max my body 3 min deck 5 2014
DESCRIPTION
MAX MY BODY deck 5/2014TRANSCRIPT
CONFIDENTIAL INFORMATION
Service Referral Tech Company Connecting High School Athletes With
Registered DietitiansKharis Stallworth
Founder / CEO /Woodland Hills, CA323-317-2642/ [email protected]
Personalized Sports Nutrition
What problem are we solving?
• As a youth football coach, athletes and their parents always ask how the athlete can get bigger, stronger and faster?
• Many of these athletes aspire to the NFL, while their parents just want to fortify their bodies. Every year I hear the questions: “What should we eat?” and “What do I feed them, Coach?”
• Nutrition is overlooked for the High School athlete but athletic expectations are higher than ever.
SOLUTION• App to connect nutritionist to clients
• Nutritional data survey administered during consultation, then uploads to Max server.
• Profile created from consultation,channel open.
ADVANTAGES
• Partnering with National Network of Sports Nutritionist
• Wearable Development Solution
• Network of High School Athletic Directors
• Endorsements with current and former marketable Professional Athletes
MARKETING & SALES• Social Media / Podcast & Video
• Event Marketing / Direct Mail & Email
• Client / School Loyalty Incentive Programs
• Coach / Athletic Director Incentive Programs
• Survey Analytics / Parent support groups
• Athlete Endorsements / Pro Athlete camps
Max My Body vs Competition
Best SellingNutritional AppsCorporate & Social w/ Gamification
Cost of App Supports Direct Contact with Sports Nutritionist
App Provides client with data Analytics/ easily shared
Available on all Platforms
High School & Junior College Athletes targeted as customers
MAX MY BODY
Free Yes Yes Yes Yes
FOODUCATE Free No Yes Google/ i OS NO
MY FITNESS PAL
Free No Yes Yes NO
NUTRITION PRO MANAGER
$3.00 No Yes Google Play NO
BUSINESS MODELS
• Service Referral APP/ Value Based Service
• Partnerships with Wearable developers
• Custom Meal Delivery programs
MULTIPLE REVENUE VERTICAL
Financial Modeling
Max My Body Team
FOUNDER/CEO
As the Founder of Max My Body Khari's passion for the company is within it mission statement” To connect each High School Athlete with a Certified Sports Dietitian or Nutritionist
DEVELOPER
Sri PulakanamSenior Software Architect and CTO. Sri will develop the initial Minimum Viable Product representations of 1) Service referral system
2) Wearable Precision Caloric Solution
NUTRITIONIST
Ingrid SkoogChair Elect,(SCAN) Sports Cardiovascular, Wellness, Cardiovascular.Member American College of Sports Medicine
Member, American Dietetics Association (ADA)
PLANNED INVESTMENT ROUND
Total Raise: $500,000Investment Type: Convertible NoteNote Term: 24 monthsInterest Rate: 5.5% - 6% Conversion Discount: 20%
Use of Funds: MVP completions Hiring startup staff Office space
Marketing / Training Customer acquisition
Prior Funding: $2000 - Family $10,000 - Founder
