mohali and Bathinda** Life Healthcare’s total investment in MHC is Rs. 517 Cr. of which Rs. 89 Cr. used towards payment of redemption premium on IFCs preference shares

has been adjusted above53

Rs. 46 Crore

Page 54: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Max Healthcare* – FinancialsQuarter Ended Y d d

Key Business Drivers UnitQuarter Ended Y-o-Y

Growth

Year ended Y-o-Y Growth Mar-14 Mar-13 Mar-14 Mar-13

a) Revenue (Gross) Rs. Crore

Inpatient Revenue 279 228 22% 1046 833 26%Day Care Revenue 14 10 36% 50 38 30%Outpatient Revenue 84 72 17% 307 267 15%Other Operating Income ‐ 5 ‐ 4 11 ‐63%Total 377 315 20% 1407 1149 22%

b) ProfitabilityContribution Rs. Crore 232 191 22% 868 703 24%Contribution (%) % 61.7% 60.5% ‐ 61.7% 61.1% ‐EBITDA Rs Crore 34 22 50% 113 71 59%EBITDA Rs. Crore 34 22 50% 113 71 59%EBITDA (%) % 8.9% 7.1% ‐ 8.1% 6.2% ‐

c) Patient Transactions (No. of Procedures) No.

Inpatient Procedures 28,786 24,698 17% 112,668 95,114 18%

D P d 5 784 3 888 49% 24%Day care Procedures 5,784 3,888 49% 19,109 15,355 24%

Outpatient Registrations 994,157 954,011 4% 3,799,188 3,636,378 4%

d) Average Inpatient Operational Beds No. 1,543 1,380 12% 1,472 1,302 13%

e) Average Inpatient Occupancy % 74.3% 70.6% ‐ 74.3% 69.7% ‐

54*The above results are for MHC Network of hospitals and includes results for Max Super Specialty Hospital, Saket, unit of Devki Devi Foundation and Max Super Speciality Hospital, Patparganj, unit of Balaji Medical and Diagnostic Research Centre

f) Average Length of Stay No. 3.59 3.55 ‐1% 3.54 3.48 ‐2%

g) Avg. Revenue/Occupied Bed Day (IP) Rs. 26,996 26,029 4% 26,208 25,126 4%

Page 55: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Max Bupa Health Insurance

Key Business Drivers Unit Quarter Ended Y-o-Y Growth

Year ended Y-o-Y Growth Mar-14 Mar-13 Mar-14 Mar-13

a) Gross written premium income Rs. Crorea) Gross written premium income Rs. Crore

First year premium 50 42 20% 163 128 27%

Renewal premium 52 32 61% 146 79 84%

Total 102 74 38% 309 207 49%

b) Net Earned Premium Rs. Crore 68 40 68% 237 128 85%

c) Conservation ratio (B2C Segment) % 86% 83% - 81% 81% -

d) Average premium realization per life Rs. 5,490 4,912 12% 5,110 4,706 9%

e) Claim Ratio (B2C Segment) % 50% 52% 4% 50% 51% 2%e) Claim Ratio (B2C Segment) % 50% 52% 4% 50% 51% 2%

f) Number of agents No. 11,401 9,398 21% 11,401 9,398 21%

g) Paid up Capital Rs. Crore 669 554 21% 669 554 21%

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h) No. of Lives No. 205,107 163,577 25% 662,746 460,690 44%

Page 56: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Max Specialty Films

Key Business Drivers Unit Quarter Ended Y-o-Y Growth

Year ended Y-o-Y Growth Mar-14 Mar-13 Mar-14 Mar-13

a) Sales Quantity – BOPP Tons 11,222 12,458 ‐10% 46,354 51,220 ‐10%) Q y 11,222  12,458  10% 46,354  51,220  10%

b) Revenue Rs. Cr. 195  176  11% 746  725  3%

c) Profitability:

Contribution Margin Rs Cr 33 20 67% 121 102 19%Contribution Margin Rs. Cr. 33  20  67% 121  102  19%

% 17% 11% 16% 14%

EBITDA Rs. Cr. 15  1  931% 57  43  33%

% 7% 1% 8% 6%

PBT Rs. Cr. 4.0  (8.3) ‐148% 14  4  252%

% 2% ‐5% 2% 1%

• Revenue up 11% over Q4FY13 as realizations continue upward trend; EBITDA accordingly increases from Rs.1 Cr to Rs.15 Cr

• Enhanced tie up with Brands and achieved 36% market share in domestic segment. Records Rs.4 Cr Profit before tax vis‐à‐vis loss ofRs.8.3 Cr in Q4FY13

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• Business transferred to a 100% subsidiary w.e.f. 1st April, 2014

Page 57: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

Disclaimer

This presentation has been prepared by Max India Limited (the “Company”). No representation or warranty, express or implied, is made and nop p p y ( p y ) p y, p p ,reliance should be placed on the accuracy, fairness or completeness of the information presented or contained in the presentation. The pastperformance is not indicative of future results. Neither the Company nor any of its affiliates, advisers or representatives accepts liabilitywhatsoever for any loss howsoever arising from any information presented or contained in the presentation. The information presented orcontained in these materials is subject to change without notice and its accuracy is not guaranteed.

The presentation may also contain statements that are forward looking. These statements are based on current expectations and assumptionsthat are subject to risks and uncertainties. Actual results could differ materially from our expectations and assumptions. We do not undertakeany responsibility to update any forward looking statements nor should this be constituted as a guidance of future performance.

This presentation does not constitute a prospectus or offering memorandum or an offer to acquire any securities and is not intended to provideThis presentation does not constitute a prospectus or offering memorandum or an offer to acquire any securities and is not intended to providethe basis for evaluation of the securities. Neither this presentation nor any other documentation or information (or any part thereof) delivered orsupplied under or in relation to the securities shall be deemed to constitute an offer of or an invitation.

No person is authorised to give any information or to make any representation not contained in and not consistent with this presentation and, ifi d h i f ti t ti t t b li d h i b th i d b b h lf f th C fgiven or made, such information or representation must not be relied upon as having been authorised by or on behalf of the Company any of

its affiliates, advisers or representatives.

The Company’s Securities have not been and are not intended to be registered under the United States Securities Act of 1993, as amended (the“Securities Act”), or any State Securities Law and unless so registered may not be offered or sold within the United States or to, or for thebenefit of, U.S. Persons (as defined in Regulations S under the Securities Act) except pursuant to an exemption from, or in a transaction notsubject to, the registration requirements of the Securities Act and the applicable State Securities Laws.

This presentation is highly confidential, and is solely for your information and may not be copied, reproduced or distributed to any otherperson in any manner. Unauthorized copying, reproduction, or distribution of any of the presentation into the U.S. or to any “U.S. persons” (as

57

defined in Regulation S under the Securities Act) or other third parties ( including journalists) could prejudice, any potential future offering ofshares by the Company. You agree to keep the contents of this presentation and these materials confidential.

Page 58: Max India LimitedMax India Limited · • Share of top tier private hospitals (>100 beds) is expected to grow to 40% of the total hospital segment by 2015 • Specialty hospitals

MAX INDIA LTD.Max House, Okhla, New Delhi – 110 020

Phone: +91 11 26933601-10 Fax: +91 11 26933619Website: www maxindia com

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Website: www.maxindia.com