maximing motorola revenue per device sold with services august 16, 2011 donna beyersdorf dir.,...
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MAXIMING MOTOROLA REVENUE PER DEVICE SOLD WITH SERVICES
AUGUST 16, 2011
DONNA BEYERSDORFDIR., CHANNEL SERVICES MARKETINGMOTOROLA SOLUTIONS, INC.
LEVERAGE MOTOROLA PRODUCTS TO EARN ADDITIONAL REVENUE
Analysis
Training
System Design
Software Coding
StagingIntegration
Configuration
Motorola Design &
Integration Services
Motorola Break/Fix Support Services
Partner Services
Opportunity to Augment
with Motorola Services
DESIGN IMPLEMENTATION MANAGEMENT SECURITY SUPPORT
- System Audit
- Mobility Strategy Development
- IP Network Assessment
- IP Network Design
- IP Network Integration
- System Installation
- Project Management
- Commissioning
- Deployment
- Remote Monitoring and Management
- Managed Infrastructure and Device Services
- Managed WLAN and Managed Wireless Security
- Security Services
- PCI-specific Security Services
- Service from the Start programs
- Hardware Support
- Software Support
MOTOROLA ENTERPRISE MOBILITY SERVICES
Professional --- Managed --- Support
PARTNERS & MOTOROLA
MOTOROLA SUPPORT SERVICES AT-A-GLANCE (Break/Fix)
Software and System Support
Mobile Computing
ServicesScanner Services
Advance Exchange Support
Enterprise Mobility Software Support
Advance Exchange Support
On Site System Support For WLAN products
Premium RFID On Site System Support
TEAM Software Support
WLAN Software Support
RFID, TEAM and Wireless Services
Service from the Startwith ComprehensiveCoverage1 • Bronze• Gold
Service from the Startwith Device ManagementCoverage
Service Center Support • Bronze• Gold
On Site System Support for the VC5090
Enterprise Mobility Software Support
S e r v i c e f r o m t h e S t a r t P r o g r a m sAirDefense Services Platform Software Support
Mobility Services Platform (MSP) System Support
RF Management Suite Software Support
Wireless IPS Software Support
• Partner Benefits• Increased solutions revenue• Investment protection for your customer• Help to keep the competition out • Release you from post-sales support
issues• Long-term returns:
renewal opportunities additional touch points to uncover
new sales opportunities
MOTOROLA REPAIR SERVICES - THE BASICS
ENTITLEMENT SERVICE DELIVERY START DATES
•Warranty
•Service Agreement (Contract)
•Flat Rate Repair (T&M)• Warranty expired –
no service contract
•On-Site Support•Depot Repair - Service Center (Return & Repair) - Advance Exchange
ADDITIONAL OPTIONS • Comprehensive Cvg• Express Shipping• Commissioning• Battery Maintenance
•Service from the Start (up-front w/ product)
- Available 30 days of original HW purchase - Multi-year with discount•Service Center - After 30 days of HW purchase - Post-warranty
ADVANCE EXCHANGE SUPPORT REPAIR MODEL
Request for replacement unit is sent to the Motorola service center
Customer calls the support center
Unit is restored to factory specifications and returned to the Motorola-provided spares pool
Replacement unit is shipped to customer via next-business-day delivery
Customer ships defective unit to the Motorola service center (within 30 days)
Motorola Service Center
Customer
Motorola Support Specialist
DEPOT REPAIR MODEL REPAIR MODEL
Remote triage of device over the phone
Customer calls the support center
Customer submits RMA and ships device to the Motorola Service Center (Depot)
Motorola repairs device and sends repaired unit back to the customer
Motorola Service Center
Customer
Motorola Support Specialist
ON SITE SYSTEM SUPPORTREPAIR MODEL
If the Issue Cannot be Resolved Remotely, an FSR is Dispatched
the Next Business Day
Customer Calls the Support Center
Mu
ltip
leC
ust
om
er
Site
s
Store A
Location
Store B
Main Office
Factory B
Factory AStore B
Store A
Remote Location
Motorola Support Specialist
FSR
9
Customer Purchased MC9090G
Mobile Computer
Yes
Service from the Start with
Comprehensive Coverage - Bronze
$366 list pricefor three (3) yearsSSB-MC9090G-30
No
ENTITLED TO WARRANTY SUPPORT
ONLY
• 1-year product warranty
• Covers manufacturing defects only
• 10-day turnaround time for product repair
• Support for Core Product Software releases (maintenance releases and patches) not included
Did customer purchase a
service agreement?
YOUR CUSTOMER IS COVERED!• Includes Comprehensive Coverage,
including coverage for missing/damaged styluses, screen protectors and hand straps
• Three (3)-day depot repair turnaround time• Telephone technical support included• Software support included• Three (3) years of coverage• No additional costs• Fixed, budgeted costs known upfront• $366 list price for 3 years of coverage
CUSTOMER-OWNED AND MANAGED SPARES OR FLAT RATE REPAIR — CONSIDERATIONS:• Customer purchases/manages spares• Additional costs incurred:
• $2,595 list price per device• Requires personnel to manage• If repair needed via Motorola service center to replenish spares pool:
• Flat Rate repair costs — $759 if “major repairs” required
• Additional charges may apply for extensive damage
• If customer requires software support, an additional software support contract is
required (additional $30 per device for one year). Note: software support is included in a hardware support contract.
• Unknown, unbudgeted costs
SERVICE DECISION TREE: MC9090G
WLAN SOFTWARE SUPPORT SW Support:
• provides full access to technical support resources• entitles customers to download Software Releases• helps ensure Motorola’s Products operate at optimal efficiency with the most updated software
WLAN warranty • Warranty Period for WLAN Products Software (Core Product Software and Other Software) is 90
days from the date of Product shipment by Motorola or download by purchaser (even if product warranty is greater than 90 days.)
Outside of, or in addition to warranty, customers can obtain support for Software in one of two ways:
• Purchase a Hardware support agreement (which includes Software support), • OR• Purchase a separate WLAN Software-only support agreement (1 year or 3 years)
Product availability:• RFS 4000, 6000, 7000, 7000FIPS• WS 2000, 5100• AP 5131, 5181, 650, 6511, 7131, 7131 FIPS
For all Access Points — especially those with lifetime warranty
Lead with WLAN Software Support as part of all opportunities. WLAN Software Support offers the only way to get technical support if the customer does not purchase a hardware support contract
For controllers •Lead with Advanced Exchange Support when hardware support is requested – SW Support is included.•Onsite support is also available.
BEST PRACTICES
NEW
MOTOROLA PRODUCT-RELATED ADVANCED SERVICES
MCD WLAN RFID MSP TEAM ADSP
Service from the Start with Device Management
WLAN Site Survey
RFID Site Survey
Standard MSP Commissioning
TEAM Standard Commissioning
Managed WLAN - Resolve
RFID Reader Deployment Service
Full MSP Server Commissioning
TEAM Standard Commissioning + WLAN Assessment
Managed Wireless Security – Detect
RFID TechnicalConsulting:Daily Rate
Custom MSP Commissioning
Managed Wireless Security – Resolve
PAGE 11
• Partners who already offer their own professional services should continue to offer their solutions to the marketplace
• Partners who need to scale/augment their services portfolios can leverage reselling Motorola’s services when/if needed
CULTIVATING AN ANNUITY REVENUE STREAM WITH MOTOROLA SUPPORT SERVICES RENEWALS
$11.4 MILLION
MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.
iProtect Classification as Appropriate
SERVICES RENEWALS DOLLARS NOT RENEWED THROUGH N.A. INDIRECT CHANNEL DURING 2010
MOTOROLA PARTNER SERVICES RENEWALS PORTAL Visibility = More $$$ for Partners
• Enables Partners and Motorola’s Services Renewals Team to work together in a more cohesive fashion
• Provides Partners with accurate and timely data
• Visibility into services renewals pipeline and performance
http://www.motorola.com/enterprisemobility/services/renewals
RENEWALS PORTAL – Dashboard View
Features• Key performance metrics• Quarterly pipeline activity• Key current quarter deals• Historical performance
Benefits• Partner visibility into
upcoming services renewals
• Informs pipeline, deal and performance discussions with Motorola services renewals team
http://www.motorola.com/enterprisemobility/services/renewals
Features• View quote(s) shared by
the Motorola renewals team
• Submit a request for a quote or quote revision
• Review status of prior workflow requests
Benefits• Streamline the interaction
between the Motorola renewals team, partner and end customer
• Shorten sales cycles
RENEWALS PORTAL —Detail List View
PAGE 16PAGE 16
PAGE 17
RENEWALS SUMMARY
Eligibility
Customers may only purchase a renewal SKU if they had a current, existing Motorola service contract. Renewal allowed within 30 days of an expired contract.
Level of Service
• Maintain same level of service as original contract, including Comprehensive Coverage, if included originally (i.e., eligible Mobile Computers)
• If the product is not Comprehensive Coverage-eligible, Comprehensive Coverage will not be included in the renewal.
SKU Simplification
Service contract SKUs includes “-R” to designate a renewal.
DiscountPartners receive the same discount on renewals as they do on new contracts.
PAGE 18
RENEWALS: BEST PRACTICESRegister to Use the Motorola Renewals Portal
Designate a Renewals Expert on your staff
Sell the longest term service contract available up front with the original product/service sale• Lock in customer up-front for multiple years (3/5-years)
- Multi-year, larger revenue- Don’t have to renew every year
http://www.motorola.com/enterprisemobility/services/renewals OR
Email: [email protected]
MOTOROLA CONTACTSat VARTECH 2011• Motorola Booth• Lunch
Networking Table
• Today• 12:30 – 1:20pm• Glimmer
Ballroom• Table 9
PAGE 19
Increasing Revenue with Motorola Services
MAXIMING MOTOROLA REVENUE PER DEVICE SOLD WITH SERVICES
AUGUST 16, 2011
DONNA BEYERSDORFDIR., CHANNEL SERVICES MARKETINGMOTOROLA SOLUTIONS, INC.