Maxi SCHULZInga BRAU

ST 513 E_2 – Corporate Social Responsibility

ST 513 E_2 – Corporate Social Responsibility

• Qualifications

• B.A. in Management (London South Bank

University, England)

• M.Sc. In Sustainability Management (Kogod

School of Business, American University in

Washington D.C., USA)

• Position at Vodafone

• Director of Sustainability Department

Welcome – We are…

Maxi Schulz

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ST 513 E_2 – Corporate Social Responsibility

• Qualifications

• B.A. in International Management (Zurich

Business School, Switzerland)

• M.A. in Corporate Social Responsibility

(Nottingham University Business School,

England)

• Position at Vodafone

• Planning Manager in Sustainability

Department

Welcome – We are…

Inga Brau

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ST 513 E_2 – Corporate Social Responsibility

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Vodafone – power to you

• Vodafone Group Plc

• World´s leading mobile telecommunications

company

• Founded in 1985

• Chairman: Gerard Kleisterlee

ST 513 E_2 – Corporate Social Responsibility

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Vodafone – power to you

• Headquarter: Newbury, West Berkshire in UK

• 370.9 million mobile customers 2011

• Group revenue 2011: ₤45.9bn (ca. 54.9bn €)

• Operating in more then 30 countries

ST 513 E_2 – Corporate Social Responsibility

Vodafone Global Enterprise 6

ST 513 E_2 – Corporate Social Responsibility

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ST 513 E_2 – Corporate Social Responsibility

Our Values• Our Values are about the way we do things.

Passion for customers

Passion for our people

Passion for results

Passion for the world around us8

ST 513 E_2 – Corporate Social Responsibility

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ST 513 E_2 – Corporate Social Responsibility

• Global People Survey: 75% are engaged (above average engagement)

• Employees define goals and identify development opportunities

• 20% of women are in senior management positions (average US: 14.7%, UK: 11%)

How Vodafone engages & develops people

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ST 513 E_2 – Corporate Social Responsibility

• Options to access to telecommunications in every market for:• Hearing impaired• Visually impaired• Elderly customers

Making products & services more accessible

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ST 513 E_2 – Corporate Social Responsibility

Responsible, ethical and honest behavior

• high standards in the supply chain (scorecard for suppliers)

• Focusing on safety

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ST 513 E_2 – Corporate Social Responsibility

Commitment to responsible, ethical and honest behavior

Respon-sibilities

Transpa-rency

safety

Fair empl. treatment

Minimise environ-mental impact

Safeguar-ding privacy

Clear pricing

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ST 513 E_2 – Corporate Social Responsibility

• 2010/11 customer base grown by more then 33 million in India

• Contributing the Millennium Development Goals

• Fundamentally research on needs (SIM 2011): critical for internet access in emerging markets is the affordability

Expand access to telecommunications

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ST 513 E_2 – Corporate Social Responsibility

WebBox (< US$80)

→ reduce needed technology/investments

Low-cost solutions

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Internet-enabled handsets ( US$30) + low-cost tariffs

→ customised browser, special downloadable applications (e.g. ‘learn English’), mobile money transfer

However expensive for majority: durability & easy repair

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MDG online resource center

Leading telecoms company towards achieving

MDGs

Publish Vodafone Socio-Economic Impact of mobile

report → research still not totally evaluated

4 employees and 17 contractors lost their lives

Expand access to telecommunications

ST 513 E_2 – Corporate Social Responsibility

• Al Johara programme: train women from Qatar

with entrepreneurial skills

• Supporting women in self-help groups:

train as Vodafone retailers

Empowering women

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ST 513 E_2 – Corporate Social Responsibility

Global public private partnership

between NGOs and worldwide

mobile industry

→ Reduce mobile phone gender gap & enable

empowerment of women

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Empowering women

ST 513 E_2 – Corporate Social Responsibility

• Transferring money without a bank account

• Pay bills; receive and send money via mobile phone

• 2010/11: number of customers doubled

• 13,5 million registered customers in Kenya

Money Transfer: M-Pesa

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• US$500 million transferred in 2010/11

ST 513 E_2 – Corporate Social Responsibility

• Develop care-plans for patients & share updated informations by full access toneeded data resources

• Datas with better quality and validity• Tracking and managing the supply of

medicaments→ E.g. malaria drugs across Tanzania

mHealth Solutions

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SMS for Life• Weekly text messages to health locations (clinics

etc.) and response with stock levels• provide easier access to medications that are life

saving

2011: 5,070 public health facilities across Tanzania

mHealth Solutions

ST 513 E_2 – Corporate Social Responsibility

Recog-

nized as

the most

important

contributor to MDGs

by March 2015

Next …

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Pilot mobile

health

enabled platf

orm in

Tanzania &

Spain

ST 513 E_2 – Corporate Social Responsibility

• More efficient data access & thereby business processes

• Smart working: Video conferencing; remote server access

• > 5 million Machine-to-Machine connections by Vodafone

Low carbon Society

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Provide 10 million M2M connections by March 2013

Identify and tag carbon-saving M2M solutions

Netherlands: 750kg CO2 perEmployee saved

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Review

Carbon

reducing

potential of M2M

applications by

March 2012

Next …

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10million M2M

connections by

March

2013

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• Two key areas: develop emerging markets & implement low-carbon economy in developed markets

• Go for win-win situations

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ST 513 E_2 – Corporate Social Responsibility

• Minimize carbon footprint• Use of renewable energy (19% of total energy use)• Promotion of innovations to reduce emissions

• Managing electronic waste• Challenging in emerging markets• Workshops to communicate the

importance of recycling

Eco-efficiency

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ST 513 E_2 – Corporate Social Responsibility

• Reduction of environmental impacts of products & services• Energy-efficient, universal charger• Suppliers meet high environmental standards• Encourage customers to rethink environmental issues

Eco-efficiency

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ST 513 E_2 – Corporate Social Responsibility

• Report gives overview of objectives & achievements +next steps high transparency

• Report externally assured by Ernst & Young LLPEvaluation of the report based on the AA1000AS (2008) assurance principles

• GRI Application Level: B+

We convince through assurance and transparency

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ST 513 E_2 – Corporate Social Responsibility

Vodafone – Responsibility store

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ST 513 E_2 – Corporate Social Responsibility

Thank you for your attention !

And if you are interested…• Internships: 6-12 months

• Send us your CV!!!

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ST 513 E_2 – Corporate Social Responsibility

• (2006). Ten steps to creating an engaged workforce. Key European Findings. Towers Perrin Global Workforce Study - Europe. [online] www.towersperrin.com

• Broughton, A. and Miller, L. (2009). Encouraging Women into Senior Management Positions. Institute for Employment studies. Research Report 462.

References

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